Dhammaan walxaha iyo shaqeynta shabakadaada waxay saameyn ku leeyihiin heerka beddelkaada iyo ka-qaybgalka isticmaalaha. Sida ugu fiican ee lagu ogaan karo waxa shaqaynaya iyo waxa aan shaqayn waa in la sameeyo A/B ama kala qaybsanaan imtixaan. Tani waa habka isbarbardhigga laba ikhtiyaar oo midba midka kale ah si loo arko mid ka mid ah natiijooyinka ugu wanaagsan.

Tusaale ahaan, aynu nidhaahno waxaad doonaysaa inaad tijaabiso bogga soo degaya. Waxaad u baahan tahay inaad doorato hal dhinac oo bogga ah, sida wicida ficilka. Wax kasta oo kale oo bogga ku yaal isku mid ha ku dhig, laakiin isticmaal noocyo kala duwan oo ficil-ku- yeedhid ah. Cabbir si aad u aragto nooca si fiican u beddelaya.

Haddii aad hal bog ku badasho canaasiir aad u badan hal imtixaan, ma ogaan doontid kan mas'uulka ka ahaa kala duwanaanshaha gujisyada ama beddelka.

Waa maxay Tusaalooyinka Qaybaha iyo Natiijooyinka aad tijaabin karto?^{(What Are Some Examples of Elements and Results You Can Test?)}

Naqshad kasta, qaab dhismeed kasta, ama shay kasta oo ku yaal boggaaga waa la tijaabin karaa. Si kastaba ha ahaatee, qaar ka mid ah walxaha ugu caansan ee lagu tijaabiyo waa:

Garaafyada
Wicitaannada-Ficilka
Ciwaanka wararka
Badhamada
Bog ama qoraal ku dheji
Soo jeedin
Qiimaha
Magaca bogga
Foomamka ka bixista

Natiijadu waxay noqon kartaa wax kasta oo la qiyaasi karo. Tusaalooyinka qaar waa:

Dhagsi
Beddelka
Muuqaalo
Iibka

A/B Split Test Best Practices

Samee istaraatiijiyad aad kala saari karto oo aad si gooni ah u tijaabin karto shay kasta oo ku yaal bog kasta oo ka mid ah mareegahaaga. Waxa aad samaynayso ayaa isticmaalaya laba nooc oo kala duwan oo ah isla bogga cutubka si aad u aragto midka si fiican u shaqeeya oo ku salaysan cabbirada muhiimka ah.

Marka hore, dooro waxaad tijaabinayso. Aan isticmaalno tusaalaha wacitaanka ficilkaaga. Tallaabadaada xigta waa inaad qeexdo yoolkaaga. Ujeeddooyin tusaaleyn ah, aynu u isticmaalno tirada gujisyada sida cabbirka beddelka.

Habka imtixaanku waxa uu wareegaa nooca uu arko booqdaha mareegtaada. Tijaabi tijaabadaada ilaa cabbirka muunada uu ka weyn yahay si uu u noqdo mid muhiim ah.

Waxa kale oo aad doonaysaa in aad socodsiiso wakhti dheer oo kugu filan si aad u hubiso in xogta aad ururinayso oo aad falanqaynayso ay tahay mid sax ah intii suurtogal ah.

Waxa ay khubaradu ku talinayaan in aad imtixaanada ku shubto ugu yaraan hal ilaa afar todobaad^{( run your test for a minimum of one to four weeks)} .

WordPress A/B Plugins

Sida dhammaan plugins-yada WordPress -ka ah, plugins-yada A/B waxaa loogu talagalay inay hawlo adag ama hawlo yara adag uga dhigaan kuwa aan horumarinayn.

Hoos^(Below) waxaa ah dhowr plugins si ay kaaga caawiyaan socodsiinta imtixaannada kala qaybsanaanta A/B.

Tijaabaha Bogga Fudud^{(Simple Page Tester)}

Tijaabaha Bogga Fudud^{(Simple Page Tester)} , waxaad samayn kartaa imtixaanada A/B adoon qorin wax kood ah.

Waa hawl fudud oo saddex tallaabo ah marka la rakibo sida soo socota:

Dooro bogga aad rabto inaad tijaabiso.
Riix badhanka Setup Split Test oo aad ka arki karto shaashadda tafatirka.
Dooro^(Pick) haddii aad rabto inaad doorato bog jira, nuqul ka samee bogga hadda oo isbedel samee, ama ka bilow xoq.

Kadib waxaa laguu wareejin doonaa bogga weyn ee imtixaanka kala qaybsan. Halkan waa halka aad ka doorato faahfaahinta sida:

Immisa boqolkiba taraafikada loo dirayo kala duwanaansho kasta.
Magaca imtixaanka.

Waxa kale oo aad wax ka beddeli kartaa oo aad arki kartaa kala duwanaanshaha.

Plugin-ku wuxuu daryeeshaa qaar ka mid ah sifooyinka muhiimka ah ee dhammaan milkiilayaasha mareegaha sida:

Soosaarayaasha plugin waxay raaceen tilmaamaha Google Webmaster si imtixaanadaada loo arko inay yihiin kuwo ku meel gaar ah oo aan saameyn ku yeelan SEO -gaaga .
Looma baahna in laga werwero kaydinta sababtoo ah plugin-ka waxaa loo sameeyay in uu dhinac-ba dhinac u socdo oo leh plugins caching.
La socodka booqdayaasha gaarka ah nooc kasta oo imtixaankaaga ah.
La jaanqaadi kara Google Analytics si ay kaaga caawiso falanqaynta natiijooyinkaaga.
Nooca premium ee plugin-ka, waxaad marin u helaysaa la-socodka beddelka ee ku dhex dhisan iyo sidoo kale xisaabinta tirakoobka tooska ah.

Nelio AB Tijaabinta WordPress Plugin^{(Nelio AB Testing WordPress Plugin)}

Qeex^(Define) , daba-gal, oo ku maamul tijaabada A/B Plugin-ka Tijaabada Nelio AB^{( Nelio AB Testing Plugin)} . Pluginkani waxa kale oo uu la jaan qaadayaa WooCommerce^{(WooCommerce)} oo awood kuu siinaysa inaad tijaabiso:

Sawirro sifaysan
Magacyo kale.
Sharaxaada alaabta.

Wax kasta oo aad u baahan tahay si aad u sameyso tijaabada A/B ee qiimaha leh waxaa si toos ah looga heli karaa dashboardkaaga WordPress oo ah is dhexgal isticmaale-saaxiibtinimo iyo isku dhafan.

Ha ka welwelin bixiyahaaga martigelinta sababtoo ah Nelio plugin wuxuu la jaan qaadayaa dhammaan martigeliyayaasha WordPress .

Looma baahna in laga walwalo haddii aad tahay mid aan farsamo ahayn sababtoo ah plugin waxay daryeelaysaa dhammaan HTML iyo gadaasha code-yada.

Wicitaanada WordPress ee Ficilka

Wicitaanada Ficilka^(Action) ( CTA ) plugin waxay kaa caawinayaan inaad u abuurto wicitaanada^(Calls) waxqabadka goobtaada WordPress . Waxa kale oo ay awood kuu siinaysaa in aad tijaabiso A/B ee walxahan.

Maadaama CTA-yadu^(CTAs) ay yihiin xubno muhiim u ah bog kasta oo ku yaal boggaaga si loo hagaajiyo beddelka, WordPress Wicitaannada Ficilka plugin^{( WordPress Calls to Action plugin)} waa mid awood badan oo qiimo leh.

Adigoo isticmaalaya plugin-kan, waxaad awoodaa:

Lasoco heerarka beddelka nooc kasta oo ka mid ah wicitaanka-ficilkaaga.
Isbeddel ku samee^(Make) duulista tifaftiraha muuqaalka.
Isku day inaad isticmaasho CTA-yada soo booda oo tijaabi.
Clone hadda CTA^(CTAs) -yada si ay si fudud u sameeyaan kala duwanaansho.

Haddii aad rabto in boggaaga WordPress^(WordPress) uu kordhiyo beddelka, waxaad u baahan tahay inaad samayso tijaabada A/B. Isticmaalka plugins WordPress ayaa ka dhigaya habkan mid sahlan.

Raacitaanka qaybta dhaqanka ugu fiican ee sare waxay kaa caawin doontaa inaad samayso imtixaanno waxtar leh. Hana u malayn in hal imtixaan oo keliya la galo.

Waxaad u baahan doontaa inaad tijaabiso walxaha ugu badan ee suurtogalka ah, oo ku celi marka loo baahdo, si aad ugu wanaajiso goobtaada qiimaha beddelka sare.

How To Perform Effective Split Tests In WordPress

All the elements аnd functionality on your website have an impact on yoυr conversion rate and user engagement. The best way to determine what is workіng and what is not is to do A/B or split testing. This is the prоcess of comparing two options against eаch other to see which one yields the best results.

For example, let’s say you want to test out a landing page. You need to choose one aspect of the page, such as the call-to-action. Keep everything else on the page the same but use different variations of the call-to-action. Measure to see which version converts better.

If you change too many elements on one page for one test, you won’t know which was responsible for the difference in clicks or conversions.