Ma^(Are) la yaabban tahay sababta macluumaadkaaga waxtarka leh, khuseeya, iyo qiimaha leh aanay si fiican u qiimaynayn? Haddii aadan u samaynin farsamaynta SEO ee boggaaga, waxaad sii wadi doontaa halganka. Farsamo SEO ah ayaa wax ka qabta kaabayaasha mareegahaaga.

Marka la soo koobo, waxaa jira 7 tillaabo oo aasaasi ah oo lagu hagaajinayo SEO^(SEO) -ga farsamada ee goobtaada haddii aad rabto inaad si wanaagsan u ogaato natiijooyinka raadinta dabiiciga ah ee mashiinka raadinta Google.

• Samaynta hantidhawrka goobta.
• Kobcinta wakhtiyada jawaabta server-ka
• Hubi in ku habboonaanta mobilada.
• Hagaajinta faylkaaga qoraalka ee Robots
• Isticmaalka qaab- dhismeedka URL diirada saaraya oo la beegsaday .
• U qaabaynta isku xirka gudaha si wax ku ool ah.
• Goynta iyo ilaalinta isku xirka iyo boggaga jaban.

Marka hagaajinta SEO si sax ah loo sameeyo, waxaad ka caawinaysaa matoorada raadinta inay gurguurtaan, galaan, tusmeeyaan, oo u turjumaan goobtaada si fudud. Laga soo bilaabo dardargelinta degelkaaga si aad u ilaaliso koodka khaladka-la'aanta ah, xeeladahani kaliya maaha inay soo jiitaan Google laakiin waxay sidoo kale qanciyaan filashooyinka isticmaalaha.

Xeeladaha soo socdaa maaha kuwo dhammaystiran. Qayb dhan oo ka mid ah hagaajinta nuxurka iyo qaab dhismeedka bogga ayaa sidoo kale jira. Halkan, waxaan ka walaacsanahay kaliya aasaaska.

1. Samaynta Hantidhawrka^{(1. Conduct An Audit)}

Kahor intaadan sameynin hagaajinta farsamada SEO , waxaad u baahan tahay inaad fahamto waxa hagaajinta boggaagu u baahan yahay iyo meelaha dhibaatooyinka suurtagalka ah ay jiraan.

Tani waa sababta ay tahay inaad sameyso xisaabinta farsamada SEO . Markaad dhammaystirto, waxaad awoodi doontaa inaad isku keento liis la qabanayo oo la qabanayo.

Waxaa jira dhowr qalab oo farsamo SEO ah oo aad isticmaali karto, sida Screaming Frog SEO Spider iyo Google Search Console.

2. Hagaajinta wakhtiga jawaabta Server-ka^{(2. Improve Server Response Time)}

Wakhtiga^(Server) jawaabta adeegaha waxa lagu qeexaa inta ay qaadanayso bogga mareegaha in la shubo.  

Google ayaa gurguuran doona mareegahaaga iyagoo raadinaya wax-qabad la'aanta koodka taasoo hoos u dhigaysa xawaaraha boggaaga. Waxay ku talinayaan in la hiigsado wakhtiga jawaabta server-ka oo ka yar 200ms. 

Waxaa jira dhowr qalab oo bilaash ah oo aad isticmaali karto si aad u go'aamiso wakhtiga rarka boggagaaga internetka sida GTmetrix , Google PageSpeed ​​Insights , iyo Imtixaanka Xawaaraha Pingdom^{(Pingdom Speed Test)} . Waa inaad sidoo kale isticmaashaa hagaha xawaaraha bogga^{(page speed guide)} kaas oo muujin doona tallaabo kasta oo ka mid ah xisaabinta xawaaraha bogga boggaaga oo ku talin doona xalalka.

Kaliya maahan boggaga rarida gaabiska ah inay saameeyaan darajooyinkaaga, laakiin sidoo kale waxay saameyn xun ku leeyihiin khibradaha isticmaalaha. Tani waxay keenaysaa heerar kor u kaca, waqti yar oo bogga lagu isticmaalo, iyo beddelaadyo yar.

Hoos^(Below) waxaa ah dhowr siyaabood oo lagu kordhin karo wakhtiga jawaabta server-kaaga:

• Yaree CSS, JavaScript, iyo HTML^{(Minify CSS, JavaScript, and HTML)} : Ka saar xogta aan loo baahnayn ama aan loo baahnayn sida hakadka, meelaha bannaan, qaabaynta, faallooyinka koodka, iyo xarfaha kale. Haddii aad isticmaasho WordPress, W P Rocket waa plugin fududeeya habka.
• Cadaadi faylashaada^{(Compress your files)} : Isticmaal codsi sida Gzip si aad u yarayso cabbirada JavaScript , CSS , iyo faylalka HTML .
• Isticmaal caching browser^{(Use browser caching)} : Faylasha JavaScript, xaashiyaha qaab-dhismeedka, iyo sawirada waa in la kaydiyaa si aanu boggaga oo dhan dib u soo gelin mar kasta oo isla isticmaale^(user) uu soo dego.
• Yaree bogga dib u hagajinta^{(Minimize page redirects)} : Marka boggaagu u jiheeyo bog kale, booqdehu waa inuu sugo in ka badan inta boggu soo shubanayo.
• Wanaaji sawiradaada^{(Optimize your images)} : Iska yaree cabbirka faylalka sawirkaaga adoon ku hurin tayada qalabka sida JPEG Optimizer , CompressNow , iyo TinyPNG .

3. U diyaargarow Mobile-ka^{(Be Mobile Ready)}

Laga bilaabo 2015, Google waxay door bidaysay moobilka saaxiibtinimada leh iyo goobaha ka jawaab celinta moobilka. Haddii goobtaadu aysan ahayn, waxay ku dhici doontaa natiijooyinka raadinta waxayna ku dhamaan doontaa darajooyin hoose.

Adeegso Google's Mobile-Friendly Test si aad u aragto haddii website-kaagu buuxiyo shuruudaha Google.

Geli URL-kaaga sanduuqa raadinta oo guji URL-ka tijaabada^{(Test URL)} . Qalabka ayaa baari doona boggaas oo soo celin doona natiijooyinka imtixaanka. Waxaad doonaysaa inaad aragto natiijo la mid ah tan hoose.

Haddii natiijooyinkaagu aanay fiicnayn, akhri Mobile SEO: Hagaha qeexan^{( Mobile SEO: The Definitive Guide)} ee talooyinka ku saabsan sida loo horumariyo dhibcahaaga.

4. Habee Faylkaaga Robots.txt^{(4. Optimize Your Robots.txt File)}

Faylka robots.txt wuxuu ku yaalaa boggaaga xididka hagaha. Waxay u sheegaysaa makiinadaha raadinta boggaga boggaaga si ay u gurguurtaan oo ay ugu daraan tusmahooda.

Si sax ah u qaabee adiga oo hubinaya in aad kaliya xannibayso hagayaasha ama faylasha aanad doonayn in makiinadaha raadinta ay gurguurtaan.

Sidoo kale ku dar faylkaaga robots.txt khariidadda boggaaga. Si aad wax badan u barato, akhri Robots.txt Specifications from Google.

5. Isticmaal URL-saaxiibtinimo leh^{(Use SEO-Friendly URLs)}

^(Search)URL^(URLs) -yada saaxiibtinimada leh ee raadinta raadinta waxay ka kooban yihiin kelmado fure ah oo khuseeya mawduuca bogga. Sidoo kale iska ilaali isticmaalka hoosta, xarfaha, meelaha bannaan, iyo jilayaasha kale.

URL^(URLs) - yadaadu waa inay noqdaan kuwo macquul ah oo habaysan. Erayada la akhriyi karo ayaa laga door bidayaa aqoonsiga^(IDs) alaabta iyo nambarada sababtoo ah waxay matalaan waxa booqdayaasha ay filayaan inay ku arkaan boggaaga.

Si aad u aragto haddii URL^(URLs) -yadaadu yihiin SEO-saaxiibtinimo^{(SEO-friendly)} , samee Tijaabo URL Saaxiibtinimo SEO ah^{(SEO Friendly URL Test)} . Geli URL boggaaga sanduuqa raadinta oo guji Checkup .

Haddii natiijooyinkaagu aysan wanaagsanayn, samee xoogaa qodista xeeladaha ugu fiican si aad u horumariso.

6. Hagaaji isku xidhka gudaha^{(Optimize Internal Links)}

Xidhiidhiyayaasha guduhu^(Internal) waxa ay caawiyaan makiinadaha goobidda inay fahmaan dhismaha goobtaada. Waxay ku xidhidhiyaan nuxurkaga iyagoo isticmaalaya hyperlink ka tilmaamaya bog ilaa bog kale.

Google -ku waxa uu eegaa xidhiidhkaaga si uu u go'aamiyo waxa la xidhiidha iyo qiimaheeda. Adigoo isticmaalaya istaraatijiyad isku xidhka gudaha ee saxda ah, waxaad samaynaysaa kala sareyn qoraalo iyo bogag kuwaas oo mudnaanta siiya kuwa aadka u muhimsan.

Marka si sax ah loo isticmaalo iyada oo loo marayo hagaajinta SEO , istaraatiijiyadaada isku xirka gudaha ayaa kaa caawin karta goobtaada darajada sare ee raadinta. Hoos^(Below) waxaa ah qaar ka mid ah hababka ugu wanaagsan ee la raaco qoraalka barroosinka:

• Isticmaal laba ama saddex kelmadood 
• Ka fogow wax-soo-saarka ereyada muhiimka ah 
• Isticmaal isku-dar isku-dar sax ah iyo ciyaar qayb ah 
• Ku xidhidh bogag muhim ah
• Ha u isticmaalin isla qoraalka barroosinka in ka badan hal bog

Hal dariiqo oo aad ku xisaabin karto oo aad u wanaajiso isku xirkaaga gudaha waa inaad isticmaasho Google Search Console .

Bogagga mudnaanta ugu sarreeya waa inay ahaadaan kuwa ugu badan ee isku-xidhaha gudaha ah.

7. Hagaaji Xidhiidhada & Bogagga Jabsan^{(Fix Broken Links & Pages)}

Khibrada isticmaale^(User) ayaa door muhiim ah ka ciyaarta sida mareegahaagu ugu kala sarreeyaan matoorada raadinta. Haddii mid ka mid ah boggagaagu muujiyo qalad 404, waxay la macno tahay inaad ku xidhayso bog aan jirin.

Google ma gurguuran karo bogag jaban, isticmaalayaashuna ma jecla in loo diro bogag aan jirin. Haddii aad tirtirto ama aad ka baxdo bog, waxaad jebin doontaa isku xirka. 

Kahor intaadan ka saarin bog, samee 301 dib u jiheynta. Isticmaalayaasha waxaa loo qaadi doonaa bogga cusub mana arki doonaan qalad 404 ah.

Haddii aad isticmaalayso WordPress , waxaa jira qaar ka mid ah ^(WordPress)WordPress SEO plugins oo qiimo leh oo kaa caawin kara dhamaystirka hawlahan xisaabinta si degdeg ah.

Ama waxaad isticmaali kartaa Google Search Console . Gal^(Log) akoonkaaga oo guji Daboolida^(Coverage) . Haddii ay jiraan wax khaladaad ah oo ku yaal boggaaga, waxaad arki doontaa iyaga oo ku qoran casaan.

Markaad aqoonsato xiriiriyeyaasha jaban, waad hagaajin kartaa. Markaad dhammayso, u gudbi khariidadda goobta cusub Google .  

Farsamaynta SEO ee wanaagsani ma dhacdo habeen keliya. Inta badan waa la iska indho-tiraa iyada oo loo eegayo bogga SEO -ga iyo dhismaha isku xirka. Si kastaba ha ahaatee, waa sida lagama maarmaanka ah in lagu hagaajiyo arrimaha farsamada ee goobtaada. Ku dadaal - la soco, dib u eeg oo si joogto ah u hubi shabakadaada si aad si fiican ugu qabato natiijooyinka raadinta raadinta.

7 Technical SEO Optimization Tips for Any Website

Are you wondering why your helpful, relevant, and vаluable content isn’t ranking well? Іf you haven’t performed technical SEO optimization for уour website, you will continue to struggle. Technical SEO deals with the infrastructure of your websitе.

In summary, there are 7 basic steps to technical SEO optimization of your site if you want to realize good, organic search results in Google’s search engine.

• Conducting an on-site audit.
• Boosting server response times.
• Ensure mobile compatibility.
• Optimizing your Robots text file.
• Using a focused and targeted URL structure.
• Structuring internal links effectively.
• Pruning and maintaining broken links and pages.

When SEO optimization is done properly, you’re helping the search engines crawl, access, index, and interpret your site easily. From speeding up your website to maintaining error-free coding, these strategies not only impress Google but also satisfy user expectations.

The strategies that follow are not exhaustive. A whole area of content optimization and page structure also exists. Here, we are only concerned with the fundamentals.

1. Conduct An Audit

Before you can perform technical SEO optimization, you need to understand what improvements your site needs and where potential problems exist.

This is why you should conduct a technical SEO audit. Once you complete it, you will be able to put together an actionable list of to-dos.

There are several technical SEO audit tools you can use, such as Screaming Frog SEO Spider and Google Search Console.

2. Improve Server Response Time

Server response time is defined by how long it takes a webpage to load.  

Google will crawl your website looking for coding inefficiencies that are slowing down your page speed. They recommend aiming for a server response time of less than 200ms. 

There are several free tools you can use to determine the load time of your web pages such as GTmetrix, Google PageSpeed Insights, and Pingdom Speed Test. You should also use a page speed guide which will highlight each step of the page speed audit for your site and recommend solutions.

Not only do slow loading pages affect your rankings, but they also have a negative impact on user experience. This results in higher bounce rates, less time spent on a page, and fewer conversions.

Below are a few ways to increase your server response time:

• Minify CSS, JavaScript, and HTML: Remove redundant or unnecessary data such as commas, spaces, formatting, code comments, and other characters. If you use WordPress, WP Rocket is a plugin that simplifies the process.
• Compress your files: Use an application such as Gzip to reduce the sizes of your JavaScript, CSS, and HTML files.
• Use browser caching: JavaScript files, stylesheets, and images should be cached so that your entire page doesn’t have to reload every time the same user lands on it.
• Minimize page redirects: When your webpage redirects to another page, the visitor must wait longer for the page to load.
• Optimize your images: Reduce the size of your image files without sacrificing the quality with tools such as JPEG Optimizer, CompressNow, and TinyPNG.

3. Be Mobile Ready

As of 2015, Google has given preference to mobile-friendly and mobile-responsive sites. If your site is not, it will drop in the search results and end up with lower rankings.

Use Google’s Mobile-Friendly Test to see if your website meets Google’s criteria.

Enter your URL in the search box and click Test URL. The tool will analyze that page and return the test results. You want to see a result like the one shown below.

If your results are not optimal, read Mobile SEO: The Definitive Guide for tips on how to improve your score.

4. Optimize Your Robots.txt File

A robots.txt file is located in your website’s root directory. It tells the search engines which pages of your site to crawl and add to their index.

Format it correctly by making sure you are only blocking the directories or files that you don’t want search engines to crawl.

Also include your robots.txt file in your sitemap. To learn more, read Robots.txt Specifications from Google.

5. Use SEO-Friendly URLs

Search engine-friendly URLs contain keywords relevant to the topic of the page. Also avoid using underscores, hyphens, spaces, and other characters.

Your URLs should be logical and organized. Readable words are preferred over product IDs and numbers because they represent what visitors would expect to see on your page.

To see if your URLs are SEO-friendly, conduct an SEO Friendly URL Test. Enter your page URL in the search box and click Checkup.

If your results are not good, do some digging on the best strategies to improve them.

6. Optimize Internal Links

Internal links help search engines understand your site’s architecture. They connect your content using a hyperlink that points from one page to another.

Google looks at your links to determine related content and its value. By using the right internal linking strategy, you are establishing a hierarchy of posts and pages that gives precedence to the more important ones.

When used correctly through SEO optimization, your internal link strategy can help your site rank higher in search. Below are some anchor text best practices to follow:

• Use two or three-word phrases 
• Avoid keyword-stuffing 
• Use a combination of exact match and partial match 
• Link to important pages
• Don’t use the same anchor text for more than one page

One way to audit and optimize your internal links is to use the Google Search Console.

Your highest priority pages should be getting the most internal links.

7. Fix Broken Links & Pages

User experience plays a vital role in how your website ranks in the search engines. If one of your pages shows a 404 error, it means you are linking to a page that doesn’t exist.

Google can’t crawl broken pages, and users don’t like being sent to non-existent pages. If you delete or unpublish a page, you will break the link. 

Before you remove a page, set up a 301 redirect. Users will be taken to the new page and won’t see a 404 error.

If you are using WordPress, there are some valuable WordPress SEO plugins that can help complete these auditing tasks quickly.

Or you can use Google Search Console. Log into your account and click on Coverage.  If there are any errors on your page, you will see them listed in red.

Once you identify broken links, you can fix them. When you are done, submit a new sitemap to Google.  

Good technical SEO optimization doesn’t happen overnight. It is often overlooked in favor of on-page SEO and link building. However, it is just as essential to fix technical issues on your site. Be diligent – monitor, review and check your website regularly to perform better in the search engine results.

Related posts

• Sida loogu helo URL-ka quudinta RSS ee mareegaha kasta

• Ku rakibida GIMP Plugins: Habka-Hagaha

• Sida Looga Soo dejiyo Muuqaal Website Kasta

• Sida Loo Sameeyo Dejinta Habaynta DNS Website

• Sida Loo xoqo Mareegta

• 8 tilaabo oo aad ku noqonayso GDPR u hogaansanaanta mareegahaaga

• Sida Loo cusboonaysiiyo Software-kaaga PC si toos ah

• 3 Siyaabood Oo Looga Saarayo Sawir-qaadista Mareegaha Kasta

• 7 Siyaabaha La Xaqiijiyay ee Lagu Kordhiyo Gaadiidka Mareegaha

• Talooyin ka saarida Spyware ee kumbiyuutarkaaga ama taleefankaaga casriga ah

• 9 Talo oo Sirnimo Wanaagsan Facebook-ga

• La Soco Shabakada Qarsoon iyo Xidhiidhka Intarneedka

• Mareegaha jaban oo lagu kalsoonaan karo Marti gelinta ganacsiyada Yaryar

• Jooji website ka Diritaanka Ogeysiisyada Chrome

• Sida loo cusboonaysiiyo Raspberry Pi

• Sida Loo Helo Mareeg Been Abuur ah Ama Isku-dayga Fiishka Xiliga Fasaxa

• Sida Loo Joojiyo Gelitaanka Mareegta Dhinac saddexaad ee Facebook, Twitter & Google

• Sida loo dhiso Mareeg Cajiib leh Wix

• 8 ka mid ah Fikradaha Farsamada ugu Fiican ee lagula tacaali karo Go'doominta

• Sida Loo Sameeyo Mareegtaada Google Analytics