Ka warran haddii aan kuu sheego in ay jiraan shirkado waaweyn oo suuqa ku jira oo aanad weli magacyadooda maqlin, laakiin aad bay kuu yaqaaniin, runtii, wax ka badan inta aad ka fikiri karto.

Waxaa lagu magacaabaa sida Data Brokers , shaqadooduna waa inay ururiyaan dhammaan noocyada macluumaadka oo ay ku jiraan magacaaga, cinwaankaaga, goobta shaqada, hiwaayadaha, danaha, qoyskaaga, iyo waxyaabaha aad internetka ku sameyso. Waxaad la yaabi doontaa inaad ogaato in inta badan ganacsigan xog ururinta uu jiray tobanaan sano. Maanta, waxa isbeddelay waa mugga iyo dabeecadda xogta laga soo saaray internetka^(Internet) . Marka hore^(First) , waxay ahayd kaliya PC s iyo Laptops , hadda qalabka gacanta sida casriga ah^{(smartphones)} ayaa noqday bartilmaameedka dhammaan shirkadaha xogta.

Haddaba, sidee ayay Brokers Data u ururiyaan macluumaadka? Maxay shirkaduhu ku sameeyaan xogta isticmaalaha internetka? Sidee bay lacag uga sameeyaan? Qoraalkani wuxuu eegayaa.^{(So, how do Data Brokers collect information? What do companies do with online user data? How do they make money from it? This post takes a look at it.)}

Maxay shirkaduhu u ururiyaan, iibiyaan, u iibsadaan, u kaydiyaan xogta shakhsi ahaaneed ee internetka?

Shirkaduhu waxay ururiyaan xogtaada si ay u dhisaan astaantaada, kaas oo loo isticmaali karo in lagu riixo badeecooyinka iyo adeegyada la beegsaday. Tani waxay noqotay ganacsi weyn hadda iyadoo macaamiishu diyaar u yihiin inay lacag badan ku bixiyaan xogtan oo kale, taas oo ka caawin karta inay beegsadaan qaybaha gaarka ah ee suuqa.

Dallaaliinta Xogta^{(Data Brokers)} waxay xogta ka iibiyaan Meheradaha

Waxaa jiray kobac aan horay loo arag oo ah warshado balaayiin dollar ah oo xog-doonayaal ah oo ka shaqeeya mugdiga iyada oo aan haba yaraatee wax kormeer ah lahayn.

Brokers Data^(Data) waxay ururiyaan, falanqeeyaan oo baakadeeyaan qaar ka mid ah macluumaadkaaga shakhsi ahaaneed ee ugu xasaasisan waxayna ka iibiyaan badeecad ahaan ganacsiyada, xayaysiisyada, dallaalka kale ee xogta, iyo xitaa dawladda iyada oo aan la ogeysiin.

Xogta ay ururiyeen dallaaliyeyaasha xogta^{(Data Brokers)} waxaa ka mid ah-

• Magaca, Da'da, iyo Jinsiga
• Hadda iyo Ciwaanka hore
• Nambarada telefoonka gacanta
• Cinwaanka emailka
• Xaalada guur
• Da'da Carruurta
• Lahaanshaha hantida
• Dookhyada siyaasadeed
• Faahfaahinta dakhliga
• Faahfaahinta waxbarashada iyo qaar kale

Xaddiga xog ururinta waxay ku fidi kartaa la socodka dhacdooyinka nolosha ee muhiimka ah sida guurka, ilmaha, heerka xidhiidhka, furiinka iyo wax ka badan.

Sidee Brokers Data^{(Data Brokers)} u ururiyaan macluumaadkaaga shakhsiyeed

Dallaalinta xogta^(Data) waxa lagu magacaabi karaa shirkado khaas ah oo ka jira shabakadda. Si loo ururiyo macluumaadka ku saabsan isticmaalayaasha oo ay u tuuraan xayeysiisyada la xidhiidha, waxay martigeliyaan dad badan oo seddexaad oo ilaalinaya kuwa imanaya goobta oo dhista profile dhijitaal ah oo iyaga ku saabsan.

Waxaa laga yaabaa inaad ku dooddo sida ay suurtogal u tahay in lala socdo dhaqdhaqaaqaaga shabakada markaad ka gudubto hal goob oo aad u socoto. Dallaaliinta xogta^(Data) , codsada aaladaha ay ka midka yihiin Kukiyada , shabkada webka, e-tags iyo qalab kale oo kala duwan. Kukiyada^(Cookies) , oo si weyn loogu isticmaalo kombuyuutarrada miiska, waa qaybo yaryar oo kood ah oo lagu rido browserka isticmaalaha. Ilays shabakadu^{(Web beacon)} waa sawir garaaf yar oo hufan oo la geliyo mareegaha ama iimaylka oo loo isticmaalo si loola socdo habdhaqanka wax-ku-dirirka ama iimaylka ee isticmaalaha

Iyaga oo isticmaalaya farsamooyinka kor ku xusan, waxay soo koobayaan isticmaalayaasha boggaga aad booqatay, waxa aad wax ka soo iibsatay, wakhtiga ay suurtogal tahay inaad wax ka iibsatid, iyo wixii la mid ah.

1] Hababka xogta qarsoodiga^(Anonymous) ah waa laga dhigi karaa qarsoodi

Marka macluumaad dheeri ah lagu xiro cookies iyo aaladaha, way fududahay in la aqoonsado isticmaaleyaasha. Macluumaadka lagama maarmaanka ah, xogta qarsoodiga ah ayaa laga dhigi karaa qarsoodi. Cilmi-baadhayaashu waxay sheegeen in laba dhibcood oo keliya oo xog ah ay ku filan yihiin in la aqoonsado in ka badan kala badh isticmaalayaasha. Sidaa darteed^(Hence) , dallaaliyeyaasha xogta ayaa si fudud sidoo kale u soo xira faahfaahinta shakhsiyeed ee kale, sida dakhligaaga, cabbirka gurigaaga, tirada carruurta, nooca hantida - kiro ama aad leedahay.

2] Ilaha kale ee macluumaadka ee Brokers Data

Macluumaadka si sahlan loo heli karo oo ah qaabka diiwaannada dawladda^(Government) iyo macluumaadka kale ee la heli karo waa ilo kale oo xog- quudiyayaal ah oo loogu talagalay dullaaliinta xogta^{(Data Brokers)} . Tusaale ahaan, waaxda baabuurta ayaa laga yaabaa inay ka iibiso macluumaadka sida magacaaga, cinwaankaaga, nooca gaadhigaaga shirkadaha xogta, inkasta oo ujeedooyinka qaarkood la ogol yahay oo kaliya, oo ay ku jiraan xaqiijinta aqoonsiga.

Sidoo kale, diiwaanka codbixinta ee si guud loo heli karo, oo ay ku jiraan macluumaadka ku saabsan diiwaangelinta xisbigaaga iyo inta jeer ee aad codayso, sidoo kale waa la iibsan karaa oo lagu iibin karaa xaddidaad iyo kaliya qolo saddexaad.

3] Laga soo bilaabo casrigaaga casriga ah

Inta badan apps-ka casriga ah ee bilaashka ah ee aad si farxad leh ugu rakibto talefankaaga waxa ay waydiisaa ogolaansho si aad u galiso buuga ciwaanka ama galka kale. Si degdeg ah oo farxad leh ayaan u siinaa, maadaama aan aad u xiisayneyno isticmaalka app-ka. Tani waa sida apps-ku u helaan xogtaada oo ay xadaan faahfaahinta xiriirkaaga iyo wax ka badan.

Tusaalaha ugu dambeeyay waa app-ka Sarahah^{(Sarahah app)} ee caanka ah kaas oo soo geliya buuggaaga ciwaanka oo dhan - horumariyahuna wuu aqbalay tan run ahaan!

Dilaaliinta Xogta Aan Caadiga ahayn

Dilaaliinta xogta^(Data) aan caadiga ahayn waa kuwa aan ku jirin ganacsiga xog ururinta, laakiin ganacsigooda asaasiga ah waa sida ay u helaan xog qiimaheedu balaayiin doolar ah.

Fiiri:

1] Bangiyada

Inta badan macluumaadkayaga maaliyadeed ee xasaasiga ah waxaa lala wadaagaa bangiyada aan wax kala wareejinno. Marka aan isticmaaleyno adeegyadooda bangiyada, waxaa waajib nagu ah inaan wadaagno macluumaadka ay ku jiraan,

• Lambarka Bulshada
• Hadhaaga Xisaabta^(Account) iyo Taariikhda Wax kala iibsiga^{(Transaction History)}
• Taariikhda Credit^{(Credit History)} iyo Khibradda Maalgelinta^(Investment)
• Cinwaanka guriga iyo xafiiska
• Macluumaadka la xiriira shaqada, iimaylka, lambarka taleefanka, iyo in ka badan

Inkasta oo bangiyada looga baahan yahay inay u hoggaansamaan Siyaasadda Khaaska ah ee Macaamilka^{(Consumer Privacy Policy)} , taas oo u baahan inay ku wargeliyaan isticmaalayaasha ku saabsan xog ururinta iyo isticmaalka oo u oggolaanaya isticmaalayaashaas inay ka baxaan qaar, waxaa jira godad-daloolooyin si ay u dhaafaan habka.

Inta lagu guda jiro xisaab xidhka qolo saddexaad iyo jeegaga deynta, inta badan macluumaadka maaliyadeed ee isticmaalaha waxa lala wadaagaa qolo saddexaad, taasoo si wax ku ool ah bangigaaga uga dhigaysa dullaal xogeed. Bangiyadu waxay sidoo kale la wadaagaan dhibcaha xogta macaamiishooda shirkadaha suuqgeyn / horumarinta khibradaha adeegga macaamiisha.

2] Mareegaha bulshada

Waxaa jira qiimo lagu bixiyo haddii wax ku yimaadaan si bilaash ah oo lagugu soo dhaweynayo kaliya markaad dhiibto macluumaadkaaga shakhsiyeed. Iimayl bilaash ah, OS bilaash ah, app bilaash ah oo lagula xiriiro asxaabta iyo qoyska iyo raadinta bilaashka ah, dhamaantood waxay la yimaadaan tanaasul xog.

Baraha bulshada^(Social) sida Facebook iyo Twitter waxay ururiyaan xogo gaar ah oo badan, oo ay ku jiraan da'da, saaxiibada, iyo danaha, marka aad saxiixdo oo aad waqti ku qaadato daalacashada. Inta badan macluumaadka waa la ururiyaa adigoon ka warqabin. Tusaale ahaan, badhamada "Like" ee Facebook iyo ^(Facebook)Twitter- ka "Tweet" kuwaas oo inta badan mareegaha ay ku dhejiyaan si loogu ogolaado booqdayaasha inay jecel yihiin / raacaan boggooda waxay wataan koodh u oggolaanaya shirkadaha isku-xidhka bulshada inay la socdaan dhaqdhaqaaqa isticmaalaha xitaa haddii ay sameeyaan. ha gujin badhamadaas.

Google ilaa hadda waa mashiinka raadinta ee #1 iyo adeegyadeeda kale ee bilaashka ah sida Gmail , Khariidadaha Google^{(Google Maps)} , oo ka mid ah kuwa ugu fiican uguna doorbidan warshadaha. Si kastaba ha ahaatee, waxaa jira is dhaafsi lagu beddelayo adeegyada bilaashka ah ee Google ay bixiso. In badan oo ka mid ah macluumaadkaaga khaaska ah waxaa aruuriya Rafaa Raadinta^(Search) si ay u caddeeyaan khibradaha xayeysiiska ee la shaqsiyeeyay.

Magacaaga, ciwaanka iimaylka, lambarka taleefanka, macluumaadka kaadhka deynta, qaabka isticmaalkaaga, xidhiidhka aad la leedahay mareegaha kale ee isticmaalaya AdWords iyo teknoolojiyadda kale ee Google , macluumaadka qalabkaaga, weydiimaha raadinta, iyo in ka badan, waxaa soo aruuriya Google si uu wax badan kuugu ogaado. Google iyada oo loo marayo Chrome waxay^(Chrome) sidoo kale ku kaydisaa macluumaadka biraawsarkaaga iyada oo loo sii marayo kaydinta biraawsarkaaga si loo ogaado dookhyadaada.

Baraha bulshada sida Facebook iyo Twitter waxay ururiyaan xogo gaar ah oo badan, oo ay ku jiraan da'da, saaxiibada, iyo danaha, marka aad saxiixdo oo aad waqti ku qaadato daalacashada. Inta badan macluumaadka waa la ururiyaa adigoon ka warqabin. Tusaale ahaan, badhamada "Like" ee Facebook iyo Twitter-ka "Tweet" kuwaas oo inta badan mareegaha ay ku dhejiyaan si loogu ogolaado booqdayaasha inay jecel yihiin / raacaan boggooda waxay wataan koodh u oggolaanaya shirkadaha shabakadaha bulshada inay la socdaan dhaqdhaqaaqa isticmaalaha xitaa haddii aysan gujin badhamadaas. .

Shirkadda^(Consumer) xog ururinta macaamiisha, Datalogix , waxay heshiis la gashay Facebook , si ay ula socoto in dadka isticmaala Facebook ee arka xayeysiisyada alaabooyinka qaarkood ay dhab ahaantii ku iibsadaan dukaamada maxaliga ah.

Microsoft waxay ahayd inay soo baxdo marar badan oo ay iska difaacdo macluumaadka ay ururiso. Shirkaddu waxay si cad u qeexdaa waxa ay ururiso, oo ay ku jiraan Magaca, macluumaadka xidhiidhka^(Contact) , aqoonsiga gelitaanka, xogta ^(Login)tirakoobka^{(Demographic)} , aqoonsiga lacag bixinta^(Payment) , iyo qaar kale.

Si ka duwan siyaasaddeeda qarsoodiga ah, ee sheegaya in ay akhrido wax kasta, shirkaddu waxay sheegtay in aanay akhriyin qoraalka emailka, laakiin kaliya khadka iyo jirka. Mahadsanid, si adag uguma iibiso xayeysiisyada xogta ay ururiso.

Akhri^(Read) : Sida loo shaqsiyeeyo raadinta Google^{(depersonalize your Google search)} oo aad naftaada uga xorowdo xumbo filter.

Warshadaha Dallaalka Xogta^(Data) ayaa si degdeg ah u koraya

Sida laga soo xigtay warbixin^(report) , jaantuska^(Figure) la qiyaasay sanadka 2012 wuxuu muujinayaa in warshadaha dillaalka xogta ay soo xareeyeen $156 billion in revenues ," lacag dhan "in ka badan laba jeer xajmiga dhammaan miisaaniyadda sirdoonka ee dawladda Maraykanka ^(States).^(United) " Markaa waxaad qiyaasi kartaa xajmiga suuqan maanta ee 2017!

In kasta oo ay jiraan dallaalyaal badan oo xog ah oo ka firfircoon Yurub^(Europe) , muuqaalka dullaal xogta Yurub^(European) lama barbardhigi karo suuqa Mareykanka marka loo eego cabbirka suuqa. Dakhliga Yurub^(European) ee dilaaliinta xogta waaweyn, sida Acxiom , LexisNexis , ayaa ah kaliya qayb ka mid ah dakhligooda guud.

Shirkadda Acxiom , oo si guud uga ganacsata NASDAQ , waxay qabataa in ka badan $1.1 billion sannadkii oo bixisa adeegyadeeda falanqaynta waana mid ka mid ah shirkadaha kale ee badan ee Maraykanka.

Akhriso^(Read) : Waa maxay Macdanta Macdanta?^{(What is Data Mining?)}

Taxaddar aad qaadi karto si aad uga hortagto xadista xogtaada shaqsiyeed

Ammaan ma tahay in la yiraahdo sirtaada lacag baa lagu iibiyaa? Haa dabcan! Xasuusnoow^(Remember) , ma jiro adeeg bilaash ah oo runtii bilaash ah. Qaar ka mid ah siyaabaha kaa caawinaya inaad ka fogaato inaad ugaarsato dallaaliinta xogta ayaa ah - inaad dhex gasho qarsoodi, adigoon isticmaalin taleefan casriga ah, waligaa akoon ka furin kanaalka bulshada oo aadan weligaa ka faa'iidaysan adeegga shabakadda^(Web) ee bilaashka ah - tani waa wax laga yaabo inayna suurtagal ahayn. waqtiyada maanta!

Si kastaba ha ahaatee, dhawr waxyaalood oo aad samayn karto ayaa ah - adeegso software VPN^{(use a VPN software)} , si joogta ah u nadiifi khasnadahaaga internetka^(Internet) iyo cookies-kaaga ama si ka fiican ilaa aad u dhex gasho qaabka^{(Incognito mode)} qarsoodiga ah , ka taxdar waxa aad ku wadaagto warbaahinta bulshada oo ka digtoonow boggaga aad 'jeceshay' . Isticmaal software ammaan oo wanaagsan si aad u ilaaliso qalabkaaga oo aad uga taxadirto macluumaadka aad online ka bixiso. Ka digtoonow iimaylada phishingka^{(Phishing emails)} , injineernimada bulshada^{(Social Engineering)} iyo xatooyada aqoonsiga^{(Identity Theft)} .

Halka ay suurtagal tahay ka bax raadraaca ama xayeysiisyada gaarka ah. Waxaad hagaajin kartaa goobaha gaarka ah ee Facebook^{(privacy settings on Facebook)} oo aad joojiso bulsheed si aad ula socoto dhaqdhaqaaqaaga. Waxaan aragnay sida looga baxo oo loo joojiyo xayeysiisyada shaqsiyeed gudaha Windows 11/10 iyo sida looga baxo oo loo ilaaliyo qarsoodigaaga marka la isticmaalayo Adeegyada Google.^{(opt-out and maintain your privacy when using Google Services.)}

Inta lagu jiro rakibaadda software ama iPhone ama Android app, had iyo jeer ka taxaddar ogolaanshaha aad siiso. Haddii aad bixisay ogolaansho, waa inaad hubisaa dejimahaaga oo aad ka noqoto oggolaanshaha^{(check your settings and revoke the permissions)} .

But remember, whatever you do, you will still be tracked! There is nowhere to go, nowhere to hide…if you are online, rest assured that you have been profiled!

Why do companies collect, sell, buy or store personal data

What if I tell you that there are bіg companies out there in the market whosе names you are yеt to hear, but they know you very well, in fact, more than what you can think of.

They are termed as Data Brokers, and their job is to collect all kinds of information that includes your name, address, place of work, hobbies, interests, family, and things that you do online. You will be surprised to know that much of this data collection trade has existed for decades. Today, what has changed is the volume and nature of the data being extracted from the Internet. First, it was just the PCs and Laptops, now handheld devices like smartphones have become the target of all data broker companies.

So, how do Data Brokers collect information? What do companies do with online user data? How do they make money from it? This post takes a look at it.

Why do companies collect, sell, buy, store personal online data?

Companies collect your data in order to build up your profile, which can be used to push you targetted products and services. This has become big business now as customers are willing to pay a lot of money for such data, which can help them target specific segments of the market.

Data Brokers sell data to Businesses

There has been an unprecedented growth of a multi-billion dollar industry of data brokers that operates in the glooms with virtually no oversight.

Data Brokers collect, analyze and package some of your most sensitive personal information and sell it as a commodity to businesses, advertisers, other data brokers, and even the government without letting them know.

Information collected by Data Brokers include-

• Name, Age, and Gender
• Present and previous Address
• Handphone numbers
• Email address
• Marital status
• Age of Children
• Property ownership
• Political preferences
• Income details
• Educational details and more

The extent of data collection can spread to monitoring important life events like marriage, baby, relationship status, getting a divorce and more.

How do Data Brokers collect your personal information

Data Brokers can be termed as specialist firms across the web. To gather information about users and throw up related ads, they host a slew of third parties that observe who comes to the site and build up a digital profile about them.

You may argue that how it is possible to track your web movement when you traverse from one site to another. Data brokers, apply tools such as Cookies, web beacons, e-tags and a variety of other tools. Cookies, widely used on desktop computers, are small pieces of code that are dropped on a user’s browser. A Web beacon is a small transparent graphic image that is placed on a website or in an email and used to monitor the browsing or email-sending behavior of the user

Using the above monitoring techniques, they summarize what sites users you have visited, what you have shopped for, what time you are likely to shop, and so on.

1] Anonymous data sets can be de-anonymized

As more information gets attached to cookies and devices, it becomes easier to identify users. With the necessary information, anonymous data sets can be de-anonymized. Researchers say that only two data points is enough to identify more than half the users. Hence, data brokers easily hitch other personal details too, such as your income, the size of your home, number of children, property type – rented or owned.

2] Other information sources for Data Brokers

Easily available information in the form of Government records and other publicly available information are other sources of data feeders for Data Brokers. For instance, the motor vehicles department may sell information like your name, address, your vehicle types to data companies, although only for certain permitted purposes, including identity verification.

Similarly, publicly available voting records, which include information about your party registration and how often you vote, can also be bought and sold with restrictions and only to some third-parties.

3] From your smartphone

Most free smartphone apps that you happily install on your phone ask for permission to access your address book or other folders. We quickly and happily give it, since we are eager to use the app. This is how the apps get access to your data and steal your contact details and more.

The latest example is the popular Sarahah app which uploads your entire address book – and the developer has accepted this as a fact!

Non-Conventional Data brokers

Non-Conventional Data brokers are those entities that are not into the data collection business, but their core business is such that they have access to data worth billions of dollars.

Take a look:

1] Banks

Much of our sensitive financial information is shared with banks we transact. When using their banking services, we are bound to share information that includes,

• Social Security number
• Account Balances and Transaction History
• Credit History and Investment Experience
• Home and office address
• Information related to a job, email, phone number, and more

Although Banks are required to comply with the Consumer Privacy Policy, which necessitates them to inform users about data collection and use and allow those users to opt-out of some, there are loop-holes to bypass the process.

During third party audits and credit checks, much of the user financial information is shared with third parties, effectively turning your bank into a data broker. Banks also shares their customer’s data points with companies for marketing / improving customer service experience.

2] Social websites

There is a price to pay if something comes as free and you are welcomed only after you hand over your personal information. Free email, free OS, free app to connect with friends and family and free search, all come with data compromise.

Social networking sites like Facebook and Twitter collect heaps of personal information, including ages, friends, and interests, when you sign up and spend time browsing. Much of the information is collected without you being aware of it. For instance, Facebook’s “Like” and Twitter’s “Tweet” buttons which most websites embed in order to allow visitors like/follow their page carry a code that allows the social-networking companies to track users’ movements even if they do not click those buttons.

Google is by far the #1 search engine and its other free services like Gmail, Google Maps, rank among the best and most preferred in the industry. However, there is a trade-off in exchange of the free services that Google provides. A lot of your personal information is collected by the Search giant to dish out personalized, targeted ad experiences.

Your name, email address, telephone number, credit card information, your usage pattern, your communication with other websites using AdWords and other Google technologies, your device information, search queries, and more, is collected by Google to know more about you. Google through Chrome also stores information in your browser via local browser storage to know your preferences.

Social networking sites like Facebook and Twitter collect heaps of personal information, including ages, friends, and interests, when you sign up and spend time browsing. Much of the information is collected without you being aware of it. For instance, Facebook’s “Like” and Twitter’s “Tweet” buttons which most websites embed in order to allow visitors like/follow their page carry a code that allows the social-networking companies to track users’ movements even if they do not click those buttons.

Consumer data collection company, Datalogix, entered into an agreement with Facebook, to track whether Facebook users who see ads for certain products actually end up buying them at local stores.

Microsoft had to come out time and again and defend itself on what information it collects. The company clearly spells out what it collects, which includes Name, Contact information, Login credentials, Demographic data, Payment credentials, and more.

Contrary to its privacy policy, which says that it reads everything, the company says that it does not read the text of the email, but only the line and body. Thankfully, it does not sell ads aggressively with the data it collects.

Read: How to depersonalize your Google search and free yourself from the filter bubble.

Data Brokers industry is growing rapidly

According to a report, the Figure estimated for the year 2012 reveals that the data broker industry generated $156 billion in revenues,” a sum that is “more than twice the size of the entire intelligence budget of the United States Government.” So you can imagine the size of this market today in 2017!

Although there are numerous data brokers active in Europe, the European data broker landscape is not comparable to the US market in terms of market size. The European revenues of large data brokers, such as Acxiom, LexisNexis, amount only to a fraction of their overall revenues.

The firm Acxiom, publicly traded on the NASDAQ, does more than $1.1 billion annually offering its analytical services and is only one of the many other companies in the US.

Read: What is Data Mining?

Precautions you can take to prevent stealing of your personal data

Is it safe to say that your privacy is traded for money? Yes of course! Remember, no free service is actually free. Some of the ways which help you avoid getting poached by data brokers are – surfing anonymously, not using a smartphone, never opening an account on the social channel and never taking advantage of a free Web service – and this is something that may not be possible in today’s times!

Nevertheless, a few things you could do are – use a VPN software, frequently clear your Internet cache & cookies or better till surf in the Incognito mode, be careful what you share on the social media and be aware of the pages you ‘Like’. Use a good security software to secure your device and be careful of what information you give out online. Be aware of Phishing emails, Social Engineering and Identity Theft.

Where possible opt out of tracking or personalized ads. You can adjust the privacy settings on Facebook and stop the social giant to track your activities. We have seen how to opt-out of and Stop Personalized ads in Windows 11/10 and how to opt-out and maintain your privacy when using Google Services.

During the installation of a software or an iPhone or an Android app, always be careful of the permissions you give. If you have given permission, you should check your settings and revoke the permissions.

But remember, whatever you do, you will still be tracked! There is nowhere to go, nowhere to hide…if you are online, rest assured that you have been profiled!

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