Pinterest waa shabakad bulsho oo ay isticmaalayaashu ku wadaagaan sawirada iyo fiidiyowyada ku saabsan danahooda, adeegyadooda, iyo alaabadooda. Sidoo kale waa goob muuqaal ahaan lagu ogaanayo danaha cusub iyadoo la baadhaya biinanka^(Pins) iyo looxyada ay dhejiyeen kuwa kale.

Ka fakar Pinterest sida boodhka shabakada ee habaysan ama goobta calaamadaynta. Dadku waxay kaydiyaan ama ku dhejiyaan sawirada ay ka helaan internetka^(Internet) looxyo kala duwan oo uu u kala saaray isticmaaluhu.

Inta badan biinanka waxay ku xidhaan isha asalka ah halka laga helay. Si^(Just) la mid ah shabakadaha kale ee bulshada, isticmaalayaasha Pinterest ayaa midba midka kale la falgala iyaga oo ka faalloonaya, jecel, oo dib u badbaadinaya midba midka kale biinanka. Waxay kaloo diri karaan fariimo gaar ah.

Si loo muujiyo sida Pinterest u shaqeyso, aan eegno alaabta guriga ee ergonomic. 

Haddii qof uu xiisaynayo iibsashada Kursiga Jilibka^{(Kneeling Chair)} , waxay riixi doonaan sawirka si ay u helaan macluumaad dheeraad ah.  

Sida aad ku arki karto sawirka kore, Pin s waxa uu ka koobnaan karaa tafaasiil ay ka mid yihiin qiimaha, sharraxaadda, isku xirka halka laga iibsanayo kursiga, meel aad wax ka sheegi karto, iyo awoodda aad Pin -ka ugu diri karto mid ka mid ah looxyadaada.

Pinterest waa bilaash, laakiin waxaad u baahan doontaa akoon^{( an account)} si aad u isticmaasho. Waxaad isku qori kartaa ciwaanka emailkaaga iyo eraygaaga sirta ah ama waxaad isticmaali kartaa Google ama Facebook account.

Tilmaamaha Waaweyn^{(Major Features)}

Hoos^(Below) waxaa ah qaar ka mid ah sifooyinka ugu muhiimsan ee Pinterest.

Quudinta Guriga^{(Home Feed)}

Iyada oo ku saleysan waxqabadkaagii u dambeeyay ee goobta, Pinterest waxay ku tusi doontaa quudinta gurigaaga dadka, biinanka^(Pins) , iyo summada khuseeya danahaaga. Waxa kale oo ay soo jeedin doontaa talooyin ku saabsan mawduucyo, guddiyada, iyo dadka laga yaabo inaad rabto inaad raacdo.

biinanka^(Pins)

Fikradaha dadka isticmaala Pin Terest ay abuuraan, kaydiyaan, oo ay ka helaan hareeraha shabakadda waxaa loo yaqaannaa biinanka^(Pins) . Guji^(Click) biin si aad u raacdo^(Pin) isku xirka bogga shabakadda si aad u hesho macluumaad dheeraad ah oo ay ku jiraan halka laga iibsanayo. Waxa kale oo aad ku kaydin kartaa pin -ka looxaaga .

Looxyada^(Boards)

Looxyadu waa halka biinanka^(Pins) aad si toos ah u badbaadiso. Magaca, habayso oo habayso looxyadaada si kasta oo aad rabto. Waxaad ku martiqaadi kartaa kuwa kale Pinterest si ay uga wada shaqeeyaan guddiyada kooxda sidoo kale.

Waxa kale oo jirta ikhtiyaar aad ku ilaalin karto looxyadaada adigoo calaamadaynaya sir. Adiga iyo kuwa aad ku casuuntay guddiyadan kaliya ayaa arki doona iyaga. 

Profile

Dhammaan looxyada aad abuurto iyo biinanka^(Pins) aad kaydisay waxay ku jiri doonaan astaantaada Pinterest . Sidoo kale, profile-kaaga waxa ku jira kuwa aad raacayso iyo dadka, guddiyada, iyo mawduucyada aad raacdo.

Meherad Mise Akoonka Shakhsi ahaaneed?^{(Business Or Personal Account?)}

Dadku waxay u isticmaalaan Pinterest sababo kala duwan marka loo eego isticmaalka shabakadaha kale ee bulshada sida Instagram iyo Facebook . Isticmaalayaasha Pinterest^(Pinterest) waxay ka raadiyaan dhiirigelin goobta. Tan waxaa ka mid ah in la helo fikrado ku saabsan alaabta la iibsanayo iyo sidoo kale soo bandhigida naqshadahooda muuqaalka.

Akoondee adiga kuugu fiican - shakhsi ama ganacsi? Jawaabtu waxay ku xidhan tahay. Sidee u qorshaynaysaa isticmaalka Pinterest iyo maxay yihiin ujeedooyinkaagu? Haddii aad u isticmaaleyso Pinterest ganacsi ahaan, markaa jawaabtu waa caddahay. Waxaad u baahan tahay inaad leedahay akoon ganacsi

Xisaabaadka Ganacsiga Pinterest^{(Pinterest Business Accounts)}

Xisaabaadka ganacsiga ee Pinterest^(Pinterest) ayaa siinaya isticmaaleyaasha marin-u-hel bilaash ah falanqaynta madal, xayaysiisyada, iyo agabka kale ee ka caawiya summadaha inay koraan joogitaankooda xirfadeed.

Waxaa jira dhowr siyaabood oo loo samayn karo akoon ganacsi Pinterest :

• Haddii aad hore u lahayd akoon shakhsi ah, si fudud ayaad ugu beddeli kartaa akoon ganacsi . ^{( convert it to a business account)}Isticmaal ciwaanka iimaylka koontada aad rabto inaad beddesho Ku buuxi^(Complete) astaantaada ganacsi nooca ganacsiga, astaanta shirkadda, iyo sharraxaadda waxa ganacsigaagu qabto.
• Haddii aad ku cusub tahay Pinterest , aad bogga guriga^{( home page)} oo dooro ka samee akoon ganacsi^{(create a business account)} xagga hoose ee bogga.

• Geli ciwaanka iimaylkaaga, ku dar furaha sirta ah, oo guji Create Account .
• Buuxi^(Complete) macluumaadka astaanta ganacsigaaga ka dibna ogolaw shuruudaha adeegga si aad u dhammayso furitaanka akoonkaaga.
• Waxaad sidoo kale haysan kartaa akoonkaaga gaarka ah oo aad ku dari kartaa ganacsi cusub adoo raacaya isla tillaabooyinka kore.

Falanqaynta Pinterest^{(Pinterest Analytics)}

Pinterest waxay ku siinaysaa qalab gorfaynta bilaasha ah oo leh akoon ganacsi si ay kaaga caawiso tayaynta istaraatiijiyadaada Pinterest . Isticmaal falanqaynta si aad u go'aamiso cabbirro badan oo muhiim ah, sida:

• Waa kuwee biinanka ugu xiisaha badan?
• Ma jiraan hawlgelin dheeraad ah oo ka socota miiska ama mobilada?
• Biinanka hela taraafikada ugu badan ee Pinterest ?

Falanqee^(Analyze) taraafikada, cabbir waxqabadka Pin , oo hel fikrado waxa macaamiishaadu rabaan. Si aad u gasho falanqaynta mareegta oo aad dadka kale u ogeysiiso halka ay ka heli karaan wax badan oo ka mid ah macluumaadkaaga, ka dalbo^{( claim your website)} mareegahaaga bogga dejinta.

Ku baro^(Learn) macluumaad qiimo leh oo ku saabsan dhegaystayaashaada falanqaynta Pinterest sida tirakoobka, mawduucyada kale ee xiisaynaya dhagaystayaasha bartilmaameedka ah, isbarbardhigga dhagaystayaasha, iyo guud ahaan dhagaystayaasha.

• Si aad u gasho falanqaynta, gal akoonkaaga ganacsiga Pinterest. 
• Guji Analytics ee koonaha bidix ee sare ka dibna dulmar^(Overview) .

Biinanka Keebaa taraafikada ugu badan ka keena Pinterest?^{(Which Pins Generate The Most Traffic On Pinterest?)}

• Hoosta garaafka bogga dulmarka falanqaynta^{(Analytics overview)} , ka dooro links gujisyada^{(Link clicks)} liiska hoos u dhaca.

• Marka xigta, filtarradaada u dhig mid ka mid ah Content-Type = Organic ama Claimed Accounts = Your URL.

Natiijooyinka ayaa ku tusi doona biinnada u soo diraya taraafikada ugu badan mareegahaaga. Aragtida noocyada nuxurka, macluumaadka macluumaadka, mawduuca mawduuca, iyo qaababka sawirada^{(infographics)} ee u soo dira goobtaada gaadiidka ugu badan ayaa kaa caawin doona inaad qorsheyso istaraatiijiyadaada Pinterest .

Biinanka ugu badan ee soo jiidashada badan?^{(Which Pins Are The Most Engaging?)}

Si aad u ogaato, dooro Hawlgelinta^{(Engagements)} isla liiska hoos u dhaca ee hoosta biinanka sare^{(Top Pins)} . Ogaanshaha waxa isticmaalayaashu ka helaan ka qayb qaadashada waxay kaa caawin doontaa inaad fahanto noocyada biinanka^(Pins) ee sida ugu fiican ugu shaqeeya dhagaystayaashaada.

Xeeladdaadu ma shaqaynaysaa?^{(Is Your Strategy Working?)}

Haddii aad wax ka bedeshay ama wax ka bedeshay istaraatiijiyadaada Pinterest , si aad u aragto inay shaqaynayso, u dhig tirada tariikhda isla markaaba ka hor intaadan dhaqan gelin isbedelada. Ka dooro filtarrada soo socda:

• Haddii aad rabto inaad barbar dhigto hawshaada dadka kale, dooro Link-ga gujisyada^{(Link clicks)} mar kale laakiin markan, ka hoos u dhaca ku xiga Kala qaybi^{(Split by)} , dooro Source.

Qiyaasaha Qiimaha leh ee lagu Raad-raaco^{(Valuable Metrics To Track)}

Hoos waxaa ah cabbirada ugu qiimaha badan si aad ula socoto si loo qiimeeyo sida ugu wanaagsan ee aad uga shaqeyso Pinterest^(Pinterest) .

Aragtidu^{(Impressions)} waa inta jeer ee isticmaalayaashu ay ku arkaan macluumaadkaaga qaybta quudinta, natiijooyinka raadinta, iyo quudkooda. Raadi^(Look) ereyada muhiimka ah iyo qaybaha hela dareenka ugu badan.

Clicks : Si aad u ogaato haddii macluumaadkaagu u wado taraafikada mareegahaaga, fiiri tirada gujinta. Immisa dhagsi oo biinankaagu ay helaan ayaa ka muhiimsan mitirka dareenka sababtoo ah waxay ku lug leedahay fal.

Repins : Sida retweets Twitter- ka, repins waxa ay tixraacaan inta jeer ee isticmaaluhu uu ku badbaadiyo biinkaaga mid ka mid ah looxyadooda. Way ka qiimo badan yihiin aragtida sababtoo ah waxay ku lug leeyihiin fal uu qaaday qof xiisaynaya biinkaaga^(Pin) .

Biinanka Sare^{(Top Pins)} : Si loo go'aamiyo waxa kuugu fiican Pinterest waqti ka dib, eeg biinanka sare^{(Top Pins)} . Waxaad ku falanqeyn kartaa biinanka sare adiga oo ka duulaya:

Marka qofku badbaadiyo mid ka mid ah biinnadaada, waxay la macno tahay inay xiiseynayaan macluumaadkaaga. Kaydinta waxay kordhisaa gaadhista biinankaaga. Waxa kale oo laga yaabaa inay la macno tahay in isticmaaluhu uu qorsheynayo soo laabashada si uu ula qabsado macluumaadkaaga hadhow. 

Sidee bay biinankaagu u shaqaynayaan?^{(How Are Your Pins Performing?)}

Dooro kala duwanaansho taariikheed, eeg xogta aragtida si aad u aragto inta jeer ee dadka kale ay arkeen biinnadaada.  

Adigoo isticmaalaya isla muddadaas, eeg jaantusyada soo socda si aad si fiican u fahamto sida biinnadaadu u shaqeynayaan:

Abuur, Kudar, oo Maamul^{(Create, Add, and Manage)}

Waxaa jira siyaabo badan oo loo abuuro biin. Waxaa ka mid ah:

1. Isticmaalka batoonka Pin^{(Pin button)} ee browserkaaga.
2. Riixitaanka Pin ee sawirka mareegaha kasta.
3. Bogga Pinterest

Marka laga reebo meesha aad ka bilowdo, habka loo abuuro pin waa isku mid. 

• Si aad u abuurto biin^{(Pin )} goobta Pinterest , ku dhufo calaamadda cas + ee ku taal geeska midig ee sare ee bogga guriga Pinterest .

• Guji Abuur Pin^{(Create Pin)} . Ku dar cinwaankaaga, sharraxaadda, iyo isku xirka meesha aad u socotid. 
• Jiid^(Drag) oo soo deji ama dhag sii si aad u soo rogto sawiro ama muuqaalo
• Guji Badbaadinta goobta^{(Save from site)} haddii aad rabto inaad sawir ka soo rogto mareegahaaga oo geli URL- ka . Waxa kale oo aad haysataa ikhtiyaar aad ku daabacdo pin - ka isla markiiba ama ka dib.
• Dooro^(Select) looxa aad rabto inaad ku dhejiso pin^(Pin) -ka adigoo gujinaya Xulashada^(Select) liiska hoos-u-dhaca ee ku xiga badhanka Daabacaada^{(Publish )} .
• Si aad u abuurto sabuurad,guji profile kaaga,kadibna riix Boards . Ka raadi calaamadda cas ee sanduuqa ka sarreeya Samee sabuuradda^{(Create board)} oo guji.

• Sii sabuuradda magac oo ku dheji sanduuqa ku xiga Visibility haddii aad rabto inaad qariso.  

Si aad u maamusho oo aad u habayso biinankaaga, dul saar looxyada ku habboon qaybta. Waxaad dib u dalban kartaa biinanka la badbaadiyay adiga oo jiidaya oo tuuraya.

Habee Akoonka Pinterest^{(Optimize Your Pinterest Account)}

Maxaad samayn kartaa si loo helo macluumaadkaaga?

• Isticmaal hashtagyada khuseeya
• Daar biinanka hodanka^{( rich pins)} ah
• Si joogto ah u dheji
• Abuur^(Create) oo ku dheji nuxur tayo sare leh si aad uga qayb qaadato
• La soco gujisyadaada iyo kaydintaada.
• Ku soo celi^(Repin) macluumaadka caanka ah looxyadaada.
• Isticmaal^(Use) ereyada muhiimka ah ee daba-dheer ee ku jira biinanka, looxyada, iyo astaantaada.

A Beginner’s Guide to Pinterest

Pinterest is a social media network where users sharе images and videоs about their interests, services, аnd goods. It is also a platform to νisυally discover new interests by browsing the Рins and boards posted by others.

Think about Pinterest as an organized web-based bulletin board or a bookmarking site. People save or pin images they find on the Internet to different boards that are categorized by the user.

Most Pins link to the original source where they were found. Just like other social networks, Pinterest users interact with each other by commenting, liking, and re-saving each other’s Pins. They can also send private messages.

To illustrate how Pinterest works, let’s look at ergonomic furniture. 

If someone is interested in buying a Kneeling Chair, they would click on the image to get more information.  

As you can see in the picture above, Pins can contain details such as the price, a description, a link to where to buy the chair, a place to comment, and the ability to send the Pin to one of your own boards.

Pinterest is free, but you will need an account to use it. You can sign up with your email address and a password or use your Google or Facebook account.

Major Features

Below are some of Pinterest’s main features.

Home Feed

Based on your recent activity on the platform, Pinterest will show on your home feed the people, Pins, and brands relevant to your interests. It will also make suggestions on topics, boards, and people you might want to follow.

Pins

Ideas that Pinterest users create, save, and find around the web are called Pins. Click on a Pin to follow the link to the webpage for more information including where to buy it. You can also save a Pin to your own board.

Boards

Boards are where the Pins you save live. Name, arrange and organize your boards however you want. You can invite others on Pinterest to collaborate on group boards too.

There is also an option to keep your boards private by marking them secret. Only you and those you invite to these boards will be able to see them. 

Profile

All the boards you create and the Pins you save will be in your Pinterest profile. Also, on your profile are those you are following and the people, boards, and topics you follow.

Business Or Personal Account?

People use Pinterest for different reasons than they use other social networks such as Instagram and Facebook. Pinterest users look for inspiration on the platform. This includes getting ideas about products to purchase as well as showcasing their visual designs.

Which account is best for you – personal or business? The answer is it depends. How are you planning on using Pinterest and what are your objectives? If you are using Pinterest for commercial use, then the answer is clear. You need to have a business account.

Pinterest Business Accounts

Pinterest business accounts give users free access to platform analytics, ads, and other tools that help brands grow their professional presence.

There are several ways to set up a Pinterest business account:

• If you already have a personal account, you can convert it to a business account easily. Use the email address of the account you want to convert. Complete your business profile with business type, company logo, and a description of what your business does.
• If you are new to Pinterest, go to the home page and choose create a business account from the bottom of the page.

• Put in your email address, add a password, and click Create account.
• Complete the information for your business profile and then agree to the terms of service to finish opening your account.
• You can also keep your personal account and add a new business one following the same steps above.

Pinterest Analytics

Pinterest offers free analytic tools with a business account to help you optimize your Pinterest strategy. Use the analytics to determine many important metrics, such as:

• Which Pins are the most engaging?
• Is there more engagement from desktop or mobile?
• Which Pins get the most Pinterest traffic?

Analyze traffic, measure Pin performance, and gain insights into what your customers want. To have access to website analytics and let others know where they can find more of your content, claim your website from the settings page.

Learn valuable information about your audience with Pinterest analytics such as demographics, other topics that interest your target audience, audience comparisons, and overall audience.

• To access analytics, log into your Pinterest business account. 
• Click on Analytics in the top left corner and then Overview.

Which Pins Generate The Most Traffic On Pinterest?

• Below the graph on the Analytics overview page, choose Link clicks from the drop-down menu.

• Next, set your filters to either Content-Type = Organic or Claimed Accounts = Your URL.

The results will show you which Pins are sending the most traffic to your website.  Insights into the types of content, infographics, subject matter, and image styles that send your site the most traffic will help you plan your Pinterest strategy.

Which Pins Are The Most Engaging?

To find out, select Engagements from the same dropdown menu under Top Pins. Knowing what users find engaging will help you understand what types of Pins work best for your audience.

Is Your Strategy Working?

If you have revised or modified your Pinterest strategy, to see if it is working, set the date range for right before you implemented the changes. Choose from the following filters:

• If you want to compare your activity to others, choose Link clicks again but this time, from the dropdown next to Split by, select Source.

Valuable Metrics To Track

Below are the most valuable metrics to track to assess how well you are doing on Pinterest.

Impressions are the number of times users see your content in category feeds, search results, and their own feed. Look for which keywords and categories get the most impressions.

Clicks: To know if your content is driving traffic to your website, look at the number of clicks. How many clicks your Pins receive is a more important metric than impressions because it involves an action.

Repins: Like Twitter retweets, repins refer to the number of times a user saves your pin to one of their own boards. They are more valuable than impressions because they involve an action taken by someone interested in your Pin.

Top Pins: To determine your best content on Pinterest over time, look at your Top Pins. You can analyze your top pins based on:

When a person saves one of your Pins, it means they are interested in your content. Saves increase the reach of your Pins. They may also mean that the user plans on coming back to further engage with your content later. 

How Are Your Pins Performing?

Select a date range, look at the impression data to see how many times others have seen your Pins.  

Using the same time period, look at the following metrics to get a better understanding of how your Pins are performing:

Create, Add, and Manage

There are multiple ways to create a pin. They include:

1. Using a Pin button in your browser.
2. Clicking a Pin on an image in any website.
3. On the Pinterest website.

Except for where you start, the process to create a Pin is the same. 

• To create a Pin on the Pinterest site, click on the red + sign at the top right-hand corner of the Pinterest home page.

• Click Create Pin. Add your title, description, and destination link. 
• Drag and drop or click to upload images or videos.
• Click on Save from site if you want to upload an image from your website and enter the URL. You also have an option to publish the Pin immediately or later.
• Select the board you want to post the Pin on by clicking the Select drop-down menu next to the Publish button.
• To create a board, click on your profile, and then click Boards. Look for the red checkmark in the box over Create board and click on it.

• Give your board a name and put a checkmark in the box next to Visibility if you want to keep it secret.  

To manage and organize your pins, put them on the boards that fit the category. You can reorder saved Pins by dragging and dropping them.

Optimize Your Pinterest Account

What can you do to get your content found?

• Use relevant hashtags.
• Enable rich pins.
• Pin consistently.
• Create and pin high-quality content for better engagement.
• Monitor your clicks and saves.
• Repin popular content to your boards.
• Use relevant long-tail keywords on your pins, boards, and profile.

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