Haddii aad leedahay Google Analytics oo lagu rakibay degelkaaga, waxaad haysataa qalab aad u awood badan oo la heli karo si loo sameeyo cilmi-baarista isticmaalaha agagaarka taraafikada boggaaga.

Maqaalkan, waxaad ku baran doontaa qaar ka mid ah tabaha iyo tabaha loo isticmaalo Google Analytics si loo sameeyo cilmi-baarista isticmaalaha. Natiijooyinka ka soo baxay cilmi-baaristan ayaa kaa caawin doona inaad si fiican u fahamto dhagaystayaashaada si aad u farsamayn karto waxa ku jira boggaaga waxa ay u badan tahay in booqdayaashu ay xiiseynayaan.

Sida Loo Gudbiyo Cilmi-baarista Isticmaalaha Google Analytics^{(Google Analytics User Research)}

Booqo Google Analytics oo gal adiga oo isticmaalaya akoonkaaga Google . Booqo hantida shabakada ee aad ka diiwaan gashatay Google Analytics^{(web property you’ve registered in Google Analytics)} . 

Shaxda hagaha bidix, balaadhi qaybta dhagaystayaasha^(Audience) . Liiskani waxa uu ka kooban yahay dhammaan qaybaha Cilmi-baadhista Isticmaalaha^{(User Research)} oo aanu ku dabooli doono hagahan. Markaad ka doorato dulmarka^(Overview) qaybtan, waxaad arki doontaa dulmarka aasaasiga ah ee taraafikada isticmaalahaaga. 

Aragtidani waxay kuu ogolaanaysaa inaad ku darto "qayb" si loo barbardhigo daawadayaasha. Waxaan heli doonaa inaan ku darno qaybaha qaybta ugu dambeysa ee maqaalkan.

Haddii aad hoos ugu dhaadhacdo boggan hoose waxaad arki doontaa liiska tirakoobka ee bidixda oo aad ka dooran karto. Markaad dooratid kuwan, waxaad arki doontaa darajooyin dhanka midig ah oo muujinaya burburka tirakoobka dadka soo booqda goobtaada.

Shaqsiyaadkan waxaa ka mid ah luqadda, dalka, magaalada, browserka, nidaamka hawlgalka, bixiyaha adeegga, nidaamka hawlgalka, bixiyaha adeegga, iyo xallinta shaashadda. 

Sahaminta Tirakoobka Isticmaalaha

Haddii aad rabto in aad sii qoddo xogta isticmaale ee gaarka ah iyada oo qayb ka ah cilmi-baadhista isticmaalaha, hoos ugu dhaadhac liiska dhagaystayaasha^(Audience) , balaadhi tirakoobyada^{(Demographics)} , oo dooro dulmar^(Overview) .

Boggaan waxaad ku arki doontaa dulmar muuqaal oo aasaasi ah oo ku saabsan tirakoobyada aasaasiga ah - da'da iyo jinsiga.

Hoosta Demographics, waxaad dooran kartaa da'da^(Age) si aad u aragto kala goynta inta martidaada ah ee ku jira da'aha qaarkood.

Tani waxay noqon kartaa mid aad waxtar u leh si aad u aragto haddii website-kaagu uu aad u soo jiito daawadayaasha da'da yar, da'da dhexe, ama ka weyn. Garaafku wuxuu sidoo kale muujin doonaa sida isbeddelladani ay u beddeleen waqti ka dib.

Waxa kale oo aad arki kartaa burbur la mid ah oo rag ama dhedig ah oo booqanaya goobtaada adiga oo dooranaya Jinsiga^(Gender) ee hoos yimaada Tirakoobka.

Sida loo Isticmaalo Tirakoobyada Aasaasiga ah^{(How to Use Basic Demographics)} : Markaad fahamto da'da iyo jinsiga ka kooban qaybta ugu weyn ee saldhigga booqdaha, waxaad si fiican u hagaajin kartaa macluumaadkaaga si aad u soo jiidato daawadayaasha ugu ballaaran. Waxay sidoo kale kaa caawin doontaa inaad aqoonsato aagag waaweyn oo laga yaabo inaad u baahato si aad sidoo kale u korto daawadayaashaada.

Marka laga soo tago^(Beyond) tirakoobka aasaasiga ah, qaybaha kale ee hoos yimaada Dhageystayaasha Google ^(Audience)Analytics^{(Google Analytics)} waxay kuu oggolaanayaan inaad qoddo faahfaahin badan oo ku saabsan booqdayaashaada.

Sahaminta Danaha Booqdahaaga

Qeybta xigta ee hoos timaada Dhageystayaasha^(Audience) oo la yiraahdo Xiisaha^(Interest) ayaa ku siineysa marin u helka faahfaahin cajiib ah oo ku saabsan booqdayaashaada.

Waad ku mahadsan tahay cookies-ka lagu ururiyo kumbuyuutarrada iyo aaladaha mobilada ee booqdayaashaadu adeegsadaan, Google wuxuu hayaa tafaasiil badan oo ku saabsan waxyaabaha ay xiiseeyaan. Macluumaadkan ku saabsan booqdayaashaada ayaa laga heli karaa koontadaada Google Analytics ee hoos timaada qaybta ^(Analytics)Danaha^(Interests) . 

Haddii aad doorato dulmar^(Overview) , waxaad arki kartaa dhammaan danaha booqdayaashaada oo loo habeeyey nooca xiisaha. Noocyadan waxaa loo habeeyey sida soo socota:

• Qaybta Affinity (gaarsiin)^{(Affinity Category (reach))} : Mawduucyada ay isticmaalayaashu u badan tahay inay xiisaynayaan inay wax ka bartaan.
• Qaybta Suuqa dhexdiisa^{(In-Market Segment)} : Alaabooyinka iyo adeegyada ay booqdeyaashaadu caadi ahaan baadho ama iibsadaan.
• Qaybta kale^{(Other Category)} : Waxoogaa aragti guud oo badan oo ku saabsan waxa booqdayaashaadu xiiseynayaan.

Waxaad sii dhex geli kartaa qaybahan xiisaha adiga oo dooranaya kuwan hoosta Danaha Google Analytics . Dooro Qaybaha^{(Affinity Categories)} Xidhiidhka si aad u aragto inta isticmaale ee soo booqday goobtaada kuwaas oo leh danahan gaarka ah.

Dooro Qaybaha Suuqa dhexdiisa^{(In-Market Segments)} si aad u aragto inta isticmaale ee soo booqday goobtaada kuwaas oo baadhay ama iibsaday badeecooyin gaar ah ama noocyada alaabta.

Dooro Qaybaha Kale^{(Other Categories)} si aad u aragto inta isticmaale ee soo booqday goobtaada kuwaas oo leh xiisa balaadhan oo guud.

Sida loo Isticmaalo Danaha : Ogaanshaha danaha booqdayaashaada waa mid ka mid ah siyaabaha ugu awooda badan ee diirada lagu saaro waxa ku jira ^{(How to Use Interests)}mareegahaaga^(Categories) mawduucyada ay akhristayaashaadu aad u xiisayn^(Affinity) doonaan Maqaallada, laakiin Qaybaha Suuqa dhexdiisa^{(In-Market Segments)} ayaa laga yaabaa inay ka fiicnaadaan haddii aad wax ku iibiso mareegahaaga.

Juqraafiga Booqdayaashaada

Haddii aad u malaynayso in aanay dhib lahayn meesha ay ka yimaaddaan martidaadu, mar kale ka fakar. Internetku waa caalami, oo haddii aad rafcaan u qaadan karto dhegaystayaal ka baxsan Maraykanka ^(United) ,^(States) waxaad u taagan tahay inaad soo jiidato dhegaystayaal aad u ballaadhan.

Waxaa jira dhowr siyaabood oo lagu falanqeeyo saameynta dhaqanku ku leeyahay burburka dhagaystayaashaada. Si aad u aragto halka ay mareegtaadu maanta taagan tahay, dooro Geo ee hoos yimaada Dhagaystayaasha. Dooro luqadda^(Language) liiskan hoostiisa.

Tani waxay ku tusi doontaa luqadaha aasaasiga ah ee ay ku hadlaan martidaadu. Tani waxay inta badan ku salaysan tahay waddankooda, iyo arrimo kale oo ay soo aruurisay Google .

Si kastaba ha ahaatee, si aad u aragto wadamada dhabta ah ee martidaadu ka yimaadeen, dooro Goobta^(Location) .

Xagga sare ee bogga Goobta^(Location) , waxaad arki doontaa khariidad kulaylka caalamiga ah oo ku tusinaysa mugga booqdayaashaada. Buluugga^(Darker) mugdiga ahi waxa uu u taagan yahay soo-booqdayaal badan, buluug khafiif ah waxa uu ka dhigan yahay soo-booqdeyaal tiro yar, midab la'aana macnaheedu waa inaadan ka helin wax booqasho ah oo ka socda dalalkaas.

Hoos^(Scroll) u deg bogga si aad u aragto liiska dhabta ah ee wadamada oo ay la socoto tirada booqashooyinka booqdayaasha muddada wakhtiga aad dooratay.

Sida Loo Isticmaalo Goobta^{(How to use Location)} : Waa wax caadi ah in la haysto dadka Ingiriisida ku hadla ee Maraykanka^(Americans) ah daawadayaasha koowaad. Si kastaba ha ahaatee, waxaad korin kartaa dhagaystayaal ka socda waddamo kale adiga oo ku dara xusus mawduucyada ay dadka dalalka kale daneeyaan. Tusaale ahaan, waxaad sheegi kartaa sida gelitaanka adeegyada ama badeecadaha qaarkood loo xaddidi karo. Ama sii booqdayaasha talooyin ku saabsan sida loo isticmaalo VPN si wax looga qabto xaddidaadaha juqraafiga ee khadka.

Tignoolajiyada Booqdayaashaada

Haddii aad rabto in booqdayaashaadu ay khibradda ugu wanaagsan ee suurtogalka ah u helaan goobtaada, waxaad u baahan tahay inaad ku habboonaato naqshadda goobta^{(tailor the site design)} tignoolajiyada inta badan booqdayaashaadu isticmaalaan.

Falanqaynta Google^{(Google Analytics)} waxay ku siinaysaa aragtiyo aad u fiican tignoolajiyadaas. Hoosta liiska Dhagaystayaasha^(Audience) , dooro Tignoolajiyada^(Technology) si aad tan u aragto. Waxaad arki doontaa laba ikhtiyaar oo liiskan hoostiisa ah. Dooro Browser & OS si aad u aragto browser-ka iyo nidaamyada hawlgalka inta badan booqdayaashaadu isticmaalaan.

Qaybtan hoosteeda, waxaad ogaan doontaa in tab Browser la doortay marka hore, iyo tirada booqashooyinka aad ka heshay booqdayaasha isticmaalaya daalacashada qaarkood.

Dooro tab nidaamka Operating-^{(Operating System)} ka si aad u aragto liiska nidaamyada hawlgalka ugu badan ee booqdayaashaadu isticmaalayaan.

Waxaad ogaan doontaa inay sidoo kale jiraan tabsyo kale oo xagga sare ah oo kuu oggolaanaya inaad sahamiso waxyaabo kale oo ku saabsan tignoolajiyada booqdayaashaada.

• xallinta shaashadda
• Midabada shaashadda (nooca xoogaa)
• Nooca Flash
• Taageerada Java (hoosta kuwa kale)

Haddii aad doorato liiska mobilada ee Google ^(Mobile)Analytics^{(Google Analytics)} , waxaad sidoo kale arki kartaa aaladaha mobilada ee ugu badan ee booqdayaashaadu isticmaalaan marka ay ku soo booqdaan taleefankooda ama tablet-kooda.

Sida loo isticmaalo Tiknoolajiyada^{(How to use Technology)} : Ogaanshaha browserka, OS, ama mobaylka inta badan booqdayaashaadu isticmaalaan waa hab awood leh oo lagu hubiyo in goobtaadu si fiican u shaqeyso inta badan kuwa booqdayaasha ah. Waxaad macluumaadkan u isticmaali kartaa inaad ku samayso tijaabada goobta tignoolajiyada ugu caansan ee booqdayaashaadu isticmaalaan.

Qiyaasaha Cilmi-baarista Isticmaalaha kale ee waxtarka leh

Waxaa jira qaybo kale oo dhowr ah oo hoos yimaada Dhageystayaasha ^(Audience)Google Analytics ee cabbirada kale^{(other metrics)} ee ku siin kara aragti dheeraad ah dhagaystayaashaada.

Haddii aad doorato Isticmaalayaasha Socodka^{(Users Flow)} , waxaad arki doontaa muuqaal cajiib ah oo ku tusaya sida kooxaha isticmaala ee kala duwan ay u maraan boggaaga. Ka dooro Waddan^(Country) liiska hoos-u-dhaca, oo waxaad arki doontaa sida isticmaalayaasha Maraykanka^(United) , Boqortooyada Midowday ^{(United Kingdom)},^(States) iyo dalalka kale u riixaan boggaga boggaaga.

Waxa kale oo aad arki kartaa muuqaalkan adiga oo dooranaya xulashooyinka kale ee tirakoobka sida browserka, luqadda, iyo in ka badan.

Ka dooro dulmar^(Overview) ka menu-ka Dhagaystayaasha^(Audience) ka dibna dooro Ku dar Qaybta^{(Add Segment)} sare si aad ugu darto tiro kasta oo dheeri ah oo aad rabto inaad ku samayso barbar dhig. 

Tusaale ahaan, waxaa laga yaabaa inaad rabto inaad aragto saamiga booqdayaasha da'da kulliyadda marka la barbar dhigo booqdayaasha guud. Haddii aad awood u siiso Da'da Kulliyada^{(College Age)} sida qayb cusub, muuqaalka kore ee bogga wuxuu tusi doonaa safka labaad si aad u aragto isbarbardhiggan.

Waxaad ku dari kartaa qaybo dheeraad ah aragtidan si aad u barbar dhigto dadwaynaha dheeraadka ah ee dhagaystayaashaada sidoo kale.

Samaynta Cilmi-baarista Isticmaalaha Google Analytics^{(Google Analytics User Research)}

Sida aad arki karto, Google Analytics waa qalab aad u awood badan oo lagu sameeyo cilmi-baaris isticmaale oo ku saabsan booqdayaasha boggaaga. Aragtida noocan oo kale ah waxay kaa caawin kartaa inaad habayso macluumaadkaaga iyo xitaa naqshadaynta boggaaga^{(your website design)} si ay u soo jiidato daawadayaasha aadka u ballaaran. Waxay sidoo kale kaa caawin kartaa inaad hubiso in goobtaadu u egtahay oo ay dareemeyso ku habboon inta badan booqdayaasha inta badan ku soo noqnoqda mareegahaaga.

Google Analytics User Research Methods to Boost Website Traffic

If you havе Google Analytics installed on your websitе, you have a very powerful tool available to perform user research аround your website traffic.

In this article, you’ll learn some tips and tricks to use Google Analytics to perform user research. The results from this research will help you better understand your audience so you can craft your site content around what your visitors are most likely to be interested in.

How To Navigate to Google Analytics User Research

Visit Google Analytics and log in using your Google account. Visit the web property you’ve registered in Google Analytics. 

In the left navigation pane, expand the Audience section. This menu contains all of the User Research sections that we’ll cover in this guide. When you select Overview from this section, you’ll see a basic overview of your user traffic. 

This view lets you add “segments” to compare audiences. We’ll get to adding segments in the last section of this article.

If you scroll down to the bottom of this page you’ll see a list of demographics on the left that you can select from. As you choose these, you’ll see a ranking on the right showing the demographic breakdown of your site visitors.

These demographics include language, country, city, browser, operating system, service provider, operating system, service provider, and screen resolution. 

Exploring User Demographics

If you want to dig further into specific user demographics as part of your user research, scroll down the Audience menu, expand Demographics, and select Overview.

On this page you’ll see a basic visual overview of basic demographics — age and gender.

Under Demographics, you can select Age to see a breakdown of how many of your visitors are within certain age ranges.

This can be very helpful to see if your website appeals more to younger, middle-aged, or older audiences. The graph will also show how these trends have shifted over time.

You can also see a similar breakdown of males or females visiting your site by selecting Gender under Demographics.

How to Use Basic Demographics: By understanding the ages and gender that make up the largest segment of your visitor base, you can better fine-tune your content to appeal to the widest audience. It will also help you identify large areas where you may need to grow your audience as well.

Beyond basic demographics, other sections under Audience in Google Analytics let you dig into many more details about your visitors.

Exploring Your Visitor Interests

The next section under Audience called Interest gives you access to an amazing array of details about your visitors.

Thanks to cookies that are collected on the computers and mobile devices that your visitors use, Google has a lot of details about their interests. This information about your visitors is available in your Google Analytics account under the Interests section. 

If you select Overview, you can see all of your visitors’ interests organized by interest type. These types are organized as follows:

• Affinity Category (reach): Topics that users are more likely to be interested in learning about.
• In-Market Segment: Products and services that your visitors commonly research or purchase.
• Other Category: Somewhat more general views of what your visitors are interested in.

You can dive further into these interest categories by selecting these under Interests in Google Analytics. Select Affinity Categories to see how many users have visited your site who have these specific interests.

Select In-Market Segments to see how many users have visited your site who have researched or purchased specific products or types of products.

Select Other Categories to see how many users have visited your site who have a broader, more general set of interests.

How to Use Interests: Knowing your visitors’ interests is one of the most powerful ways to focus the content of your website toward topics that your readers will be most interested in. Affinity Categories are the best place to start if you run a blog or produce articles, but In-Market Segments might be better if you sell products with your website.

Your Visitors’ Geography

If you think it doesn’t matter where your visitors come from, think again. The internet is global, and if you can appeal to an audience beyond just the United States, you stand to attract a much larger audience.

There are several ways to analyze the impact of culture on your audience breakdown. To see where your site stands today, select Geo under Audience. Select Language under this menu.

This will show you the primary languages spoken by your visitors. This is largely based on their country of origin, among other factors collected by Google.

However, to see the actual countries your visitors are from, select Location.

At the top of the Location page, you’ll see a global heat map that shows you the volume of your visitors. Darker blue represents more visitors, lighter blue means fewer visitors, and no color means you don’t get any visitors from those countries.

Scroll down the page to see the actual list of countries along with the number of visits from those visitors over the time period you’ve selected.

How to use Location: It’s common to have English-speaking Americans as a primary audience. However, you can grow an audience from other countries by including mention of topics that people in other countries care about. For example, you may mention how access to certain services or products may be limited. Or provide visitors with tips on things like how to use a VPN to deal with geographic limitations online.

Your Visitors’ Technology

If you want your visitors to have the best possible experience on your site, you need to tailor the site design to the technology most of your visitors use.

Google Analytics gives you great insights into that technology. Under the Audience menu, select Technology to see this. You’ll see two options under this menu. Select Browser & OS to see the web browser and operating systems most of your visitors use.

Under this section, you’ll notice the Browser tab is selected first, and the number of visits you’ve received from visitors using certain browsers.

Select the Operating System tab to see the list of most common operating systems your visitors are using.

You’ll notice that there are also other tabs at the top that let you explore other things about your visitors’ technology.

• Screen resolution
• Screen colors (bit type)
• Flash version
• Java support (under Other)

If you select the Mobile menu in Google Analytics, you can also see the most common mobile devices your visitors use when they visit with their phone or tablet.

How to use Technology: Knowing the browser, OS, or mobile device most of your visitors use is a powerful way to make sure your site works well for the majority of those visitors. You can use this information to do site testing with the most common technologies your visitors use.

Other Useful User Research Metrics

There are a few other sections under Audience in Google Analytics for other metrics that can give you further insight into your audience.

If you select Users Flow, you’ll see an impressive visual that shows you how different user groups navigate your website. Select Country from the dropdown, and you’ll see how users from the United States, United Kingdom, and other countries click through the pages on your site.

You can also see this visual by selecting other demographic options like browser, language, and more.

Select Overview from the Audience menu and then select Add Segment at the top to include any additional demographics that you want to do comparisons on. 

For example, you may want to see the proportion of college-age visitors compared to overall visitors. If you enable College Age as a new segment, the visual at the top of the page will show a second line so you can see this comparison.

You can add additional segments to this view to compare additional demographic populations in your audience as well.

Doing Google Analytics User Research

As you can see, Google Analytics is a very powerful tool to do user research about your website visitors. This kind of insight can help you tailor your content and even your website design so that it appeals to a much larger audience. It can also help you to ensure that your site looks and feels perfect to the majority of visitors that frequent your website most often.

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