Maqaalkan, waxaan ku tusi doonaa sida aad uga bixi karto Google Floc adiga oo curyaamiya goobta Sanduuqa Qarsoonnimada^{(Privacy Sandbox)} ee goobaha Google Chrome gudaha Windows 10 . FLoC waxa asal ahaan loogu talagalay in ay siiso xayaysiiyayaasha xogta ay u baahan yihiin si ay u siiyaan isticmaalayaasha xayaysiisyada la beegsaday iyada oo ka caawinaysa isticmaalayaasha in ay xogtooda xafidaan. In kasta oo ay tani tahay habka ay go'aansadeen inay ka iibiyaan macaamiisheeda - in badan oo iyaga ka mid ah kuma qanacsanayn.

Shirkadaha waaweyn^(Big) ee xogta waxay lahaayeen xiriir aad u xun oo la xiriira dabagalka xogta iyo sirnimada. Dhacdooyinka sida muranka Facebook-Analytica ayaa naga dhigay su'aal ilaa inta ay le'eg tahay xogtayada gaarka ah ee la hayo oo laga faa'iidaysto kuwan tiknoolajiyada. Mareegahaan inta badan waxay isticmaaleen cookies si ay ula socdaan, iyo tan iyo markii macluumaadkan iyo cawaaqibka ay dadku ogaadeen, waxaa jiray sababta walaaca qaar badan oo iyaga ka mid ah oo ku saabsan cookies iyo khusayntooda. Qayb weyn oo ka mid ah dakhliga uu Google kasbado wuxuu ka yimaadaa xaga hore ee xayeysiinta, kaas oo ay si weyn u caawiyaan cookies-ka shabakadda. Natiijo ahaan, iyada oo hoos imanaysa hindiseheeda Sanduuqa Qarsoonnimada^{(Privacy Sandbox)} , Google waxa ay ku biirtay sifo cusub qayb ka mid ah isticmaaleyaasheeda (qiyaastii 0.5 boqolkiiba) oo loo yaqaanBarashada Wadajirka ah ee Kooxda^{(Federated Learning of Cohorts)} , ama FLoC .

Waa maxay FLOC? Sidee u shaqeysaa?

Sidii hore loo soo sheegay, FLoC waxaa loola jeedaa in loogu adeego ujeedo la mid ah sida cookies, iyadoo la siinayo xayeysiiyayaasha xogta ay u baahan yihiin si ay u bixiyaan xayeysiis la beegsaday isticmaalayaasha. Modus Operandi^{(Modus Operandi)} waxa uu ku lug leeyahay la socodka hab-dhaqanka wax baadhista isticmaalayaasheeda iyo in loo qoondeeyo browserka aqoonsi. Kadibna waxay kooxaysiisaa habab wax baadhiseed la mid ah (markaa ereyga 'koox'). Tani waxay u malaynaysaa inay ka caawiso xayaysiiyayaasha inay aqoonsadaan hab-dhaqanka kooxaha dadka iyagoon si dhab ah u garanayn aqoonsiga shakhsiyadeeda ka kooban maadaama mid kasta oo iyaga ka mid ah la siin doono magaciisa. Google ayaa sidoo kale sheegay in FLOC -kan^(FLoC)tignoolajiyadu ma abuuri doonto koox kooxeedyo ku salaysan 'mawduucyo xasaasi ah' waxayna iska ilaalin doontaa isku dhafka macluumaadka la xidhiidha baaritaannada caafimaadka ama raadinta caawinta fikradaha isdilka ee nidaamkeeda si loo abuuro kooxahan.

In kasta oo ay ugu muuqato inay ku fiican tahay warqadda, u doodayaasha xog-ururinta kuma qanacsana tan. Mu'asasada Frontier Elektroonik ah^{(Electronic Frontier Foundation)} ( EFF )^(EFF) way ka walaacsan tahay waxayna go'aansatay inay suurtogal tahay in lagu xidho aqoonsigan aan la garanayn dad gaar ah. Waxay aaminsan yihiin in kooxdani ay yeelan doonaan dad la ururin doono oo ka kooban dhawr kun oo kaliya, iyo barkadaan isticmaalayaasha ah oo aad u yar, hirgelinta faraha (oo lagu ogaanayo aqoonsiga iyada oo loo marayo macluumaadka taariikhda raadinta) way ka sahlanaan kartaa sidii hore. Sida laga soo xigtay Peter Snyder , Maamulaha Guud^(CEO) ee Browser Web Brave^{(Web Browser Brave)} , FLoC waa tallaabo dib u dhac ah oo ka timid shabakada qarsoodiga ah ee dunidu u baahan tahay hadda.

Iyada oo dhammaan ku sheekeysigan ku hareeraysan hindisahan cusub iyo sida ay, siyaabaha qaarkood, uga xun yihiin Kukiyada ^(Cookies)Internetka^(Internet) , waa inaad ka fekertaa sida isticmaaluhu uu uga bixi karo. Marka, maanta waxaan ka wada hadli doonaa sida isticmaaluhu u hubin karo haddii ay ku hoos jiraan tijaabada FLoC iyo sida ay uga bixi karaan.

Akhriso^(Read) :  Habaynta Qarsoon iyo Ammaanka ugu Fiican ee browserka Edge^{(Best Privacy and Security Settings in Edge browser)} .

Sida looga baxo Google FLoC ( Privacy Sandbox ) gudaha Chrome

Way fududahay in la ogaado haddii Google uu hawl galiyay habaynta FLoC^(FLoC) ee biraawsarkaaga Chrome . Waxa kaliya oo ay tahay inaad sameyso waa inaad booqato EEF's FLoC tracking website, amifloced.org , kaas oo kuu sheegi doona haddii taariikhdaada wax raadinta lagu socdo FLoC iyo in kale. Haddii ay ku raad- joogto FLoC^(FLoC) , waxaa jira dhowr koorasyo ​​hawleed oo kale oo kuu diyaarsan. Waxaad gacanta ku qaban kartaa biraawsarka Google Chrome ama waxaad ku rakibi kartaa balaadhinta browserka xannibaya daba-galka browserka ee loo maro FLoC . Qiyaas kale ayaa noqon karta in la tuuro Google Chromeoo isticmaal browser-ka si fiican ugu qotoma xogta gaarka ah ee isticmaalaha sida Firefox ^(user),^(Firefox) Brave , Vivaldi , ama Microsoft Edge.

Waa kan sidaad gacanta uga bixi karto Google Chrome browserka:

1. Guji ^(Click)Menu ku yaal geeska kore ee midig ee daaqada browserka (saddexda dhibcood)
2. Booqo Settings
3. Xulashooyinka dhanka midig ku yaal, dooro Sirnimada^(Privacy) iyo Amniga^(Security)
4. Guji dheeraad ah sanduuqa Sanduuqa Qarsoonnimada
5. Laga bilaabo ikhtiyaarka Sanduuqa Sanduuqa Qarsoonnimada , dami tijaabooyinka ^{(Privacy Sandbox)}Sanduuqa Qarsoonnimada^{(Privacy Sandbox)} haddii aad aragto daaran.
6. Tani waxay hubin doontaa in FLoC aysan awood u yeelan mustaqbalka sidoo kale.

Uma baahnid inaad ka walwasho haddii kontaroolada Sanduuqa Qarsoonnimada^{(Privacy Sandbox)} ee Sanduuqa aanay ka muuqan goobaha Chrome kaaga . Waa la soo rogayaa.

Deminta cookies-ka browserka qolo saddexaad ayaa sidoo kale shaqada u qaban doonta. Waa kan sida taas loo samayn karo:

• Laga bilaabo Privacy and Security settings, fur ' Kukiyada^(Cookies) iyo xogta kale ee goobta' doorashada.
• Dooro '^{(Select ‘)} block cookies' oo xidh tabka.

Haddii aad xiisaynayso inaad ku rakibto fidinta browser-ka ka-hortagga FLOC ee xagga sare lagaga hadlay, waxaad soo dejisan kartaa kordhinta browserka DuckDuckGo .

Waxaan rajeyneynaa in maqaalkani uu awooday inuu kaa caawiyo inaad dejiso qaar ka mid ah weydiimaha laga yaabo inaad ka qabto hindisaha cusub ee Google, FLoC , waxay saameyn ku leedahay xogtaada gaarka ah iyo xayeysiisyada aad aragto iyo inaad awooday inaad si guul leh u doorato ka soo baxa, haddii aad rabto.

Akhri soo socda^{(Read next)} :  La wareeg sirtaada adoo isticmaalaya mid ka mid ah daalacashadan ama aaladahaan^{(Take Control Of Your Privacy using one of these browsers or tools)} .

How to opt out of Google FLoC (Privacy Sandbox) in Chrome

In this post, we will show you hоw you cаn opt out of Google Floc by disabling the Privacy Sandbox setting in Google Chrome settings in Windows 10. FLoC has essentially been designed to provide advertisers with the data they require to provide users with targeted ads while helping users keep their data just a little bit securer. And while this is the way they have decided to sell it to its customers – not a lot of them have been convinced by it.

Big data companies have had a very dicey relationship with data tracking and privacy. Incidents like the Facebook-Analytica controversy have had us question the extent to which our private data is held and exploited by these technology giants. These websites have predominantly used cookies to track, and since this information and its consequences became known to people, there was the cause of concern among many of them regarding cookies and their relevance. A major chunk of the revenue that Google earns comes from its advertising front, which is heavily aided by these web cookies. As a result, under its Privacy Sandbox initiative, Google enrolled a new feature to a subset of its users (roughly 0.5 percent) called Federated Learning of Cohorts, or FLoC.

What is FLoC? How does it work?

As mentioned earlier, FLoC is meant to serve a similar purpose as cookies, by providing advertisers with the data they need to be able to provide targeted ads to users. Its Modus Operandi involves monitoring the browsing behavior of its users and accordingly assigning the browser an identifier. It then groups similar browsing patterns together (hence the word ‘cohort’). This is supposed to help advertisers identify the behavior patterns of groups of people without actually knowing the identity of its individual constituents since each one of them are going to be given anonymity. Google also said that this FLoC technology is not going to create cohorts based on ‘sensitive topics’ and will refrain from integrating information related to any medical diagnoses or searches for help from suicidal thoughts into its system to create these cohorts.

While it seems good on paper, advocates of data privacy aren’t convinced with this. The Electronic Frontier Foundation (EFF) is concerned and has opined that it is possible to link these anonymous IDs with individual people. They believe that these cohorts will have people grouped in collectives of just a couple of thousands, and with this relatively smaller pool of users, implementing fingerprinting (discovering identity via information from browsing history) can be easier than it was before. According to Peter Snyder, CEO of Web Browser Brave, FLoC is a step backward from the privacy-centric web that the world needs right now.

With all this chatter around this new initiative and how it, in some ways, is worse than Internet Cookies, you must be thinking how a user can opt out of it. So, today we will discuss how a user can check if they’re under the FLoC experiment and how they can opt out of it.

Read: Best Privacy and Security Settings in Edge browser.

How to opt-out of Google FLoC (Privacy Sandbox) in Chrome

It is pretty easy to find out if Google has activated the FLoC setup on your Chrome browser. All you have to do is visit EEF’s FLoC tracking website, amifloced.org, which will tell you if your browsing history is being tracked under FLoC or not. If you are being tracked by FLoC, there are a few alternative courses of action in place for you. You could manually opt out of it from the Google Chrome browser or install a browser extension that blocks behavioral browser tracking via FLoC. Another measure could be to discard Google Chrome and use a browser that is better centered around user data privacy like Firefox, Brave, Vivaldi, or Microsoft Edge.

Here’s how you can manually opt-out of on Google Chrome browser:

1. Click on the Menu on the top-right corner of the browser window (the three dots)
2. Visit Settings.
3. From the options available on the right, select Privacy and Security
4. Further click on Privacy Sandbox
5. From the Privacy Sandbox option, toggle the Privacy Sandbox trials off if you see it turned on.
6. This will make sure that FLoC doesn’t get enabled in the future either.

You don’t have to worry if the Privacy Sandbox controls aren’t visible in your Chrome settings. It is being rolled out.

Disabling third-party browser cookies will do the job just as well. Here’s how that can be done:

• From the Privacy and Security settings, open the ‘Cookies and other site data’ option.
• Select ‘block third-party cookies’ and close the tab.

If you are interested in installing the FLoC preventive browser extension that was talked about above, you can download the DuckDuckGo browser extension.

We hope that this article was able to help you put to rest some of the queries that you may have had about Google’s new initiative, FLoC, it’s implications on your private data and the ads you view and that you were able to successfully able to opt out of it, if you wanted to.

Read next: Take Control Of Your Privacy using one of these browsers or tools.

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