Si kastaba ha ahaatee warshadaha aad qayb ka tahay, suuqgeyn emailka ayaa lama huraan u ah guusha. Haddii aad ku sugan tahay SAAS , qoraa indie ah, ama aad iibiso saabuun guri, la socoshada macaamiishaada iyo u haynta inay dib ugu soo laabtaan iibsi badan waxay samayn kartaa ama jabin kartaa ganacsigaaga. 

Dhanka kale, ma rabto inaad kacdo lacag bixinta adeegyada suuqgeynta iimaylka. Waxaan soo diyaarinay liiska adeegyada suuq-geyneed ee bilaashka ah ee ugu wanaagsan ee ku salaysan xadka macaamiisha, xadka diridooda, iyo wax ka badan. Hagahan ayaa kaa caawin doona inaad ogaato mid ka mid ah adeegyadan ku habboon baahiyahaaga.

7 Adeegyada Suuqgeynta Emailka^{(Email Marketing)} ee Bilaashka ah ee ugu Fiican^(Best)

1. Omnisend

Marka laga eego dhanka tirooyinka kaliya, Omnisend ayaa ilaa hadda ah ikhtiyaarka ugu fiican ee halkaas ka jira. Kaliya maahan qorshaha bilaashka ah inuu kuu ogolaado inaad dirto ilaa 15,000 email bishii, laakiin wuxuu kuu ogolaanayaa inaad dirto ilaa 2,000 maalintii. Sidoo kale ma jirto wax xaddidan oo ku saabsan tirada macaamiisha laguu oggol yahay inaad haysato. 

Omnisend waxa uu leeyahay wax badan oo ka mid ah isdhexgalka eCommerce kaas oo kuu ogolaanaya inaad si toos ah uga soo saarto alaabada dukaanka onlineka ah iimaylka, iyo sidoo kale u dirto codes qiimo dhimis, kaararka xoqan, iyo in ka badan. Waxaad si fudud u samayn kartaa tijaabada A/B si aad u ogaato nuqulka leh heerarka beddelka ee ugu sarreeya.

Si loogu fududeeyo isticmaalayaasha mobaylada (oo ah meesha ay dadka badankiisu maanta ku akhriyaan iimaykooda), Omnisend waxa ay soo bandhigtaa moodello-saaxiibtinimo emaylka. Waxaad samayn kartaa foomamka is-diiwaangelinta hal-abuurka leh iyo boggaga degista oo xitaa soo diri kartaa iimaylo si aad u dalbato xaqiijinta iyo gaadhiyada la dayacay.

Haddii aad ku maamusho dukaanka eCommerce adeeg sida Shopify ama shay la mid ah, Omnisend xaqiiqdii waa mid mudan in la tixgeliyo. Waxaad isku dayi kartaa tijaabo bilaash ah oo 14-maalmood ah dhammaan sifooyinka qiimaha leh, sidoo kale. 

2. Sendinblue

Sendinblue waa adeeg suuq-geyneed kale oo weyn oo bilaash ah kaas oo horey u lahaa ilaalin gudaha ah. Shirkaddu waxay ku salaysan tahay Faransiiska^(France) , taas oo macnaheedu yahay wax kasta oo aad ku sameyso Sendinblue waxay u hoggaansami doontaa tilmaamaha GDPR . Qorshaha bilaashka ah waa mid awood leh, oo leh xulashooyin badan oo lagu gaaro macaamiishaada.

Si aad u bilawdo,ma lihid xadka macaamiisha Waxaad diri kartaa ilaa 9,000 email bishii, laakiin waxaad ku xaddidan tahay 300 oo keliya maalintii. In kasta oo Sendinblue aanu ahayn doorashada ugu fiican haddii aad rabto inaad dirto qarax weyn oo iimayl ah, waa wax cajiib ah ololayaasha dhibco. Waxa kale oo ay leedahay tifaftir jiid-iyo-jiid oo cajiib ah oo loogu talagalay naqshadaynta iimaylada suuq-geynta.

Sendinblue waxay isticmaashaa khariidaynta kulaylka si ay ula socoto halka ay akhristayaasha diirada saarayaan oo waxay ku siinaysaa fursadaha tijaabada A/B si ay kaaga caawiyaan inaad si fiican u wanaajiso ololahaaga suuqgeyneed. Waxay si fudud u dhexgalisaa Shopify iyo Salesforce waxayna xitaa u ogolaataa suuq-geynta SMS in lagu xidho ololayaashaada aasaasiga ah. 

Haddii aad isticmaasho WordPress, Sendinblue waa doorasho cajiib ah oo ay ugu mahadcelinayso plugin WordPress^{(WordPress plugin)} ah oo fududeynaya in wax walba laga maamulo dashboardkaaga. Haddii aad go'aansato inaad cusboonaysiiso, heerka ugu horreeya ee la bixiyo waa $25 oo keliya bishiiba 40,000 oo iimaylo ah oo aan lahayn xaddid diritaan maalinle ah. 

3. Hubspot

Hubspot waa adeeg aad u fiican milkiile ganacsi kasta. Waxaad ka heli doontaa tiro aad u badan oo ka kooban nuxur iyo agab waxbarasho oo laga heli karo goobta, qayb ka mid ah agabka suuqgeynta iimaylka, macluumaadka SEO^{(SEO information)} , iyo in ka badan. Hubspot waxa ay ka caawin kartaa milkiilayaasha ganacsigu in ay ku bilaabaan waqti yar innaba. 

Habka suuq-geynta iimaylka waa bilaash, inkastoo ay jiraan heerar lacag bixin ah. Heerka bilaashka ah wuxuu bixiyaa ilaa 1 milyan oo macaamiil ah iyo ilaa 2,000 emails bishii. Aad bay u fududahay in la isticmaalo iyada oo ay ugu wacan tahay nidaamka tafatirka jiid-iyo-jidida ee adag. Xitaa haddii aadan ahayn naqshadeeye garaaf, waxaad abuuri kartaa foomamka iimaylka quruxda badan oo leh wax yar oo ku celcelin ah. 

Waxa kale oo jira habab yar oo hore loo sameeyay haddii aanad doonayn in aad isku daydo in aad adigu wax samayso. Xitaa waxa jira qalab "caafimaadka iimaylka" si loo maareeyo sumcaddaada diritaanka oo lagu hubiyo inaan lagugu calaamadin spamer^{(flagged as a spammer)} . 

Cida kaliya ee u liidata adeega Hubspot ee bilaashka ah ayaa ah in summaddooda lagu dari doono dhammaan iimaylada laga soo diro heerka bilaashka ah. Haddii aad cusboonaysiiso, waxaad yeelan kartaa liisas badan oo iimaylo ah iyo marin u helida qalab badan oo falanqayn ah si ay kaaga caawiyaan cabbirka guusha ololayaashaada.

4. Dire^{(Sender)(Sender)}

In kasta oo diruhu^(Sender) aanu lahayn tiro macaamiil ah oo aan xadidnayn, waxay siinaysaa isticmaalayaasha ilaa 2,500 macaamiil qorshaha bilaashka ah – in ka badan oo ku filan qof hadda bilaabaya. Qorshaha bilaashka ah wuxuu sidoo kale ogolaanayaa ilaa 15,000 emails bishii iyada oo aan lahayn xadka dirista maalinlaha ah.

Haddii aad go'aansato inaad cusboonaysiiso mar, heerka koowaad waa $10 oo keliya bishii wuxuuna kuu oggolaanayaa ilaa 5,000 macaamiil ah iyo 60,000 iimaylo bishii. Ma aha heshiis xun haba yaraatee. Waxa ka dhigaya diraha^(Sender) runtii mid awood leh, si kastaba ha ahaatee, waa waafaqiddeeda.

Adeeggu wuxuu leeyahay qalabyo loogu talagalay nidaamyada maaraynta macluumaadka ugu caansan, waxayna fududaynaysaa in fiidiyowyada loo beddelo GIF-yada^(GIFs) gudaha emayllada si cabbirkooda hoos loogu dhigo. Soo diruhu wuxuu isticmaalaa qalab falanqayn xoog leh si uu kuu oggolaado inaad aragto sida ololeyaashaadu u shaqeeyaan, waxaadna ku xidhi kartaa Google Analytics , sidoo kale.

Soo diruhu waa ikhtiyaar weyn sababta oo ah sida ay u awood badan tahay, laakiin sidoo kale sababta oo ah sida ay u jaban tahay in la casriyeeyo waqti ka dib. Haddii aad isku aragto inaad u baahan tahay heer sare, qiimuhu wuu hooseeyaa markaad koraan. 

5. Mailchimp

Mailchimp waa mid ka mid ah adeegyada suuqgeynta iimaylka ugu caansan ee bilaashka ah iyo inta badan midka ugu horreeya ee isticmaalayaashu u jeestaan. Qorshaha Mailchimp^(Mailchimp) ee bilaashka ah wuxuu ku siinayaa 2,000 macaamiil ah iyo xadka dirida maalinlaha ah ee 2,000 ee iimaylka, iyo sidoo kale xadka 10,000 ee iimaylada bishiiba. 

Isticmaalayaasha bilaashka ah waxay sidoo kale heli karaan 7 kanaalo suuq-geyneed, hal-ku-meel-gaar ah oo iimaylka ah, 5 nooc oo iimaylo ah oo kala duwan, iyo CRM suuqgeyn ah . Astaamaha sida tijaabada A/B iyo calaamadaynta caadada waxay ku xaddidan tahay isticmaalayaasha lacagta leh oo keliya, laakiin haddii aad go'aansato inaad cusboonaysiiso qorshaha ugu horreeya wuxuu bilaabmayaa $10 bishii.

Meesha abuurista Mailchimp ayaa fududaynaysa in la qaabeeyo iimaylo soo jiidasho leh kuwaas oo soo jiidan doona dareenka akhristayaasha, laakiin ka digtoonow in uu jiro xayeysiis yar oo iimayl kasta oo aad ku dirto qorshaha xorta ah. Dhanka kale, waxaad si otomaatig ah ugu samayn kartaa iimaylada waxyaabaha ay ka midka yihiin xaqiijinta dalbashada ama xasuusinta gaadhiga la dayacay. 

6. MailerLite

Qorshaha bilaashka ah ee MailerLite wuxuu leeyahay xaddidaad hoose oo macaamiisha ah oo ah 1,000 emails oo keliya, laakiin waxay u ogolaataa ilaa 12,000 emails bishii. Maxaa MailerLite ka dhigaya mid^{(MailerLite one)} ka mid ah adeegyada suuqgeynta iimaylka ugu fiican ee bilaashka ah waa tirada astaamaha la socda qorshaha bilaashka ah. 

Madalku waxa uu bixiyaa qalabyo awood leh oo lagu diri karo sahan, samaynta bogag degitaan, iyo naqshadaynta ololayaasha iimaylka. Tifaftiruhu-jiid-jiid-ku-dhiggu wuxuu u calaamadeeyaa walxaha gaarka ah si fudud oo loo fahmi karo, sida "2 badhamada," "3 badhamada," "spacer," iyo in ka badan. Waxa kale oo ku jira sawirka thumbnail yar si loo muujiyo waxa uu u ekaan doono marka la geliyo ololaha. 

Qorshaha bilaashka ah wuxuu siinayaa marin u helka inta badan dhammaan astaamaha muhiimka ah, laakiin aaladaha horumarsan sida khariidaynta kulaylka iyo tijaabada A/B waxay ku xaddidan yihiin qorshaha caymiska. Heerka koowaad waa $10 bishiiba iimaylo aan xadidnayn (oo waxaad bixin kartaa sannadkii halkii aad bishiiba ahaan lahayd si aad u badbaadiso 30%). 

7. Mailjet

Markaad iska diiwaan geliso Mailjet^(Mailjet) , waxay kugu dhiirigelinaysaa inaad gasho kaarka deynta waxayna ka digaysaa in xisaabaadka aan kaarka ku jirin faylka ay ku xaddidan yihiin qorshaha bilaashka ah: 6,000 emails bishii iyo 200 oo keliya maalintii, laakiin ma jiro xadka macaamiisha. 

Mailjet waxay ku^(Mailjet) socotaa isticmaalayaasha cusub tallaabo kasta oo ka mid ah habka abuurista waxayna soo jeedinaysaa talooyin lagu horumarinayo guusha ololayaasha. Tusaale ahaan, adeeggu wuxuu kula talinayaa isticmaaleyaasha inay xaqiijiyaan xayndaabkooda si ay uga fogaadaan in si toos ah loogu calaamadiyo spam. 

Sameeyaha iimaylka wuxuu bixiyaa noocyo badan oo kala duwan. Isticmaalayaashu waxay dooran karaan mid ka mid ah qaabab iyo wargeysyo badan oo ay ku saleeyaan emailkooda, ama waxay isticmaali karaan template iyaga u gaar ah. Waxa kale oo suurtogal ah in lagu codeeyo iimaylka HTML si sax ah, kantarool sax ah oo ku saabsan sida aad rabto in iimaylka u muuqdo oo u dhaqmo. 

Talooyin loogu talagalay Guusha Suuqgeynta iimaylka^{(Tips For Email Marketing Success)}

Adeegyada suuqgeynta iimaylka ee 7-da ah ee bilaashka ah ayaa kaa caawin kara inaad bilowdo inaad la xiriirto macaamiisha, laakiin sidoo kale waa inaad maskaxda ku haysaa dhowr waxyaalood oo dheeri ah ka hor intaadan bilaabin.

Marka hore, hubi in ciwaanka soo diraha-ka qaatahayaasha ay ku arkaan goobta "From"-uu yahay akoonkaaga ganacsiga. Ka dirida akoontada Gmail ama xisaab kale oo iimayl bilaash ah waxay keeni kartaa in fariintaada loo calaamadiyo inay tahay spam.

Ogow dhagaystayaashaada^{(Know your audience)} . Baadh^(Research) sida ololeyaasha kale u shaqeeyaan iyo inta jeer ee iimaylada ay baxaan. Diritaanka iimaylo badan oo maalin ama toddobaad gudihiis ah waxay ka leexin doontaa akhristayaasha waxayna sababtaa lumitaanka macaamiisha.

Tijaabi qaababka ololaha kala duwan^{(Test different campaign styles)} . Uma badna inaad ku dhufan doonto qaacidada guusha isla markaaba. Ka faa'iidayso qalabka tijaabada A/B si aad isugu daydo cinwaano kala duwan, qaabab, iyo walxo kale oo ololehaaga ku jira ilaa aad ka ogaato waxa ugu badan ee akhristayaasha la xidhiidha. 

Ka faa'iidayso iswada^{(Take advantage of automation)} . Haddii aad maamusho dukaanka elektaroonigga ah, iimaylada tooska ah si loo xasuusiyo isticmaaleyaasha gawaarida wax iibsiga ee dayacan waxay kordhin karaan iibka. Iimayllada soo dhawaynta ah ee loo diro macaamiisheeda cusub waxay dhisi karaan daacadnimo. Isticmaal^(Use) adeegyada otomaatiga ah si aad u hubiso in macaamiisha iyo akhristayaasha la gaadhay iyada oo aan la helin dadaal aad u weyn dhinacaaga. 

7 Best Free Email Marketing Services (September 2020)

No matter what industry you’re part of, email marketing is essential to success. Whether you’re in SAAS, аn indіe authоr, or you sеll homemade soaps, keeping track of yoυr customers and keeping them coming back for more purchases can make or break your buѕіness. 

On the other hand, you don’t want to go bankrupt paying for email marketing services. We have compiled a list of the best free email marketing services based on their subscriber limits, their send limits, and much more. This guide will help you figure out which one of these services best fits your needs.

7 Best Free Email Marketing Services

1. Omnisend

From a purely numbers-oriented standpoint, Omnisend is by far the best option out there. Not only does the free plan allow you to send up to 15,000 emails per month, but it allows you to send as many as 2,000 per day. There is also no limit to the number of subscribers you are allowed to have. 

Omnisend has a lot of eCommerce integrations that allow you to pull products from an online store straight into the email, as well as send out discount codes, scratch cards, and more. You can easily perform A/B testing to find out what copy has the highest conversion rates.

In order to make it easy on mobile users (which is where most people read their email today), Omnisend offers mobile-friendly email templates. You can make creative signup forms and landing pages and even send out emails for order confirmations and abandoned carts.

If you run an eCommerce shop through a service like Shopify or something similar, Omnisend is definitely worth considering. You can try a 14-day free trial of all of the premium features, too. 

2. Sendinblue

Sendinblue is another great free email marketing service that already has built-in protections. The company is based in France, which means anything you do through Sendinblue will comply with GDPR guidelines. The free plan is powerful, with numerous options for reaching your subscribers.

To start with, you have no subscriber limit. You can send up to 9,000 emails per month, but you are limited to only 300 per day. While Sendinblue isn’t the best option if you want to send out a huge email blast, it’s fantastic for drip campaigns. It also has an impressive drag-and-drop editor for designing marketing emails.

Sendinblue uses heat mapping to track where readers are focused and provides A/B testing options to help you better optimize your marketing campaigns. It integrates easily through Shopify and Salesforce and even allows for SMS marketing to be linked to your primary campaigns. 

If you use WordPress, Sendinblue is a fantastic option thanks to a WordPress plugin that makes it easy to manage everything from your dashboard. If you do decide to upgrade, the first paid tier is only $25 per month for 40,000 emails and no daily sending limit. 

3. Hubspot

Hubspot is a great service for any business owner. You’ll find a vast amount of content and educational material available on the site, a suite of email marketing tools, SEO information, and more. Hubspot can help business owners get started in no time at all. 

The email marketing system is free, although there are paid tiers. The free tier provides up to 1 million subscribers and up to 2,000 emails per month. It’s incredibly easy to use thanks to the robust drag-and-drop editing system. Even if you aren’t a graphic designer, you can create beautiful email forms with just a little practice. 

There are also quite a few pre-made templates if you don’t want to try making anything yourself. There is even an “email health” tool to manage your sending reputation and ensure you aren’t being flagged as a spammer. 

The only downside to the free Hubspot service is that their branding will be included on all emails sent from the free tier. If you upgrade, you can have many more email lists and access to a lot of analytic tools to help measure the success of your campaigns.

4. Sender

Although Sender doesn’t have an unlimited subscriber count, it gives users up to 2,500 subscribers on the free plan–more than enough for someone just starting out. The free plan also allows up to 15,000 emails per month with no daily sending limit.

If you decide to upgrade at some point, the first tier is only $10 per month and allows for up to 5,000 subscribers and 60,000 emails per month. Not a bad deal at all. What makes Sender truly powerful, however, is its compatibility.

The service has plugins for most popular content management systems, and it makes it easy to convert videos into GIFs inside emails to keep their size down. Sender uses strong analytics tools to allow you to see how your campaigns perform, and you can tie Google Analytics into it, too.

Sender is a great option because of how powerful it is, but also because of how inexpensive it is to upgrade over time. If you find yourself needing a premium tier, the pricing stays low as you grow. 

5. Mailchimp

Mailchimp is one of the most popular free email marketing services and often the first one that users turn to. The free Mailchimp plan provides you with 2,000 subscribers and a daily send limit of 2,000 emails, as well as a monthly limit of 10,000 emails. 

Free users also have access to 7 marketing channels, single email automations, 5 different email templates, and a marketing CRM. Features like A/B testing and custom branding is restricted to paid users only, but if you decide to upgrade the first plan starts at $10 per month.

Mailchimp’s creation platform makes it easy to design attractive emails that will capture readers’ attention, but be warned that there’s a small banner ad in every email you send through the free plan. On the other hand, you can automate emails for things like order confirmations or abandoned cart reminders. 

6. MailerLite

MailerLite’s free plan has a lower subscriber limit at just 1,000 emails, but it allows up to 12,000 emails per month. What makes MailerLite one of the best free email marketing services is the amount of features that come with the free plan. 

The platform offers powerful tools for sending out surveys, creating landing pages, and designing email campaigns. The drag-and-drop editor labels individual elements in an easy to understand way, such as “2 buttons,” “3 prolducts,” “spacer,” and more. It also includes a small thumbnail image to illustrate what it will look like once inserted into the campaign. 

The free plan gives access to most all of the essential features, but advanced tools like heat mapping and A/B testing are limited to the premium plan. The first tier is $10 per month for unlimited emails (and you can pay annually rather than monthly to save 30%.) 

7. Mailjet

When you sign up for Mailjet, it prompts you to enter a credit card and warns that accounts without a card on file are restricted to the free plan: 6,000 emails per month and only 200 per day, but there is no subscriber limit. 

Mailjet walks new users through every step of the creation process and makes suggestions to improve the success of campaigns. For example, the service recommends users authenticate their domains to avoid being auto-flagged as spam. 

The email builder provides a lot of variety. Users can choose from one of numerous templates and newsletters from which to base their email, or they can use their own template. It’s also possible to code the email in HTML for precise, exact control over how you want the email to appear and behave. 

Tips For Email Marketing Success

These 7 free email marketing services can help you get started reaching out to customers, but you should also keep a few additional things in mind before you get started.

First, make sure your sender address—the one recipients see in the “From” field—is your business account. Sending from a Gmail account or other free email account can result in your message being flagged as spam.

Know your audience. Research how other campaigns operate and how often emails go out. Sending too many emails in a day or a week will turn away readers and result in an increased loss of subscribers.

Test different campaign styles. It isn’t likely that you’ll hit a winning formula right away. Take advantage of A/B testing tools to try out different headlines, formats, and other elements in your campaigns until you discover what most resonates with readers. 

Take advantage of automation. If you run an eCommerce shop, automated emails to remind users of abandoned shopping carts can increase sales. Welcome emails sent to new subscribers can build loyalty. Use automation services to ensure customers and readers are reached without immense effort on your part. 

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