Maqaalkan waxaan ku arki doonaa sida isticmaalayaashu u adeegsadaan xayeysiiska xayeysiiska si ay u xannibaan xayeysiisyada, milkiilayaasha mareegaha waxay adeegsadaan aaladaha lagu ogaanayo qoraallada Adblock iyagoo isticmaalaya ^(Adblock)Anti-AdBlockers , iyo qaar ka mid ah shabakadaha internetka ayaa isticmaala softiweer kale si ay u xannibaan ogaanshaha Adblock iyadoo la adeegsanayo curyaaminta ^(Adblock)qoraalka^(Script) . Halkee buu ku socdaa khilaafkani? Qaabka internet^(Internet) - ka ee xorta ah sida aynu maanta naqaano, ma u diyaar yahay isbeddel, qaab cusub? Khatarta AdBlock waa mid dhab ah waxayna si fiican u bedeli kartaa internetka^(Internet) bilaashka ah , sida aan ognahay maanta.

Qiimaha internetka bilaashka ah

Ma jiro wax ka jira meerahan oo xor ah. Qaar badan oo naga mid ah waxay u maleynayaan in internetka^(Internet) uu yahay il macluumaad oo bilaash ah. Runtii ma xorbaa? Runtii ma ka jiri karaa gobolka xorta ah ee utopiya? Nolosha maanta, qofna kama tirtiri karo xayaysiisyada - hadday tahay wargeysyada, telefishannada, bannaanka ama shabakadaha. Waxa laga yaabaa inaad iska indhotirto xayaysiisyada wargeysyada, aad cunto fudud marka xayaysiimaha TV-gu biligleeyaan ama aad indho la'aan ku aragto boodhadhka waaweyn ee calaamadeynaya Urbania . Xayeysiisyadu waa jiraan, waxaana laga yaabaa inaad doorato inaad iska indhatirto iyaga - laakiin wali way jiraan, midnaba, khalad ha samaynin!

Hanjabaadda ka timid AdBlockers

Dunida khadka tooska ah, si ay u taageeraan jiritaankooda, shabakaduhu waxay dhigaan xayeysiisyada. Jeclow ama yaanay jeclayn, Xayeysiiska Onlaynku^{(Online Advertising)} wuxuu si dadban u maalgeliyay kobaca Internetka^(Internet) iyadoo ku dhiirigelinaysa maamulayaasha shabakadaha, bloggers iyo qorayaasha inay soo saaraan nuxur. Inta uu ka kooban yahay sida ugu wanagsan, waxaa bataan taraafikada iyo sidaas awgeed dakhligiisa.

Qaar waa xayeysiis si fiican loo meeleeyay, xayeysiisyada qaarna waa soo dhexgal. Xayeysiisyada aan carqaladayn^{(nonintrusive ads)} badanaa waa kuwo taagan oo lagu soo bandhigaa dhinacyada, bilowga ama dhammaadka maqaallada.

Oo waxaa jira kuwa kale sida pop-up-yada ama xayeysiisyada bogga buuxa kuwaas oo kaa xannibaya markaad degto boggaga internetka ee qaar ka mid ah mareegaha caanka ah ee caanka ah. Waxaa laga yaabaa inaad gacanta ku xirto xayeysiisyadan, qaarkoodna waxaa loo qorsheeyay inay furaan daaqad xiriir la leh xitaa markaad riixdo badhanka^(Close) xidh. Xayeysiisyada noocaan ah waa xayeysiisyo^{(intrusive ads)} soo jiidasho leh . Waa inaad ka tagtaa waxaad samaynaysay, si aad u xidho xayaysiisyadan. Xayeysiisyadan, oo bixiya lacag badan, waxay noqon karaan kuwo aad u xanaaq badan oo ay isticmaalaan shabakadaha kuwaas oo diiradda saaraya lacag badan, halkii ay ku siin lahaayeen waxyaabo tayo leh. Qiimaha xayeysiisyada faragelinta iyo xanaaqa ayaa noqon kara mid aad u sarreeya, ayuu yiri Microsoft Research .

Surfers vs. Xayeysiyeyaasha khadka tooska ah^{(Online Advertisers)} vs. Xayeysiisyada xannibaadaha vs. Dagaalkii daabacayaasha^{(Publishers War)}

Doodda daabacayaasha Mareegta^{(The argument for Website Publishers)}

Ilaalinta mareegaha waxay u baahan tahay lacag. Iyadoo mararka qaarkood ujeedada ugu weyn ee shabakadu ay tahay in la sameeyo lacag, waxaa jira bloggers badan oo u sameeya oo kaliya xiisaha iyo faafinta macluumaadka. Si kastaba ha noqotee, marka goobuhu noqdaan kuwo caan ah oo taraafiggu kordho, waxaa jira kharashyada dayactirka - haddii aysan waxba ahayn, magaca domainka iyo kharashyada martigelinta, si loo bilaabo. Ka dib waxaa yimaada khidmadaha qorayaasha , SEO, kharashyada software, khidmadaha horumarinta freeware , kharashyada CDN , Firewall ^(CDN)Web & kharashyada antivirus iyo wixii la mid ah. Liisku wuxuu noqon karaa mid aan dhammaad lahayn. Dabcan, qaar badan oo kuwan ka mid ah ayaa bilaash laga heli karaa internetka, sida WordPress -ka^(WordPress)madal blogging, laakiin kuwa kale waxay u baahan yihiin lacag. Dakhliga mareegaha ayaa sidaas darteed caawiyaa taageerada shabakada, mulkiilaha iyo sidoo kale qoyskiisa. Hadda haddii isticmaale uu soo booqdo mareegaha oo uu akhriyo waxa ku jira bilaash, qaar ayaa sheegaya in tani si fiican loo barbar dhigi karo in lagu arko filim masraxa iyada oo aan tigidh iibsan^{(seeing a movie in a theater without buying a ticket)} !

Doodda Internet Surfers^{(The argument for Internet Surfers)}

Shabakadda mareegaha ma daneeyaan arrimahan. He/she rabaan xog bilaash ah oo aan wax buuq ah lahayn. Doodiisa caadiga ah waa waxa ka muuqda miiskayga ganacsigayga, mana ihi halkan inaan arko xayeysiisyadaada caajiska ah ^{(What appears on my desktop is my business, and I am not here to see your crappy ads )} - anigoon ogayn in macluumaadka uu akhrinayo ay lacag ugu baxday qof si uu u soo saaro una soo bandhigo. Waxaa jira dad raba macluumaadka oo internetka^(Internet) u isticmaala ujeedo. Laga soo bilaabo ardayda ilaa macalimiinta ilaa cilmi-baarayaasha ilaa dadka raadinaya xal u helida mashaakilaadka kala duwan oo ay ku jiraan Windows - qof kastaa wuxuu raadiyaa macluumaadka blogs iyo mareegaha kala duwan.

Beesha Joojinta Xayeysiiska^{(The Ad Blocking community)}

Habka da'da weyn ee xannibista xayeysiiska iyadoo wax laga beddelayo faylka Hosts ma ahayn wax qof kastaa samayn karo. Waxyaaluhu waxay is beddeleen markii software-ka-hortagga xayeysiisyada kala duwan, add-ons, iyo plugins loo sii daayay soo dejin bilaash ah. Waxay bilaabeen inay caan noqdaan. Tusaale ahaan Adblock ee daalacashada, oo leh in ka badan 200 milyan oo la soo dejistay, ayaa la soo dejinayaa 170,000 jeer maalintii, ayuu yidhi horumariyayaashiisa Eyeo.com .

Warbixin ay dhawaan soo saartay PageFair.com ayaa lagu sheegay in xannibaadda xayaysiisku ay kor u kacday heerka 43% sanad walba iyo in 100% ka mid ah dadka wax ku dhufto webka laga yaabo in ay haystaan ​​nooc ka mid ah software ad-blocking oo lagu rakibay 2018. Tiradan ayaa u muuqata mid aad u adag. si loo dheefshiido, gaar ahaan maadaama  PageFair.com ay tahay shirkad ka caawisa mareegaha in ay ogaadaan inta lacag ee ay ku khasaarayaan xayeysiisyada xannibaadda, markaa waa la fahmi karaa inay buunbuuniyaan, laakiin waa calaamad muujinaysa jihada uu webku noqon karo. dhaqaaqid. Waxa kale oo jira plugin bilaash ah oo loogu talagalay isticmaaleyaasha WordPress^{(plugin for WordPress users)}  kaas oo u sheegi kara inta boqolkiiba isticmaaleyaashooda ay^{(how many percent of their users)} isticmaalaan nooc ka mid ah xayaysiisyada.

In ka badan 20% booqdayaasha mareegaha xiisaha guud ayaa xannibaya xayeysiisyada. Goobaha ugu daran ee ay saameeyeen waa kuwa bartilmaameedsada dhagaystayaal farsamo ahaan u fahma, sida ciyaaraha iyo goobaha tignoolajiyada sida tan. In ka badan 30% booqdayaasha bogaggan waxay xannibaan xayeysiisyada.

But ad blocking is expected to cross 50% soon.

Xayeysiyayasha onlaynka ah^{(Online Advertisers)}

Google oo leh alaabteeda AdWords & AdSense ilaa hadda waa shirkadda ugu awooda badan xayaysiisyada khadka tooska ah. Google oo leh suuq weyn oo dhan $300 bilyan, waxay timaadaa kaalinta 3aad kadib Exxon iyo Apple . Sannadkii 2012, waxay ka samaysay xayaysiisyada khadka $44 bilyan, 68% ka mid ah waxay ka yimaaddeen boggaga Google , 27% shabakadeeda xayeysiiska iyo 5% ilo kale. Saamaynta ayaa sidaas ugu sareysa Google . Ma arki karto ganacsigii xayaysiisyada ee onlaynka ahaa oo sii yaraanaya ama dhimanaya - sinaba! Waxaan halkan ku xusayaa Google maadaama ay tahay shabakadda xayaysiisyada ee ugu weyn.

Dagaalku wuu bilaabmay^{(The war begins)}

Adblockers, Ka-hortagga Ad-Blockers^{(Anti-AdBlockers)} & Naafada qoraallada Ka-hortagga^{(Anti-AdBlocker)} AdBlocker

Si looga hortago  Ad Blockers , mareegaha qaar ayaa la yimid fikradda ah in la xannibo waxyaabaha ku jira booqdayaasha isticmaala xayeysiisyada^{(blocking content to visitors who use ad blockers)} . Taasi waa, haddii shabakadu ay ogaato in browser-ku uu isticmaalayo xannibaadaha xayeysiiska nooc kasta, waxay ku siin doontaa fariin ka codsanaysa isticmaalayaasha inay joojiyaan xayeysiiska si ay u arkaan waxa ku jira. Qaar badan oo ka mid ah qoraallada Anti-Adblock^{(Anti-Adblock scripts)} ayaa si xor ah looga heli karaa shabakada, oo ay ku jiraan plugin WordPress ah oo bilaash ah si loo xannibo isticmaaleyaasha Adblock^{(free WordPress plugin to block Adblock users)} . Waxaa jira dhowr farsamo oo lagu xannibo isticmaalayaasha Adblock boggaaga.

Arstechnica waa^{(Arstechnica)} hore, waxay tijaabisay 12 saacadood iyada oo xannibaysa isticmaalayaasha kuwaas oo rakibay xannibayaasha xayeysiiska. Goobta shukaansiga ee OKCupid waxay waydiisan jirtay isticmaalayaasha ad-block inay ku deeqaan $5 si ay u taageeraan goobta. Ma aqaano inay wali samaynayaan, laakiin kuwani waa dhawr tusaale. Reddit sidoo kale, waxaan aaminsanahay inay siiso isticmaaleyaasheeda khibrad xayeysiis la'aan ah kharash yar oo bishii ah.

Tani miyay wadada u xaadhi kartaa qaabka isdiiwaangalinta^{(subscription model)} markaa? Waxa horeba u jiray qaar ka mid ah mareegaha wararka iyo baloogyada kuwaas oo ku waydiisanaya inaad lacag bixiso, si aad u akhrido wax ka baxsan cutubka koowaad ama laba.

Facebook ayaa hadda si firfircoon u qaaday tillaabooyin si ay uga gudubto xayaysiisyada oo ay u muujiso xayeysiisyada, in kasta oo isticmaalayaashu isticmaaleen.

The game continues!

Si taas looga hortago, curyaaminta qoraalka Anti-AdBlocker^{(Anti-AdBlocker script disablers)} ayaa hadda diyaar u ah soo dejin bilaash ah Firefox iyo browsers Chrome . Furayaashan browser-ka ah waxay curyaamiyaan qoraallada ka-hortagga adblocker-ka ee mareegahaas ay isticmaalaan una oggolaadaan inay arkaan waxa ku jira.

Googler hore ayaa bilaabay SourcePoint.com kaas oo ballan qaadaya inuu la dagaallamo AdBlockers.

Google, bishii Maarso 2013, waxay ka saartay Adblock Dukaanka Android. Tani waxay saameyn weyn ku yeelatay kobaca isticmaalaha ayaa leh horumariyeyaasha AdBlock.^{(Google, in March 2013, removed Adblock from the Android Store. This has had a significant impact on user growth says the developers of AdBlock.)}

The bombshell!

Isticmaalayaashu waxay ku kalsoon yihiin xayeysiisyada xayeysiiska si ay u joojiyaan dhammaan xayeysiisyada iyo gambaleelka kale ee aan muhiimka ahayn sida baararka wadaagga bulshada, koodhka raadraaca, iwm. Laakiin waxa yar oo la og yahay in qaar ka mid ah shirkadaha software-ka xayeysiiska ah ay bilaabeen inay aqbalaan kharashka xayeysiisyada liiska cad ee^{(ad blocker software companies have started accepting fees for white-listing ads)} xulashada. shirkadaha?

Kiis diiradda la saarayaa waa Adblock Plus aadka loo jecel yahay . Soo bandhigida fikradda " Xayeysiisyada La aqbali karo^{(Acceptable Ads)} ", hadda waxay noqon doontaa meel lagu go'aamiyo cidda arka xayeysiisyada, nooca xayeysiisyada iyo xayeysiisyada! Sahan la sameeyay, ayaa lagu ogaaday in kaliya 25% isticmaalayaasha Adblock Plus ay si adag uga soo horjeedaan xayaysiis kasta. Markaa waxay u muuqataa inay dhalatay fikradda Xayeysiisyada^(Ads) La aqbali karo . Si kasta oo caddaalad ah, Adblock waxa uu dejiyay shuruudo adag oo lagu gelayo xayaysiimaha liiska cadcad. ^{(In all fairness, Adblock has laid down some strict conditions for getting the ads whitelisted.)}Waxaa intaa dheer, mid waa inuu gartaa, xannibaadaha xayeysiiska sidoo kale waxay leeyihiin kharashyo ay ku bixiyaan, miyaad ka fikirtay taas? Haddaba xaggee lacag ka sameeyaan? Isticmaalka qalabka kaliya ee ay haystaan! Adblock Plus wuxuu leeyahay khidmadani waxay ku saabsan tahay ka caawinta inay sii haysato liiska shaandhaynta.

Waxaa jira warar sheegaya in Google , Amazon , Microsoft , Taboola ay lacag bixiyaan si ay u dhaafaan xayeysiisyada Adblock Plus .

Google iyo shirkado kale ayaa bilaabay maalgelin^{(have started funding)} , qayb ahaan, AdBlock Plus. Bixinta khidmad si Adblock , waxay heli karaan xayaysiisyadooda loo oggolaado hoosta liiska cadcad ee xayaysiisyada la aqbali karo^(Ads) . Tani waxay kicisay dood adag oo ku saabsan Hacker News . Qaar iyo dhammaan maaha, xayeysiisyada shirkadaha qaarkood waa la oggol yahay sida ku cad liiska cad. Kuwaas waxaa ka mid ah kuwa Google , Amazon , SmartSearch , gmx.fr, livestrong.com, fusionads.com, banner.t-online.de, gutefrage.net, iwm.

Two problems here as I see!

Kalsoonida mareegaha isticmaala software-ka-hortagga ah waa la wiiqay. Qaar ayaa laga yaabaa inay dareemaan in AdBlock uu bilaabay iibinta^{(Some may feel that AdBlock has started selling)} iyaga, iyagoo kor u qaadaya kalsoonidooda. Xayeysiyeyaasha noocan oo kale ah ayaa hadda go'aamin doona xayaysiisyada isticmaalayaashu arki doonaan.

Tani waxay dhalin kartaa cadaalad-darro iyo dhaqamo keli-talis ah oo ku saabsan adduunka xayaysiinta ee khadka tooska ah. Shirkad awood leh waxay bixin kartaa lacag ku filan si ay "u ilaaliso" liiska cad ee xannibaadaha xayeysiiska ah, si ay u oggolaato xayaysiiskeeda oo ay xannibto xayeysiisyada tartamayaasheeda. Yaa og qeexida Xayeysiisyada La Aqbali karo^{(Acceptable Ads)} lafteedu waxay beddeli karaan wakhti ka dib!

Ad blockers could well acquire immense power in the future!

Xayeysiyeyaal badan ayaa ciyaarta geli doona. Qaar baa laga yaabaa inay ku bilaabaan fikrado sharaf leh oo ku saabsan madax-bannaanida, laakiin waxa laga yaabaa inay isla markiiba ay nuugaan qaar ka mid ah xayaysiisyada internetka.

Xalka macquulka ah^{(Possible solutions)}

Waa inuu jiraa hannaan ka wanaagsan oo qanciya dhammaan dadka ay khusayso, sida. daabacayaasha macluumaadka, isticmaalayaasha mareegaha, xayaysiisiyeyaasha onlaynka ah & xannibayaasha xayaysiiska

Habka ugu horreeya ee aan arki karno waa ikhtiyaarka xayeysiinta^{(opt-in advertising)} . Websaydhyadu waxay siin karaan isticmaalayaasha muuqaal si ay u doortaan nooca xayeysiisyada ay rabaan inay arkaan. In kasta oo wakaaladaha suuq-geynta internetka^(Internet) iyo shabakadaha bulshadu ay mar horeba kugu daba jiraan internetka^(Internet) si ay ula socdaan danahaaga, si ay kuu siiyaan xayaysiisyada khuseeya, nidaamka oggolaanshaha isticmaalayaasha inay doortaan noocyada xayeysiisyada ay jeclaan lahaayeen inay arkaan waxay meesha ka saaraysaa jahwareer badan. . Waxaad haysataa dhaqankan oo kale qayb ahaan laga fuliyay Facebook. Haddii aadan jecleyn xayeysiis gaar ah, waad xiri kartaa oo qeexi kartaa waxa aad xiiseyneyso. Habkani wuxuu kaliya u baahan yahay in la sifeeyo, oo ay fuliyaan mareegaha oo loo soo bandhigo xannibayaasha, si ay u hubiyaan xogtooda xogta si ay u go'aansadaan in ay xannibaan xayeysiisyada iyo in kale. Xaaladdan oo kale, waxay noqotaa waajibaadka/waajibaadka shabakadda xayeysiiska si ay u ilaaliso xogta isticmaalayaasha iyo danahooda si ay u muujiyaan xayeysiisyada ikhtiyaarka ah. Waa inay noqotaa iskaashi dhex mara mareegaha iyo shabakadaha xayeysiiska si loo aqoonsado danaha isticmaalaha hadba wixii isaga/isaga doortay.

Habka labaad sidoo kale wuxuu ku lug leeyahay cilmi-baaris yar. Browser Ad Blockers ayaa sahamin kara mareegaha isticmaaluhu inta badan ku badan yahay. Iyada oo ku saleysan inta jeer ee booqashooyinka^{(frequency of visits)} , xannibaadayaashu^(Blockers) waxay dooran karaan inay oggolaadaan xayeysiisyada mareegaha. Habkaas, waxay caawin doontaa labadaba daabacayaasha mareegaha iyo isticmaalayaasha mareegaha. Kan hore weli wuu kasban karaa halka kan dambe uu garanayo inuu/ isagu jecel yahay waxa ku jira oo isna, ogolaado xayaysiisyada in la raro.

Sawir-qaadayaasha URL-^{(Online URL scanners)} ka ee khadka tooska ah waxay la socdaan mareegaha waxayna ka warbixiyaan haddii aysan ammaan ahayn in la booqdo. Ma laga yaabaa in xayeysiisyada xannibaadda bulshada ay iskaan karaan oo ay xannibaan xayeysiisyada^{(scan sites and block ads)} kuwa isticmaala xayaysiisyada xad-dhaafka ah, soo-bandhiga, iwm. Miyay taasi noqon kartaa suurtogal?

CUSBOONAYSIINTA^(UPDATE) : Google waxa uu bilaabay barnaamij wax ku biiriya kaas oo u ogolaanaya isticmaalayaasha in ay xannibaan xayaysiisyada.

Haddii ay tani sii socoto, la yaab iguma noqon doono haddii aan aragno ka guuritaanka Internetka^(Internet) bilaashka ah ee ay taageerto xayeysiisyada sida aan maanta u naqaanno, una gudubno goob lacag-bixineed oo xiran, oo ay u badan yihiin shabakado tayo leh oo la doortay.

Ilaa nooc kale ama istaraatiijiyad ganacsi oo lagu maalgeliyo ama lagu sii wado intarneetka “free” laga helayo, xayaysiinta khadka ayaa halkan joogta. Websaydhyadu way xayaysiin doonaan, xayaysiisyadu way xannibi doonaan, mareegaha ayaa laga yaabaa inay xannibaan isticmaaleyaasha xayeysiiska, isticmaalayaashu waxay isticmaali doonaan add-ons anti-blockers add-ons hadda la heli karo, xayaysiiyayaasha khadka ayaa bixin doona xayeysiisyada si ay xayeysiisyadooda u helaan liis cad, iyo wixii la mid ah.^{(Till an alternative model or business strategy to finance or sustain the “free” Internet is found, online advertising is here to stay. Websites will advertise, adblockers will block, websites may block ad-blocker users, users will then use the anti-ad-blocker add-ons now available, online advertisers will pay adblockers to get their ads whitelisted, and so on.)}

Su'aalo^(Questions)

1) Xayeysiiska xannibaya shirkadaha software-ku ma samayn doonaan habdhaqan anshax leh haddii ay aqbali lahaayeen lacag oo ay oggolaadaan 'xayaysiimaha la aqbali karo'?

2) Isticmaale ahaan, ma si ikhtiyaari ah u baabi'in lahayd xannibaadaha xayaysiisyada ee boggaga qaar ama ma ku qori lahayd liiska bogagga qaarkood, sida midkan^{(this one)} ?

Waanu kuugu mahad naqaynaa haddii aad go'aansatid inaad liis garayso TheWindowsClub.com oo aad na taageerto.

3) Ma iman doontaa maalin ay shirkaddu jeceshahay, tidhaahdo, Google iibso, dheh, ad-blocker caan ah sida AdBlock ? Waxay noqon doontaa hub awood leh oo ku jira gacmaha Google si ay u doortaan oo keliya xayeysiiskooda oo ay joojiyaan tartanka.

It’s too early to speculate, and we will have to wait for Time to unravel events!

Ilaa markaa, ku raaxayso majaajillada Tech of Joy on kiiska isticmaalka (ama aanad isticmaalin) xannibaadaha xayeysiiska^{(The case for using (or not using) an Ad Blocker)} .

La cusbooneysiiyay Sebtember 15, 2019.

Waxa soo raaca Arun Kumar^{(With inputs from Arun Kumar)}

Surfers vs Website owners vs Ad blockers vs Anti Ad Blockers War

In this post we will see how users use Ad Blockers to block ads, website owners usе tools to detect Adblock scriptѕ using Anti-AdBlockers, and sоme web sυrfers υse other software to bloсk Adblock dеteсtion using Script disablers. Where is this conflict heаding towards? Іѕ the free Internet model as we know today, poised for a shift, tо a nеw model? The threat of AdBlock is very real and could well change the frеe Internet, as we know it today.

The price for a free Internet

Nothing on this planet is free. Many of us assume that the Internet is a free source of information. Is it really free? Can it really exist in the utopian free state? In today’s life, one cannot do away with ads – whether it’s in the newspapers, the television, the outdoors or the web. You may ignore the newspaper ads, go for a snack when the TV ads are flashed or go blind to the large billboards which dot Urbania. The ads are there, and you may choose to ignore them – but they are still there, none the less, make no mistake!

Threat from AdBlockers

In the online world, to support their existence, websites place ads. Like it or not, Online Advertising has indirectly funded the growth of the Internet by encouraging webmasters, bloggers and writers to generate content. The better his content was, the more his traffic and consequently his revenue.

Some are well-placed ads, and some ads are intrusive. The nonintrusive ads are usually static and displayed towards the sides, beginning or end of articles.

And there are others like the pop-ups or the full-page ads which block you when you land on web pages of some popular large-traffic websites. You may have to manually close these ads, and some of them are programmed to again open a related window even as you click on the Close button. Such advertisements are intrusive ads. You have to leave what you were doing, to close these ads. These ads, which pay a lot, can be very irritating and are used by websites whose focus making more money, rather than providing you with quality content. The cost of such intrusive and annoying ads can be very high, says Microsoft Research.

Surfers vs. Online Advertisers vs. Ad blockers vs. Publishers War

The argument for Website Publishers

Maintaining websites needs money. While sometimes the main aim of a website is to make money, there are many bloggers who do it just for passion and dissemination of information. In either case, once the sites become popular and traffic increases, there are maintenance costs – if not anything, the domain name and hosting costs, to begin with. Then come Authors fees, SEO, software costs, freeware development fees, CDN expenses, Web firewall &  antivirus costs and so on. The list could be endless. Of course, many of these are available free on the internet, like the WordPress blogging platform, but others require money. The website income thus helps support the website, the owner as well as his family. Now if a user visits a website and reads the content for free, some say that this could well be compared to seeing a movie in a theater without buying a ticket!

The argument for Internet Surfers

The web surfer does not care about these things. He/she just wants information free and without any clutter. His argument typically is What appears on my desktop is my business, and I am not here to see your crappy ads – not realizing that the information he is reading has cost money to someone to generate and display. There are people who want information and use the Internet for a purpose. From students to teachers to researchers to people looking to find solutions to different problems including Windows – everyone searches for information on different blogs and websites.

The Ad Blocking community

The age-old method of blocking ads by modifying the Hosts file was not something everyone could do. Things changed when various ad-blocking software, add-ons, and plugins were released as free downloads. They started becoming popular. For instance Adblock for browsers, with more than 200 million downloads, is being downloaded 170,000 times a day, says its developers Eyeo.com.

A recent report by PageFair.com said that ad blocking was growing at the rate of 43% every year and that 100% of web surfers could well be having some sort of an ad-blocking software installed by 2018. This figure does look too hard to digest, especially since PageFair.com is a company that helps websites identify how much money they are losing due to ad-blocking, so it is understandable that they may exaggerate, but it is a sign showing the direction in which web could well be moving. There is also a free plugin for WordPress users that can tell them how many percent of their users use some sort of ad blocker.

Over 20% of visitors to general interest websites are blocking ads. The worst affected sites are those that target more technically savvy audiences, such as games and technology sites like this one.  More than 30% of the visitors to these sites block advertising.

But ad blocking is expected to cross 50% soon.

Online Advertisers

Google with its products AdWords & AdSense is by far the most powerful online advertising company. Google with a market capitalization of around $ 300 billion, comes 3rd after Exxon and Apple.  In 2012, it made around $44 billion from online advertising, 68% of which came from Google’s own sites, 27% from its ad network and 5% from other sources. The stakes are thus high for Google. It cannot see the online advertising business shrink or die – no way! I am mentioning Google here since it is the largest online advertising network.

The war begins

AdBlockers, Anti-AdBlockers & Anti-AdBlocker script disablers

To counter Ad Blockers, some websites came up with the idea of blocking content to visitors who use ad blockers. That is, if a website detects that the browser is using an ad blocker of any type, it will give a message asking the users to disable the ad blocker so that they can view the content. Many such Anti-Adblock scripts are freely available on the net, including a free WordPress plugin to block Adblock users. There are several techniques to block Adblock users on your website.

Arstechnica some time back, experimented for 12 hours by blocking users who had ad blockers installed. Dating site OKCupid used to ask ad-block users to donate $5 to support the site. I do not know if they are still doing it, but these are just a few examples. Reddit too, I believe offers its users an ad-free experience for a small monthly fee.

Could this pave the way for a subscription model then? There are already some news sites and blogs who ask you to pay, to be able to read beyond the first paragraph or two.

Facebook has now pro-actively taken steps to circumvent ad blockers and show ads, despite users using them.

The game continues!

To counter this, Anti-AdBlocker script disablers are now available as free downloads for Firefox and Chrome browsers. These browser plugins disable the anti-adblocker scripts which such websites use and allow them to view the content.

A former Googler has started SourcePoint.com that promises to fight AdBlockers.

Google, in March 2013, removed Adblock from the Android Store. This has had a significant impact on user growth says the developers of AdBlock.

The bombshell!

Users trust ad-blockers to block all advertising and other non-essential bells and whistles like the social sharing bars, tracking codes, etc. But what is little known that some ad blocker software companies have started accepting fees for white-listing ads from select companies?

A case in focus is the very popular Adblock Plus. By introducing the concept of “Acceptable Ads“, it will now be in a position to decide who sees ads, what kind of ads and whose ads! In a survey carried out, it found that only 25% of Adblock Plus users were strictly against any advertising. Thus seems to have born the idea of Acceptable Ads. In all fairness, Adblock has laid down some strict conditions for getting the ads whitelisted. Moreover, one has to realize, ad blockers too have expenses to pay, have you thought of that? So where do they make money from? From using the only tool they have! Adblock Plus says this fee is about helping it to maintain its filter list.

There are reports that Google, Amazon, Microsoft, Taboola pay to get ads past Adblock Plus.

Google and some other companies have started funding, in part, AdBlock Plus. By paying a fee to Adblock, they can get their advertisements allowed under the Acceptable Ads whitelist. This has triggered an intense discussion on Hacker News. Some and not all, advertisements of some companies are allowed as per the white list. These include those from Google, Amazon, SmartSearch, gmx.fr, livestrong.com, fusionads.com, banner.t-online.de, gutefrage.net, etc.

Two problems here as I see!

The trust of web surfers who use this adblocking software is being compromised. Some may feel that AdBlock has started selling them out, by encashing their trust. Such ad blockers will now decide which advertisements its users will see.

This could breed unfair and monopolistic practices in the online advertising world. A powerful company could pay enough to “maintain” the whitelist of such ad blockers, to allow its own advertisements and block ads from its competitors. Who knows the definition of Acceptable Ads itself could change over time!

Ad blockers could well acquire immense power in the future!

More ad blockers would get into the game. Some may start up with noble ideas on being independent, but they may soon get sucked in by some online advertiser.

Possible solutions

There has to be a better mechanism in place that satisfies all concerned, viz. content publishers, users of websites, online advertisers & ad blockers.

The first method we can see is opt-in advertising. The websites can provide users with a feature to select the kind of ads they would want to see. Though the Internet marketing agencies and social networking sites already keep tracking you on the Internet to track your interests, in order to provide you with relevant ads, the procedure of allowing users to select what types of ads they would like to see will remove much confusion. You have such a practice partially implemented on Facebook. If you do not like a particular ad, you can close it and specify what interests you. This method just needs to be refined, implemented by the websites and presented to the ad blockers, so that they can check against their database to decide whether or not to block ads. In this case, it becomes the duty/obligation of an ad network to maintain a database of users and their interests so that they can display opt-in advertisements. It would have to be a collaboration between the website and ad networks to identify the user interests per what s/he opted in for.

The second method too involves a little research. Browser Ad Blockers can survey which websites a user frequents. Based on the frequency of visits, the Ad Blockers can choose to allow advertisements on websites. That way, it will help both the website publishers and website users. The former can still earn while the latter knows s/he likes the content and in turn, allows adverts to be loaded.

Online URL scanners monitor websites and report if they are unsafe to visit. Could the ad-blocking community scan sites and block ads of only those who use excessive ads, pop-ups, etc. – and let go of the others who display a reasonable amount of nonintrusive ads. Could that be a possibility?

UPDATE: Google has launched a Contributor program that lets users block ads.

If this continues, I will not be surprised if we see a shift away from a free ad-supported Internet as we know it today, to a closed pay-for-the-content platform, dominated by select quality websites.

Till an alternative model or business strategy to finance or sustain the “free” Internet is found, online advertising is here to stay. Websites will advertise, adblockers will block, websites may block ad-blocker users, users will then use the anti-ad-blocker add-ons now available, online advertisers will pay adblockers to get their ads whitelisted, and so on.

Questions

1) Will ad blocking software companies be engaging in ethical behavior if they were to accept money and allow ‘acceptable ads’?

2) Would you as a user, voluntarily disable your ad blocker for some sites or whitelist some sites, like say, this one?

We would be grateful to you if you were to decide to whitelist TheWindowsClub.com and support us.

3) Will a day come when a company like, say, Google buys, say, a popular ad-blocker like AdBlock? It would be a potent weapon in the hands of Google to selectively allow only their own ads and stifle out the competition.

It’s too early to speculate, and we will have to wait for Time to unravel events!

Till then, enjoy this comic Tech Of Joy on The case for using (or not using) an Ad Blocker.

Updated on 15th Sept 2019.

With inputs from Arun Kumar

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