Microsoft ayaa Google Play ku soo kordhisay App-ka cusub ee maamula in uu kor u qaado saamiga shaqadeeda Android , isaga oo aan la iman wax astaamo cusub oo gaar ah. Waxaa loo yaqaan Microsoft Apps waxayna u shaqeysaa sida portal madax banaan gudaha Google Play , kaas oo aad isticmaali karto si aad u ogaato dhammaan barnaamijyada Microsoft ee Android . Kadib markii ay samaysay dhaq-dhaqaaq weyn oo ay ku daah-furtay suite- keeda Android horraantii sanadkan, Microsoft waxa ay haysay jadwal aan kala joogsi lahayn oo ay ku bilaabayso apps-yada cusub ee Android ^(Office)-^(Android) ka, heer ay adagtahay in la wada ilaaliyo dhamaantood. Kuma qanacsani in aad hesho Word kaliya^(Word)Isticmaalayaasha Excel iyo PowerPoint ee Android , Microsoft waxay^(Microsoft) indhaha ku hayaan abaalmarin weyn. Waa maxay?

Qof walba wuu la yaabay, t halkan wax badan oo Microsoft ah ayaa ku jira Android

Waxaan wax ka qornay Microsoft ku soo bandhigista Cortana ee iOS iyo Android^{(Cortana on iOS and Android)} . Iyadoo sii daynta Google Play ay ahayd mid ku filan oo ku filan iyada oo ka soo horjeeda Cortana Google Hadda dhulkeeda, sii deynta Cyanogenmod ayaa xitaa ka sii xiiso badan. Cortana waa la dhex galin doonaa oo lagu sii dayn doonaa nidaamka hawlgalka ee Cyanogenmod . Tani waxay ka dhigan tahay in isticmaale Cyanogenmod^{(Cyanogenmod user)} s uu la kulmi doono Cortana marka hore. Google Hadda xitaa ma heli doonto fursad ay ku tiraahdo Hello !.

Soo daynta Microsoft Apps waa calaamad muujinaysa in sheegashada Microsoft ee Android ay weyn tahay.

Sida hore loo sheegay, Microsoft Apps waa dukaanka app ee gudaha Google Play . Haddaba waa maxay ujeedku? Waxaan arki karaa dhowr xaglo:

• Microsoft waxay doonaysaa inay xakamayso soo bandhigida barnaamijyadeeda. In kasta oo aad ka heli karto liiska abka horumariye gaar ah oo toos ah Google Play , helitaanka waxa ay u baahan tahay dhawr tillaabo. Habka abka loo soo bandhigay waa mid qallalan, oo leh habayn ay maamusho Google . Isticmaalka dukaanka app-ka ee Google Play , Microsoft waxay soo bandhigi kartaa barnaamijyadeeda^{(showcase its own apps)} sida ay u aragto inay ku habboon tahay, oo leh nidaamka, naqshadaynta iyo kooxaynta ay maamusho.
• Liiska qaybaha abka ee Apps-ka Microsoft^{(Microsoft Apps)} waxa uu bixiyaa sawir cajiib ah. Microsoft waxa ay awoodaa in ay bixiso barnaamijyo kala duwan oo daboolaya dhamaan baahiyahaaga casriga ah ee casriga ah ama tablet-ka. Laga soo bilaabo isgaarsiinta iyo madadaalada ilaa wax soo saarka, Microsoft waxay leedahay app wax walba. Iyadoo la sii wadayo ka shaqeynta istaraatiijiyada samaynta Windows 10 ee mustaqbalka, kaas oo ku shaqeeya kombuyuutar kasta ama qalab caqli-gal ah, Microsoft waxay diyaar u tahay inay ku siiso khibrad Android ah oo ku ^{(Microsoft is ready to offer you an Android experience that)} beddeleysa ^(replaces) Google inta badan baahiyahaaga.^{(Google for most of your needs.)}

Sawirka: ^(Image:) 9gag

Waad i maqashay: Android without Google . Maqaal^{(an article)} la daabacay maalmo ka hor, waxaan ka qornay sahanno la sameeyay sanadkan, taas oo muujinaysa dadka intooda badan waxay isticmaalaan dhowr apps . 81% isticmaalayaasha casriga ah waxay isticmaalaan ugu badnaan 10 apps todobaadkii halka 46% ka mid ahi aanay isticmaalin wax ka badan 5 apps. Haddii aad xogtan tixgaliso, liiska abka ay Microsoft dhigtay waa ka sii cajiib badan. Haddii aad ku hareeraysan karto qof leh apps daboolaya iimaylka, jadwalka taariikhda, kaydinta daruuraha, isgaadhsiinta muuqaalka, sheekaysiga, kaaliyaha dhijitaalka ah, raadinta webka iyo shaqada Xafiiska^(Office) , ma jirto meel badan oo uga hadhay apps kale ee casriga ah ama tablet-ka.

Si loo sawiro sawirka oo dhan, Microsoft waxay ka keentay dhowr barnaamij oo kale mashruuceeda Garage Microsoft^{(Microsoft Garage)} , kuwaas oo ka dhigaya duulaankan xitaa mid aad u dhammaystiran. Garage Microsoft^{(Microsoft Garage)} waxa uu sii daayaa abka ay sameeyeen shaqaalaha Microsoft ee ka shaqeeya mashaariicda xayawaanka aan si toos ah ula xidhiidhin hawshooda ugu muhiimsan. Barnaamijyada Microsoft sida ^(Microsoft)Next Lock Screen ayaa la wareegaya shaashadda qufulka Android , halka ^(Android)Arrow Launcher uu beddelayo soo-saareha nidaamkaaga hawlgalka Android . In kasta oo ay hooseeyaan miisaaniyada ka dambeeya abkan, waxay helayaan dib u eegis wanaagsan marka la barbar dhigo tartamayaasha kale ee khibradda leh.

Windows 10 iyo Android iyo iOS

Sannadkii 2015, way caddaatay in Microsoft ay diiradda saartay kor u qaadida shaqadooda Windows 10 nidaamka hawlgalka. Marka la eego in inta badan isticmaalayaasha kombuyuutarku ay weli yihiin isticmaalayaasha Windows , isku dayga la isku dayey in la isugu keeno goob midaysan PC iyo adduunka moobaylka ayaa soo jiitay dareenka qof walba. Siideynta joogtada ah ee barnaamijyada Android^(Android) iyo iOS ee Microsoft ma helin feejignaan isku mid ah iyo muuqaalka bogga Microsoft Apps marxaladan, waxay u adeegtaa inay muujiso inta horumarka la sameeyay.

Qayb kale oo ka mid ah halxiraalaha ayaa ah, muddada gaaban, Microsoft waxay dhigtay kheyraad la taaban karo shaqadeeda barnaamijka Android^(Android) iyo iOS inkasta oo ay la'yihiin barnaamijyo tartan ah oo ku jira Bakhaarka Windows^{(Windows Store)} . Mid ka mid ah tusaale ahaan waa lahaanshaha Microsoft^(Microsoft) ee App -ka Kalandarka Sunrise . ^{(Sunrise Calendar)}Sunrise ayaa magac u samaysatay iyada oo bixisa beddelka Jadwalka^(Calendar) guusha leh ee iOS. Marka la eego naqshadaynta iyo injineernimada wanaagsan ee Apple ay geliso alaabteeda, guusha Sunrise^(Sunrise) ee ku garaacday Apple mid ka mid ah barnaamijyadeeda aasaasiga ah waa mid cajiib ah.

Marka la eego xulashada khafiifka ah ee Dukaanka Windows^{(Windows Store)} , qof kastaa wuxuu filayey in tallaabada xigta ay noqon doonto in la horumariyo nooca Windows Phone ee Sunrise oo kor loogu qaado khibradda isticmaale. Si kastaba ha ahaatee, guuritaanka xiga ee Sunrise wuu ka duwan yahay: nooca Android ayaa la bilaabay May 2015 . Marxaladdaas, go'aanka ah in lagu bixiyo waayo-aragnimo ka wanaagsan madal Google ka hor inta aysan ^(Google)Microsoft ' u muuqan wax qariib ah.

Talaabadii xigtay waxay dhacday bil ka hor. Bog internet-ka ah oo^{(blog post)} Sunrise ah ayaa ku dhawaaqday in shaqadeeda inteeda badan bilihii la soo dhaafay ay gashay kobcinta codsiyada Muuqaalka ee ^(Outlook)Android iyo iOS.

Waxaan weli ku qanacsanahay Microsoft qorshaheeda mustaqbalka fog inuu yahay inay ku guulaysato helitaanka isticmaalayaasha Windows . Iyada oo ay weheliso Bakhaarkeeda Windows^{(Windows Store)} , waa furaha aragtida fog ee Microsoft oo ah ciyaaryahan xooggan oo ku jira adduunka cusub ee dhaqdhaqaaqa. ^(Microsoft)Hadda, waxay u muuqataa in Microsoft ay aaminsan tahay in dagaalkeeda ugu kulul uu ka dhaco iOS iyo gaar ahaan Android , maaha Windows 10 .

Sidee u aragtaa istaraatiijiyada muddada gaaban ee Microsoft ?

Guntii iyo gaba gabadii maqaalkan waxaan jeclaystay in aan dood idin la bilaabo. Ma ku isticmaashaa barnaamijyada Microsoft ee Android ? Sidee u aragtaa bogga Microsoft Apps ? Oo bal ka waran diiradda muddada gaaban ee Microsoft ee ^(Microsoft)Android iyada oo waxyeello u geysanaysa Windows Phone iyo Windows 10 aaladaha^(Mobile) mobilada?

Microsoft to Android: Quiet! I live here now

Microsоft has launchеd a nеw app in Google Play that manages to raise the stakes in its Andrоid work, without bringing any special new features. It is called Microsoft Apps and it functions like an independent portal inside Googlе Play, whіch you can uѕe to discover all Micrоsoft appѕ for Android. After making the bіg move of launching its Office suite on Android eаrlier this yеar, Miсrosoft has kept a relentless schedule of launching new Android apps, to the point that it іs hard to keep track оf all of them. Unsatisfied to get onlу Word, Excel and PowerPoint users on Android, Microѕoft eуes a bigger prіze. What is it?

To everyone's surprise, t here is a lot of Microsoft on Android

We wrote about Microsoft launching Cortana on iOS and Android. While the release in Google Play was daring enough by pitting Cortana against Google Now on its own territory, the Cyanogenmod release was even more interesting. Cortana is going to be embedded and released through the Cyanogenmod operating system. This means that Cyanogenmod user s will experience Cortana first. Google Now won't even have the chance to say Hello!.

The release of Microsoft Apps is a telling sign that Microsoft's claims on Android are big.

As mentioned earlier, Microsoft Apps is an app store inside Google Play. So what is the point? I can see a couple of angles:

• Microsoft wants to control the presentation of its apps. Although you can find the list of apps by a particular developer straight from Google Play , getting to it requires a number of steps. The way the apps are presented is fairly dry, with a layout controlled by Google. By using its own app store inside Google Play, Microsoft can showcase its own apps the way it sees fit, with the order, design and grouping that it controls.
• The list of app categories in Microsoft Apps paints an impressive picture. Microsoft is able to offer a set of apps that cover all your basic smartphone or tablet needs. From communication and entertainment to productivity, Microsoft has an app for everything. While continuing to work on the strategy of making Windows 10 the platform of the future, that runs on every possible computer or smart device, Microsoft is ready to offer you an Android experience that replaces Google for most of your needs.

Image: 9gag

You heard me: Android without Google. In an article published a few days ago, we wrote about surveys run this year, that show most people use only a few apps. 81% of smartphone users use a maximum of 10 apps per week and 46% of them do not use more than 5 apps. If you take this data into consideration, the list of apps fielded by Microsoft is even more impressive. If you can surround someone with apps that cover email, calendar, cloud storage, video communication, chat, a digital assistant, web search and Office work, there is not much room left for other apps on a smartphone or a tablet.

To paint the whole picture , Microsoft has brought a couple of other apps from its Microsoft Garage project, that make this invasion even more complete. Microsoft Garage releases apps created by Microsoft employees who work on pet projects not directly related to their main assignment. Microsoft apps like Next Lock Screen take over the Android lock screen, while Arrow Launcher replaces the launcher of your Android operating system. Despite the low budgets behind these apps, they get good reviews when compared to other more seasoned competitors.

Windows 10 versus Android and iOS

In 2015, it was clear that Microsoft was focused on promoting their Windows 10 operating system. Given that the majority of the computer users are still Windows users, the attempt to bring together on a unified platform the PC and the mobile world has captured everybody's attention. The steady release of Android and iOS apps by Microsoft did not get the same degree of attention and the appearance of the Microsoft Apps portal at this stage, serves to show how much progress has been made.

Another piece of the puzzle is that, in the short term, Microsoft has put significant resources on its Android and iOS app work despite the lack of competitive apps in Windows Store. One example is Microsoft's acquisition of the Sunrise Calendar app. Sunrise made a name for itself by offering a successful Calendar alternative on iOS. Given the exquisite design and engineering that Apple puts into its products, Sunrise's feat of beating Apple at one of its core apps is quite impressive.

Given the slim pickings in the Windows Store, everyone expected that the next move will be to develop a Windows Phone version for Sunrise and prop up the user experience. However, the next move from Sunrise was different: an Android version was launched in May 2015. At that stage, the decision to provide a better experience on Google's platform before Microsoft's seemed strange.

The next move came about a month ago. In a blog post Sunrise announced that most of its work in the past few months went into propping up the Outlook applications on Android and iOS.

I am still convinced Microsoft's big long term plan is to succeed on getting users on Windows. Together with its Windows Store, it is the key to Microsoft's long term perspective as a strong player in the new world of mobility. Right now though, it seems that Microsoft believes its most fierce battle takes place on iOS and especially on Android, not on Windows 10.

What do you think of Microsoft's short term strategy?

At the end of this article, I would like to start a discussion with you. Are you using any Microsoft apps on Android? What do you think of the Microsoft Apps portal? And what about Microsoft's short term focus on Android at the detriment of its Windows Phone and Windows 10 Mobile platforms?

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