Haddii aad leedahay mareegaha ama aad ka shaqeyso meelo ku lug leh qorista ama maareynta macluumaadka internetka, markaa waxay u badan tahay inaad maqashay xog badan. Waa wax aadan ka fogaan karin (ma aha inaad adigu rabto inaad ku darajeyso makiinadaha raadinta). 

Su'aasha laga yaabo inaad waydiiso waa "waa maxay metadata - iyo ka sii muhiimsan, sidee loo isticmaalaa?" Aan eegno waxa metadata yahay iyo faa'iidooyinka ay bixiso. 

Waa maxay Metadata?^{(What Is Metadata?)}

Erayada fudud, xogaha badan waa "xogta qeexaysa xogta kale." Waan ognahay, taasi ma cadda wax xoogaa. 

Ka fakar sidaan oo kale. Metadata waxay bixisaa tafaasiil dheeraad ah iyo macluumaad ku saabsan noocyada kale ee xogta. Tusaale ahaan, haddii aad waddo olole warbaahinta bulshada, markaa qoraal kastaa waa xog. Xogta badan waxay bixisaa macluumaadka ku saabsan boostada, sida goorta iyo meesha lagu dhejiyay, iyo inta qof ee daawaday ama la falgalay. 

Si kale haddii loo dhigo, waxay kuu sheegaysaa cidda, maxay, goorta, meesha, sababta, kee, iyo sida. Metadata waxay ku timaadaa qaabab kala duwan (waxay kuxirantahay xogta). Tusaale ahaan, waxaa ku jiri kara faahfaahinta, sida cinwaanka, sharaxaadda, ereyada muhiimka ah, tixraacyada, abuuraha, wax ku biiriye, iyo wixii la mid ah. 

Dhammaan xogta ma isticmaasho noocyo badan oo xog badan ah. Halkan fiiri qaar ka mid ah qaababka kala duwan:

• Xogta badan ee sharraxaysa^{(Descriptive metadata)} (ciwaanka, mawduuca, qoraaga, nooca, taariikhda abuuritaanka)
• Xogta badan ee xuquuqda^{(Rights metadata)} (shuruudaha shatiga, haystaha xuquuqda, heerka xuquuqda daabacaada)
• Xogta badan ee ilaalinta^{(Preservation metadata)} (loo isticmaalo hagidda, ie, kala sareynta ama taxanaha walxaha)
• Xogta badan ee farsamada^{(Technical metadata)} (xajmiga faylka, magaca, taariikhda/wakhtiga la abuuray, nooca faylka, nooca isku xidhka)
• Luqadaha calaamadaynta^{(Markup languages)} (ciwaanka, magaca, cutubka, liiska, taariikhda)
• Xogta badan ee qaab dhismeedka^{(Structural metadata)} (tirooyinka bogga, qaybaha, tusmooyinka, cutubyada, shaxda nuxurka)

Tusaalooyinka Guud ee Metadata^{(Common Examples Of Metadata)}

Waa kuwan soo koobid degdeg ah oo ah noocyada kala duwan ee xogta badan ee aad ka heli doonto agagaarkaaga. 

Sawirro^(Photos)

Sawirro — waxaanu qaadnaa mar walba, oo waxaad ka heli doontaa dhammaan noocyada xogta ee wadida adag^{(all sorts of data on the hard drive)} . Tan waxaa ku jira macluumaadka sida:

• Taariikhda iyo waqtiga 
• Magaca faylka
• Dejinta kamarada
• Juquraafi ahaan goobta

Qoraalada Blog-ga^{(Blog Posts)}

Haddii aad leedahay baloog, markaa waxaad awoodi doontaa inaad maamusho qaar ka mid ah xogta badan ee u muuqda qoraalladaada. Tusaale ahaan, waxaad ka heli doontaa sharraxaadda meta natiijooyinka mashiinka raadinta.

Xogta badan waxay muujinaysaa macluumaadka, sida:

• Ciwaanka iyo qoraaga
• Waqtiga iyo taariikhda la daabacay
• Tags
• Qaybta
• Sharaxaada

iimaylka^(Email)

Adiga ayaa mas'uul ka ah abuurista xog badan oo badan oo ku saabsan iimaylada, sida mawduuca, qaataha, iyo soo diraha. Ka dib waxaa jira xog kale oo la ururiyay, sida:

• Taariikhda iyo waqtiga la diray
• Qaabka (HTML ama qoraal cad)
• Faahfaahinta software-ka-iska-hortagga spam
• Magacyada adeegayaasha iyo IP-yada soo-dilayaasha^{(IPs of senders)} iyo qaataha

Faylasha Kombiyuutarka^{(Computer Files)}

Tani way ku anfici doontaa haddii aad waligaa fayl ka raadinayso kumbuyuutarkaaga. Waxaad ku qori kartaa magaca faylka raadinta miiskaaga.

Halkan fiiri xogta badan ee kala duwan ee laga soo ururiyay galalka kombiyuutarka:

• Magaca faylka
• Nooca
• Cabbirka
• Taariikhda iyo wakhtiga la abuuray
• Taariikhda ugu dambeysa iyo waqtiga wax laga beddelay

Bogagga mareegaha^(Webpages)

Bogagga mareegaha ayaa leh xog badan oo la mid ah sida faylalka kombayutarka iyo hantida kale ee dhijitaalka ah. Tusaale ahaan, waxay ka kooban tahay macluumaadka:

• Magaca bogga
• Sharaxaada bogga
• Astaamo
• Taariikhda wax laga beddelay
• Habka soo-bandhigidda
• Tixraaca URL
• Cinwaanka 

Sidee loo isticmaalaa Metadata?^{(How Is Metadata Used?)}

Waxaan rajeyneynaa, inaad haysatid fikrad wanaagsan waxa metadata yahay iyo halka laga heli karo. Hadda, waa waqtigii la eegi lahaa sida xogtan loo isticmaalo.

Qiimaynta Bogagga Mareegaha Sare^{(Ranking Webpages Higher)}

Google iyo makiinadaha kale ee raadinta waxay isticmaalaan xogta iyo xogta badan ee boggaga internetka si ay u go'aamiyaan darajadooda. Sida ugu wanaagsan ee xogtaada loo hagaajiyo, way sahlanaan doontaa in la darajeeyo (iyada oo loo maleynayo inaysan jirin tartan badan oo loogu talagalay ereyada muhiimka ah ee aad beegsaneyso). 

Tusaale ahaan, waxaad u baahan tahay inaad sare u qaaddo cinwaankaaga meta iyo sharraxaadda meta, taasoo ka muuqata natiijooyinka raadinta. Tani waxay ka caawisaa makiinadaha raadinta inay fahmaan waxa boggaagu ku saabsan yahay iyo sida ay uga faa'iidaysanayso baadhayaasha aadanaha. 

Dabagalka Macaamiisha Shabakadda Dhan^{(Tracking Consumers Across the Web)}

Weligaa ma dareentay sida xayaysiisyadu kuugu raacaan meel kasta oo aad mareegaha gasho? Waxay ku tusinaysaa walxaha laga yaabo inaad ka raadisay mareegaha horraantii maalinta ama xataa dhawr maalmood ka hor. 

Tani waa tusaale fiican oo ah sida sumadaha iyo ganacsiyadu u isticmaalaan xogta badan si ay ula socdaan macaamiisha. Ganacsiga E-ganacsiga ayaa ku weyn isticmaalka habkan sababtoo ah waxay ka caawisaa inay bartaan macaamiishooda oo ay horumariyaan astaanta iibsadaha ee ku wareegsan xogta. 

Taleefankaaga casriga ah waa qalab kale oo loo isticmaalo in lagu ogaado goobtaada iyo qalabkaaga. Haddii goobtaada daaran tahay, waxa laga yaabaa inaad aragto kuuboonno iyo wax-soo-saaryo soo baxaya markaad wax iibsanayso.  

Dabagalka Ololayaasha iimaylka^{(Tracking Email Campaigns)}

Waxaa laga yaabaa in qofka caadiga ahi aanu dan ka lahayn ururinta xogta badan ee iimaylka (haddii aanad lahayn kiis maxkamadeed mooyaane). Markaa kuwa u hela inay mudan yihiin sida caadiga ah waa suuqeeyayaal, xayeysiiyeyaal, iyo milkiilayaasha ganacsiga. 

Kuwa maamula ololeyaasha iimaylka waxay u baahan doonaan inay bartaan waxyaabo ay ka mid yihiin:

• Marka emails la furo
• Iimaylkee^(Which) baa soo boodaya (waxay tusinaysaa iimayl khaldan ama hore)
• Waa maxay xiriiriyeyaasha la gujiyay iimaylka
• Waa maxay wakhtiyada iyo maalmaha iimaylada la furay (si loo helo qaab)
• Goobaha dadka qaata

Kobcinta Algorithms Baraha Bulshada^{(Enhancing Social Media Algorithms)}

Google ma aha ka kaliya ee la socda caadooyinkaaga wax raadinta - sidoo kale shabakadaha warbaahinta bulshada sida Pinterest , Facebook , iyo Instagram . 

Mar kasta oo aad jeceshahay, faallo ka bixiso, ama is-qorto, waxa duubaya madal. Tani waxay markaa u sheegaysaa algorithm-ka waxa iyo cidda aad jeceshahay si ay kuu tusto waxyaabo badan oo khuseeya.

Dhammaan waxay ku saabsan tahay bixinta khibrad isticmaale oo weyn. Intaa waxaa dheer, waxay faa'iido u yeelan kartaa suuq-geeyayaasha ordaya ololayaasha warbaahinta bulshada. 

Ku Hagaajinta Maaraynta Xogta Xogta Badan^{(Improving Database Management With Metadata)}

Waxaa jira xog badan oo badan oo la ururiyo oo la abaabulo, gaar ahaan marka aad tahay shirkad (ama milkiile ganacsi yar). Marka si aad u caawiso in macno dhan loo sameeyo, waxaa jira qalab loo yaqaan software maaraynta xogta oo aad isticmaali karto. 

Tani waxay kaa caawin doontaa in la aqoonsado waxa xog kastaa ay tahay. Tusaale ahaan, haddii aad ururiso liiska iimaylada ololaha, qalabka xogta ayaa go'aamin doona waxa iyaga ku gaar ah. Xaaladdan oo kale, waxay noqon kartaa iimaylo dib u soo noqday oo waa in laga saaraa ololaha. 

Xogta badan ee kaadhadhku ma kuugu jirtaa?^{(Is Metadata In The Cards For You?)}

Waxaad maqashaa xog badan iyo xog weyn mar walba. Fahamkaaga cusub ee xog-ururinta iyo waxa loo isticmaalo, sidee bay wax kuugu beddeli doonaan? Ma waxaad bilaabaysaa inaad fiiro gaar ah u yeelato cinwaanka meta, tagsyada, iyo sharaxaada ku jira dashboardkaaga WordPress ? Ama waxaa laga yaabaa inaad hesho habab ka wanaagsan oo aad ku habayn karto faylasha kombiyuutarkaaga iyadoo lagu salaynayo nooca xogta. 

Markaad u dhex gasho xogta badan, waxaad ogaan doontaa inay jiraan wax badan oo aad ku baran karto oo aad ku samayn karto.

HDG Explains : What is Metadata & How Is It Used?

If you own a wеbsite or work in fields that involve writіng or managing online content, then you likely heard of metadata. It’s something you can’t get away from (nor shоuld you if you want to rank in search engines). 

The question you may be asking is “what is metadata – and more importantly, how is it used?” Let’s take a look at what metadata is and the benefits it offers. 

What Is Metadata?

In simple terms, metadata is “data describing other data.” We know, that doesn’t clear things up one bit. 

Just think of it like this. Metadata offers more details and information about other forms of data. For example, if you’re running a social media campaign, then each post is data. The metadata provides information about the post, such as when and where it was posted, and how many people viewed or interacted with it. 

In other words, it tells you the who, what, when, where, why, which, and how. Metadata comes in various forms (depending on the data). For instance, it may include details, such as title, description, keywords, references, creator, contributor, and so on. 

Not all data uses the same types of metadata. Here’s a look at some of the various forms:

• Descriptive metadata (title, subject, author, genre, date of creation)
• Rights metadata (license terms, rights holder, copyright status)
• Preservation metadata (used for navigation, i.e., hierarchy or sequence of items)
• Technical metadata (file size, name, date/time created, file type, compression type)
• Markup languages (heading, name, paragraph, list, date)
• Structural metadata (page numbers, sections, indexes, chapters, table of content)

Common Examples Of Metadata

Here’s a quick rundown of the various types of metadata you’ll find around you. 

Photos

Photos — we take them all the time, and you’ll find all sorts of data on the hard drive. This includes information like:

• Date and time 
• File name
• Camera settings
• Geographical location

Blog Posts

If you own a blog, then you’ll be able to control some of the metadata that appears for your posts. For instance, you’ll find the meta description in search engine results.

The metadata shows information, such as:

• Title and author
• Time and date published
• Tags
• Category
• Description

Email

You’re responsible for creating much of the metadata on emails, such as the subject, recipients, and sender. Then there are other data collected, such as:

• Date and time sent
• Format (HTML or plain text)
• Anti-spam software details
• Server names and IPs of senders and recipients

Computer Files

This will come in handy if you’re ever looking for a file on your computer. You can type in the file name into the search on your desktop.

Here’s a look at the various metadata collected from computer files:

• File name
• Type
• Size
• Date and time of creation
• Last date and time modified

Webpages

Webpages have similar metadata as computer files and other digital assets. For example, it contains information on:

• Page title
• Page description
• Icons
• Date modified
• Render mode
• Referring URL
• Address 

How Is Metadata Used?

Hopefully, you have a better idea of what metadata is and where to find it. Now, it’s time to look at how this data is used.

Ranking Webpages Higher

Google and other search engines use data and metadata from your webpages to determine its ranking. The better optimized your data, the easier it’ll be to rank (assuming there’s not a lot of competition for those keywords you’re targeting). 

For example, you need to optimize your meta title and meta description, which shows up in search results. This helps search engines understand what your page is about and how it’ll benefit human searchers. 

Tracking Consumers Across the Web

Do you ever notice how ads follow you everywhere you go on the web? It shows items you might’ve searched for on a website earlier in the day or even several days ago. 

This is a perfect example of how brands and businesses use metadata to track consumers. E-commerce is big on using this method because it helps them learn their customers and develop buyer profiles around the data. 

Your smartphone is another tool used to track your location and device. If you have your location turned on, you may see coupons and offers show up as you’re shopping.  

Tracking Email Campaigns

The common person may not care about gathering metadata from an email (unless you have a court case). So those who find it worthy are typically marketers, advertisers, and business owners. 

Those who run email campaigns will need to learn things like:

• When emails are opened
• Which emails are bouncing (indicates wrong or old email)
• What links are clicked in an email
• What times and days emails are opened (to find a pattern)
• Locations of the recipients

Enhancing Social Media Algorithms

Google isn’t the only one tracking your browsing habits — so are social media networks like Pinterest, Facebook, and Instagram. 

Each time you like, comment, or subscribe, it’s being recorded by the platform. This then tells the algorithm what and who you like so it can show you more relevant content.

It’s all about offering a great user experience. Plus, it can be useful for marketers running social media campaigns. 

Improving Database Management With Metadata

There’s a lot of metadata to collect and organize, especially when you’re a company (or small business owner). So to help make sense of it all, there are tools known as data management software you can use. 

This will help to identify what each data set is. For example, if you collect a list of emails from a campaign, the data tool will determine what’s unique about them. In this case, it may be emails that bounced back and should be removed from the campaign. 

Is Metadata In The Cards For You?

You hear about metadata and big data all the time. With your newfound understanding of metadata and what it’s used for, how will things change for you? Are you going to start paying attention to the meta title, tags, and description in your WordPress dashboard? Or maybe you’ll find better ways to organize your computer files based on data type. 

As you delve into metadata, you’ll find there’s a lot you can learn and do with it.

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