Maqaalkan waxaan ku arki doonaa sida Google uu u siiyo macluumaadkaaga wax iibsiga ee dadka kale, waa maxay  Google Dynamic Remarketing iyo sida looga baxo xayaysiimaha la beegsaday Google . Markaad hirgeliso habka dib -u- suuq- geynta Google Dynamic^{(Google Dynamic Remarketing)} , waxay tusinaysaa qof kasta oo isticmaalaya kombayutarkaaga, waxaad ka soo iibsanaysay agagaarka. Tusaale ahaan, haddii aad wax ka hubiso dukaanka Amazon , waxaad arki kartaa xayaysiisyada la xiriira "wax" dhammaan mareegaha soo bandhiga xayeysiisyada - laga bilaabo Naadiga Windows^{(Windows Club)} ilaa Facebook ilaa degel kasta oo kale. Sidaas darteed, haddii qof uu isticmaalo kombiyuutarkaaga, wuu garanayaa waxaad ka soo iibsanaysay internetka^(Internet) .

Miyaadan la kulmin Amazon syndrome-ka kumbuyuutarkaaga? Ma aha oo kaliya dukaanka internetka ayaa ku siin kara talooyin ku salaysan waxaad ka eegtay hareeraha shabakada, waxay sidoo kale ku siinaysaa xayeysiisyada alaabta saxda ah ee aad raadineysay - using Google Search .

Dib-u- suuq-geynta Google Dynamic

Google wuxuu leeyahay:

1. Dib u suuqgeyntu waxay kuu ogolaanaysaa inaad tusto xayaysiisyada dadka horay u soo booqday mareegahaaga ama isticmaaley abkaaga
2. Dib u suuqgeyn firfircooni^(Dynamic) waa tallaabo horay loo qaaday maadaama ay muujinayso badeecada saxda ah ee ay ka eegi jireen mareegahaaga ama meel kasta oo internetka^(Internet) ah , iyaga oo isticmaalaya laptop-ka Windows ama aaladda Android
3. Waxa ugu fiican ayaa ah in Google uu isticmaali karo macluumaadka raadinta aaladaha oo dhan - ha ahaato aalad ku saleysan Windows ama mid Android ah^{(Android one)} ; haddii isticmaalayaashu soo dejiyaan abka mobaylka, Google waxa uu ku soo bandhigi karaa xayaysiisyada la xidhiidha app-ka mobaylka ujeedada/adeegga/ badeecada qalab kasta oo kale oo ka shaqeeya isla xisaabta Google

Dib u suuqgeynta Google^{(Google Remarketing)} waa hab lagu kaydiyo macluumaadka adeegsadaha ee DoubleClick cookie-ka oo ka soo saara xayaysiisyada la beegsaday database-kiisa oo hordhigaya isticmaalayaasha internetka^(Internet) . Nidaamku waa u fududahay isticmaalayaasha Google Adword . Waxa kaliya ee ay tahay inay sameeyaan waa inay abuuraan liiska alaabadooda oo ay u gudbiyaan liiska Google Adwords qaab faylka CSV ama gacanta ugu ^(CSV)dheji Xarunta Ganacsiga Google^{(Google Merchant Center)} .

Nidaamka dib u suuqgeyntu wuxuu kaloo go'aamiyaa cabbirka iyo goobta xayeysiisyadan. Iyada oo ku saleysan qaabka mareegaha, Google Dynamic Remarketing waxa uu ka fekeraa xayaysiisyada la dhigo iyo halka la dhigo. Waxa kale oo ay ka fikirtaa qaabka loo isticmaalo iyo dhammaan waxaa la sameeyaa xitaa sida website-ka ayaa weli loading. Habka waa dhakhso wuxuuna dammaanad qaadayaa xayaysiiyayaasha, soo celinta sare ee lacagtooda.

Sidee Dib-u- suuq-geynta Google uga duwan yahay PPC-ga caadiga ah^{(Does Google Remarketing Differ From Normal PPC)}

Xayeysiisyada caadiga ah ee PPC ayaa la soo bandhigaa iyadoo lagu salaynayo ereyada raadinta ee isticmaalayaashu isticmaalaan si ay u gaaraan mareegaha. Tusaale ahaan, haddii isticmaaluhu uu qoro " Kiniiniyada ^(Tablets)ugu Fiican^(Best) ee ka hooseeya $200", shabakadu waxay ka koobnaan doontaa xayeysiisyada la xidhiidha tablets iyo elegtarooniga. Haddii isticmaaluhu uu qoray "sida loo ciladeeyo Windows ", waxay u badan tahay, xayeysiisku wuxuu noqon karaa buug la xidhiidha cilad-bixinta Windows ama Nadiifiyaha Diiwaanka^{(Registry Cleaner)} iyo jecel yahay.

Marka ay timaado Google Dynamic Remarketing , kuma salaysna ereyada raadinta ee loo isticmaalo in lagu gaadho mareegaha. Waxay kuxirantahay buskudka Doubleclick ee ku jira kumbuyuutarkaaga oo ka kooban alaabooyinka aad ka raadinaysay bogagga xayeysiiska Google iyo abka mobaylka. Sidaa darteed, waxay xasuusataa waxa isticmaaluhu raadinayey oo ay shaqaaleeyaan xayeysiisyada alaabtaas ku saabsan. Tusaale ahaan, haddii aad ka raadinaysay 5.1 ku hadla degel kasta, dukaanka khadka tooska ah, YouTube ama xitaa abka mobaylka, degelku wuxuu soo bandhigayaa xayeysiisyada hadalka ee shabakado kala duwan halkii aad isticmaali lahayd farsamooyinka PPC ee caadiga ah.

Ka^(Opt) bax xayaysiisyada la beegsaday Google

In kasta oo Google uu kuu oggolaado inaad ka baxdo xayeysiisyada la beegsanayo ee daalacashada iyo aaladaha kala duwan, way adag tahay inaad ka baxsato suuqgeynta. Waxaa jiri doona laba jeer-guji cookies-ka kumbuyuutarkaaga iyo shabakadaha xayeysiisku waxay isticmaali doonaan buskudkaas si ay u muujiyaan xayeysiisyada khuseeya alaabada aad ka raadinaysay, ee internetka^(Internet) .

Waxaad booqan kartaa bogga dejinta xayeysiiska Google^{(Google ad settings page)} si aad u dejiso xulashooyinkaaga. Waxa kale oo aad si joogto ah u kaydsan kartaa doorbidkaaga ka bixista, addoo isticmaalaya biraawsarkan Google^{(this browser plugin from Google)} ka oo ka bax buskudka DoubleClick . Waxaa diyaar u ah daalacashada Internet Explorer , Firefox iyo Chrome .

Waa kuwan dhowr tillaabo oo aad raaci karto:

1. Adeegso Baadhitaanka Gaarka ah^{(Private Browsing)} si dhammaan cookies-ka loo tirtiro marka fadhiga xidhmo; Ma hubo in Google Adwords' Doubleclick cookies laga saaray markii fadhiga u dhow qaabka InCognito sidaa darteed waxaan ku talinayaa ka saarida buskudka gacanta iyadoo la isticmaalayo alaab dhinac saddexaad ah.
2. Tirtir cookies-ka Flash adigoo isticmaalaya alaab dhinac saddexaad ah
3. Isticmaal mid ka mid ah VPN-yada bilaashka ah ee aan ku soo sheegnay The Windows Club si aad wax uga soo iibsatid si cinwaankaaga IP-ga loo qariyo si looga hortago in mareegaha ay ogaadaan qofka aad tahay.
4. Waxa kale oo aad isticmaali kartaa NAI Opt-out Tool si aad uga ilaaliso shabakadaha xayaysiisyada inay ku dabagalaan .

Runtii internetku^(Internet) ma noqon karaa mid xor ah? U fiirso mustaqbalka shabakadda iyo dagaalka u dhexeeya Surfers, Xayeysiyeyaasha khadka, xannibaadaha xayeysiiska & Milkiilayaasha Mareegaha^{(fight between Surfers, Online Advertisers, Ad blockers & Website Owners)} .

How to opt out of targeted advertising - Google Dynamic Remarketing

In this post we will see how Google gives away your shopping details to othеrs, what is Google Dynamic Remarketing and how to opt out of Google targeted advertising. By implеmenting the Google Dynamic Remarketing process, it shows to everyone using your computer, what you have been shopping around. For example, if you check out something on the Amazon store, you can see advertisements related to that “something” on all the websites that display advertisements – from The Windows Club to Facebook to any other website. Thus, if anyone uses your computer, they know what you have been shopping on the Internet.

Have you not experienced the Amazon syndrome on your computer? Not only the online store can give you recommendations based on what you have been looking around on the web, it also gives you ads for the exact product you have been looking for – using Google Search.

Google Dynamic Remarketing

Google says:

1. Remarketing allows you to show adverts to people who have previously visited your website or used your app
2. Dynamic remarketing is a step ahead as it shows the exact product they have been looking at on your website or at any place on the Internet, using a Windows laptop or an Android device
3. The best thing is that Google can use the search information across devices – be it a Windows-based device or an Android one; if users download any mobile app, Google can display ads related to that mobile app’s purpose/service/product on any other device that employs the same Google account

Google Remarketing is a process that stores user search information in its DoubleClick cookie and pulls up targeted ads from its database and presents them before the users of the Internet. The process is easy for Google Adword users. All they have to do is to create a list of their products and submit the list to Google Adwords in way of a CSV file or upload it manually to the Google Merchant Center.

The remarketing system also determines the size and location of these advertisements. Based on the website format, Google Dynamic Remarketing thinks about which ad to place and where to place it. It also thinks about which format to use and all of it is done even as the website is still loading. The method is fast and assures advertisers, of higher returns on their money.

How Does Google Remarketing Differ From Normal PPC

Normal PPC ads are displayed based on search terms used by users to reach a website. For example, if the user types “Best Tablets Under $200”, the website will contain ads related to tablets and electronics. If the user typed “how to troubleshoot Windows”, most probably, the ad could be a book related to troubleshooting Windows or a Registry Cleaner and likes.

When it comes to Google Dynamic Remarketing, it is not based on search terms used to reach the website. It depends on the Doubleclick cookie residing on your computer that contains what products you were searching on Google ad partner sites and mobile apps. Thus, it remembers what the user was looking for and employs ads about that product. For example, if you were looking for a 5.1 speaker on any website, online store, YouTube or  or even on a mobile app, the website displays speaker ads on different websites instead of using the normal PPC techniques.

Opt out of Google targeted advertising

Though Google allows you to opt out of targeted advertising on different browsers and devices, it is hard to escape remarketing. There will be Double-Click cookies on your computer and ad networks will make use of that cookie to show relevant ads about products you have been searching for, on the Internet.

You can visit the Google ad settings page to set your options. You can also save your opt-out preference permanently, with this browser plugin from Google and opt out of the DoubleClick cookie. It is available for Internet Explorer, Firefox and Chrome web browsers.

Here are a few steps you may follow:

1. Use Private Browsing so that all cookies are deleted upon session close; I am not sure if the Google Adwords’ Doubleclick cookies are removed upon session close in InCognito mode so I recommend manual cookie removal using a third party product
2. Delete Flash cookies using a third party product
3. Use one of the free VPNs we mentioned on The Windows Club to shop so that your IP address is masked to prevent websites from knowing who you are.
4. You can also use the NAI Opt-out Tool to prevent advertising networks from tracking you.

Can the Internet really be free? Take a look at the future of the web and the fight between Surfers, Online Advertisers, Ad blockers & Website Owners.

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