Microsoft waxay ka shaqaynaysaa nooc cusub oo ah "jawaab degdeg ah" oo ah ikhtiyaarka raadinta^(Live) tooska ah. Waxaan haynaa dhowr su'aalood.

Sifada, oo lagu faahfaahiyay soo  dhejinta raadinta^{(Live Search blog posting)} tooska ah ee dhawaanahan , waxaa loogu talagalay inay ku siiso jawaabaha saxda ah bogga natiijooyinka, adigoon u baahnayn inaad gujiso goobta dibadda ah. "Wax yar" jawaabaha noocan oo kale ah ayaa horeba uga dhex jira natiijooyinka Live, maamulaha badeecada Theo Vachovsky^{(Product Manager Theo Vachovsky)} ayaa tilmaamaya, iyo in ka badan ayaa ku soo socda.

Hal-abuurka - kaas oo, jid ahaan,  horayba looga heli^{(already available)}  jiray Google iyo Yahoo labadaba -^{(Yahoo —)} waa isku daygii ugu dambeeyay ee Microsoft si ay dadku u isticmaalaan badeecadeeda raadinta. Waxaa laga yaabaa inaad xasuusato  xeeladaheedii kale ee dhawaanahan^{(other recent tactics)} , oo ay ku jiraan nidaamka abaal-marin- raadinta SearchPerks^{(SearchPerks)} ee la daaha ka qaaday bil ka hor iyo heshiiska CashBack (oo loo yaqaan "waxaan dhab ahaantii lacag ku siin doonaa si aad u isticmaasho adeeggan" ololaha) oo la isku dayay horaantii sanadkan.

Ilaa hadda, dadaaladu waxay u muuqdaan inay shaqeynayaan yaabab: Live amarrada 8.3 boqolkiiba suuqa raadinta, marka la barbardhigo Yahoo 19.6 boqolkiiba iyo Google 63 boqolkiiba, sida laga soo xigtay  nambarada ComScore ee dhowaan^{(recent ComScore numbers)} . Xitaa si ka sii wanaagsan,  dhab ahaantii  waa lumay^(lost)  isticmaalayaasha^{(actually lost users)}  tan iyo markii la bilaabay dhiirrigelintan. Taraafikada raadinta Microsoft^(Microsoft) ayaa hoos u dhacday 1.5 boqolkiiba tan iyo bilowgii sanadka, marka loo eego kobaca Google ee sii socda.

Si kastaba ha ahaatee, waxaan diyaar u ahaa inaan bixiyo fikradda "jawaab degdeg ah" cusub. Waxaan u soo wareegay Live si aan u arko sida ay u shaqeyso.

Weydiinta koowaad:  "Muxuu qofna u isticmaalin mashiinka raadinta?"^{(“Why doesn’t anyone use this search engine?”)}

Jawaab degdeg ah ma leh. Nacalad.

Xiga:  "Waa maxay sababta mashiinkan raadinta u cirro marka la barbardhigo kuwa kale?"^{(“Why does this search engine pale in comparison to others?”)}

Weli jawaab degdeg ah lagama hayo. Nacalad.

Mid kale:  "Maxay Microsoft u garan la'dahay in gimmicks-ka aysan dadka ka dhigi doonin inay adeegsadaan adeegga raadinta hoose?"^{(“Why can’t Microsoft figure out that gimmicks aren’t going to get people to use an inferior search service?”)}

Saddex ku dhufo Jawaab degdeg ah, niyad jab degdeg ah . ^(Instant)Waa hagaag. Had iyo jeer waxa jira dhiirigelin badan oo laaluush ku salaysan oo lagu tijaabinayo jidka.

An Instant Dismissal of Microsoft’s “Instant Answer”

Microsoft is working on a new kind of “instant answer” option for its Live search еngine. We have a few questions.

The feature, detailed in a recent Live Search blog posting, is designed to give you answers right on the results page, without your having to click through to an external site. “Quite a few” such answers already exist within Live’s results, Product Manager Theo Vachovsky indicates, and more are on the way.

The innovation — which, by the way, is already available on both Google and Yahoo — is Microsoft’s latest attempt to get people to use its search product. You may remember its other recent tactics, including the desperation-reeking SearchPerks reward system unveiled a month ago and the CashBack deal (better known as the “we will actually pay you to use this service” campaign) attempted earlier this year.

So far, the efforts seem to be working wonders: Live commands a whopping 8.3 percent of the search market, compared to Yahoo’s 19.6 percent and Google’s 63 percent, according to recent ComScore numbers. Even better, it’s actually lost users since beginning these promotions. Microsoft search traffic has fallen 1.5 percent since the start of the year, compared to Google’s continued growth.

Nevertheless, I was willing to give the new “instant answer” idea a try. I surfed over to Live to see how it worked.

First query: “Why doesn’t anyone use this search engine?”

No instant answer. Damn.

Next: “Why does this search engine pale in comparison to others?”

Still no instant answer. Damn.

One more: “Why can’t Microsoft figure out that gimmicks aren’t going to get people to use an inferior search service?”

Strike three. Instant answer, instant disappointment. Oh well. There are always more bribery-based incentives to be tried down the road.

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