Tignoolajiyada ayaa soo saartay cinwaano badan sanadkii 2008-dii oo dhan - iyo cabsida ku xigta sheeko kasta oo guul ah waa simbiriirixasho qof jeclaan lahaa inuu iloobo.

Waxaan soo uruurinay daraasiin ka mid ah ceebihii ugu xumaa ee farsamada la xiriira sanadka. Iyadoo walxaha wanaagsan ay ugu dambeyntii dhammaan isku dari doonaan, waqtiyadan xun waxay ku noolaan doonaan weligood iyagoo ceeb ah. Isku^(Brace) kalsoonow qaar ka mid ah khaladaadka dhismaya.

1. Cimriga adeegga ugu xishoodka badan^{(Service Lifespan)}

Tag: Lively by Google^{(Goes to: Lively by Google)}

Bishii Luulyo, Google  waxay si farxad leh u soo bandhigtay  jawaabteeda nolosha labaad ee^{(Second Life)} adduunka dhabta ah : deegaan-saaxiibtinimo qoys-koobeedka loo yaqaan Lively. Taasi waa sax, nalka cas ee joogtada ah - galmo la'aan, ma jiro hadal wasakh ah, wax ficil ah oo la taaban karo ma jiro wadajirkan. "[Dadku] way og yihiin inaanaan gelin doonin porno halkaas, wayna eegayaan oo waxay u malaynayaan inay tahay meel nabdoon oo la galo,"  Google exec ayaa sharxay^{(a Google exec explained)}  wakhtiga bilawga Lively.

Si degdeg ah u socda hal^{(Fast-forward one)} bil, Lively-na waxa ay isu rogtay goob wax ku  ool ah oo  loogu talagalay dhallaanka adduunka oo dhan. Weli, ardaydan dugsiga dhexe waxay ahayd inay helaan hal-abuur, "ku riixaya" teendhada robot-ka si ay " uga raaxaystaan" avatarrada kale.

Mashable  waxa uu u dhigay sida ugu^{(put it best)} wanagsan: Google waxa ay dhistay adeeg leh "dhammaan madadaalada ee qolka lagu sheekeysto ee casriga ah [laakiin] midna 'faa'iidooyinka' ay bixiyaan tartamayaasheeda ma jirto." Dadweynuhuna waxay u muuqdeen inay ku heshiiyeen - bartamihii Noofambar^{(mid-November)} , Lively  waxay heshay faas^{(got the ax)} , afar bilood uun ka dib markii ugu horeysay.

2. Soo Bandhigida Intarneedka Ugu Ceeb Badan

Wuxuu aadaa: Chris Cooley's Phallic Fumble^{(Goes to: Chris Cooley’s Phallic Fumble)}

Imaatinka waxa kaliya ee lagu tilmaami karo mid ka mid ah khaladaadka "ka yar" ee sanadka waa dhamaadka cidhiidhiga ah ee Washington Redskins Chris Cooley . Cooley , oo ilaaliya  barta internetka^{(online blog)}  ee dadaalka NFL , ayaa dhajiyay tallaal naftiisa oo baranaya buug-ciyaareedka kooxda ka hor ciyaarta. Barashada buugga-ciyaaraha oo qaawan, taasi waa.

Hadda, si aad u noqoto mid cadaalad ah, wax badan kuma arkin toogashada. Dhab ahaantii, taasi waxay noqon kartaa hoos u dhac. Sawirka - laga saaray blog-ka Cooley laakiin  halkan la heli karo^{(available here)} , haddii ay tahay inaad aragto - wuxuu muujinayaa buugga dhabta ah ee Cooley oo leh wax yar oo dheeraad ah oo hoos ku yaal. Shayguna maaha, miyaan nidhaahnaa, way adag tahay in la aqoonsado.

Raaligelin^{(An apology)}  ayaa la soo galiyay maalin kadib: “Aad ayaan uga xunahay in aan shalay oo dhan ku muujinnay mareegahayaga xubin xubin taraaran ah. Taas macneheedu ma ahayn ujeedkayagii, mana rabno inaan cidna ku xumeyno."

Qof kastaa wuu kicin karaa, laakiin waa inaad la yaabtaa sida kani u simbiriirixday. Waxay u egtahay in qof aanu isticmaalin madaxiisa. Er… Haa, ha ka welwelin.

3. Muujinta E-mailka ee ugu ceebta badan

Waxa aad tagtaa: Sarah Palin-Yahoo Mail Saga^{(Goes to: The Sarah Palin-Yahoo Mail Saga)}

Haddii ay dhacdo in ku guulaystaheenna soo socdaa aanu la  kulmin ceebayn dadwayne^{(public humiliation)} oo ku filan  sanadkan, interneedka^(Internet) ayaa u keenay hal qiyaas oo kale. Waxaan ka hadlaynaa, dabcan, wax ku saabsan Sarah Palin iyo jabsiga ^{(Sarah Palin)}Yahoo Mail ee caanka ah hadda .

Palin , waa la ogaaday, waxay u adeegsanaysay dhowr akoon  oo Yahoo ah ganacsiga rasmiga ah ee dawladda^{(for official government business)}  - tallaabo ay su'aalo weydiiyeen dadka dhaqdhaqaaqayaasha ah oo ku andacoonaya in maamulkeeda  Alaskan uu ^(Alaskan)isku deyayay in uu ka fogaado sharciyada^{(trying to avoid laws)}  u baahan in email-ka dawladda la dhigo diiwaanka dadweynaha. Sida muuqata, sidoo kale kuma wacnayn hackers.

Ninku wuxuu adeegsaday Yahoo Mail ee fudud ilaalinta amniga si  uu isaga dhigo Palin^{(pose as Palin)}  oo uu dib u dejiyo furaha sirta ah, ka dibna wuxuu sii waday inuu soo  dhejiyo sawirada akoonkeeda Shabkada^{(onto the Web)} . Whoopsie daisy.

Tani,  saaxiibaday^{(my friends)} , waa sababta aannaan u isticmaalin adeegyada Webmail -ka ee ammaankoodu hooseeyo fariimaha rasmiga ah ee dawladda.

4. Muujinta quusta ugu xishoodka badan

Wuxuu aadaa: Microsoft Live's Promotion Cashback^{(Goes to: Microsoft Live’s Cashback Promotion)}

Ma awoodin in ay sugaan wax soo jiidasho leh mashiinka^(Live) raadinta tooska ah, farsamada Microsoft ee 2008 waxay ahayd laaluush - iyo wax badan oo ka mid ah. Shirkaddu waxay markii ugu horreysay bilawday   barnaamijkeeda  Cashback bishii Maajo^{(in May)} , asal ahaan  waxay siisay dadka isticmaala lacag  si ay u noolaadaan^(Live) raadinta. Waxaad ka raadisaa alaabada goobta halganka, waxaadna dib ugu heli doontaa lacag iibsi kasta oo ka dhashay

Fikraddii hore waxay ahayd taah ku filan. Laakiin ka dib, inkastoo tirakoobyada muujinaya Microsoft ayaa dhab ahaantii  lumisay saamiga suuqa tan iyo markii la bilaabay barnaamijka^{(lost market share since starting the program)}  - 6.5 buuxa ayaa hoos u dhacay Abriil^(April) ilaa Oktoobar -^{(October —)} shaqaalaha Live ayaa ku adkaystay in barnaamijku  uu ahaa guul^{(was a success)} , xitaa  ballaarinta^{(expanding it)}  horraantii December.

( Google , si kastaba ha ahaatee, waxay heshay saamiga suuqa isla wakhtigaas Microsoft's Cashback barnaamijka wuxuu ahaa "shaqaynayey. " Xitaa Yahoo^{(” Even Yahoo)} si uun bay u suurtagashay in ay koraan.)

Raadi " quus ah," iyo muujinta murugada leh waa inay muujisaa mid sare.

5. Natiijada ugu ceebta badan ee ka soo baxda warbixinta internetka^(Internet)

Wuxuu aadaa: Dhimashada (iyo Dhimashada Ku Xigta) ee Steve Jobs^{(Goes to: The Death (and Subsequent Near Death) of Steve Jobs)}

Cabsidii ugu horreysay ee been abuur ah oo loogu talagalay Master-ka Mac ayaa timid ^(Mac)Agoosto^(August) , markii Bloomberg ay si qalad ah u  daabacday taariikhda shaqada^{(published Jobs’ obituary)}  ee goobta Websaydhka^(Web) . Adeegga wararka ayaa horay u qoray akoon ka kooban 17 bog, qofna waxa uu ku dhuftay fure qaldan.

Shaqooyinku^(Jobs) si dhakhso ah ayaa loo sara kiciyey, laakiin wakhti dheer kuma ay qaadan in nasiib-darradiisii ​​labaad ee khaladka ahayd ay timaado. Bishii Oktoobar^(October) , sheeko lagu dhajiyay goobta saxafiyiinta muwaadinka ee CNN, iReport, ayaa soo xigatay "guud lagu kalsoonaan karo" isagoo sheegay in Jobs uu  soo gaaray "wadno xanuun weyn"^{(suffered a “major heart attack”)}  oo la dhigay isbitaal. Markan, kaydka Apple ayaa la  toogtay^{(shot down)}  iyadoo warku si degdeg ah ugu faafay internetka^(Internet) . Baahnayn in la sheego, dhammaan arrintu waxay noqotay been abuur.

"Lama sifayn" war^{(“Unfiltered” news)} , runtii.

6. Baadhitaanka Xogta Ugu Ceeb Badan^{(Embarrassing Data Investigation)}

Wuxuu aadaa: Baadhitaanka Laabtoobka ee TSA ee lumay^{(Goes to: The TSA’s Lost Laptop Probe)}

U daa Maamulka Amniga Gaadiidka^{(Transportation Security Administration)} Ameerika si uu u lumiyo Laptop ay ka buuxaan xog xasaasi ah, bilow baaritaan buuxa - ka dib garow in shaygu uu dhex fadhiyay xafiiskiisa mar kasta.

Midkan ma^(Did) ka maqashay? TSA ayaa sheegtay in Laptop bar-koontorool oo ku yaal gegida dayuuradaha ee San Francisco  la waayay^{(as missing)}  bishii Agoosto^(August) . Kumbuyuutarku waxa ku jiray tobanaan kun oo rakaab ah xogtooda gaarka ah, meelna lagama helin.

TSA waxay xidhay barnaamijkeedii hore ee baadhista waxayna bilowday baadhitaan. Waxaa la ogeysiiyay warbaahinta qaranka , waxaana warbixinada ay ku dhaceen wargeysyada dalka oo dhan. ^(National)Kadib, TSA waxay xaqiiqsatay in laptop-ku uu  yaalay xafiiskeeda oo dhan . Hooy

Dhab ahaantii luminta shayga waxaa laga yaabaa in ay ka yartahay ceeb dhamaadka.

7. Daahfurkii ugu yaabka badnaa ee la buunbuuniyay^{(Overhyped Launch)}

Tag: Cuil^{(Goes to: Cuil)}

In yar oo bilawga internetka^(Internet) ah ayaa arkay nooca buunbuuninta ee uu Cuil ku guulaystay in uu dhiso ka hor bilaabashadiisa. Matoorka raadinta, oo ay bilaabeen qaar ka mid ah Googlers hore, ayaa ballanqaaday inuu  "ka weyn yahay, ka dhaqso badan yahay, oo ka wanaagsan^{(“bigger, faster, and better”)}  yahay" Giant G. Waxaa lagu dhisay raadinta "contextual" taas oo bedeli doonta habka uu u shaqeeyo Webka^(Web) , waxaan maqalnay. Biloogyada  Tech waxay la tageen ga-ga oo leh caymis^{(went ga-ga with coverage)}  saadaalinaya cidda cusub ee dahsoon.

Kadibna goobta ayaa dhab ahaantii kor u kacday, rajooyinkuna hoos ayay u dhaceen. Natiijooyin qosol leh iyo adeegayaal xad dhaaf ah oo la isku daray si ay u  dilaan buuqa Cuil^{(kill the Cuil buzz)}  si ka dhakhso badan sida aad u odhan karto "Sergey Brin." Maalmahan, xogta Alexa waxay muujineysaa in mashiinka raadinta uu arkay  wax ka yar boqolkiiba hal isticmaaleyaasha ^{(less than a single percent)}Internetka^(Internet)  ee booqda goobtiisa, marka la barbar dhigo Google qiyaastii  28 boqolkiiba^{(28 percent)} .

Ka weyn Google ? Fashil weyn, malaha. Qiyaasta Cuil^{(Guess Cuil)} ma ahan mid aad u fiican.

8. Mawqifka Bulshada Ee Ugu Ceeb Badan

Tag: The Associated Press Take On Bloggers^{(Goes to: The Associated Press Take On Bloggers)}

Habka aan xogta ku helno ayaa si joogto ah u kobcaya. Ilaha warbaahinta beddelka ah ayaa si isa soo taraysa kaalin muuqata uga qaadanaya gudbinta wararka, bloggers ayaa qayb weyn ka ah isku dhafkaas. Waxaa laga yaabaa inaad u maleyso, in mid ka mid ah hay'adaha wararka adduunka ugu horreeya uu baran doono sida loola qabsado oo uu u qaato dhaqanka isbeddelaya si uu faa'iido u yeesho. Dabcan, waad khaldami lahayd.

Taa baddalkeeda, Associated Press waxay go'aansatay inay  la dagaallanto blogosphere  sannadkan,  iyada oo dejisay jaangooyo u gaar ah^{(its own set of standards)}  oo ku saabsan sida daabacadaha internetka ay u isticmaali karaan macluumaadkooda. Caqiidada^(Fair) isticmaalka xaqa ah waa la nacladay, AP waxay sheegtay in adeegsiga xitaa qaybo yaryar oo sheekooyinkeeda ah oo ku jira blog ay ahayd mid ka baxsan su'aasha.

AP waxay wax ku qabatay mowqifkeeda nacasnimada ah: Waxay iska fogaysay qaar ka mid ah ciyaartoyda ugu saamaynta badan warbaahinta casriga ah. Buloogyo aan tiro lahayn^(Countless) iyo daabacaado online ah ayaa ballan qaaday inay  joojiyaan tixraaca iyo ku xidhidhiyaha^{(stop referencing and linking)}  wararka Associated Press gabi ahaanba. Xidhiidhada soo galaya waxaa badanaa loogu yeeraa "lacagta blogs," iyaga oo door muhiim ah ka qaadanaya muuqaalka iyo meelaynta raadinta. Ma aha in shirkad kaliya oo  hoos u dhigtay boqolkiiba 10 shaqaalaheeda ay^{(slashed 10 percent of its workforce)}  u baahan tahay inay ka walwasho arrimahan oo kale. Riiiight .

Si fiican loo ciyaaray, AP. Si fiican loo ciyaaray.

9. Daqiiqada Mobile-ka ee ugu ceebta badan

Waxa uu aadaa: IPhone 3G Activation^{(Goes to: iPhone 3G Activation)}

Qof kastaa wuu ogaa maalinta ugu horreysa ee iibka iPhone 3G inuu noqon doono mid weyn. Qof kasta, waxay u muuqatay, marka laga reebo Apple .

Shirkadda waxaa soo food saartay wax lagu tilmaami karo burbur weyn, iyadoo macaamiishii sugi jiray safaf dhaadheer ay isku arkeen inay  awoodi waayeen inay kiciyaan taleefannadooda cusub^{(unable to activate their new phones)} . Macaamiishii bakhaarka ku jiray waa la diiday waxaana la waydiistay inay isku dayaan inay talefankooda ka kiciyaan marka ay guriga joogaan. Laakin adeegayaasha firfircoonidu sidoo kale kama shaqayn doonaan internetka^(Internet) , taasoo dadka kaga tagaysa qalab aan waxba tarayn oo talefan shaqaynayn.

Hagaag^(Gee) , haddii Apple kaliya ay si uun u  filan karto jawaabta^{(anticipated the response)}  - ama laga yaabo inay  khibrad hore u lahayd server-yada ciriiriga^{(past experience with overwhelmed servers)}  ah si ay u bartaan sida loo maareeyo - waxaa laga yaabaa inay arrimuhu si habsami leh u socdaan.

10. Jawaabta ugu ceebta badan ee cillad amni^{(Security Flaw)}

Wuxuu aadaa: Hack Fiasco ee Gaadiidka Boston^{(Goes to: The Boston Transportation Hack Fiasco)}

Midkan ku xariifka " Sida^(How) Aan Loo Xalin karin Cilad Amni^{(Security Flaw)} ": Laba arday oo ka tirsan MIT  ayaa helay daldaloolo^{(found a loophole)}  ku dhex jira nidaamka tareenada dhulka hoostiisa ee "T" ee Boston. Cilada jirta, waxay ogaadeen, inay u oggolaanayso qof kasta inuu ku daro qiimo aan xadidnayn kaararka lacag bixinta nidaamka. Ardeyda oo qorsheynayey in ay natiijadooda ku soo bandhigaan shirka sanadlaha ah ee DEFCON 16 hackers's shirka, ayaa horay ula kulmay saraakiisha gaadiidka si ay ugala hadlaan warbixintooda.

Dabadeed, wax yar ka hor shirka, Hay'adda Gaadiidku^{(Transportation Authority)} waxay gudbisay ashtako federaal ah waxayna heshay amar xannibaad ku meel gaar ah si ardayda looga ilaaliyo inay hadlaan. Samayntaas, waxay sido kale si badheedh la'aan ah u daabacday  warbixinta ardayda oo dhamaystiran (PDF)^{(the students’ full report (PDF))}  mareegaha iyada^(Web) oo qayb ka ah diiwaanka dadweynaha.

Way fiicnaanaysaa, in kastoo. Xitaa ka dib markii la ogaaday in qof kasta oo adduunka ah uu heli karo warbixinta oo dhan, Hay'adda Gaadiidku ^{(Transportation Authority)} waxay u dagaalantay inay kordhiso amarka xakamaynta^{(fought to extend its restraining order)}  ardayda. Sheeko dheer^(Long) , waa la xidhay. Garsoore federaal ah ayaa  diiday codsiga^{(denied the request)} , ardaydu  waxay heleen "A" mashruucooda^{(got an “A” on their project)} , cillada amniguna waxay heshay dareen aad uga badan sidii ay ahayd in aan la tuurin Hay'adda Gaadiidka .^{(Transportation Authority)}

Birtu waxay noqon kartaa mid aad loogu qanco mararka qaarkood.

11. Beenta ugu xishoodka badan ee hufan

Tagtaa: Metallica's "Waan ku Oknahay wadaagista faylka"^{(Goes to: Metallica’s “We’re Okay With Filesharing”)}

Metallica waxay u muuqatay inay heesayso hees cusub 2008dii. Siddeed sano ka dib durbaan garaace Lars Ulrich  ayaa hogaaminayay dagaalka ka dhanka ah faylalka^{(led the war against filesharing)} , taas oo keentay in la  xidho Napster-kii asalka ahaa^{(shutdown of the original Napster)} , kooxda ayaa si adag u shaqeysay si ay  u soo bandhigto muuqaalka hab dib u habeyn ah .

Ulrich  waxa uu siidaayay muuqaal^{(released a video)}  uu si caadi ah uga hadlay wadaagga muusiga Metallica ee khadka tooska ah. "Kooxdu waxay isku dayaysaa inay sumcaddeeda ku badbaadiso, ugu dambeyntiina, xaqiiqooyinka muusigga khadka tooska ah,"  Wired.com ayaa arkay^{(Wired.com observed)}  waqtigaas.

Felela yari xitaa wuxuu gaadhay ilaa uu si fiican u dhaqmo iyadoo xaqiiqda ah in CD-giisii ​​aan markaas la sii dayn lagu sii daayay Shabkada^(Web) . "Waa 2008, waana qayb ka mid ah sida ay tahay maalmahan, markaa way fiican tahay. Waan ku faraxsanahay,”  ayuu ku adkaystay^{(he insisted)} .

Aad ayaan ugu faraxsanahay, runtii, in kooxdu ay si aamusnaan  ah u joojisay waraysi^{(cancelled an interview)}  ay siisay wargeys ka dib markii ay ogaadeen in weriyuhu dhegaystay qaar ka mid ah kuwan raadadka online-ka ah. Bandhig maad ah oo la mid ah, Metallica waxay dalbatay bloggers badan  inay hoos u dhigaan dib u eegisyada^{(take down advance reviews)}  ay qori lahaayeen albamka cusub. Dib u eegistoodu waxay ku salaysnayd xaflad dhegaysi oo ay summadan lafteedu qabatay. Waa murugo laakiin run.

Ma laga yaabaa in nimankan ay noqdaan kuwo aan la xiriirin da'da dhijitaalka ah? Waxaa laga yaabaa inay tixgeliyaan iskaashiga  saaxiibadayada AP  - waxaan maqalnaa inay ku weyn yihiin fikradda duugowday, sidoo kale.

12. Guud ahaan Guulihii^{(Achievement)} laga gaaray xishoodka caalamiga ah^{(International Embarrassment)}

Wuxuu aadaa: Jerry Yang^{(Goes to: Jerry Yang)}

Yaa kale oo sarre ugu qaadi kara liiskayaga ceebaha teknoolojiyadda ugu weyn marka laga reebo Mr. Yahoo laftiisa? Xadhiggiisa aan dhammaadka lahayn ee ficilladiisa yaabka leh, waxaanu halkan ku abaal  - marinaynaa Jerry Yang Guusha^{(Achievement)}  Guud ee ceebta caalamiga ah^{(International Embarrassment)} . Tartanku xataa uma dhawayn.

Ma jiraan wax badan oo laga sheegi karo sanadka Yang oo aan  horay  looga hadlin  xayeysiiska lallabbo^{(ad nauseum)} . Ninku waxa uu u kaxaystay shirkadiisa dhulka, isaga oo samaynaya go'aan doqonnimo ka dib go'aan aan caqli-gal ahayn - dhammaan isaga oo si joogto ah uga hadlaya sida ay wax u wanaagsan yihiin iyo sida maalinta weyn ee Yahoo ay ugu habboon tahay geeska. Xataa  markii uu ku dhawaaqay iscasilaadiisii ​​mudada dheer^{(announcing his long-overdue resignation)}  ee November , Yang waxa uu iska indho tiray waxa qof walba oo aduunka ku nool uu arki karay waxa uuna iska dhigayaa in uu qabtay shaqo fiican:

“It’s been an extraordinary year here at Yahoo.”

“I truly believe we’ve made tangible progress in bringing our strategic vision to life.”

“Now I believe the time is right for us to bring in a new leader — someone who will build on the important pillars we’ve put in place and who will take the reins on the critical decisions our company faces.”

Tiirarka muhiimka ah? Sida qiimaha saamiga oo hadda  ah saddex-meelood meel waxa Microsoft ay bixisay si ay u bixiso  markii aad diidday? Go'aamo xasaasi ah? Ma jeceshahay sida loo tirtiro waxyeelada aan la qiyaasi karin ee aad samaysay?

Ah, Jerry… Jerry , Jerry , Jerry . Waxa kaliya ee aan dhihi karo waa "Chief Yahoo" laga yaabee inuu yahay cinwaanka ugu habboon ee aan abid arko nin haysta. Hambalyo.

* * * * *Sidaas ayaa yeelaysa - 12-kii ugu sarreeyay ee ceebaha tignoolajiyada ee 2008. Xusuusaha qaarkood ayaa naga qosliya; qaar kale ayaa weli nagu keena inaan qandho (qufac qufaca Yahoo ). Waxaana jira, shaki la'aan, khalkhal kale oo aan la tirin karin oo aynaan xataa gaadhin. Xor^(Feel) baad u tahay inaad adigu wax ku darto qaybta faallooyinka ee hoose.

Dabcan, sannadku weli ma dhammaan. Halkan waxaan rajaynaynaa in aanu qofna Yangs shirkad kale oo tignoolajiyadeed 08 maalmood ee hadhay, ama waa in aan isla markiiba ku noqon doonaa kow laba jibbaaran. Hadda, taasi waxay ahaan lahayd wax laga xishoodo.

Top 12 Tech Embarrassments in 2008

Technology’s ѕpawned plenty of headlines throughout 2008 — and cowering next to every story of success is a slip-up someone would like to forget.

We’ve compiled a dozen of the year’s worst tech-related embarrassments. While the good stuff will eventually all blend together, these bad moments will live forever in infamy. Brace yourself for some blush-building blunders.

1. Most Embarrassing Service Lifespan

Goes to: Lively by Google

In July, Google excitedly introduced its answer to virtual world Second Life: a family-friendly cyber-environment called Lively. That’s right, red light regulars — no sex, no dirty talk, no virtual action in this joint. “[People] know we’re not going to be putting porn in there, and they’re looking at it and thinking it’s a safe place to enter,” a Google exec explained at the time of Lively’s launch.

Fast-forward one month, and Lively had turned into a virtual groping ground for preteens worldwide. Still, these middle schoolers had to get creative, “thrusting” robot tentacles to “pleasure” other avatars.

Mashable put it best: Google had built a service with “all the fun of a virtual chat room [but] none of the ‘benefits’ offered by its competitors.” And the public seemed to agree — in mid-November, Lively got the ax, just four months after its debut.

2. Most Embarrassing Online Exposure

Goes to: Chris Cooley’s Phallic Fumble

Coming in with what can only be described as one of the “smaller” mistakes of the year is Washington Redskins’ tight end Chris Cooley. Cooley, who maintains an online blog of his NFL endeavors, posted a shot of himself studying the team playbook before a game. Studying the playbook naked, that is.

Now, to be fair, you don’t see much in the shot. In fact, that might be an understatement. The photo — removed from Cooley’s blog but available here, if you must see it — shows the book on Cooley’s lap with a little something extra hanging out below. And the object is not, shall we say, hard to recognize.

An apology was posted a day later: “We are very sorry that we showed a penis on our website all day yesterday. That was by no means our intention and we did not want to offend anyone.”

Anyone can make a fumble, but you’ve gotta wonder how this one slipped by. Looks like someone wasn’t using his head. Er… yeah, nevermind.

3. Most Embarrassing E-Mail Revelation

Goes to: The Sarah Palin-Yahoo Mail Saga

In case our next winner didn’t have enough public humiliation this year, the Internet brought her one more dose. We’re talking, of course, about Sarah Palin and the now-infamous Yahoo Mail hack.

Palin, it had been discovered, was using a couple of Yahoo accounts for official government business — a move questioned by activists who claimed her Alaskan administration was trying to avoid laws requiring government e-mails to be placed in public record. Seemingly, it also didn’t sit well with a hacker.

The guy used Yahoo Mail’s simplistic security protection to pose as Palin and reset her password, then proceeded to post images from her account onto the Web. Whoopsie daisy.

This, my friends, is why we don’t use low-security Webmail services for official government messaging.

4. Most Embarrassing Display of Desperation

Goes to: Microsoft Live’s Cashback Promotion

Unable to secure any traction for its Live search engine, Microsoft’s tactic of 2008 has been bribery — and lots of it. The company first started its Cashback program in May, basically offering users money to turn to Live for search. You look up products on the struggling site, and you get money back on any resulting purchases you make.

The initial idea was groan-inducing enough. But then, despite statistics showing Microsoft had actually lost market share since starting the program — a full 6.5 percent drop from April to October — the Live crew kept insisting the program was a success, even expanding it in early December.

(Google, by the way, gained market share in the same time Microsoft’s Cashback program was “working.” Even Yahoo somehow managed to grow.)

Search for “desperate,” and this sad stunt should show up high.

5. Most Embarrassing Result of Internet Reporting

Goes to: The Death (and Subsequent Near Death) of Steve Jobs

The first fake scare for the Mac master came in August, when Bloomberg mistakenly published Jobs’ obituary to its Web site. The news service had prewritten a 17-page account, and someone hit the wrong key.

Jobs was quickly resurrected, but it didn’t take long for his second bout of mistaken misfortune to arrive. In October, a story posted on CNN’s citizen journalism site, iReport, quoted a “reliable insider” as saying claimed Jobs had suffered a “major heart attack” and was hospitalized. This time, Apple’s stock shot down as the news quickly spread over the Internet. Needless to say, the whole thing turned out to be a hoax.

“Unfiltered” news, indeed.

6. Most Embarrassing Data Investigation

Goes to: The TSA’s Lost Laptop Probe

Leave it to America’s Transportation Security Administration to lose a laptop full of sensitive data, start a full-fledged investigation — then realize the thing was sitting inside its office the whole time.

Did you hear about this one? The TSA reported a checkpoint laptop at San Francisco’s airport as missing in August. The computer had tens of thousands of passengers’ personal information on it, and it couldn’t be found anywhere.

The TSA shut down its prescreening program and started a search. National media outlets were notified, and reports hit papers across the country. Then, the TSA realized the laptop had been in its own office all along. Oops.

Actually losing the thing might have been less embarrassing in the end.

7. Most Embarrassingly Overhyped Launch

Goes to: Cuil

Few Internet startups have seen the kind of hype that Cuil managed to build leading up to its launch. The search engine, started by some former Googlers, promised to be “bigger, faster, and better” than the giant G. It was built on “contextual” search that would change the way the Web worked, we heard. Tech blogs went ga-ga with coverage anticipating the mysterious new entity.

Then the site actually went up, and the expectations went right down. Laughable results and overwhelmed servers combined to kill the Cuil buzz faster than you can say “Sergey Brin.” These days, Alexa data shows the search engine seeing less than a single percent of Internet users visiting its site, compared to Google’s roughly 28 percent.

Bigger than Google? A bigger failure, perhaps. Guess Cuil isn’t so cool after all.

8. Most Embarrassing Public Stance

Goes to: The Associated Press Take On Bloggers

The way we get information is constantly evolving. Alternative media sources are taking an increasingly prominent role in the delivery of news, and bloggers are a big part of that mix. You might think, then, that one of the world’s leading news organizations would learn how to adapt and embrace the changing culture for its own benefit. Of course, you’d be wrong.

Instead, the Associated Press decided to fight the blogosphere this year, formulating its own set of standards as to how online publications could use its information. Fair use doctrines be damned, the AP said using even small excerpts of its stories within a blog was out of line and out of the question.

The AP did accomplish something with its silly stance: It alienated itself from some of the most influential players in modern media. Countless blogs and online publications pledged to stop referencing and linking to Associated Press stories altogether. Incoming links are often called the “currency of blogs,” playing a significant role in visibility and search placement. Not that a company that just slashed 10 percent of its workforce needs to worry about such things. Riiiight.

Well-played, AP. Well-played.

9. Most Embarrassing Mobile Moment

Goes to: iPhone 3G Activation

Everyone knew the first day of iPhone 3G sales was going to be huge. Everyone, it seemed, except for Apple.

The company suffered what can only be described as a major meltdown, as subscribers who’d waited in long lines found themselves unable to activate their new phones. In-store customers were turned away and asked to try activating their phones later from home. But activation servers wouldn’t work over the Internet either, leaving people with a useless device and no functioning phone.

Gee, if only Apple could somehow have anticipated the response — or maybe had some past experience with overwhelmed servers to learn how to handle it — maybe things could have gone more smoothly.

10. Most Embarrassing Response to a Security Flaw

Goes to: The Boston Transportation Hack Fiasco

File this one under “How Not to Handle a Security Flaw”: A couple of students from MIT found a loophole within Boston’s “T” subway system. The flaw, they discovered, would let anyone add limitless value onto the system’s payment cards. The students, planning to present their findings at the DEFCON 16 annual hackers’ conference, met with transportation officials in advance to discuss their report.

Then, just before the conference, the Transportation Authority filed a federal complaint and got a temporary restraining order to keep the students from talking. In doing so, it also inadvertently published the students’ full report (PDF) to the Web as part of public record.

It gets better, though. Even after realizing anyone in the world could access the entire report, the Transportation Authority fought to extend its restraining order against the students. Long story short, it got shut out. A federal judge denied the request, the students got an “A” on their project, and the security flaw got far more attention than it would have had the Transportation Authority not thrown its fit.

Irony can be so satisfying sometimes.

11. Most Embarrassingly Transparent Lie

Goes to: Metallica’s “We’re Okay With Filesharing”

Metallica seemed to be singing a new tune in 2008. Eight years after drummer Lars Ulrich led the war against filesharing, ultimately resulting in the shutdown of the original Napster, the band worked hard to give the appearance of a reformed approach.

Ulrich released a video in which he talked casually about sharing Metallica’s music online. “The band is trying to salvage its reputation by embracing, at long last, the realities of online music,” Wired.com observed at the time.

The little fella even went as far as to act totally cool with the fact that his band’s then-unreleased CD had been leaked onto the Web. “It’s 2008 and it’s part of how it is these days, so it’s fine. We’re happy,” he insisted.

So happy, in fact, that the band quietly cancelled an interview with a newspaper after learning the reporter had listened to some of those leaked tracks online. In a similarly sneering display, Metallica demanded numerous bloggers take down advance reviews they’d written of the new album. Their reviews were based on a listening party held by the label itself. It’s sad but true.

Could these guys be any more out of touch with the digital age? Maybe they should consider a partnership with our pals at the AP — we hear they’re big into outdated ideology, too.

12. Overall Achievement In International Embarrassment

Goes to: Jerry Yang

Who else could top our list of biggest tech embarrassments but Mr. Yahoo himself? For his endless string of amazingly asinine actions, we hereby award Jerry Yang the Overall Achievement in International Embarrassment. The race wasn’t even close.

There’s not much that can be said about Yang’s year that hasn’t already been discussed ad nauseum. The guy drove his company into the ground, making dumb decision after dumb decision — all while continually talking up how great things were going and how Yahoo’s big day was right around the corner. Even in announcing his long-overdue resignation in November, Yang disregarded what everyone in the world could see and kept pretending he’d done a great job:

“It’s been an extraordinary year here at Yahoo.”

“I truly believe we’ve made tangible progress in bringing our strategic vision to life.”

“Now I believe the time is right for us to bring in a new leader — someone who will build on the important pillars we’ve put in place and who will take the reins on the critical decisions our company faces.”

Important pillars? Like the share value that’s now a third of what Microsoft offered to pay when you turned them down? Critical decisions? Like how to undo the immeasurable damage you’ve done?

Oh, Jerry… Jerry, Jerry, Jerry. All I can say is that “Chief Yahoo” is perhaps the most fitting title I’ve ever seen a man hold. Congratulations.

* * * * *So that does it — our Top 12 Tech Embarrassments in 2008. Some of the memories make us laugh; others still cause us to cringe (cough cough Yahoo). And there are, no doubt, countless other mess-ups we didn’t even get to. Feel free to make your own additions in the comments section below.

Of course, the year isn’t quite over yet. Here’s hoping no one Yangs up another tech company in 08’s remaining days, or we’ll have to go right back to square one. Now, that’d just be plain embarrassing.

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