Maqaalkan, waxaan uga hadlaynaa aaladaha xiran iyo sirta. Fikradayda, kani waa mawduuc si aad ah aan loo soo bandhigin, oo si weyn u sii kordhaya muhiimada muuqaalka tignoolajiyada ee maanta. Aaladaha cusub^(New) ayaa bilaabaya ku dhawaad ​​toddobaad kasta Kickstarter iyo IndieGoGo iyo in ay kor u qaadaan, Sebtembar 2014^{(September 2014)} , Apple iyo Intel labaduba waxay ku dhawaaqeen tallaabooyinkoodii ugu horreeyay ee muhiimka ah ee suuqa la gashado. Kahor intaadan bilaabin isticmaalka qalab la xidhi karo, waa kuwan waxa aad naftaada u soo bandhigto marka la eego xogta gaarka ah.

Aragtida Qofka Joogtada ah

Iyada oo qayb ka ah mashruucyadayda cusub ee isticmaalaya qalabyada la xidh-xidho, waxaan kala hadlayaa macaamiisha Maraykanka wacyigooda iyo welwelka ay ka qabaan qalabyada ugu dambeeyay. Ku dhawaad ​​wakhti kasta, waxaan maqlaa inay ka walaacsan yihiin sida xogta laga helay qalabkooda loo isticmaali karo. Aan ku siiyo dhawr xigasho:

• Alex: "Maalmahan, waxaad ka tanaasulaysaa macluumaadka shakhsiyeed barnaamij kasta oo cusub oo la soo dejiyo."
• Yacquub: "Ma garaneyn in aaladaha sameeyay ay leeyihiin xogtayda. Taasi waxay u egtahay duulaanka qarsoodiga ah."
• Gregory: "Waan ka caga jiidayaa in aan xogtayda gaarka ah la wadaago qof aan i garanayn."
• Michael: "Way i dhibaysaa in xogtayda caafimaad aysan si buuxda u xakameyn."

Haddaba waa maxay sababta ay dadkani uga walaacsan yihiin? Mid ka mid ah, dadka isticmaala tignoolajiyada xiisaha leh waxay yaqaaniin weedha ah: "Haddii aadan wax lacag ah bixin, ma tihid macmiilka; waxaad tahay badeecada la iibinayo". Markii hore waxaa lagu sameeyay halkan^(here) laakiin maanta waxaan wajahaynaa nooc cusub oo dhan. Ma aha oo kaliya in aanu bixinayno qalabkan, laakiin xogta laga soo saaro iyaga ayaa la qarinayaa, la ururiyey oo laga iibinayaa qolo saddexaad oo diyaar u ah oo awood u leh inay ka soo saaraan fikradaha. Xaaladaha qaarkood, xogta waxaa loo isticmaalaa in lagu xoojiyo barnaamijyada fayoqabka ee shirkadaha waaweyn sida Batroolka Britishka.^{(British Petroleum)}. Aniga ahaan, tani wax lala yaabo maaha. Waxaan si miyir leh u doortaa inaan xogtayda la wadaago qalab-sameeyaha faa'iidooyinka qaarkood sida falanqaynta hurdada, ama awoodaha warbixinta muddada dheer ee xogtayda. Laakin waxaan ahay isticmaale awoodeed, kaasoo aad ugu dhex jira dhaqdhaqaaqa nafsiga ah ee la qiyaasey oo awood u leh inuu faa'iido fiican ka helo helitaanka cabbirada. Su'aasha ugu muhiimsan halkan waa, si kastaba ha ahaatee, miyay u qalantaa qofka caadiga ah?

Waa maxay Siyaasadda Qarsoonnimada?

"Siyaasadda sirnimadu waa bayaan ama dukumeenti sharci ah (sharciga sirta) kaas oo kashifaya qaar ama dhammaan siyaabaha xisbigu u ururiyo, u isticmaalo, u kashifo oo u maareeyo xogta macmiilka ama macmiilka." ( xigasho: Wikipedia ). Hadda waxaan xidhaa 7 trackers jimicsiga, mid kastaa wuxuu leeyahay siyaasadiisa gaar ah:

• Ilaalada birta dhagaxa^{(Pebble Steel Watch)} ah, waa kan Siyaasadda Qarsoonnimada^{(Privacy Policy)} .

• Saldhigga Birta Kaarboon B1 Daawo^{(Basis Carbon Steel B1 Watch)} , waa kan Siyaasadda Qarsoonnimada^{(Privacy Policy)} .

• FitBit Flex , waa kan Siyaasadda^{(Privacy Policy)} Qarsoonnimada .

• Nike Fuelband , waa kan Siyaasadda^{(Privacy Policy)} Qarsoonnimada .

• BodyMedia , waa kan Siyaasadda Qarsoonnimada^{(Privacy Policy)} .

• Lafo- jaan UP^{(Jawbone UP)} , halkan waa Siyaasadda Qarsoonnimada^{(Privacy Policy)} .

• Misfit Shine , waa kan Siyaasadda Qarsoonnimada^{(Privacy Policy)} .

Maxaan sidaas u sameeyaa? Hagaag^(Well) , ujeedooyin badan. Mid waa inuu awoodo inuu tijaabiyo farqiga xogta u dhexeeya (haa, ha u dhaqmin la yaab - inta badan ma bixin doonaan natiijooyin isku mid ah). Mid kale waa in si fiican loo fahmo kuwaas oo ah faa'iidooyinka iyo khasaaraha mid kasta oo iyaga ka mid ah, nafteyda. Waxaan dib u eegay siyaasadaha khaaska ah ee dhammaan qalabkan. Aan aragno waxa aan ogaaday:

Mawduucyada Guud ee aan helay

Mawduucyada guud ee dhammaan siyaasadaha khaaska ah waa meel ay weheliyaan khadadka soo socda: Xogtaada iyagaa iska leh^{(Your data is owned by them)} . Waxa la yaab leh oo ku filan, kaliya BodyMedia ayaa dhab ahaantii haysta kubbadaha si ay u sheegaan tan hore (waxaa lagu aasay meel sharci ahaan, dabcan): "Dhammaan xogta la soo ururiyey oo ay ku jiraan, laakiin aan ku xaddidnayn, diiwaannada cuntada, miisaanka, boqolkiiba dufan-jirka, dareenka- xogta, duubista wakhtiga, iyo xogta jireed (wadajir, "Xogta"), ayaa ah oo ahaan doona hantida kaliga ah iyo tan gaarka ah ee BodyMedia" . Si kastaba ha noqotee, dhammaan aaladaha waxay isku dhejiyaan xogtooda adeegyada sameeyaha marka hore, ka dibna codsiga taleefankaaga gacanta. Tani waxay xaqiijinaysaa laba shay:

1. Waxay arkaan xogta ka hor inta aan cid kale samayn.
2. Si toos ah ugama soo qaadan kartid xogta qalabka adigoon dhex marin.

Dhab ahaantii, qodobka 2aad ma aha mid sax ah. Waxaa jiray isku dayo kala duwan oo lagu doonayay in xogta laga xoreeyo aaladahan oo si toos ah loo galo, sida libfitbit . Si kastaba ha ahaatee, ma fududa in loo isticmaalo barnaamij-sameeyaha ahaan, iyo dadka aadka uga taxadara qarsoodigooda, tani waxay ka dhigaysaa aaladaha maya. If forced by a warrant or by business interests (M&A / bankruptcy / trade secrets protection), they will share your data with third parties.Tani waxay ka dhigan tahay in si wax ku ool ah, aysan si adag ula dagaallami doonin haddii ay helaan amar maxkamadeed FISA si ay u dhiibaan xogtaada, oo aad digniintan horay u hesho. Waxaan u maleynayaa in tani ay tahay mid daacad ah, sababtoo ah, aynu wajahno, ganacsi ahaan, ma sameyn kartid wax badan oo aad kula dagaallanto siyaasadda dawladda, xitaa haddii aad ku khilaafto qaarkood.Waxay la wadaagi doonaan xogta la isku daray, qarsoodiga ah qolo saddexaad oo cilmi-baarista suuqa iyo ujeedooyinka cilmi-baarista. ^{(They will share aggregated, anonymized data with third parties for market research and research purposes.)}Ogsoonow in 5 ka mid ah 7 ay isticmaalaan ereyga "iib" jumladaha la xiriira wadaagista xogta. Taasi waxay soo baxdaa 2 dhadhan: ama "ma iibinayno xogta shakhsi ahaaneed ee lagaa soo ururiyey" ama " ACME Inc. waxay ka iibin kartaa xogta aan la sheegin cid saddexaad". Sidee aduunka xogtani faa'iido ugu yeelan kartaa suuqlayda? Hoos ka akhri^(Read) qaybta go'an si aad u ogaato. Marka xigta, waxaan muujin doonaa qaar gaar ah oo ku saabsan siyaasadda khaaska ah ee iibiye kasta oo ii muuqday mid xiiso leh.

Xeerarka Qarsoonnimada^(Privacy) ee ay adeegsadaan Jawbone UP & Nike & Misfit

Jawbone UP , Nike Fuelband iyo Misfit Shine ayaa ahaa kuwa ugu niyad jabka badan. Waxay leeyihiin siyaasado gaar ah oo guud oo aan ku xusin xogta wearables si kasta oo gaar ah. Waxay haystaan ​​dhammaan raadraaca buskudka iyo "goobaha shabakadda" (pixels raadraaca), laakiin ma jiraan wax la xidhiidha xogta lafteeda. Waxaan la xidhiidhay dhammaan 3da shirkadood ee Twitter- ka waxaanan cusbooneysiin doonaa maqaalkan haddii aan helo wax qiimo leh. Ogsoonow in xitaa haddii aanan u suurtagelin in aan helo Siyaasadda Khaaska ah ee saxda ah^{(Privacy Policy)}Boggooda internetka, weli waa wax laga welwelo in barnaamij-sameeyaha kumbuyuutarka ee leh khibrad 8 sano ah uusan taas ku sameyn karin waqti macquul ah. Waxa ka sii xiiso badan, waa in dhammaan saddexda shirkadoodba ay habab otomaatig ah u leeyihiin horumariyayaashu si ay u soo jiidaan xogtaada, iyaga oo oggolaaday, dabcan. Luuqadda barnaamijka, tani waa waxa aan ugu yeerno API ( Application Programming Interface ). Markaa waxaa jira dad halkaa ku soo saaraya apps-ka xogtayda korkeeda ah, laakiin si fudud uma heli karo sida xogtayda loo kaydiyo oo loo farsameeyo, ugu yaraan qalab-sameeyaha. Aah.

Qurux - Tusaale Wanaagsan

Waxaan sida ugu wanagsan ugu jeclahay siyaasadda khaaska ah ee Pebble . Waxa ay ka kooban tahay kooban kooban oo xagga sare ah, oo loola jeedo in lagugu helo dulmar degdeg ah oo ku saabsan sharciyaqaannada la raacayo. Si kastaba ha ahaatee, akhrinteeda ma arag wax tixraac ah oo ku saabsan xogta biometric ee uu ururiyay Pebble . Haa, Pebble waxa uu leeyahay xawaare^{(Pebble has an accelerometer)} waxaana jira codsiyo farabadan oo u isticmaalaya jir dhiska iyo raadraaca hurdada ee bakhaarkooda. Laakiin codsiga rasmiga ah wuxuu leeyahay oo kaliya hawlaha wax soo saarka sida ogeysiisyada. Tani waxay gelinaysaa meesha macaan ee u igmaday masuuliyadda xogta biometrics ee soosaarayaasha arjiyada qolo saddexaad iyo siyaasadahooda gaarka ah.

BodyMedia & Siyaasaddooda Gaarka ah

Waxa aan ka helo BodyMedia^(BodyMedia) waa in ay ka horeeyaan isticmaalayaashooda: "Nidaamka waxa uu isticmaalaa kormeeraha dhaqdhaqaaqa armband kaas oo diiwaangeliya "xogta armband" waxa aad ka bixi kartaa duubista xogta armband wakhti kasta, wakhti kasta , adiga oo aan xidhneen calaamada calamada." Markaa ama waxaad ka heli kartaa faa'iido ku filan isticmaalka qalabkayaga, si aad diyaar u tahay inaad nala wadaagto xogtaada, ama aadan samaynin oo dhab ahaantii ma rabno inaan waqti iska lumino. Tan waxaa sidoo kale lagu arki karaa xeeladdooda qiimaha, maadaama ay yihiin kuwa kaliya ee suuqa ku jira ee kugu dalaca ($ 7 bishii, ka dib 6 bilood ee ugu horreeya bilaash) si aad u aragto xogtaada dashboardkooda. Waxaan ogaaday in dad badan (xitaa Maraykanka) ay ku khilaafeen tan, xitaa haddii ay tahay qiimo aad u yar. Fikradeyda,BodyMedia waa dhimista miisaanka iyo dayactirka miisaanka. Waana sida ay isku suuq geeyaan bogga hore. Aniga ahaan, taasi waa qiimo igu filan oo aan xogtayda la wadaagi lahaa iyaga. Waxay saameyn weyn ku leedahay nolol maalmeedkayga. Iyaga ayaa sidoo kale ah kuwa kaliya ee sheegaya in ay jiri karaan xaalado aad ku heshiin doonto inaad xogtaada la wadaagto cid saddexaad, faa'iido ahaan, dheh, helitaanka qalabka bilaashka ah. Tani waxay ku dhacdaa nolosha dhabta ah, shirkadaha qaar ee ku shaqeeya barnaamijyada fayoqabka ee shirkadaha qalabkan.

Aasaaska & Siyaasaddooda Gaarka ah

Waxa aan u arkaa mid xiiso leh in Basis uu ku adkaysto in aanay isku xidhin xogtaada biometrics iyo qofka aad tahay, waxa aad ka hadlayso ama meesha aad joogto. Anigu shakhsi ahaan waxaan u arkaa inay aad uga argagax badan tahay qof inuu ogaado qaababka hurdadayga halkii uu ogaan lahaa meesha aan joogo. Ka sokow^(Besides) , munaaradaha telefoonka gacanta, shirkadda telefoonka gacanta iyo sidaas dawladdu horeba way ogtahay meesha aan joogo. Markaa arrinkaas wax arrin ah kuma lihi. Sheeko dhab ah oo la socota ^(True)Basis : markii aan helay fiisaha Mareykanka, oo aan galayay safaaradda Bucharest si aan wareysi u yeesho, waardiyayaashu waxay si cad ii sheegeen inaan alaabtayda iyo qalabka elektaroonigga ah uga tago albaabka. Waxaan aad u jeclaa inay ii ogolaadaan inaan ku dhex maro saacadda B1-laakin waxay weydiiyeen: "Ma waxaasiBluetooth- ka waa la furay?". Waan qoslay oo dibadda u saaray.

Fitbit Flex & Siyaasaddooda Qarsoonaanta

Fitbit waa horyaalnimada marka loo eego tirada cutubyada la iibiyay, waxaanan si gaar ah isha ugu hayay siyaasaddooda khaaska ah. Waxa iftiiminaya siyaasaddooda khaaska ah waa tirinta isdhexgalka iyaga iyo waxa xogta la diiwaan geliyo kiis kasta: markaad saxiixdo, markaad isku dhejiso xogtaada, iwm. Waxaan dhihi lahaa taasi waxay sidoo kale sabab u tahay dhexgalka ballaaran ee shirkadda. adduunka iyo baahida loo qabo in ay noqdaan kuwo hufan oo ku saabsan siyaasadahooda xogta marka la samaynayo heshiisyo waaweyn oo noocaas ah.

Maxaa ku saabsan Apps-ka qolo saddexaad?

Ka warran iyaga? Run ahaantii ma xakameyn kartid waxa ay ku sameynayaan xogtaada, maadaama inta badan dukaamada horumarinta ee ka dambeeya ay yihiin bandhig hal nin ah (ama si fiican, koox dhowr qof ah oo ka shaqeysa dhar-juurada:D). Haa, waxay mas'uul ka yihiin ilaalinta xogtaada, laakiin malaha taasi ma noqon doonto mudnaanta koowaad ee liiskooda. Taasi waa shay wanaagsan, iyo shay xun labadaba. Way fiican tahay sababtoo ah waxay diiradda saarayaan inay xogtaas ka dhigaan mid waxtar kuu leh. Waad ogtahay, warshadaha dharka lagu xidho waxay leeyihiin dhibaato sii hayn weyn. Marka loo eego^{(Human Behavior Change Offers)} warbixinta Endeavor ^{(Endeavour Partners report)}Partners ^(Science)laga^(Secret) soo bilaabo Janaayo ^{(Long-Term Engagement)}2014^{(January 2014)} _kuwaas oo dhamaantood lagu dhisay ogeysiisyada). Fikradayda, kuwani waa xeelado kaliya oo aad ku ilaalinayso jidhkaaga wax yar, ilaa ay ka ogaanayaanwaxa run ahaantii lagu sameeyo xogtaada biometrics^{(what to really do with your biometrics data)} . Laakiin qof kastaa wuu iska indhatiray abka xisbiga saddexaad ku dhawaad ​​gabi ahaanba ciyaartan. Waxay lama huraan u yihiin sii haynta muddada dheer ee ay qalab-sameeyayaashu naga rabaan. Waxay lagama maarmaan u yihiin in la helo fikrado ku saabsan xogta ku filan inay naga faa'iidaystaan. Waad ogtahay, shirkadaha qalabka sameeya waxay leeyihiin xaddidaad xaddidan iyo mowjadaha iibsiyada ee dhawaanahan waxay muujiyeen in aysan ahayn mid waara in la sameeyo. Haddana, anaga, macaamiisha ahaan, aad ayaan uga shakisanahay in aan xogtayada la wadaagno iyaga. Waxaan u maleynayaa in waqtigan, wadaagista xogtaada ay la mid tahay wadaaga fikradaada ganacsi: dadka qaar ayaa ka baqi doona inay wadaagaan, laakiin ma ogaadaan in dadka kale intooda badan aysan xitaa xiiseyneynin (ama aysan haysan waqti) in aan marka hore eegno.

Sidee Suuqgeeyayaashu U Isticmaali Karaan Xogta Wearables^{(Wearables Data)} Isku-darka ah ?

Xagga sare^(Above) , waxaanu soo sheegnay in siyaasadaha siraha badankoodu ay sheegaan xogta la isku daray ee laga iibinayo suuqgeynayaasha qaab la isku daray. Ma waxaad weli la yaaban tahay sida xogtu ay faa'iido ugu yeelan karto suuqgeynayaasha? Jawbone wuxuu bilaabay inuu na siiyo tilmaamihii ugu horreeyay ee taas ku saabsan warbixinteedii taxanaha ahayd ee hurdada^{(series of reports on sleep)} . Qaar ka mid ah kiisas isticmaal-cad oo cad oo aan ka fikiri karo waa:

• Isticmaal xogta si aad u ogaato tirada dadka u baahan kaniiniyada hurdada (ama alaabada la xidhiidha) in ka badan. Kadibna ololeyaal u samee.
• Isticmaal xogta si aad u go'aamiso marka ay waxtar badan u leedahay soosaarayaasha nuxurka si ay ugu gudbiyaan qayb la xidhiidha iyaga. Waxaan filayaa in mulkiilayaasha TV-ga ay waligood ogayn in aan run ahaantii daawanayo bandhiggooda iyo in aan iska luminayo. Hadda weli ma ogaan doonaan, laakiin ugu yaraan waxay heli doonaan fikrad aad u wanaagsan marka la eego aragtida tirakoobka.
• Soo^(Find) ogow tirakoobyada dadka ka firfircoon, oo tus xayeysiisyo badan oo la xiriira alaabada ciyaaraha (tusaale, borotiinka ruxaya).

Si kastaba ha ahaatee, kiisas-isticmaalkani waxay si cad ugu baahan yihiin xog joogto ah oo ku socota nidaamyada qalabka sameeya. Xogta leh daldaloolo iyo iswaafaqla'aan aad bay u adagtahay in la farsameeyo, i aamin. Laakin la'aanteed qaar ka mid ah siyaasadaha asturnaanta ee wanaagsan oo ku qancin lahaa isticmaalayaasha ugu dambeeya si ay ugu kalsoonaadaan aaladaha sameeya wax badan iyo xoogaa taageero xoog leh oo loogu talagalay soo-saareyaasha app-ka 3aad ee labada dhinac, ma arko tan dhulka. Waxaana qeybta murugada leh ay tahay in xirashada ay saameyn weyn ku yeelan karto noloshaada.

Gabagabadii

Marka hore^(First) , waxaan u maleynayaa in xaaladda xogta labbiska ay aad isku qasan tahay markan. Waxaan u arkaa walaac heer kasta ah, laga bilaabo macaamiisha dhabta ah ee aan wareystay oo aan ku dhammeeyo shirkado waaweyn. Si kastaba ha ahaatee, waxay qaadan doontaa wakhti ilaa tan la xalinayo, tanina waxay u badan tahay inay tahay sababta Apple 's Healthcodsiga iyo kaydinta xogta hoose ee ay dawladdu ogolaatay. Waxaan sidoo kale ka arki karnaa hindisayaal la mid ah ciyaartoyda kale. Waxaan u maleynayaa in inta badan qalab-sameeyayaasha ay la halgamayaan arrimo badan oo adag hadda waxaana jira caddayn ku filan taas. La'aanta ka-qaybgalka muddada-dheer waxay ka-hortagaysaa inay si sax ah uga faa'iidaystaan ​​xogta ay ururinayaan oo ay yeeshaan qaab ganacsi oo waara. Waa maxay, waxaad u malaysay in xadka iibinta qalabka qalabka uu ku filnaan doono inay ku sii jiraan ganacsiga? Laga yaabee, laakiin malaha kaliya kuwa ugu sarreeya sida MotoX ama Apple Watch. Qodobka ugu dambeeya ayaa ah in macaamiil badan ay iibsanayaan ama rabaan inay isticmaalaan sababtoo ah waxay ku arkaan agagaarka, oo ay isticmaalaan asxaabta ama dadka la shaqeeya, laakiin ma fahmaan faa'iidada ay leeyihiin. Inkastoo tani ay ku filnayd in la wado korsashada casriga ah, taasi waxay ahayd sababtoo ah casriga ah ayaa sidoo kale ahaa telefoon. Laakin aaladahani waxay leeyihiin shaqo aan horay loo arag, oo aan cidina hubin inay waxtar leedahay. Ku guuldareysiga inay arkaan faa'iidooyinka ayaa ka dhigaysa macaamiisha inay xoogga saaraan sirta halkii ay ka shaqeyn lahaayeen. Fikradayda, taasi waa calaamad aad u xun alaabta. Dhammaanteen waan ognahay in GMail uu la wadaagayo xogtayada dawladda, laakiin shaqeyntu aad bay u wanaagsan tahay in badankeen wali aragno faa'iido dheeraad ah oo ku saabsan isticmaalkeeda.

What Is The Wearables Industry Doing With The Data From Your Gadgets?

In this article, we are going to talk about weаrable devices and privacу. In my oрinіon, this is a heavily underrepresented topic, with exponentially growing importance in today's technology landscape. New dеvices are launching almost every week on Kickstarter and IndieGoGo and to top that off, in September 2014, Apple and Intel both announced their first important steps in the wearables market. Before yоu start using a wearable device, here's what you expose yоurself tо in terms of data privacу.

A Regular Person's Perspective

As part of my newest projects using wearables, I am talking to US consumers about their awareness and concerns with the latest gadgets. Almost every time, I hear that they are worried about how the data from their wearables might be used. Let me give you a few quotes:

• Alex: "These days, you give up personal information for each new downloaded app."
• Jacob: "I did not know that the device makers own my data. That feels like an invasion of privacy."
• Gregory: "I am reluctant to share my personal information with someone who does not know me."
• Michael: "It bothers me that my health info is not fully controlled by me."

So why are these people concerned? For one thing, avid technology users are familiar with the phrase: "If you're not paying for something, you're not the customer; you're the product being sold". It was initially coined here but today we are facing a whole new model. Not only are we paying for these devices, but the data extracted from them is being anonymized, aggregated and sold to third parties who are willing to and able to extract insights from it. In some contexts, the data is being used to power corporate wellness programs in huge corporations like British Petroleum. To me, this isn't surprising at all. I consciously make a choice to share my data with the device maker for some benefits like sleep analysis, or longer term reporting capabilities with my data. But I am a power user, who is very much into the quantified self movement and is able to derive a good chunk of benefit out of getting the measurements. The main question here is, however, is it worth it for the average person?

What Is A Privacy Policy?

"A privacy policy is a statement or a legal document (privacy law) that discloses some or all of the ways a party gathers, uses, discloses and manages a customer or client's data." (source: Wikipedia). I currently wear 7 fitness trackers, each with its own privacy policy:

• Pebble Steel Watch, here's the Privacy Policy.

• Basis Carbon Steel B1 Watch, here's the Privacy Policy.

• FitBit Flex, here's the Privacy Policy.

• Nike Fuelband, here's the Privacy Policy.

• BodyMedia, here's the Privacy Policy.

• Jawbone UP, here's the Privacy Policy.

• Misfit Shine, here's the Privacy Policy.

Why do I do that? Well, for multiple purposes. One is for to able to experiment with data differences between them (yes, don't act surprised — most of the time they will not give the same results). Another is to understand better which are the pros and cons for each of them, on myself. I have reviewed the privacy policies for all of these devices. Let's see what I found out:

The Common Themes I Have Found

The common themes among all the privacy policies are somewhere along the following lines: Your data is owned by them. Surprisingly enough, only BodyMedia actually has the balls to state this up-front (buried somewhere in legalese, of course): "All data collected including, but not limited to, food-logs, weight, body-fat-percentage, sensor-data, time recordings, and physiological data (collectively, the "Data"), are and shall remain the sole and exclusive property of BodyMedia". However, all devices sync their data to the maker's services first, and then to your mobile phone application. This ensures two things:

1. They see the data before anyone else does.
2. You cannot directly fetch the data from the device without going through them.

Actually, the 2nd point is not entirely accurate. There have been disparate attempts at liberating the data from these devices and accessing it directly, such as libfitbit. However, they are not easy to use as a non-programmer, and for people who are extremely careful about their privacy, this makes the devices a no-no. If forced by a warrant or by business interests (M&A / bankruptcy / trade secrets protection), they will share your data with third parties. This means that effectively, they will not fight that hard if they get a FISA court order to surrender your data, and you get this warning up-front. I think this is honest, because, let's face it, as a business, you can't do much to fight the government's policies, even if you disagree with some of them. They will share aggregated, anonymized data with third parties for market research and research purposes. Note that 5 of 7 even use the word "sell" in sentences related to data sharing. That comes into 2 flavours: either "we do not sell personally identifiable data collected from you" or "ACME Inc. can sell anonymized data to third parties". How in the world could this data be useful to marketers? Read below in the dedicated section to find out. Next, I will highlight some specifics for each vendor's privacy policy that seemed interesting to me.

The Privacy Policies Used By Jawbone UP & Nike & Misfit

Jawbone UP, Nike Fuelband and Misfit Shine were the most disappointing. They have general privacy policies that do not mention wearables data in any specific way. They have all the cookie tracking and "web beacons" (tracking pixels) language, but nothing related to the data itself. I have reached out to all 3 companies on Twitter and will update this article if I receive something of value. Note that even if I did not manage to find the correct Privacy Policy on their website, it's still worrisome that a computer programmer with 8 years of experience cannot do that in a reasonable amount of time. What's even more interesting, is that all three companies have automated ways for developers to pull in your data, with your approval, of course. In programmer parlance, this is what we call an API (Application Programming Interface). So there are people out there developing apps on top of my data, but I cannot easily find how my data is being stored and processed, at least by the device maker. Ouch.

Pebble - A Positive Example

I like Pebble's privacy policy the best. It contains a simple summary at the top, meant to get you a quick overview of the legalese that is to follow. However, reading it I saw no reference to biometric data collected by the Pebble. Yes, Pebble has an accelerometer and there are a bunch of applications using it for fitness and sleep tracking in their store. But the official application only has productivity functions such as notifications. This puts them in the sweet spot of delegating responsibility for the biometrics data to the third party application developers and their own privacy policies.

BodyMedia & Their Privacy Policy

The thing I like about BodyMedia is that they are upfront with their users: "The system uses an armband activity-monitor which records "armband data". You may opt-out of armband-data recording at any time, for any period of time, by not wearing the armband." So either you find a good enough benefit in using our device, so that you are willing to share your data with us, or you don't and we don't really want to waste each other's time. This can also be seen in their pricing strategy, since they are the only ones on the market that charge you ($7 per month, after the first 6 months for free) to see your data in their dashboard. I found that a lot of people (even from the US) disagreed with this, even if it's a very small price. In my opinion, the best use-case for the BodyMedia is weight loss and weight maintenance. And that is how they market themselves on the front page. To me, that is valuable enough that I would share my data with them. It has a major impact in my day to day life. They are also the only one to mention that there might be situations where you will agree to share your data with a third party, for a perk of, say, receiving the device for free. This happens in real life, in some companies that are running corporate wellness programs with these devices.

Basis & Their Privacy Policy

I find it interesting that Basis keep insisting that they do not correlate your biometrics data with who you are, what you are talking about or where you are. I personally find it much creepier for someone to know my sleep patterns than to know where I am. Besides, the cell phone towers, the cell phone company and thus the government already know where I am. So I don't have any issue with that. True story with Basis: when I was getting my US visa, and just entering the embassy in Bucharest for the interview, the guards obviously told me to leave my belongings and electronic devices at the entrance. I was curious if they would let me through with the B1 watch — but then they asked: "Is that thing Bluetooth enabled?". I grinned and took it out.

Fitbit Flex & Their Privacy Policy

Fitbit is the champion in terms of the number of units sold and I paid quite a bit of attention to their privacy policy. What shines about their privacy policy is the enumeration of the interactions with them and what data gets recorded in each case: when you sign up, when you sync your data, etc. I would say that is also due to their extensive penetration in the corporate world and the need to be more transparent with their data policies when making big deals like that.

What About Third Party Apps?

What about them? You cannot really control what they do with your data, since most development shops behind them are a one-man show (or well, a several-person team working in their pajamas :D). Yes, they are responsible for the safeguarding of your data, but probably that will not be the number one priority on their list. That's both a good thing, and a bad thing. It's good because they are focusing on making that data useful to you. You know, the wearables industry has a huge retention problem. According to a Endeavour Partners report from January 2014 ("Inside Wearables: How the Science of Human Behavior Change Offers the Secret to Long-Term Engagement"), at least 50% of people stop using an activity tracker completely after no more than 18 months. And that does not take into account that most people only use them occasionally (for example, only to measure their workouts). It's bad because we are all concerned about who receives our personal information and how safe it is there. To be honest, at this point in time, you would have to go naked to a secluded island and hide in a cave to stop data collection for yourself. It's really really hard, and I'm not sure if the benefit is worth it for the average person. Getting back to the engagement problem: this has prompted the device makers to respond in a very interesting way. Most have shifted towards fashion (the only objects you wear on your body that have no function) and productivity (the new wave of smart watches, all of which have built in notifications). In my opinion, these are just strategies to keep them on your body just a little longer, until they figure out what to really do with your biometrics data. But everyone is ignoring third party apps almost completely in this play. They are essential to the long term retention that the device makers want from us. They are essential for finding insights in the data that are good enough to benefit us. You know, the device maker companies have limited bandwidth and the recent wave of acquisitions has shown that it's not sustainable to do it all. Yet, us, as consumers, are very skeptical of sharing our data with them. I think that at this point, sharing your data is just like sharing your business idea: some people will be afraid to share it, but they don't realise that most other people are not even interested (or don't have the time) to look at it in the first place.

How Could Marketers Use Aggregated Wearables Data?

Above, we mentioned that most of the privacy policies mention aggregated data being sold to marketers in an aggregated form. Are you still wondering how the data might be useful to marketers? Jawbone started to give us the first hints about that in its series of reports on sleep. A few obvious use-cases that I can think of are:

• Use the data to know which demographics need sleeping pills (or related products) more. Then create campaigns for them.
• Use the data to determine when it is more effective for content producers to deliver some relevant piece of content to them. I guess TV show owners never knew if I was really watching their show or just dozing off. Now they still won't know, but at least they will get a pretty good idea from a statistical point of view.
• Find out which demographics are more active, and show them more ads related to sports products (for example, protein shakes).

However, these use-cases clearly need a constant flow of data into the systems of the device makers. And data with gaps and inconsistencies is very hard to process, trust me. But without some good privacy policies that would convince the end-users to trust the device makers more and some strong support for the 3rd party app developers from both sides, I do not see this taking off the ground. And the sad part is that wearables can have a huge impact on your life.

Conclusions

First off, I think the situation of the wearables data is quite tangled at this point. I see concern at all levels, starting from the actual consumers that I interviewed and ending with big companies. However, it will take a while until this gets sorted out, and this is probably the reason for Apple's Health application and underlying government-approved data storage. We can see similar initiatives from other players as well. I think that most device makers are struggling with more pressing issues right now and there is ample evidence for that. Lack of longer term engagement is preventing them from properly monetizing the data they are collecting and thus from having a sustainable business model. What, you thought that the margin from selling the hardware device will be enough to keep them in the business? Maybe, but probably only for the high-end ones such as the MotoX or Apple Watch. My last point is that a lot of consumers are buying them or want to use them because they see them around, being used by friends or coworkers, but they do not really understand their benefit. While this was enough to drive smartphone adoption, that was because the smartphone was also a phone. But these devices have an unprecedented functionality, that nobody is really sure is useful. Failing to see the benefits makes consumers concentrate on privacy instead of functionality. In my opinion, that is a very bad sign for a product. We all know GMail is sharing our data with the government, but the functionality is so good that most of us still see an added benefit to using it.

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