Facebook ayaa muuqaalkeeda tooska ah u soo bandhigtay dhammaan isticmaaleyaasha 2016. Tan iyo markaas, waxay noqotay qalab suuq-geyneed oo awood leh si ay ula falgalaan daawadayaasha waqtiga dhabta ah. Waxay soo sheegaan tirakoobyada tooska ah ee Facebook^{( Facebook Live statistics)} ee soo socda :

• Mid ka mid ah shantii fiidiyow ee Facebook ayaa si toos ah loo baahiyey 2017.
• Baahinta tooska ah ee Facebook^(Facebook) ayaa gaartay 3.5 bilyan sanadka 2018.
• Fiidiyowyada tooska ah ee Facebook -ga waxay leeyihiin lix jeer tirada isdhexgalka marka loo eego fiidiyowyada dhaqanka.
• Waxaa jira toban jeer faallooyin ka badan baahinta tooska ah ee Facebook marka loo eego fiidiyowyada caadiga ah.

Hubi^(Make) inaad haysato wax kasta oo aad u baahan tahay si aad u abuurto muuqaal Facebook Live ah oo guuleysta , iyo haddii loo baahdo, awoodda aad ku soo dejisan karto fiidiyowyada Facebook-gaaga^{(download your facebook videos)} . Qof ayaa u baahan doona inuu xakameeyo dhinacyada farsamada ee bandhigga. Dhacdooyinka fudud, tani waxay noqon kartaa mid aasaasi ah sida bilaabista iyo joojinta baahinta. Wareysiyada ama baahinta la wadaago, habayn xirfad badan ayaa loo baahan doonaa.

Sida Loola Socodo Facebook-ga Computerkaga^{(How to Livestream on Facebook From Your Computer)}

Facebook waxa uu awood kuu siinayaa in aad si toos ah ugala socoto kombayutarkaga . Waxaad ku qulquli kartaa boggaga Facebook , profile, bogga dhacdada, ama bogga ganacsiga. 

Kahor intaadan bilaabin qulqulka tooska ah ee Facebook -ga, isu diyaari:

• Hayso dulmar qeexan iyo sharaxaad ku saabsan mawduucaaga.
• Ka soo qulqulaya meel raaxo leh.
• Hubi^(Make) in xidhiidhkaaga intarneetku^(Internet) yahay mid deggan oo la isku halayn karo.
• Kor u qaad dhacdadaada tooska ah ka hor.

Facebook wuxuu kuu ogolaanayaa inaad si toos ah uga soo baxdo meel kasta wakhti kasta. Haddii aad si toos ah ugu socoto Facebook^(Facebook) markii ugu horeysay , waxaa lagu weydiin doonaa ogolaansho si aad u isticmaasho makarafoonkaaga iyo kamaradaada. Guji ^(Click) Allow .

• Ku bilow^(Start) abuurista qoraal cusub Riix Muqaal ^(Click)Live^{(Live Video)} ah .

• Ka dooro qayb ka^(Category) mid ah fursadaha Facebook ku siiyo ama Abuur Adiga^{(Create Your Own)} .

Laga bilaabo soo-bandhigyada xulashooyinka, buuxi kuwa soo socda:

• Geli cinwaan
• Ku dar sawir ama fiidiyoow: ka dooro mid ka mid ah dookhyada Facebook ama soo geli adiga.
• Xaqiiji taariikhda
• Sifeyn sii.
• Tag asxaabta.
• Kudar Goobta

Guji hoos u dhaca ku xiga Dadweynaha^(Public) oo dooro dhagaystayaasha fiidyahaaga tooska ah. Waxaad dooran kartaa:

• Dadweynaha, oo ay ku jiraan qof kasta.
• Saaxiibada kaliya.
• Asxaabta marka laga reebo.
• Saaxiibo gaar ah.
• Kooxo gaar ah.
• Aniga kaliya (waxtar u leh baaritaanka).

Kadib markaad buuxiso dhammaan goobaha oo aad ka doorato fursadaha jira, dhagsii Go Live . Marka la dhammeeyo, dhagsii End Video Live^{(End Live Video)} .

Ilaa aad tirtirto fiidiyowga, si toos ah ayaa loogu dari doonaa wakhtigaaga.

Livestream on Facebook From Aalladda Mobile^{(Livestream on Facebook From a Mobile Device)}

Tallaabooyinka hoose waxay ku shaqayn doonaan iPhone, Android , Tablet , ama qalab kasta oo kale.

• Taabo waxa maskaxdaada ku jira^{(What’s on your mind)}
• Riix Muqaal Live ah^{(Live Video)}

Haddi ay tani tahay markii ugu horaysay ee aad si toos ah u tabiso, waxa kale oo lagu waydiin doonaa aalada moobilka si aad u gasho qalabkaaga iyo makarafoonkaaga. Ku fasax.

Talaabooyinka soo socdaa waxay la mid yihiin isticmaalka kombayutarkaga. Markaad diyaar u tahay, dhagsii Bilow Fiidiyowga tooska^{(Start Live Video)} ah. Qalabkaaga moobiilku waxa uu tusi doona tilmaame cas Live ah oo ku yaala geeska shaashadda. Waxaad sidoo kale awoodi doontaa inaad aragto cidda daawanaysa fiidiyowgaaga.

Hoosta shaashaddaada waxaa yaal qalab aad isticmaali karto marka aad baahinayso, waxaana ka mid ah:

• Ku darida filtarrada
• U beddel kamarada hore u jeedda
• Birta hillaaca si ay u iftiimiso shaashadda
• Ku qor faallooyinka

Marka baahintu dhammaato, dhagsii dhame^(Finish) . Waxaad dooran kartaa inaad tirtirto^(Delete) muuqaalka ama la wadaagto^(Share) qoraal ahaan asxaabta Facebook ama taageerayaasha bogga ganacsiga.^(Facebook)

Qalabka Cusub ee Facebook Live Streaming^{(New Facebook Livestreaming Tools)}

Facebook ayaa dhawaan soo bandhigtay cusbooneysiin si ay uga caawiso daabacayaasha iyo abuurayaasha fiidyaha inay horumariyaan, wanaajiyaan, oo ay fududeeyaan baahinta tooska ah.

Tilmaamahan la balaariyay waxa kale oo ka mid ah falanqaynta la hagaajiyay. Qaar ka mid ah cusbooneysiinta waxaa ka mid ah awoodda:

• Tijaabi^(Test) baahinta ka hor inta aadan toos u bixin adiga oo ku xaddidaya dhagaystayaasha bogga ganacsiga kaliya maamulayaasha iyo tafatirayaasha.
• Jar bilawga iyo dhamaadka fiidyaha tooska ah si aad meesha uga saarto meel dhintay.
• Si toos ah u baahin^(Broadcast) ilaa siddeed saacadood.

Laba horumar oo muhiim ah oo dheeri ah oo ku saabsan gudbinta tooska ah ee Facebook waa:

• Daawo^(Watch) xisbiyada siinaya isticmaalayaasha awooda inay wakhti hore u qorsheeyaan dhacdo oo awood siisa soo-celinta fiidyowga marka la dalbado.
• Istuudiyaha Abuuraha^{(Creator Studio)} wuxuu maamulaa, cabbiraa, oo uu lacag ka sameeyaa waxa ku jira Bogagga Facebook^{(Facebook Pages)} iyo Instagram dhammaan hal meel.

Bilaw xaflad daawashada Facebook^{(Launch a Facebook Watch Party)}

^{(Facebook Watch)} Xisbiyada ^(Parties)Daawashada Facebook waa hab ay dadku ku wada daawadaan muuqaalada Facebook wakhtiga dhabta ah. Ka qaybgalayaashu waxay daawan karaan fiidiyowga, toos ama duubi karaan, oo waxay la falgeli karaan kuwa kale.

Waxaad ku martigelin kartaa xaflad astaanta gaarka ah, bogga ganacsiga, ama kooxda Facebook . Raac tillaabooyinka hoose si aad u bilawdo xafladaada Ilaalada^{(Watch Party)} :

• Laga bilaabo boggaaga, dhagsii sanduuqa Ku qor^{(Write a Post)} ka dibna […] si aad u furto doorashooyin badan.

• Guji Xisbiga Daawashada^{(Watch Party)} sida kor ka muuqata. Marka xigta, waxaad arki doontaa shaashad aad ka dooran karto fiidiyowyada aad rabto inaad ku muujiso xafladdaada.

• Haddii aad rabto in aad ku darto wax ka badan hal fiidiyow oo xafladaada ah, dhagsii Ku dar ^(Add)si safka^{( to Queue)} . Waxaad riixi kartaa View Queue haddii aad rabto in aad horay u aragto liiska heesahaaga ka hor inta aadan toos u bixin.

• Marka aad dhammayso ku darista fiidyahaaga ama fiidiyowyadaada, dhagsii Done . Halkaa marka ay marayso, waxaa lagugu celin doonaa boostadaada.

Hubi inaad si cad u sharaxdo mowduuca kooxda daawashadaadu ka hadli doonto si ay dadka ugu soo jiidato inay ku biiraan. Ka horumari boggaaga si aad u kordhiso daawadayaasha

Shirkado badan ayaa isticmaala Facebook Watch Party si ay ugu celiyaan dhacdo baahinta tooska ah kuwa aan markii ugu horeysay sameyn karin. Waxa kale oo wanaagsan in dib loo soo celiyo tabintii hore ee tooska ahayd ee lagu guulaystay.

Astaamihii ugu dambeeyay ee Facebook Watch Party waxaa ka mid ah jadwal horumarsan, kartida dib u ciyaarida, calaamadinta la-hawlgalayaasha ganacsiga, iyo faallooyinka tooska ah^{( live commenting)} .

Tooska ah ee istuudiyaha Abuuraha ee Facebook^{(Livestream on Facebook’s Creator Studio)}

Istuudiyaha Abuuraha^{( Creator Studio)} ee Facebook ee la cusboonaysiiyay waxa uu isku keenaa hal meel dhammaan agabka aad u baahan tahay si aad u dhejiso, u maamusho, u cabbirto, ugana gasho dhammaan Bogagga Facebook^{(Facebook Pages)} iyo akoonnada Instgram -ka.^(Instagram)

Tallaabooyinka hoose waxay tusi doonaan sida looga bilaabo Facebook Livestream ka Istuudiyaha Abuuraha^{(Creator Studio)} . 

• Si aad si toos ah uga socoto tabka Guriga^(Home) , ka dooro + maktabadda nuxurka^{(Content Library)} ama tabka Guriga^(Home) , ka dibna dhagsii Go Live .

• Ka dooro bogga meesha aad rabto inaad ka qulqulo Ogsoonow inaad u baahan doonto inaad lahaato xuquuqda maamulka boggaas.  

• Waxaad arki doontaa laba ikhtiyaar oo aad u isticmaasho si aad u bilowdo socodkaaga: Kamarada^{(Camera )} ama Ku xidh^(Connect) qalab kale. Ka dooro kamarada^(Camera) si aad uga qulqulo kamaradaada webcam ama taleefankaaga. Dooro Connect marka aad:

• Isticmaal^(Use) qalabka baahinta ama software-ka qulqulka
• Si toos ah uga bax taleefankaaga
• La wadaag baahinta qof kale si aad toos ugu socoto

Ka dooro ikhtiyaarka Boostada^(Post) sawirka kore si aad:

• Dooro^(Select) meesha aad rabto inaad ku dhejiso baahintaada tooska ah
• Ku dar cinwaankaaga iyo sharraxaada
• Dooro makarafoonka, kamarada, iyo shaashada (si loo wadaago shaashadda)
• Dooro luqadda baahintaada
• Ku dar^(Include) calaamadaha (aan la arki karin) si loo ogaado

• Dooro Interactive haddii aad rabto inaad ku darto codbixin baahintaada. 
• Markaad diyaar noqoto, dooro Tag Live^{(Go Live)} si aad u bilowdo socodkaaga tooska ah.

Sida kor ku xusan, Facebook Live Videos waa la kaydiyaa haddii aan la tirtirin. Tani waxay ku siinaysaa fursad aad dib ugu soo celiso dareenka dhacdooyinka guusha leh oo aad sii wado inaad ku darto qiimaha daawadayaashaada bartilmaameedka ah.

Siyaabo yar oo tan lagu gaaro waa:

• Orod Facebook Watch Party si aad dib ugu muujiso dhacdo toos ah
• Samee qoraal u mahadcelinaya ka qaybgalayaasha dhacdadaada tooska ah si aad u soo jiidato kuwa aan markii hore samaynin inay daawadaan 
• Abuur^(Generate) hawlgelin dheeraad ah adiga oo weydiinaya su'aalo ama faallooyin samee dhacdada ka dib

Waxa kale oo aad ka gudbi kartaa macluumaadkaaga Facebook Live kanaalada kale ee warbaahinta bulshada.

Ha iloobin inaad falanqeyso natiijooyinkaaga. Tani hadda aad bay u fududahay adeegsiga Istuudiye Abuuraha Cusub^{(New Creator Studio)} halkaasoo dhammaan cabbirrada muhiimka ahi ay hal meel ku yaalliin.

4 Ways To Livestream On Facebook To Increase Engagement

Facebook launched its live featυre in 2016 to all users. Since then, it has become a powerful marketing tool to interact with viewers in real-tіme.  They report thе following impressive Facebook Live statistics:

• One out of every five Facebook videos were live broadcasts in 2017.
• Facebook live broadcasts reached 3.5 billion in 2018.
• Live videos on Facebook have six times the number of interactions than traditional videos.
• There are ten times more comments on Facebook live broadcasts than regular videos.

Make sure you have everything you need to create a successful Facebook Live video, and if needed, the ability to download your facebook videos. Someone will need to control the technical aspects of the show. For simple events, this could be as basic as starting and stopping the broadcast. For interviews or co-hosted broadcasts, a more professional setup will be required.

How to Livestream on Facebook From Your Computer

Facebook enables you to broadcast live directly from your computer. You can stream to your Facebook pages, profile, event page, or business page. 

Before starting your Facebook livestream, get prepared by:

• Have a defined outline and description about your topic.
• Stream from a comfortable location.
• Make sure your Internet connection is stable and reliable.
• Promote your live event ahead of time.

Facebook lets you broadcast live from almost anywhere at any time. If you are livestreaming for the first time on Facebook, you will be asked for permission to use your microphone and camera. Click Allow.

• Start by creating a new post. Click on Live Video.

• Select a Category from the options Facebook gives you or Create Your Own.

From the popup of options, complete the following:

• Enter a title.
• Add a photo or video(s): choose from one of Facebook’s options or upload your own.
• Confirm the date.
• Give it a description.
• Tag Friends.
• Add Location

Click the dropdown next to Public and choose the audience of your live video. You can choose:

• Public, which includes everyone.
• Friends only.
• Friends except.
• Specific friends.
• Specific groups.
• Only me (useful for testing).

After filling in all the settings and choosing from the available options, click Go Live. When finished, click End Live Video.

Unless you delete the video, it will automatically be added to your timeline.

Livestream on Facebook From a Mobile Device

The steps below will work on an iPhone, Android, Tablet, or any other mobile device.

• Tap on What’s on your mind
• Click on Live Video

If this is your first-time livestreaming, you will also be asked on your mobile device for access to your device and microphone. Give your permission.

The next steps are the same as with using your computer. When you are ready, click Start Live Video. Your mobile device will show a Live red indicator in the corner of the screen. You will also be able to see who is watching your video.

There are tools at the bottom of your screen that you will be able to use while broadcasting, including:

• Adding filters
• Switch to the front-facing camera
• A lightning bolt to brighten the screen
• Typing comments

When the broadcast is over, click Finish. You can choose to Delete the video or Share it as a post to your Facebook friends or business page fans.

New Facebook Livestreaming Tools

Facebook recently rolled out updates to help publishers and video creators improve, enhance, and simplify live broadcasts.

These expanded features also include improved analytics. Some of the updates include the ability to:

• Test broadcasts before going live by limiting the audience to only business page admins and editors.
• Trim beginning and end of live videos to remove dead space.
• Broadcast live for up to eight hours.

Two additional significant enhancements to livestreaming on Facebook are:

• Watch parties that give users the ability to schedule an event in advance and enable video-on-demand replays.
• Creator Studio manages, measures, and monetizes content across Facebook Pages and Instagram all in one place.

Launch a Facebook Watch Party

Facebook Watch Parties are a way for people to watch videos on Facebook together in real-time. Participants can watch the video, live or recorded, and interact with others.

You can host a party on your personal profile, business page, or Facebook group. Follow the steps below to start your Watch Party:

• From your page, click in the Write a Post box and then on the […] to open more options.

• Click on Watch Party as shown above. Next, you will see a screen where you can select which videos you want to show at your party.

• If you want to add more than one video for your party, click on the Add to Queue. You can click on View Queue if you want to preview your playlist before going live.

• When you are finished adding your video or videos, click Done. At this point, you will be taken back to your post.

Be sure to give a clear description of the topic your watch party will be addressing to entice people to join. Promote it from your page to increase viewers.

Many companies use a Facebook Watch Party to replay a livestreaming event for those who couldn’t make it the first time. It is also good to repurpose a previously livestream broadcast that was successful.

The latest Facebook Watch Party features include advanced scheduling, ability to replay, tag business partners, and live commenting.

Livestream on Facebook’s Creator Studio

Facebook’s updated Creator Studio brings together in one place all the tools you need to post, manage, measure, and monetize all Facebook Pages and Instagram accounts.

The steps below will show how to start a Facebook Livestream from Creator Studio. 

• To go live from the Home tab, select the + from the Content Library or the Home tab, then click the Go Live.

• Choose the page from where you want to stream. Note that you will need to have admin rights to that page.  

• You will see two options to use to start your stream: Camera or Connect to another device. Select Camera to stream from your webcam or phone. Choose Connect when you:

• Use broadcast equipment or streaming software
• Go live from your phone
• Share the broadcast with someone else to go live

Choose the Post option from the image above to:

• Select where you want to post your live broadcast
• Add your title and description
• Choose the microphone, camera, and screen (for screen sharing)
• Select the language of your broadcast
• Include tags (invisible) for discoverability

• Choose Interactive if you want to add polls to your broadcast. 
• When you are ready, choose Go Live to start your livestream.

As mentioned above, Facebook Live Videos are archived unless deleted. This gives you the opportunity to bring attention back to successful events and continue to add value to your target audience.

A few ways to achieve this are:

• Run a Facebook Watch Party to re-show a live event
• Create a post thanking the attendees of your live event to entice those who didn’t make it originally to view it 
• Generate additional engagement by asking questions or making comments after the event

You can also cross-promote your Facebook Live content on other social media channels.

Don’t forget to analyze your results. This is now much easier using the New Creator Studio where all the critical metrics are in one place.

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