Dad badan ayaa ku raaxaysta ku-sheekeysiga Twitter- ka maalmahan-xitaa dadka ku dhaartay inaysan waligood ku habboonayn wax kasta oo ay rabaan inay ku sheegaan 140 xaraf. Ganacsiyadu way ogaanayaan arrintan waxayna helayaan akoonnada Twitter- ka iyaga u gaar ah, si ay u ilaashadaan macaamiisha hadda jirta iyo si ay u soo jiitaan kuwa cusub. Fikradda "suuqgeynta warbaahinta bulshada" ayaa noqonaysa mid caan ah mar kasta. Qoraaga #tweetsmart - 25 Twitter Projects to Help You Build Your Community , JS McDougall , waxay aragtay fursad lagu caawinayo ganacsiyada inay isticmaalaan Twitter faa'iido wanaagsan. Miyuu ku saxsanaa arrintan, mise "Tweet-kiisa"^("tweet") ma seegay calaamadda?

Buug ganacsi?

Buugani xaqiiqdii maaha mid loogu talagalay qofka Twitter- ka ugu horrayn u isticmaala isdhexgalka bulsho ee maalinlaha ah. Waa in si gaar ah loogu talagalay dadka raba inay isticmaalaan Twitter si ay u caawiyaan ganacsigooda. Qoraagu waxa uu ku adkaysanayaa in aanay ahayn “suuq gaynta” balse ay tahay in la dhiso bulsho. Nasiib darro, bilaw ilaa dhamaad, buuggu waxa ka buuxa erey-bixin suuq-geyneed iyo talooyin kordhinta iibka, gudbinta, iyo fursadaha jawaab-celinta iyo hagaajinta^{(increased sales, referrals, and opportunities for feedback and improvement)} . Ma hubo sababta uu habkan u arko mid ka duwan "suuqgeynta." Qoraagu waxa kale oo uu dib u warshadeeyaa fikrado dhiirrigelin ah oo ay idaacadaha isticmaali jireen waayadii hore. Qof kasta oo waligii dhegaystay raadiyaha ganacsiga, hore ayuu u arki lahaa arrimahan.

Cutub kastaa waxa uu leeyahay koodka QR u gaar ah kaas oo lagu eedeeyay in uu u ogolaado akhristaha in uu tweet gareeyo mashruuca cutubkaas taageerayasha ganacsiga. Kuwaasi waxay noqdeen wax aan ka ahayn xayaysiis qaawan, oo lagu soo diro xisaabtaada Twitter- ka, buuga iyo qoraaga. Ma ahan^(Not) hab wanaagsan oo lagu kasbado asxaabta. Waa wax fiican in koodka QR uusan runtii soo diri xayeysiisyada. Waxay gelisaa abka Twitter- ka akhristaha si loo soo diro-ama la tirtiro marka la eego, taas oo aan filayo inay tahay waxa dadka badankiisu samayn doonaan. Cutubka kowaad wuxuu ku sii socdaa tilmaamaha lagu socodsiinayo boggaaga Twitter-blog-website^{(Twitter-blog-website)}tartanka ku salaysan. Laakiin sida loo qeexay, maaha tartan. Waa hab aad ku heli karto dadka inay kuu sameeyaan suuqgeyn gaagaaban oo warbaahinta bulshada ah, iyadoo lagaa rabo inaad soo dhejiso ama tweet gareyso ama dib u tweet gareyso ama kugula taliso ama baadho mareegahaaga si aad u guuleysato. Waa in si gaar ah loogu talagalay in lagu shaqeeyo maalinta shaqada. Haa, dabcan, sababtoo ah goob kasta oo shaqo ayaa doonaysa in shaqaalaheedu ay ku wareegaan Twitter marka ay tahay inay shaqeeyaan. Wow , si aad u hesho bilow aad u xun!

Oo waxay ku socotaa

Daacadnimo, bilawgaas xun ka dib, way adkeyd in la sii wado akhrinta buugga. Sida aan ka shakiyay, waxay noqotay mid la mid ah. Milkiilaha makhaayadda ayaa soo rari kara baabuurka ay ka buuxaan mid ka mid ah takhasusyada guriga, u kaxee kara meelaha dadweynaha qaarkood, oo uu siin karo cuntada (ha ka welwelin in badi magaalooyinka Mareykanka ay leeyihiin sharciyo shati bixin ah oo mamnuucaya tan). Ama mulkiilaha ganacsigu wuxuu soo diri karaa qof sita abaal-marinno kooban iyo tibaaxaha tweet-ka ee goobta. Abaalmarin noocee ah ayaa dadka ku helaya in ay wax walba tuuraan oo ay ku wareegaan, gaar ahaan haddii ay tahay maalin shaqo? "Mid iibso, hel mid bilaash ah" xayeysiis u baahan dadka inay wax iibsadaan, maraan ku dhawaad ​​habka dalabka ee goobta mareegaha ka dibna tweet-garee jumlad (dhammaan taageerayaashooda twitter-ka, dabcan) oo leh hashtag iyo isku xirka shay kale oo ay rabaan--dhammaan meel fagaare ah ayaa xayeysiis u ah ganacsiyada qaarkood. Miyuu runtii u malaynayaa inay taasi duuli doonto?

Cutubyada kale waxay ka hadlaan idaacadaha dib-u-celinta, ama ciyaaraha daalan ee weligood ku jiray Twitter , ama soo jeedin aan toos ahayn sida Twitter-bam^{(Twitter-bombing)} . Tani waxay ka dhigan tahay in koox dad ah oo wadajira ay u soo diraan tweet-ka ay ku jiraan magaca isticmaalaha kale oo dhan hal mar, si qofka miskiinka ah, sida buuggu u dhigo, si degdeg ah fariinta ugu qulqulaan. Qoraagu waxa uu u malaynayaa in dhibbanuhu uu taas qiimayn doono. Waxaa laga yaabaa in qoraagu uu qaddarin lahaa. Waxaan ka shakisanahay in qof kale uu rabo Twitter-kiisa^(Twitter)quud badan oo ay ku raran yihiin wax aan macno lahayn oo ka imanaya dad aanay garanayn. Qoraagu waxa uu ku andacoonayaa in uu helay koodka kuubanku “wax laga xumaado” ka bacdina uu wax badan ka qoro sida loo bixiyo. Wuxuu waqti badan ku qaataa inuu ka hadlo hashtags, iyo sida loogu isticmaali karo, haa runtii, suuqgeyn. Waxa uu sidoo kale soo jeediyay in ganacsiyada ay isticmaalaan habka "Check in" si ay u baahiyaan goobta ay ku yaalaan, iyaga oo daneynaya in wax la siiyo qofka helaya.

Xukun

A Real Review of #tweetsmart - A Book about Twitter

Many people enjоу chit-chatting on Twitter these dayѕ—even people who swore they could never fit everything thеy wanted to say into 140 characterѕ. Businesses are taking notice of this and getting their own Twitter accounts, both to keep current customerѕ and to attract new ones. The concept of "social media marketing" is becoming more popular all the time. The author оf #tweetsmart - 25 Twitter Projects to Help You Build Your Community, J.S. McDougall, saw an opportunity to help businesses use Twitter to good advantage. Was he right about this, or did his "tweet" miss the mark?

A book for business?

This book is definitely not for the person who uses Twitter primarily for everyday social interactions. It is supposed to be specifically for people who want to use Twitter to help their businesses. The author is adamant that it's not about "marketing" but rather about "building a community." Unfortunately, from beginning to end, the book is full of marketing terminology and suggestions for increased sales, referrals, and opportunities for feedback and improvement. I am not sure why he considers this approach to be something different from "marketing." The author also recycles promotion ideas that have been used by radio stations from time immemorial. Anyone who's ever listened to commercial radio, will have seen these things before.

Each chapter has its own QR code that allegedly lets the reader tweet that chapter's project to the business's followers. These turned out to be nothing more than blatant advertisements, to be sent through your own Twitter account, for the book and its author. Not a good way to win friends. It's a good thing the QR code doesn't actually send the ads. It puts them into the reader's Twitter app to be sent—or deleted on sight, which I think is what most people will do. The first chapter continues with instructions for running your own Twitter-blog-website based contest. But the way it's described, it's not a contest. It's a way to get people to do your social media marketing for you, by being required to post or tweet or re-tweet or recommend or browse your website in order to win. It's supposed to be timed specifically to run during the work day. Yes, of course, because every workplace wants its employees horsing around on Twitter when they're supposed to be working. Wow, way to get off to a really bad start!

And on it goes

Honestly, after that bad beginning, it was difficult to continue reading the book. As I suspected, it turned out to be more of the same. A restaurant owner could pack up a van full of one of the house specialties, drive to some public place, and give the food away (never mind that most US cities have licensing laws that prohibit this). Or a business owner could send someone out with a handful of prizes and tweet clues to the location. What kind of prize is going to get people to drop everything and go driving around, especially if it's a work day? A "buy one, get one free" promotion that requires people to buy something, go through almost the entire order process on a web site and then tweet some phrase (to all their twitter followers, of course) with a hashtag on it and a link to something else they want--all out in public as an ad for some business. Does he really think that will fly?

The other chapters talk about yet more radio-station reruns, or tired games that have been on Twitter forever, or downright unethical suggestions like Twitter-bombing. This means getting a group of people together to send a tweet containing some other user's name all at once, so that poor person gets, as the book puts it, quickly inundated with messages. The author thinks the victim will appreciate this. Perhaps the author would appreciate it. I doubt anyone else wants their Twitter feed overloaded with nonsense from people they don't know. The author claims he finds coupon codes "distasteful" and then writes at length on how to offer them. He spends a lot of time discussing hashtags, and how they can be used for, yes indeed, marketing. He also suggests that businesses use the "check in" feature to broadcast their location, in the interest of giving away something to the person who finds them.

Verdict

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