Jaleecada hore, xayaysiinta Facebook waxay noqon kartaa kulan jahawareer leh. Sifooyinkeedu waa kuwo awood badan laakiin aad u adag oo adag. Pixel A , aaladda falanqaynta xayaysiis ee Facebook, waa mid ka mid ah sifooyin aad u murugo gaar ah oo kakan.

Pixels Facebook^{(Facebook Pixels)} ayaa si cajiib ah caan ugu ah inta badan aaladaha xayeysiinta. Qof kasta^(Anyone) oo hadda ama qorsheynaya inuu isticmaalo xayeysiisyada Facebook wuxuu ka heli doonaa qalab cajiib ah Facebook Pixels . Haddii aad raadinayso inaad si fiican uga faa'iidaysato miisaaniyada xayaysiisyada bulshada markaas waxaad u baahan doontaa inaad si sax ah u ogaato waxa Pixel Facebook^{(Facebook Pixel)} yahay iyo sida uu u shaqeeyo.

Waa maxay Pixel Facebook-ga?^{(What Is a Facebook Pixel?)}

Pixel Facebook^{(Facebook Pixel)} waa kood qarsoon oo aad ku dhejin karto boggaaga. Koodhku wuxuu ururin doonaa xogta kaa caawinaysa inaad lasocoto beddelka xayaysiiska Facebook , u wanajisa xayaysiisyada dhagaystayaasha aad beegsanayso, u dhista dhagaystayaashaas xayaysiisyada mustaqbalka, iyo dib u suuq gaynta kuwa kale ee hore u soo booqday oo tallaabo ka qaaday goobtaada.

Pixels Facebook waxay ku shaqeeyaan dib u habeyn xiriir^{(sequential retargeting)} ah. Tani waxay ka dhigan tahay inay ku ridi doonaan buskudka, macluumaadka lagu kaydiyay sida xargaha qoraalka ah ee kombiyuutarkaaga, taas oo la socon doonta booqdayaasha soo booqda boggaaga si aad u soo saarto xayeysiisyo la beegsanayo. Marka booqde uu arko xayaysiinta, Facebook Pixel waxa loo isticmaali karaa si loola socdo dhaqankooda marka la soo noqdo.

Maxay Pixel Facebook ugu fiican tahay?^{(What Is a Facebook Pixel Good For?)}

Marka la soo koobo, Pixel Facebook^{(Facebook Pixel)} waa hab fiican oo lagu wanaajin karo heerka beddelka xayeysiinta Facebook oo aad ku gaarto soo laabasho wanaagsan oo maalgashi ( ROI ). Macluumaadka la ururiyey ayaa muhiim u ah abuurista xayaysiisyada Facebook ee xooggan waxayna ka caawisaa beegsiga xayaysiiska. Tani waxay hubinaysaa in xayeysiisyadaada ay arkaan booqdayaasha kuwaas oo ay u badan tahay inay ficil sameeyaan.

Ku rakibida Pixel Facebook^{(Facebook Pixel)} hadda waxay kaa badbaadin doontaa waqti badan oo dheeri ah wadada. Si kastaba ha ahaatee^(Regardless) , haddii aad isticmaalayso xayeysiisyada Facebook hadda iyo haddii kale, ^(Facebook)Facebook Pixel wuxuu bilaabi doonaa ururinta xogta isticmaalka mar dambe oo diyaar u ah inuu sameeyo, si aad u abuurto xayeysiiskaaga Facebook ee ugu horreeya.^(Facebook)

Tusaalooyinka^(Prime) ugu muhiimsan waxa Facebook Pixel uu u fiican yahay:

• Waxay kuu ogolaanaysaa inaad aragto sida dadku ula falgalaan mareegahaaga ka dib markaad aragto xayeysiiskaaga Facebook . Waxaad markaa kala socon kartaa macaamiishan dhammaan qalabkooda taasoo kuu oggolaanaysa inaad hagaajiso istaraatiijiyadaada xayeysiinta oo aad xisaabiso ROI -gaaga .
• Waxay ka caawisaa^(Helps) balaadhinta saldhiga macmiilkaaga adoo u oggolaanaya Facebook inuu isticmaalo xogta la ururiyey si uu u dhiso dhagaystayaal badan oo leh danaha la wadaago kuwii horeba u soo booqday goobtaada.
• Waxay siisaa^(Provides) qalabyo dheeraad ah iyo cabbirro loo isticmaalo sida ololayaasha beddelka webka, xayeysiisyada firfircoon, iyo awoodda lagula socdo qiimaha rasaasta iyo qiimaha beddelkiiba.
• Dib-u-habaynta Facebook^(Facebook) taas oo ah beegsiga xidhiidhsan ee Facebook -ga . Tus^(Show) macaamiisha cusub xayaysiisyada la beegsanayo ama macaamiisha hadda jooga xayeysiis u gaar ah waxa laga yaabo inay hore ugaga tageen gaadhigooda wax iibsiga.
• U hagaaji xayaysiisyada Facebook munaasabadaha beddelka ee gaarka ah ee lagu qabto mareegahaaga.
• Wanaaji xayaysiisyada Facebook ee lagu beegsanayo dhagaystayaashaada iyadoo lagu saleynayo qiimaha u horseedaya ROI sare .
• Ku ogolanaya inaad habayso dhacdooyinka mareegaha si aad u ururiso macluumaad dheeraad ah.

Abuur oo ku dar Pixel Facebook mareegahaaga^{(Create And Add a Facebook Pixel To Your Website)}

Iyada oo wax walba lagu sharraxay waxa iyo sababta, taasi waxay naga tagaysaa sida.

• Madaxa gal maamulahaaga Dhacdooyinka Facebook^{(Facebook Events Manager)} , oo guji badhanka weyn ee buluugga ah ee ku yaal daaqada weyn Connect Source Data^{(Connect a Data Source)} .

• Maaddaama ay dad badani u badan tahay inay haystaan ​​degel ka duwan abka iyaga u gaarka ah, waxaanu dooran doonaa dookh Shabakadda^{(Web )} ee lagu bixiyo daaqadda soo socota. La soco tan adigoo gujinaya Bilow^{(Get Started)} .

• Dooro Facebook Pixel oo guji Connect .

• Bixi faahfaahinta Pixel kaaga adoo siinaya magac iyo URL shabakada lagu rakibi doono.
  

• Marka xigta, waxaad heli doontaa inaad doorato sida aad rabto inaad u rakibto code pixel. Haddii ay dhacdo inaad isticmaasho Squarespace , WordPress , ama lammaane kale oo Facebook ah, Isticmaalka Is-dhexgalka Shuraakada^{(Use a Partner Integration)} ayaa lagula talinayaa. Waxaan u isticmaali doonaa WordPress casharkan.

• Ka dib markaad WordPress ka doorato liiska la-hawlgalayaasha, waxaad dooran kartaa sifooyinka aad jeceshahay inaad awood u yeelatid oo ay la socdaan koodka.

Isbarbardhiga tooska ah ee tooska ah^{(Automatic Advanced Matching)} ayaa xog dheeraad ah ka ururin doona booqdayaashaada. Qasab maaha, laakiin xogta dheeraadka ah ee Facebook Pixel haysato, xayeysiisyadu waxay ahaan doonaan kuwo si wanaagsan loogu habeeyey.

• Dhag sii wad^{(Continue )} si aad u sii wado
• Marka xigta, waxaad awoodi doontaa inaad soo dejiso faylka .zip ka ka kooban koodka Pixel . Guji^(Click) batoonka soo dejinta^{(Download )} cagaaran .
  

• Marka la soo dejiyo, dhag sii sii oo raac tilmaamaha shaashadda si aad ugu darto .zipka goobtaada WordPress .

• Marxaladda Xaqiijinta Xidhiidhka^{(Verify Connection)} , waxa ay qaadan kartaa dhawr daqiiqo ka dib rakibidda xidhiidhku si uu u gaadho heerka Firfircoon^{(Active )} . Samir oo mar hadduu cagaar noqdo, dhagsii Continue .

• Hadda waxaad dejin kartaa munaasabado si aad uga dhacdo mareegahaaga. Geli URL -ka mareegahaaga booska bannaan oo guji Connect .

• Tabo cusub waa in ay u furto mareegahaaga oo ay la socoto, daaqad pop-up ah. Guji^(Click) dhex si aad u bilowdo dejinta dhacdooyinka

Haddii aadan hadda rabin inaad dejiso dhacdooyin, mar walba waad ku soo noqon kartaa markaad diyaar u tahay.

Dhacdooyinka ayaa la socon doona ficilada booqdayaasha oo abuuri doona falcelin ku xiran kiciye aad dejisay. Tani waxay noqon kartaa wax kasta oo laga soo bilaabo raadraaca badhamada qaarkood oo la riixo in la bilaabo isla markiiba hubinta marka booqde uu wax ku daro gaadhigooda.

• Waxaad arki kartaa haddii iyo sida wanaagsan ee Pixelagu^(Pixel) u shaqeynayo adiga oo dib ugu laabanaya bogga Maareeyaha Dhacdooyinka Facebook^{(Facebook Events Manager)} .

Boggaagu waa inuu u ekaado wax la mid ah. Waad la socon kartaa dhammaan dhacdooyinkaaga, tijaabi si aad u hubiso inay si sax ah u shaqaynayaan, oo aad habayn kartaan si kasta oo aad u aragto inay ku habboon yihiin. Waxa kale oo lagama maarmaan ah in booqdayaashaadu ogaadaan in website-kaagu uu ururinayo xogta si ay ugu hoggaansamaan shuruudaha Facebook.

Ka fogow^(Avoid) dhibaatooyinka sharciga ah iyo jahwareerka anshaxa adoo siinaya booqdayaashaada ogeysiis cad oo ah inaad isticmaaleyso Facebook Pixel . U oggolow ^(Allow) isticmaaleyaasha^(users) fursad ay kaga baxaan haddii ay doortaan inay sidaas sameeyaan sida da'da dhijitaalka ah ee hadda jirta, dadku weligood way ka digtoon yihiin baahidooda amniga khadka iyo sirnimada.

OTT Explains : What Is a Facebook Pixel?

At first glance, Facebook advertising can be a pretty confusing encounter. Its featυres arе рowerful but rather overwhеlming and complex. A Pixel, Facebook’s advertising analytics tool, is one of the more particularly fruѕtrating and complex features.

Facebook Pixels are incredibly common across most advertising platforms. Anyone currently or planning to use Facebook ads will find an amazing tool in Facebook Pixels. If you’re looking to get the most out of your social ad budget then you’re going to want to know exactly what a Facebook Pixel is and how it works.

What Is a Facebook Pixel?

A Facebook Pixel is a hidden code that you can place on your website. The code will collect data that helps you track conversions from Facebook ads, optimizes those ads for your target audience, builds that audience for future ads, and remarkets to others who have already visited and taken action on your site.

Facebook Pixels operate through sequential retargeting. This means that they’ll drop a cookie, information stored as text strings on your computer, that will track visitors who visit your website so that you can produce targeted advertisements. Once a visitor sees the advertisement, the Facebook Pixel can be used to track their behavior upon return.

What Is a Facebook Pixel Good For?

In short, a Facebook Pixel is a great way to improve your Facebook ad conversion rate and achieve a better return on investment (ROI). The information gathered is vital for creating stronger Facebook ads and helps with ad targeting. This ensures that your ads are seen by visitors who are more likely to action.

Installing Facebook Pixel now will save you a lot of extra time down the road. Regardless, whether you’re using Facebook ads now or not, the Facebook Pixel will begin collecting data for use later and be ready once you are, to create your first Facebook ad.

Prime examples for what a Facebook Pixel is good for:

• It allows you to see how people interact with your website after viewing your Facebook ad. You can then track these customers across all of their devices allowing you to refine your ad strategy and calculate your ROI.
• Helps expand your potential customer base by allowing Facebook to use the collected data to build a larger audience with shared interests to those already visiting your site.
• Provides additional tools and metrics for use such as web conversion campaigns, dynamic ads, and the ability to track cost per lead and cost per conversion.
• Facebook retargeting which is just sequential targeting for Facebook. Show new customers targeted ads or current customers an ad specific to what they may have abandoned previously in their shopping cart.
• Optimize Facebook ads for specific conversion events held on your website.
• Optimize Facebook ads targeting your audience based on value leading to higher ROI.
• Allows you to customize website events to collect additional information.

Create And Add a Facebook Pixel To Your Website

With everything explained about the what and the why, that just leaves us with the how.

• Head into your Facebook Events Manager, and click the big blue button in the main window Connect a Data Source.

• As more people are likely to have a website as opposed to their own app, we’ll be selecting the Web option provided in the next window. Follow this up by clicking Get Started.

• Select Facebook Pixel and click Connect.

• Provide the details of your Pixel by giving it a name and the URL for the website it will be installed.
  

• Next, you’ll get to choose how you want to install the pixel code. If you happen to use Squarespace, WordPress, or other Facebook partner, the Use a Partner Integration option is recommended. We’ll be using WordPress in this tutorial.

• After selecting WordPress from the list of partners, you can select which features you’d like to enable along with the code.

Automatic Advanced Matching will collect additional data from your visitors. It’s not mandatory but the more information Facebook Pixel has, the better tailored the ads will be.

• Hit Continue to proceed.
• Next, you’ll be able to download the .zip file containing your Pixel code. Click the green Download button.
  

• Once downloaded, click continue and follow the onscreen instructions to add the .zip to your WordPress site.

• At the Verify Connection step, it may take a few minutes post installation for the connection to reach Active status. Be patient and once it turns green, click Continue.

• You can now set up events to take place on your website. Enter the URL of your website into the available space and click Connect.

• A new tab should open to your website and with it, a pop-up window. Click through to begin setting up events.

If you have no desire to set up events now, you can always come back to it when you’re ready.

Events will track the actions of visitors and create a reaction depending on the trigger you’ve set up. This can be anything from tracking certain buttons pushed to initiating a checkout prompt when a visitor adds something to their cart.

• You can see if and how well your Pixel is working by heading back to the Facebook Events Manager page.

Your page should look something similar. You can track all of your events, test them to ensure they’re working properly, and adjust the settings to however you see fit. It’s also imperative that your visitors know your website is collecting data in order to comply with Facebook’s terms.

Avoid legal complications and ethical dilemmas by providing your visitors with a clear notice that you’re using the Facebook Pixel. Allow users the opportunity to opt out should they choose to do so as in the current digital age, people are ever wary of their need for online security and privacy.

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