Nooc kasta oo ganacsi oo aad maamusho, waxaad ka faa'iideysan kartaa sirdoonka ganacsiga (BI) iyo falanqaynta^(analytics) ganacsiga (BA). Inta uu bato oo uu ka sii adag yahay qaliinkaagu, waa in ka badan uu ka faa'iidaysan karo BI iyo BA.

Haddii aad isku dayayso inaad gasho awoodda "Data Weyn" ama aad u baahan tahay inaad ka caawiso falanqeeyayaasha xogtaada inay horumariyaan fikrado wanaagsan oo ku saabsan hawlahaaga, goobaha falanqaynta oo ay ka buuxaan qalabka falanqaynta xogta ayaa kuu qaban doona 90% shaqada marka aad la kulanto oo leh caqabado go'aan qaadasho. Sidee bay tan u samayn karaan? Taasi waa waxa aan ku sharxi doono maqaalkan annagoo sidoo kale muujineyno qaar ka mid ah software-ka sirta ganacsiga ugu fiican ee maanta jira.

^(Business) Sirdoonka ^{(Intelligence)}Ganacsiga vs. Falanqaynta Ganacsiga^(Business)

Iyadoo dadka qaarkiis ay u isticmaali karaan ereyadan si is beddel ah, waxaa jira adduunyo u dhexeeya BI iyo BA. Isla mar ahaantaana, waxay la mid yihiin laba dhinac oo isku mid ah qadaadiic mar haddii mid ka mid ah uu kaliya si dhab ah ula qiimo yahay kan kale.

"Indheer-garadka" ee ku jira sirdoonka ganacsiga^{(Business Intelligence)} macnaheedu maaha "xaqli badan." Waxaa loola jeedaa macluumaadka ku saabsan ganacsigaaga. Dadka maamula ganacsiga waxay gaari karaan oo kaliya go'aamo u wanaagsan sida tayada xogtooda. Haddii ay war la'aan yihiin ama ay hayaan xog khaldan, waxay u badan tahay inay qaataan go'aanno xun.

Sidaa darteed, sirdoonka ganacsigu maaha fikrad cusub, laakiin marka la eego macnaha guud ee duni ku xidhan, farsamada sare, waxa loo qaatay nolol cusub. Way adag tahay in la duubo inta badan dhaqdhaqaaqyada ganacsiga dhexdiisa, sida khasaaraha saamiyada, waxqabadka shaqaalaha, ama qaababka iibka, wakhtiga dhabta ah ee ku dhow. Dhibaatadu waxay la tacaalaysaa qulqulka xogta si aad u badan oo buuq ah.

Taasi waa meesha Falanqaynta ^(Analytics)Ganacsiga^(Business) ay soo gasho sawirka. Erayga "falanqaynta" waa mid aad u ballaaran, laakiin waxa ay tilmaamaysaa aqoonta iyo hababka loo isticmaalo si loo helo macluumaadka waxtarka leh ee xogta ceeriin. Taasi waxay ka dhigaysaa mid ku habboon BI. Tiknoolajiyada BI waxay uruurisaa xog badan, nidaamyada BA-na waxay ku kala saaraan xogtaas macluumaadka ay go'aannada ganacsiga ka heli karaan fikrado.

Marka aad BI iyo BA ka hirgeliyaan meheraddaada, waxaad helaysaa aragti ku saabsan waxa socda. 

Ku Haynta Farta Wadnaha^(Pulse) oo leh Dashboard

Dadka intooda badan ee shaqada kala tashaday BI iyo BA, waxa ugu horreeya ee maskaxda ku soo dhacaa waa dashboard -ka . Sida^(Just) qalabka dashboard-ka baabuurka, BI dashboardkaagu waxa uu ku tusayaa waxa dhacaya marka la eego.

Tilmaamayaasha dashboard^(Dashboard) -ka waxay qaataan xogta BI ka dibna waxay ku socodsiiyaan BA algorithms si ay u soo saaraan tilmaamayaasha. Tilmaamaha gaarka ah ee tilmaamayaashani way ku kala duwanaan doonaan ganacsi ilaa ganacsi maadaama aysan jirin laba ganacsi oo isku mid ah. Dabcan, tani waxay ka dhigan tahay inaadan qaadan karin template dashboard-ka caadiga ah oo aad la socoto. Waa inaad adigu samaysaa oo aad habayso.

Isticmaalka Falanqaynta Saadaasha si aad uga fogaato xiisad ama odoroso^(Anticipate) fursadaha

Kaliya ma rabto inaad ogaato waxa hadda ka dhacaya ganacsigaaga. Waxaad sidoo kale u baahan tahay inaad ogaato waxa dhici doona mustaqbalka. Falanqaynta saadaalintu maahan kubbad crystal ah. Weli, waxay kaa caawin kartaa inaad ogaato qaababka oo aad saadaaliso caqabadaha iyo fursadaha aan la arki karin iyada oo aan si qoto dheer loo baadhin xogtaada BI ee ka baxsan awoodda bini'aadamka si uu ugu celceliyo.

Waxaad Si Weyn u Dalacsiin Kartaa Xogta Macmiilka

Haddi aad alaab samayso ama aad bixiso adeeg, waa muhiim inaad ogaato wax kasta oo aad ka qaban karto macmiilkaaga. Sidee bay u isticmaalaan alaabtaada? Ma faraxsan yihiin, mise meel wax lagu hagaajin karo ma jirtaa? BI, waxaad ku dhisi kartaa dhibcaha xog ururinta ee isdhexgalka macaamiishaada ganacsigaaga, alaabtaada, ama adeegyadaada.

Qalabka BI ee ay tahay inaad ka ogaato

Hadda oo aan daboolnay waxa uu yahay xalka sirta ganacsiga, waa fursad aad u fiican oo lagu muujinayo qaar ka mid ah aaladaha sirta ganacsiga ee ugu wanaagsan suuqa maanta, oo ay ku jiraan aaladaha BI ee u adeega ganacsiyada yaryar.

Microsoft Power BI

Power BI waa qalabyada Microsoft ee si wadajir ah loo qaabeeyey, isku xidha ilaha xogta ee ganacsigaaga midba midka kale. Awoodda BI^{(Power BI)} waxay dhalin kartaa aragtiyo muuqaal ah oo cad, isdhexgal leh oo laga helo ilahan xogta ee kala duwan kuwaas oo ku tusaya sida saxda ah waxa ka socda ganacsigaaga.

Waxa jira saddex qaybood oo waaweyn oo ka kooban Power BI . Dhinaca isticmaalaha, waxa jira arji Windows ah oo lagu magacaabo Power BI Desktop iyo apps mobile ee iOS iyo Android . Waxaa jira adeega Power BI ee dhabarka dambe, kaas oo ku shaqeeya daruuraha oo u adeega abka kala duwan ee dhinaca hore.

Power BI waxay bixisaa qalab warbixin dhise oo dareen leh kaas oo kuu ogolaanaya inaad farsamayso warbixinnada gaarka ah ka dibna u daabac si aad u gasho abka isticmaalaha dhamaadka ah ee uu ku jiro adeegga. Power BI waxay sidoo kale bixisaa API-yada^(APIs) ( Application Programming Interfaces ) kuwaas oo kuu ogolaanaya inaad xogta ka riixdo Power BI abkaaga^{(Power BI)} gaarka ah.

SAS Business Intelligence & Falanqaynta^{(SAS Business Intelligence & Analytics)}

Software-ka SAS^(SAS) 's BI wuxuu horumariyay sumcadda fududaynta isticmaalka, xitaa isticmaalayaasha aan farsamada ahayn. Marka loo eego dib u eegista isticmaalaha ee aanu aragnay, waxaa jirta culays xoogan oo la saaray sawir-qaadista xogta, tanina waa hal meel oo SAS ay ku wanaagsan tahay. Waxay bixisaa wax ka badan garaafyo yar oo ay adagtahay in la fahmo.

In kasta oo ay had iyo jeer jiri doonto baahi loo qabo saynisyahano xogta u tababaran, SAS waxay isticmaashaa barashada mashiinka iyo sharraxaadaha luqadda dabiiciga ah si ay u abuurto aragtiyo ay fududahay in la fahmo qof kasta iyada oo aan la daboolin hawsheeda sidii xal falanqayn horumarsan oo dufan buuxa ah.

SiSense

Sheegashada ugu weyn ee SiSense ee caannimada waa madal sirdoon ganacsi oo isku dhafan oo ku dhex jirta. Shirkaddu waxay soo saartaa alaab-cad-cad si ay ugu dhisto summadaada qalabkooda falanqaynta.

Isku-dhafka xogta^(Data) , kiiskan, macnaheedu waa ku-gelinta xog ururinta iyo falanqaynta geeddi-socod kasta, socodka shaqada, codsiga, ama meel kasta oo kale oo isticmaalayaasha ganacsigu ay geli karaan SiSense API .

ZoHo Analytics Is-adeegga BI^{(ZoHo Analytics Self-service BI)}

Habka ZoHo ee falanqaynta waa cusub oo xor ka ah qaar ka mid ah boorsooyinka dhaxalka ah ee aad ku arki doonto ciyaartoyga muddada dheer ku jira suuqa BI. Waxay ka dhigtaa isku xidhka ilaha xogta kala duwan mid dareen leh waxayna u ogolaataa macaamiisheeda inay bilaabaan inay helaan fikrado iyo inay dhisaan qalabka la socodka BI si degdeg ah.

Aaladaha is-adeegga ayaa yareeya ku tiirsanaanta saynisyahannada xogta takhasuska leh waxayna kaa caawinayaan inaad nadiifiso, habayso, oo haddii kale si madaxbanaan u diyaariso xogtaada. ZoHo waxa kale oo ay samaysay kaaliye caqli badan oo AI ah kaas oo kuu soo saari kara fikrado adiga ka dib markaad wadahadal kula yeelato oo aad hesho dareenka waxaad u baahan tahay.

ZoHo waxa kale oo ay si cadaalad ah u jartay cadadka koodh-samaynta lagama maarmaanka u ah in lagu dhejiyo qaybaha BI ee ZoHo ee software-kaaga iyo mareegahaaga. Si degdeg ah ayay caan u helaysaa, iyo guud ahaan, ammaantu way badan tahay. Markaa haddii aad ka cabsi qabto fikradda fulinta BI ee adag, qaabka is-adeegga ZoHo ayaa laga yaabaa inuu adiga kuu ahaado.

Dundas BI

Dundas BI waxay sheeganeysaa inay tahay "barnaamijka ugu horreeya ee si buuxda loo baran karo, dhammaadka-ilaa-dhamaadka BI ee noociisa ah." iyo API -ga furan waxay u ogolaataa isticmaalayaasha inay sameeyaan wax kasta. Dundas sidoo kale waxay bixisaa falanqayn degdeg ah iyada oo ay ugu wacan tahay awooddeeda isku xidhka xogta wakhtiga-dhabta ah. 

Haddii aad leedahay bakhaar xogeed, khayaalidu waa Dundas way ku xidhmi kartaa oo ku dari kartaa xogta falanqaynteeda marka la ururinayo. Tiknoolajiyada Dundas^(Dundas) hadda qayb ahaan waxaa iska leh Microsoft^{(owned by Microsoft)} , sidaa darteed haddii lagu maalgeliyo MS SQL ama alaabada sida Sharepoint , waxaa jira waxyaabo badan oo aad halkan ku jeceshahay maadaama labada khad ee alaabada ay noqdaan kuwo isku dhafan.

IBM Cognos BI

IBM aad uguma ay muuqan ifka ka dib markii ay ka guurtay suuqa xisaabinta shakhsi ahaaneed. Si kastaba ha noqotee, shirkaddu waxay wali ku dishaa xisaabinta daruuraha iyo sirdoonka macmal. IBM Cognos BI waxa ay ka faa’idaysataa waxa ay ku samaynayeen cilmi baadhistooda sirdoonka macmal ee tobanaan sano, kaas oo sidoo kale ah meelaha ay ka yimaadaan mashaariicda la yaabka leh sida IBM Watson .

Cognos wuxuu ka kooban yahay qaybo gaar ah oo kala duwan. Tusaale ahaan, Cognos Query Studio waxay maamushaa weydiimaha ad hoc, halka Cognos Workspace Advanced foes^{(Cognos Workspace Advanced)} ad hoc weydiimaha iyo sahaminta xogta.

Qlik

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Iyadoo badi xalalka casriga ah ee BI ay bixiyaan soo-jeedin gaaban ka hor intaadan arkin xog cusub oo ka tarjumeysa dashboards-kaaga iyo warbixinnadaada, Qlik laftiisa waxa uu suuq geeyaa keenista aragtida dhabta ah. Adeegyadeeda QlikView^(QlikView) iyo Qlik Sense , waxa aad ku dabooshay sawir-qaadista xogta iyo sooftiweerka falanqaynta ku salaysan daruuraha, oo leh oodles awood faras ah si aad u taageerto iyada oo aan maalgelin qalabeed kaa helin. 

SAP BusinessWaxyaabaha sirdoonka ganacsiga^{(SAP BusinessObjects Business Intelligence)}

SAP waxay bixisaa qalab software shirkadeed oo aad u badan taasoo qayb ka ah Platform Farsamada Ganacsiga^{(Business Technology Platform)} . BusinessObjects BI suite waxa uu ka dhigan yahay qaybta falanqaynta xogta goobta ee ka dulman dhammaan nidaamyada dhabarka ee casriga ah .

Hal dhinac oo muhiim ah ee xalkan BI waa miisaan. SAP waxay samaysay qodob ay ku quudiso macaamiisha leh tiro yar oo isticmaaleyaal ah iyo kuwa kumanaan leh, oo leh jaangooyooyin isku mid ah, jaangooyooyin xog, astaamo, aaladaha daahfurka xogta

BI iyo BA waxay la yimaadaan khataro!

Waxaa jira shaki yar in ganacsi kasta oo dhexdhexaad ah oo aan hirgelin nooc ka mid ah BI iyo BA uu ku jiri doono khasaare weyn. Si kastaba ha ahaatee, taasi macnaheedu maaha in qof kastaa ku degdego. Samaynta BI iyo BA saxda ah ayaa ka muhiimsan inaad dhaqso u sameyso. Samaynta BI iyo BA khalad waxay samayn kartaa waxyeello ka badan tan wanaagsan haddii loo dejiyay inay ku siiso xog aan khusayn ama aan sax ahayn.

Falanqaynta saadaalinta ayaa sidoo kale la socota baaqyo. Ma jiro saadaal 100% sax ah, mar walbana waxaa jirta fursad ah in xogta muhiimka ah ay maqan tahay, taasoo abuureysa saadaal ka ilduufi karta arrimaha muhiimka ah. BI iyo BA waa qalab awood leh, laakiin weligood ma beddeli karaan xukunka aadanaha.

Ugu dambayntii, waxaa muhiim ah in la xasuusto in xog-ururinta xogtu ay tahay caqabad weligeed taagan. Waxaa jira tixgelino adag oo sharci iyo anshax mar kasta oo aad la shaqeyso macluumaadka shakhsiyeed. Markaa tani waa hal dariiqo oo khatar ah oo isticmaalka BI iyo BA ay u soo bandhigi karaan ganacsigaaga haddii aadan taxaddarin.

Best Business Intelligence (BI) Software and Platforms for Small Businesses

No matter what type of business you run, you can bеnefit from business intelligence (BI) and business analytics (BA). The larger and more complex your operation, the more it can benefit from BI and BA.

Whether you’re trying to tap into the power of “Big Data” or need to help your data analysts develop better insights into your operations, analytics platforms packed with data analysis tools will do 90% of the work for you when you’re faced with decision-making challenges. How can they do this? That’s what we’ll explain in this article while also highlighting some of the best business intelligence software out there today.

Business Intelligence vs. Business Analytics

While some people may use these terms interchangeably, there’s a world of difference between BI and BA. At the same time, they are like two sides of the same coin since one is only truly valuable with the other.

The “intelligence” in Business Intelligence doesn’t mean “smart.” It means information about your business. The people who manage a business can only make decisions as good as the quality of their information. If they lack information or have the wrong information, they are more likely to make poor decisions.

Therefore, business intelligence is not a new idea, but in the context of a connected, high-tech world, it’s taken on new life. It’s difficult to record most activities within a business, such as stock losses, employee performance, or sales patterns, in near real-time. The problem is dealing with a flood of information so much that it becomes noise.

That’s where Business Analytics comes into the picture. The term “analytics” is quite broad, but it refers to the knowledge and methods used to gain useful information from raw data. That makes it a perfect match for BI. BI technologies accumulate masses of data, and the BA systems parse that data into information that business decision-makers can gain insights from.

When you have BI and BA implemented in your business, you get a view into exactly what’s going on. 

Keeping a Finger On the Pulse with a Dashboard

For most people who have dealt with BI and BA at work, the first thing that comes to mind is the dashboard. Just like a car’s dashboard instruments, your BI dashboard shows you what’s going on at a glance.

Dashboard indicators take BI data and then run it through BA algorithms to produce indicators. The specifics of these indicators will vary from business to business since no two businesses are the same. Of course, this means that you can’t just take a default dashboard template and run with it. You’ll have to develop and customize your own.

Using Predictive Analytics to Avoid a Crisis or Anticipate Opportunities

You don’t just want to know what’s currently happening in your business. You also need to know what’s going to happen in the future. Predictive analytics isn’t exactly a crystal ball. Still, it can help you spot patterns and predict challenges and opportunities that would have been invisible without deep scrutiny of your BI data that’s beyond a human’s capacity to replicate.

You Can Supercharge Customer Data

Whether you make a product or offer a service, it’s vital to know everything you can about your customer. How do they use your product? Are they happy, or is there room for improvement? With BI, you can build data collection points into your customer interactions with your business, product, or services.

BI Platforms You Should Know About

Now that we’ve covered what a business intelligence solution is, it’s an excellent opportunity to highlight some of the best business intelligence tools on the market today, including BI tools that cater to small businesses.

Microsoft Power BI

Power BI is Microsoft’s suite of tools that are designed together, connecting different sources of data in your business to one another. Power BI can generate clear, interactive visual insights from these different data sources that show you exactly what’s going on in your business.

There are three main components to Power BI. On the user side, there’s a Windows application called Power BI Desktop and mobile apps for iOS and Android. There’s the Power BI service on the back-end, which runs in the cloud and serves the various apps on the front-end.

Power BI offers an intuitive report builder tool that lets you craft custom reports and then publish them for access on the standard end-user apps included with the service. Power BI also provides APIs (Application Programming Interfaces) that let you push data from Power BI into your own custom apps.

SAS Business Intelligence & Analytics

SAS’s BI software has developed a reputation for being simple to use, even for non-technical users. According to the user reviews we’ve seen, there’s a strong emphasis on data visualization, and this is one area SAS excels in. It offers far more than a few hard-to-understand graphs.

While there will always be a need for trained data scientists, SAS uses machine learning and natural language explanations to create insights that are easy to understand for anyone without hobbling its functionality as a full-fat advanced analytics solution.

SiSense

SiSense’s main claim to fame is an integrated and embedded business intelligence platform. The company offers a white-label product to build your branding on their analytics tools.

Data integration, in this case, means infusing data collection and analytics into every process, workflow, application, or anywhere else business users can insert the SiSense API.

ZoHo Analytics Self-service BI

ZoHo’s approach to analytics is fresh and free from some of the legacy baggage you’ll see with long-time players in the BI market. It makes connecting disparate data sources intuitive and allows its clients to start gaining insights and building BI monitoring tools rapidly.

The self-service tools reduce reliance on specialist data scientists and help you clean, organize, and otherwise prepare your data independently. ZoHo has also developed a smart AI assistant that can generate insights for you after having a conversation with you and getting a sense of what you need.

ZoHo has also judiciously trimmed the amount of coding necessary to embed BI components from ZoHo in your software and websites. It’s rapidly gaining popularity, and in general, the praise is plentiful. So if you’re intimidated by the idea of complex BI implementations, ZoHo’s self-service model may be for you.

Dundas BI

Dundas BI claims to be “the first fully programmable, end-to-end BI platform of its kind.” and their open API allows users to do virtually anything. Dundas also offers fast analytics thanks to its real-time data connection capabilities. 

If you have a data warehouse, odds are Dundas can hook into it and include data in its analyses as it’s collected. Dundas technology is now partly owned by Microsoft, so if you’re invested in MS SQL or products like Sharepoint, there’s a lot to like here as the two product lines are becoming ever more integrated.

IBM Cognos BI

IBM hasn’t been in the spotlight as much after moving out of the personal computing market. However, the company is still killing it in cloud computing and artificial intelligence. IBM Cognos BI leverages what they’ve been doing in their artificial intelligence research over the decades, which is also where amazing projects such as IBM Watson come from.

Cognos consists of various specialized components. For example, Cognos Query Studio manages ad hoc queries, whereas Cognos Workspace Advanced foes ad hoc queries and data exploration.

Qlik

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While most modern BI solutions offer a relatively short turnaround before you see new data reflected in your dashboards and reports, Qlik markets itself on real-time delivery of insights. With its QlikView and Qlik Sense services, you’re covered for data visualization and cloud-based analytics software, with oodles of horsepower to back it up without hardware investment from you. 

SAP BusinessObjects Business Intelligence

SAP offers a huge suite of enterprise software tools as part of its Business Technology Platform. The BusinessObjects BI suite represents the on-premise data analytics component that’s layered over all the sophisticated back-end systems.

One key aspect of this BI solution is scalability. SAP have made a point of catering to clients with small numbers of users and those with thousands, with the same platform metrics, data sets, features, data discovery tools

BI and BA Come With Risks!

There’s little doubt that any moderately complex business that doesn’t implement some form of BI and BA will be at a significant disadvantage. However, that doesn’t mean that everyone should rush in. Doing BI and BA right is more important than doing it quickly. Doing BI and BA wrong can do more harm than good if it’s set up to give you irrelevant or inaccurate data.

Predictive analytics also comes with caveats. No prediction is 100% accurate, and there’s always the chance that crucial data is missing, creating predictions that overlook key issues. BI and BA are potent tools, but they cannot ever substitute human judgment.

Finally, it’s important to remember that data privacy is an ever-present challenge. There are complex legal and ethical considerations whenever you work with personal information. So this is one avenue of risk that using BI and BA can expose your business to if you aren’t careful.

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