Si kastaba ha noqotee nooca degel ee aad leedahay, ogaanshaha sida booqdayaashaadu ula falgalaan goobtaada waa lama huraan. Google Analytics (GA) dhaqan ahaan waxa ay ahayd aaladda ay adeegsadaan maamulayaasha mareegaha si ay fikrado uga helaan taraafikada mareegaha. GA waxay siisaa isticmaalayaasha tirakoobyada iyo warbixinnada ku saabsan:

Tirada booqdayaasha goobtaada
Dalkee ayay ka yimaadeen
Immisa bog ayay booqdeen fadhigiiba
Bogagga ugu caansan boggaaga
Immisa booqdayaal ah ayaa booday (bidix iyaga oo aan samaynin wax tallaabo ah)

Raad-raacista cabbirrada muhiimka ah sida aragtida bogga, muddada kalfadhiga, iyo heerka kabsashada ee GA waxay u baahan tahay meelaynta Xeerka Daba-galka GA^{(GA Tracking Code)} ama qayb ka mid ah koodka koodka JavaScript ee bog kasta. ^{(GA JavaScript)}Tani waxay ku habboon tahay la socodka macluumaadka guud.

Si kastaba ha ahaatee, qiyaaso gaar ah ama isdhexgal badan, waxay noqonaysaa mid aad u adag in lala socdo fal kasta. Tusaale ahaan, waxay qaadan doontaa wakhti badan milkiilaha mareegaha oo raba inuu la socdo qaabab kala duwan oo kala duwan iyo sifooyin kala duwan si uu u helo dhammaan tagsyada lagama maarmaanka ah oo la dejiyo oo socdo.

Google Tag Manager ( GTM ) waa qalab lagu maamulo summada bilaashka ah kaas oo sahlaya la socodka dhammaan summadaada.

Waa maxay Google Tag Manager?^{(What Is Google Tag Manager?)}

Halkii laga beddeli lahaa GA, GTM waxay la shaqeysaa GA (taas oo ah sumad lafteeda) si ay uga caawiso isticmaaleyaasha inay ku daraan koodka raadraaca (tags), qeex xeerarka oo geeyaan qaybo kood ah.

Xogta ay ururiso GTM waxa loo diraa laguna kaydiyaa GA iyo agabka kale sida Google Ads , PayPal , iyo Facebook .

Tusaalooyinka tags milkiilayaasha mareegta laga yaabo inay rabaan inay la socdaan waa:

Xayeysiiska Google
Dhacdooyinka
Facebook pixel code
Dib u suuq gaynta
Koodhka HTML/JavaScript ee gaarka ah

Milkiilayaasha mareegaha waa inay go'aansadaan dabeecadaha ku siin doona fikrado ay u baahan yihiin si ay u sameeyaan go'aamo suuq-geyneed oo wanaagsan. Ka dib isticmaal Maareeyaha Tag Google^{(Google Tag Manager)} si aad u ururiso xogta oo aad u falanqeyso natiijooyinka.

Maqaalkan, waxaan ku tilmaami doonaa sida loo bilaabo isticmaalka GTM ee boggaaga.

Samee Mareegtaada^{(Set Up Your Website)}

Haddii aanad hore u lahayn koontada Google Tag Manager , samee mid^{(set one up)} .

Ku dar magaca akoonkaaga, dalka, habaynta weelka (goonkaaga), iyo goobta aad beegsanayso (dooro shabakada). Kadib guji Create .
Ka dib markaad ogolaato shuruudaha adeega Google, waxaad arki doontaa aqoonsiga weelkaaga oo leh laba qaybood oo kood ah.

Waxaad u baahan tahay inaad ku darto labada qaybood ee bog kasta oo ka mid ah goobtaada si aad u dhamaystirto habka dejinta. Hubi inaad ku darto meesha saxda ah. Mid ayaa iska leh <head> boggaaga. <body> ee furitaanka .
Haddii aad u baahan tahay caawimo dheeraad ah oo ku rakibida qaybo yaryar, akhri Google's Quick Start Guide . Ama, haddii aad isticmaalayso WordPress , waxaa jira dhowr plugins oo^{( several plugins)} aad isticmaali karto.
Markaad abuurto weelkaaga, waxaad bilaabi kartaa inaad ku darto tags iyo kiciyeyaasha si aad fikrado ugu hesho booqdayaasha boggaaga.

Hoos^(Below) waxaa ku yaal tusaale ficil mareegaha si uu kaaga caawiyo inaad cabbirto dadaallada suuqgeyneed.

Riixitaanka badhanka daba-galka^{(Tracking Button Clicks)}

Dhagsitaannada^(Button) badhanka tixraac inta jeer ee wicida ficilka ee degelkaaga ( CTA ) la riixo. Goobo badan ayaa leh CTA^(CTAs) -yo badan , sida:

Download.
Ku dar gaariga
Guji si aad u wacdo
Subscribe dheh
Isdiiwaangeli
Bilow
Qabo warbixintaada bilaashka ah.
Wax dheeri ah baro.
Ku biir

Deji Qaar ka mid ah Doorsoomayaasha^{(Set Up Some Variables)}

Guji Variables ka bacdina Configure from navigation on bidix.
Hoos u deg oo dhagsii Cunsurka, Fasallada, Aqoonsiga, Bartilmaameedka, URL^{(Element, Classes, ID, Target, URL )} iyo Qoraalka^(Text) .

Talaabada xigta waa in la awood siiyo kicinta oo ku shidi doonta dhammaan gujisyada. Guji ^(Click)Kiciyeyaasha^(Triggers) ka socda marinka bidix oo ku dhufo CUSUB.^(NEW.)

Dabadeed kiciyahaaga magac u bixi. Aan ugu yeerno Button Click .
Si aad u dooratid nooca kicinta, dhagsii daaqada kiciya gudaheeda, hoos ugu dhaadhac xagga hoose ee bogga pop-up, oo guji All Elements .
Hubi in aad dejisay Kicinta Dabka ^{(This trigger fires)}Dhamaan Clicks^{(All Clicks )} oo dhagsii Save .

Si aad u hubiso in sumadu ay si sax ah u shaqaynayso, dhagsii badhanka Horudhac^(Preview) . Baar liimi ah ayaa soo muuqan doona si aad u ogaato inaad ku jirto qaabka horudhaca.

Ku fur degelkaaga tab browser cusub oo dib u cusboonaysii bogga. Waxaad ku arki doontaa walxaha kooban qaabka horudhac degdeg ah. Sababtoo ah tusaalahan waxaan dejinay kiciyaha si uu u shido mar kasta oo qof kasta uu gujiyo meel kasta oo ka mid ah goobtaada, waxay isu diiwaan gelin doontaa sida gujinta GTM .
Haddii aad rabto in aad aqoonsato badhan gaar ah oo bogga ah, dooro mid ka mid ah gujisyada ku jira guddida horudhaca maamulaha Tag Google . ^{(Google Tag Manager)}Kadib guji Variables .

Waxaad arki doontaa xiisado riix, guji element, oo guji qoraallada. Dhammaan dhufashada kala duwan iyo xiisadaha gujis waa la xusay. Marka aad heshid doorsoomayaasha, qiyaas waxa lagu shaandheeyo badhanka aad rabto in aad raadraacdo.

Guji^(Click) badhanka mareegahaas, oo waxay iftiimin doontaa qaybta kooban ee GTM - ka horudhaca ee ka hooseeya degelkaaga.

U fiirso doorsoomayaasha la xidhiidha badhanka aad dooratay sida casharrada Click, Guji ^(Click)Element^{(Click Element)} , iyo Click ID . Isticmaal macluumaadkan si aad u dejiso badhanka guji. Ku noqo Google Tag Manager . U gudub badhanka ^(Navigate)Guji^{(Button Click)} .

Ujeedada maqaalkan, aynu u dhigno badhanka Qabso warbixintaada xorta ah^{(Grab your free report)} , markaa magac u bixi badhanka si aad u qabsato warbixintaada bilaashka ah CTA^{( Grab your free report CTA)} .

U gudub kan dabka kiciya^{(This trigger fires on)} oo dooro qaar ka mid ah gujisyada^{(Some Clicks)} .

Halkan waa meesha aad awoodi doonto inaad ku shaandhayso doorsoomayaasha aad heshay markii aad ku jirtay qaabka horudhac.

Ku laabo horudhaca degelkaaga oo qor doorsoomayaasha badhanka aad rabto inaad la socoto. Qaybaha kala^(Different) duwan ee badhanku waxay yeelan karaan fasallo kala duwan iyadoo ku xiran hadba meesha aad gujiso.

Xalka ugu fiican ee tani waa inaad u beddesho raadraacaaga Link Click sababtoo ah fasaladu waa isku mid meel kasta oo aad gujiso. Riix xiriiriye waa xiriiriye si joogto ah u ah.

Si aad u bedesho taas gudaha GTM , dooro Guji – All Elements^{(Click – All Elements)} oo u beddel Just Links .

Isticmaal fasalka aad ka soo qortay qaabka horudhaca oo ku dar sanduuqa banaan ee dhinaca midig ee Click Classes oo guji Save .

Samee Tag^{(Create a Tag)}

Guji Tags dhinaca bidix ee navigation oo ku dhufo Cusub^(New) .

Guji gudaha sanduuqa Configuration Tag^{(Tag Configuration)} si aad u furto noocyada summada. Hoos^(Scroll) u deg oo dooro HTML Custom^{(Custom HTML)} .
Waxaad isticmaali kartaa doorsoomayaasha gudaha qaybtan HTML Custom^{(Custom HTML)} adigoo ku qoraya gudaha guntannadan {}.
Markaad bilowdo inaad qorto brackets, waxaad arki doontaa raadinta degdega ah ee dooro menu halkaas oo aad ka dooran karto doorsoomayaashaada hadda jira.

Hadda waxaad u baahan tahay inaad tan ku xidho kiciye aad hadda abuurtay. Guji^(Click) gudaha sanduuqa Kicinta^(Triggering) , dooro kiciye oo dhagsii Save .
Dib u cusboonaysii boggaga horudhaca markale si aad u tijaabiso badhanka Guji^(Click) badhankaada si aad u aragto in calaamadda la riday. Haddi ay shaqayn waydo, dib ugu noqo oo hubi dhamaan goobahaaga
Marka ay saxan yihiin, waxaad arki doontaa Tags Dabka Dhacdadan^{(Tags Fired on This Event)} . Hadda waxaad raadinaysaa marka badhanka la gujiyo.

Ka Dhig Tag Dhacdo^{(Make The Tag An Event)}

Ku noqo GTM oo dooro summada aad hadda samaysay. Hubi inaad ku magacowdo magac la aqoonsan karo.
Ka beddel nooca summada HTML Customka^{(Custom HTML)} una beddel Google Analytics: Google Analytics : Falanqaynta Caalamiga ah^{(Universal Analytics)} .

Dooro Dhacdada ^(Event)Nooca Track^{(Track Type)} - ga , Badhanka CTA^{(CTA Button)} ee Qiyaasta Dabagalka Dhacdada^{(Event Tracking Parameters)} , Guji ^(Click)Ficilka^(Action) oo ku dar magaca aqoonsiga Summada^(Label) .
Hoos^(Scroll) ugu dhaadhac Settings Google Analytics^{(Google Analytics Settings)} , dooro {{Google Analytics}} oo dhagsii Save . Hadda waxaad daba gal ku samaynaysaa gujisyadaada Google Analytics sida dhacdo.
Soo gudbi dhacdadaada ka dibna daabac^(Publish)
Qaybta Sharaxaadda Nooca Koonteenarka^{(Container Version Description)} ku dar magac sharraxaya dhacdadaada oo guji Continue .

Kiciyahaaga cusub iyo summadaada cusub hadda waxay ku nool yihiin mareegahaaga si ay ula socdaan mar kasta oo booqde goobta uu gujiyo badhanka.

Ma jiro wax xaddidan oo xaddidan tirada ficillada aad la socon karto adigoo isticmaalaya Google Tag Manager . Xogta badan ee aad ururiso oo aad cabbirto, ayaa sida ugu wanagsan waxa aad awood u yeelan doontaa in aad wax ka beddesho suuqgeynta iyo ololaha xayaysiisyada si aad u kordhiso beddelka iyo iibinta.

How To Use Google Tag Manager To Analyze Your Website Traffic

No matter what type of website уou have, knowing how your visitors interact with your site is essential. Google Analytics (GA) has traditionally been the tool used by webmasters to gain insights into website traffic. GA gives users statistics and reports about:

The number of visitors to your site
What country they are from
How many pages they visited per session
The most popular pages on your site
How many site visitors bounced (left without performing any action)

Tracking essential metrics such as page views, session durations, and bounce rate with GA require the placement of GA Tracking Code or a GA JavaScript code snippet on every webpage. This is ideal for keeping track of general information.

However, for more specific metrics or multiple interactions, it becomes more challenging to keep track of every action. For example, it would take a lot of time for a website owner who wants to track several different forms and various features to get all the necessary tags set up and running.

Google Tag Manager (GTM) is a free tag management tool that makes tracking all your tags easier.

What Is Google Tag Manager?

Rather than replacing GA, GTM works with GA (which is a tag itself) to help users add tracking code (tags), define rules and deploy code snippets.

The data collected by GTM is sent to and stored in GA and other tools such as Google Ads, PayPal, and Facebook.

Examples of tags website owners might want to track are:

Google Ads
Events
Facebook pixel code
Remarketing
Custom HTML/JavaScript code

Website owners should decide which behaviors will provide insights they need to make better strategic marketing decisions. Then use Google Tag Manager to collect data and analyze the results.

In this article, we will outline how to get started using GTM for your website.

Set Up Your Website

If you don’t already have a Google Tag Manager account, set one up.

Add your account name, country, container setup (your domain), and your target platform (choose web). Then click Create.
After you agree to Google’s terms of service, you will see your container ID with two code snippets.

You need to add both the snippets to each page of your site to complete the setup process. Make sure you add them in the correct place. One belongs in the <head> of your page. The other goes after the opening <body> tag.
If you need additional help installing the snippets, read Google’s Quick Start Guide. Or, if you are using WordPress, there are several plugins you can use.
Once you create your container, you can start adding tags and triggers to gain insights into your site’s visitors.

Below is an example of a website action to help you measure your marketing efforts.

Tracking Button Clicks

Button clicks refer to how many times your website call-to-action (CTA) is clicked. Many sites have multiple CTAs, such as:

Download.
Add to cart.
Click to call.
Subscribe.
Sign up.
Get started.
Grab your free report.
Learn more.
Join.

Set Up Some Variables

Click on Variables and then Configure from the navigation on the left.
Scroll down and click Element, Classes, ID, Target, URL and Text.

The next step is to enable a trigger that will fire on all clicks. Click on Triggers from the navigation on the left and hit NEW.

Then give your trigger a name. Let’s call it Button Click.
To select a trigger type, click inside the trigger window, scroll down to the bottom of the pop-up page, and click on All Elements.
Make sure you set This trigger fires on All Clicks and click Save.

To make sure the tag is working correctly, click the Preview button. An orange bar will appear so that you will know you are in preview mode.

Open your website in a new browser tab and refresh the page. You will see summary items in the quick preview mode. Because in this example we set the trigger to fire whenever anyone clicks anywhere on your site, it will register as a GTM click.
If you want to identify a specific button on a page, select one of the clicks in the Google Tag Manager preview panel. Then click Variables.

You will see click classes, click elements, and click texts. All the different clicks and click classes are notated. Once you have located the variables, figure out what to filter out for the button you want to track.

Click on that website button, and it will highlight the summary section on the GTM preview below your website.

Look at the variables that are related to your selected button such as Click classes, Click Element, and Click ID. Use this information to set up your button click. Go back to your Google Tag Manager. Navigate to Button Click.

For the purpose of this article, let’s set up a button for Grab your free report, so rename the button to Grab your free report CTA.

Navigate to This trigger fires on and choose Some Clicks.

Here is where you will be able to filter by the variables you found when in preview mode.

Go back to your website preview and write down the variables for the button you want to track. Different parts of a button might have different classes depending upon where you click.

The best solution for this is to switch your tracking to Link Click because the classes are the same no matter where you click. A link click is a hyperlink that remains constant.

To change that inside of GTM, select Click – All Elements and change it to Just Links.

Use the class you wrote down from the preview mode and add it in the blank box to the right of Click Classes and click Save.

Create a Tag

Click on Tags from the left-side navigation and hit New.

Click inside the Tag Configuration box to open the tag types. Scroll down and select Custom HTML.
You can use variables inside this Custom HTML section by typing them inside these brackets { }.
When you start typing the brackets, you will see a quick search select menu where you can choose your defined existing variables.

Now you need to hook this up to the trigger you just created. Click inside the Triggering box, select the trigger and click Save.
Refresh your preview page again to test your button. Click on your button to see if the tag is fired. If it doesn’t work, go back and check all your settings.
When they are correct, you will see Tags Fired on This Event. You are now tracking when your button is clicked.

Make The Tag An Event

Go back to GTM and select the tag you just created. Make sure to name it with an identifiable name.
Change the Tag type from Custom HTML to Google Analytics: Google Analytics: Universal Analytics.

Select Event for Track Type, CTA Button for Event Tracking Parameters, Click for Action and add an identifying name for Label.
Scroll down to Google Analytics Settings, select {{Google Analytics}} and click Save. Now you are tracking your clicks inside of Google Analytics as an event.
Submit your event and then Publish it.
In the Container Version Description section add a descriptive name for your event and click Continue.

Your new trigger and new tag are now live on your website to track any time a site visitor clicks on the button.

There is no limit to the number of actions you can track using Google Tag Manager. The more data you collect and measure, the better you will be able to tweak your marketing and ad campaigns to increase conversions and sales.

Zara Barnes

About the author

Waxaan ahay injineer software leh in ka badan 10 sano oo waayo-aragnimo ah warshadaha software. Waxaan ku takhasusay abuurista iyo ilaalinta codsiyada software shaqsi iyo shirkad, iyo sidoo kale horumarinta qalabka horumarinta ee ganacsiyada yaryar iyo ururada waaweyn. Xirfadahaygu waxay ku jiraan horumarinta codeBase adag, wax ka saarista & qalabka tijaabinta, iyo inaan si dhow ula shaqeeyo isticmaalayaasha dhamaadka si loo hubiyo in codsiyadoodu u shaqeeyaan si aan cillad lahayn.

Sida Loo Isticmaalo Maamulaha Tag Google si aad u falanqeyso Taraafikada Mareegtaada

Waa maxay Google Tag Manager?^{(What Is Google Tag Manager?)}

Samee Mareegtaada^{(Set Up Your Website)}

Riixitaanka badhanka daba-galka^{(Tracking Button Clicks)}