Gacantaada u taag haddii ay tani weligeed kugu dhacday. Waxaad qof kala sheekaysanaysaa shay aad qorshaynayso inaad lacag ku bixiso. Laga yaabee fasax ama laptop cusub. Kadib, marka xigta ee aad furto app-ka Facebook^{(Facebook app)} , waxa aad helaysaa xayaysiis ku saabsan wixii aad hore uga hadlaysay oo adiga ku sugaya. 

Waa qabow! Waa laguu gurguurtay! Taasi waa wax la fahmi karo. Waxaa kugu filan inaad is weydiiso, Facebook ma i maqlayaa? Jawaabta ugu fudud waa "maya". Waa maxay sababtu? Hagaag, Facebook ayaa soo saartay bayaan rasmi ah^{(official statement)} oo si cad u sheegaya inaysan si fudud sidan u samayn. Dabcan, dhagar kasta oo wanaagsan laguma dhaqmi doono diidmo kaliya. Dabcan^{(Of course)} way diidi doonaan. 

Haddaba, aan si kale u qaadanno su’aashan. Halkii Facebook laga qaadan lahaa hadalkooda, aan eegno sida ay ugu macquulsan tahay inay duubaan, habeeyaan oo ay miinshaan qof kasta khudbadiisa la duubay si ay u bixiyaan xayeysiis la beegsanayo.

Marka hore, ma la samayn karaa?^{(First, CAN It Be Done?)}

Dhammaan mawduuca Facebook ee ku dhegeysanaya waa mid aan la aqbali karin haddii ay tahay farsamo aan suurtogal ahayn in la soo saaro. Si kastaba ha ahaatee, haddii aad rajaynaysay in tani dhacdo, u diyaari niyad jab. 

Warqadda waxa suurtogal ah in qof lagu duubo makarafoonka talefankiisa, lagana shaqeeyo hadalkiisa qoraal oo loo isticmaalo qoraalkaas si loo abuuro xayaysiis la beegsanayo. Dhammaan farsamada loo baahan yahay si tan loo sameeyo ayaa jirta.

Ka dib oo dhan, waxaan isticmaalnaa ku hadla xariif ah iyo caawiyayaasha codka sida Siri iyo Cortana^{(Siri and Cortana)} maalin kasta. Had iyo jeer waxay dhegaystaan ​​erayadooda kiciya, waxay si sax ah u qori karaan hadalkaaga iyo xitaa "fahmi karaan" waxaad codsanayso inaad qabato hawlaha.

Dabcan, adeegyada kuwan oo kale ah waxay u baahan yihiin wax badan oo ka shaqaynta ku salaysan daruuraha. Markaad la hadasho Siri , hadalkaaga waxaa loo diraa xarun xogeed, halkaas oo hardware server xoog badan uu u beddelo macluumaadka software-ku fahmi karo. Tani waa qodob muhiim ah, sababtoo ah xarunta xogtu maaha bilaash.

Mar kasta oo aad isticmaasho shay sida Siri ama Google Assistant , qof waa inuu bixiyaa. Adeegga baahida loo qabo sida kaaliyaha codka, kharashkani waa mid la maarayn karo. Si kastaba ha ahaatee, halkan waxaan kaga hadlaynaa duubista iyo habaynta saacadaha iyo saacadaha hadalka ee fursada ka baxsan inaad ku heli doonto macluumaad faa'iido leh xayeysiisyada la beegsaday. Xadka^(Advert) dakhliga xayaysiisku waa horeba mandiil-dhuuban, taas oo macnaheedu yahay in ay jiraan wax yar oo sabab dhaqaale ah oo mashruucan ah.

Taas oo la yiraahdo, taleefannada casriga ah ee casriga ah ayaa awood ku filan si ay u habeeyaan codka maxalliga ah. Google , sida hal tusaale, waxay horeyba u bixinayeen aqoonsiga hadalka offline ee taleefannada ^{(offering offline speech recognition)}Pixel qaarkood . Dabcan, isticmaalayaashu waxay si dhakhso ah u ogaan doonaan qulqulka batteriga. Si kastaba ha ahaatee, maadaama aan habaynta wakhtiga-dhabta ah loo baahnayn, telefoonadu waxay si aamusnaan ah u farsamayn karaan dufcadaha xogta codka habeenkii marka la dallaco. 

Tani waxay la macno tahay in Facebook uu xogta ku heli karo bilaash. Mar labaad, waxa ay noqonaysaa wax aan macquul ahayn in qof aanu ogaanin waxa noocan oo kale ah oo dhacaya oo daaha ka qaadaya. 

Markaa, gunta hoose ayaa ah in gebi ahaanba la suur-gal yahay marka laga eego dhinaca farsamada, laakiin aan macno dhaqaale samaynayn.

Cui Bono - Yaa faa'iidooyin ah?^{(Cui Bono – Who Benefits?)}

Taas oo noo keenta su'aasha weyn ee soo socota ee ay tahay inaad had iyo jeer waydiiso xaaladdan oo kale - yaa faa'iido u leh haddii Facebook uu dhegeysto? Horay ayaanu kor ugu soo sheegnay arrintan, laakiin haddii fikraddu tahay in Facebook uu sameeyo xayeysiis la beegsaday xogtan, sidee bay taasi faa'iido u leedahay iyaga?

Si tan loo sameeyo macno kasta, xayeysiisyada la beegsaday ee laga sameeyay xogtan ayaa ka fiicnaan doona kuwa la sameeyay sida caadiga ah. Maadaama kuwan ay ku kacayaan wax badan abuurista, xayeysiiyayaashu waa inay sidoo kale wax badan ka bixiyaan iyaga. Taas^(Which) oo tusinaysa jiritaanka heer xayeysiis sir ah oo soo celin aad u wanaagsan leh. 

Mar labaad, qof ayaa ogaan lahaa tan. Inta badan shirqoolada waa kuwo aan la sii wadi karin sababtoo ah waxay u baahan yihiin tiro badan oo dad madaxbannaan si ay si fiican u xafidaan. Haddii Facebook uu sidan samayn lahaa, waxaad filan lahayd in badan, sirta madax-banaani ay yimaadaan. Taas oo aan^(Which) si fudud u dhicin sannadihii ay sheekadani jirtay.

Sharaxaad kaduwan^{(Alternative Explanations)}

Inta kor ku xusan midkoodna ma sameeyo wax si uu u tirtiro u fiirsashada udub-dhexaadka ah ee keentay fikradan meesha ugu horeysa. Mararka qaarkood waxaa lagugu garaacayaa xayaysiis Facebook ah oo ku saabsan wax aad hadda ka hadashay. Heck , mararka qaarkood waxaad arki doontaa xayeysiis wax aad uun ka fikiraysay^{(thinking )} ! Inkasta oo, mahaddii, fikradda ah in Facebook uu akhriyo maskaxdaada weli ma helin soo jiidasho weyn.

Haddaba sidee baan tan u sharxi karnaa? Waxaa jira in ka badan dhowr male awaal oo kale. In ka badan inta aan halkan u haysanno boos, laakiin saddexdan ayaa laga yaabaa inay yihiin kuwa ugu badan iyo, murugo, halkii sharaxaadda dadka lugaynaya. 

Tirinta Hits, ma aha kuwa seegay^{(Counting The Hits, Not The Misses)}

Dabeecada bini'aadamka waa in la siiyo miisaan ka badan waxyaabaha la xusi karo marka loo eego kuwa aan jirin. Nooc ahaan, runtii aad ayaan uga xunnahay qiyaasida waxyaabaha ay ka midka yihiin ixtimaalka tan awgeed. Tusaale ahaan, marka la go'aaminayo in la iibsanayo tigidhada bakhtiyaa-nasiibka, dadku waxay si aad ah u fiiriyaan qofka ku guulaysta jaakadaha marka loo eego malaayiin qof oo aan waxba ku guulaysan.

Sidoo kale, waxaa jirta fursad wanaagsan oo aad kaliya ku ogaan karto dhacdadan Facebook-ga sababtoo ah waa wax la yaab leh inay dhacaan. Ma xasuusatid dhammaan wakhtiyada aad furto app-ka oo ma aadan arkin xayaysiis la xiriira sheeko dhow. Markaa, waxay u badan tahay inay tahay shil yaab leh, laakiin ma aha^{(not )} mid gebi ahaanba random. 

Waad ku mahadsan tahay habka Facebook u shaqeeyo, fursadaha noocan oo kale ah ee dhacaya ayaa ka sarreeya sidaad u malaynayso, taas oo noo keenta sharraxaadda kale ee soo socota.

Durba waxaad siisey Facebook Xogta^{(You Already Gave Facebook The Information)}

Facebook waxa ay isticmaashaa algorithms ka qaada xogtaada ka dibna ku dhigma xayeysiisyada adiga. Waxaad horey si badheedh ah u siisay Facebook xogta ugu badan ee ay suurtogal tahay. Sawirrada^(Photos) , dhejisyada iyo macluumaadka bogga ayaa ka kooban kaliya faahfaahin kasta oo ku saabsan noloshaada. Tan ka sii muhiimsan, Facebook wuxuu samayn karaa fikrado ku saabsan waxaad jeclaan lahayd inaad iibsato iyada oo ku saleysan habdhaqanka dadka kale^{(other )} . 

Waxaan jeclaan lahayn inaan u maleyno inaan nahay dhammaan baraf baraf gaar ah, laakiin run ahaantii haddii adiga iyo koox dad kale ah aad wadaagtaan dano isku mid ah, waxaa jirta fursad wanaagsan inaad sidoo kale raacdo dabeecadooda wax iibsiga.

Taas oo^(Which) macnaheedu yahay in ay jirto fursad aan random-ka ahayn, aan eber ahayn oo ah in wax aad qof kala hadlayso ay sidoo kale ku dhici doonaan mawduuc ama badeecad uu saadaaliyay software-ka Facebook. Kaas oo^(Which) keenaya in maskaxdaada xiriir been ah oo togan oo midi uu kan kale sababay. Taa beddelkeeda, waa arrin saddexaad oo la xidhiidha labada dhacdo.

Waxaad ku dhufanaysaa Zeitgeist^{(You’re Tapping Into The Zeitgeist)}

Intee in le'eg ayaad xor u tahay doonista? Fikradahaagu runtii ma^(Are) adigaa iska leh? OK, yaynaan halkan ku helin falsafad badan, laakiin ma hubin kartid in wadahadalkaagu aanu saamayn ku yeelan isbeddel weyn.

In ka badan ayaanu weligii ku xidhnayn oo miyirkaagu waxa uu ka tarjumayaa Zeitgeist (ruuxa wakhtiyada) ilaa xad. Si kale haddii loo dhigo, waxay u badan tahay inaad ka hadlayso waxyaabo isbeddelaya, taas oo sidoo kale ka dhigaysa inay u badan tahay in Facebook uu sidoo kale ku siin doono xayeysiisyo muuqaal ah. Mararka qaarkood labadaas hab ayaa is dhex geli doona, taasoo keenaysa dhacdo naxdin leh oo aad xasuusan doonto.

It Doesn’t Mean No One Is Listening!

Halka, ay u badan tahay, Facebook -gu ma duubayo dhammaan wada sheekaysigaada oo aanu u soo jiidin ereyada muhiimka ah ee xayeysiiska, taasi macnaheedu maaha in qof kale aanu dhegaysanayn. Waxa horeba u jiray xisaabaadyo badan oo ku saabsan dhaqamada su'aalo la iska waydiin karo ee ku hareeraysan aaladaha sida kuwa ku hadla smart iyo kamaradaha smart. 

Waxaa intaa dheer, hay'adaha dawladda sida NSA -du waxay haystaan ​​lacagta, wakhtiga iyo dhiirigelinta si ay uga dhigaan dhaqankan mid macquul ah. Markaa waxaa jirta arrinta tuugta, kuwaas oo ku qaadi kara taleefankaaga malware-ka oo duubi kara wax kasta oo ka dhacaya agagaarka aaladda.

Marka " Facebook^(Facebook) miyuu i maqlayaa" aragtida shirqoolku waxay u badan tahay inay buk, taasi macnaheedu maaha inaan ku seexan karno arrinta sirta dhijitaalka ah guud ahaan. Akhbaarta wanaagsan ayaa ah in sirta iyo tallaabooyinka amniga ee nidaamyada hawlgalka casriga ah ay soo hagaagayaan mar walba. Taas oo ka dhigaysa mid adag in apps-ka damiirka ah ay kugu basaasaan. 

Ma jiro wax la yiraahdo sir qumman ama ammaan, laakiin maaha xaalad-ama-waxba sidoo kale. Xagga shirqoolka Facebook - ga, waxa aynu u malayn karnaa in aynu ku nasanno welwelkaas. Ugu yaraan hadda.

OTT Explains : Is Facebook Listening To Me Through My Smartphone?

Raіse your hand if this has ever happened to you. You’re having a chat with ѕomeonе аbout something you’re planning to spend money on. Maybe a holidaу or a new laptop. Then, the next time you open the Facebook app, you find an advert for exactly the thing you were talking about earlier waiting for you. 

It’s chilling! You’re creeped out! That’s perfectly understandable. It’s enough to make you wonder, is Facebook listening to me? The simplest answer is “no”. Why? Well, Facebook has made an official statement clearly stating that they simply don’t do this. Of course, any good conspiracy theorist wouldn’t be swayed by a mere denial. Of course they’ll deny it. 

So, let’s take a different approach to this question. Instead of taking Facebook at their word, let’s look at how feasible it would be for them to record, process and mine everyone’s recorded speech in order to provide targeted ads.

First, CAN It Be Done?

The whole premise of Facebook listening to you is moot if it’s a technical impossibility to pull off. However, if you were hoping this is the case, prepare for disappointment. 

On paper it’s entirely possible to record someone through their phone’s microphone, process their speech into text and use that text to create targeted advertisements. All the technology needed to do this exists.

After all, we use smart speakers and voice assistants such as Siri and Cortana every day. They are always listening for their trigger words, can accurately transcribe your speech and even “understand” what you’re asking to perform tasks.

Of course, services like these require quite a lot of cloud-based processing power. When you speak to Siri, your speech is sent to a data center, where powerful server hardware turns it into information the software can understand. This is an important point, because the data center isn’t free.

Every time you use something like Siri or Google Assistant, someone has to pay for it. For an on-demand service such as a voice assistant, this cost is manageable. However, here we are talking about recording and processing hours and hours of speech on the off-chance you’ll get useful information for targeted ads. Advert revenue margins are already razor-thin, which means there’s little if any economic justification for such a project.

That being said, modern smartphones are powerful enough to local voice processing. Google, as one example, are already offering offline speech recognition on some Pixel phones. Of course, users would quickly notice the battery drain. However, since real-time processing is not needed, phones could quietly process batches of voice data overnight while charging. 

This would mean Facebook could get the data for free. Then again, it would be almost impossible for someone not to notice this sort of thing happening and exposing it. 

So, the bottom line is that it’s entirely feasible from a technical standpoint, but doesn’t make financial sense to do.

Cui Bono – Who Benefits?

Which brings us to the next big question you should always ask in this sort of situation – who benefits if Facebook is listening? We already alluded to this above, but if the idea is that Facebook makes targeted adverts from this data, how does that benefit them?

For this to make any sense, the targeted ads made from this data would outperform those made the usual way. Since these would cost more to create, advertisers would have to pay more for them as well. Which would imply the existence of a secret advertising tier with substantially better returns. 

Once again, someone would have noticed this. Most conspiracies are untenable because they require a large number of independent people to perfectly keep a secret. If Facebook were doing this, you’d expect multiple, independent whistleblowers to come forward. Which simply hasn’t happened in the years this story has existed.

Alternative Explanations

None of the above does anything to erase the core observation that triggered this idea in the first place. Sometimes you’ll get hit with a Facebook advert about something you just had a conversation about. Heck, sometimes you’ll see an advert for something you were just thinking about! Although, thankfully, the idea that Facebook is reading your mind has not yet gained major traction.

So how can we explain this? There are actually more than a few alternative hypotheses. More than we have space for here, but these three are probably the most likely and, sadly, rather pedestrian explanation. 

Counting The Hits, Not The Misses

It’s human nature to give more weight to things that are notable than things that aren’t. As a species, we’re actually pretty terrible at estimating things like probability because of this. For example, when deciding whether to buy lottery tickets, people pay way more attention to the one person who wins the jackpot than the millions of people who won absolutely nothing.

Similarly, there’s a good chance that you only notice this Facebook phenomenon because it’s such a weird thing to happen. You don’t recall all the times you opened up the app and didn’t see an advert related to a recent conversation. So, it’s probably just a weird coincidence, but it’s not a totally random one. 

Thanks to the way Facebook works, the odds of this sort of thing happening is higher than you think, which brings us to the next alternative explanation.

You Already Gave Facebook The Information

Facebook uses algorithms that take your data and then matches adverts to you. You’ve already willingly given Facebook as much data as it could possibly want. Photos, posts and profile information contains just about every detail about your life. More importantly, Facebook can make inferences about what you’d like to buy based on the behavior of other people. 

We’d like to think that we are all unique snowflakes, but in truth if you and a group of other people share similar interests, there’s a good chance you’ll follow their buying behavior as well.

Which means there’s a non-random, non-zero chance that something you’d be talking about with someone will also happen to be a topic or product predicted by Facebook’s software. Which leads to a false positive connection in your brain that one caused the other. Instead, it’s a third factor related to both events.

You’re Tapping Into The Zeitgeist

How much free will do you have? Are your thoughts really your own? OK, let’s not get too philosophical here, but you can’t be sure that your conversation hasn’t been influenced by a larger trend.

We’re more connected than ever and your stream of consciousness is going to reflect the Zeitgeist (spirit of the times) to some degree. In other words, you’re likely to be talking about stuff that’s trending, which also makes it likely that Facebook will provide you with topical ads as well. At some point those two processes are going to intercept, causing a creepy event you’ll remember.

It Doesn’t Mean No One Is Listening!

While, most likely, Facebook isn’t recording all your conversations and trawling them for ad keywords, that doesn’t mean someone else isn’t listening. There have already been multiple accounts of questionable practices surrounding devices like smart speakers and smart cameras. 

Moreover, government agencies such as the NSA have the money, time and motivation to make this sort of practice feasible. Then there’s the issue of hackers, who can infect your phone with malware and record whatever’s happening around the device.

So while the “Is Facebook listening to me” conspiracy theory is most likely bunk, that doesn’t mean we can sleep on the issue of digital privacy in general. The good news is that the privacy and security measures in smartphone operating systems are improving all the time. Which makes it harder for rogue apps to spy on you. 

There is no such thing as perfect privacy or security, but it’s not an all-or-nothing situation either. As for the Facebook conspiracy, we can probably lay that particular concern to rest. At least for now.

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