Dhaqdhaqaaqa ganacsiga iyo suuqgeyntu si degdeg ah ayay isu beddelayaan. Iyadoo markii hore 'muuqaalka goobta' ee ganacsiga iyo 'ereyga afka' xayeysiisku ay aad muhiim ugu ahaayeen ganacsiyada maxalliga ah, arrimahan hadda muhiimad yar ayey leeyihiin. Sida wax walba online u socdaan, ganacsiguna waa sidaas oo kale. Ilaa hadda, qaabka ugu wanaagsan ee suuqgeynta khadka tooska ah ee ganacsiyada maxalliga ah waa iyada oo la abuurayo astaanta GMB ama Google My Business profile.

Google Hagaha Ganacsigayga

Cilmi-baadhisyo kala duwan ayaa caddeeyey in 60-70% macaamiisha suurtagalka ah (in badan oo ah ganacsiyada aagga adeegga) ay ka hubiyaan liisaska GMB marka ay raadinayaan ganacsiyo iyo in ka yar 10% isticmaalayaasha internetku waxay furaan xiriiriyeyaal xayeysiis u calaamadsan. Waxaa hubaal ah inaad ku waayi doonto ganacsi badan haddii aad seegto liiska GMB .

1. Waa maxay GMB ama Google My Business
2. Waa maxay sababta GMB ama Google My Business muhiim u yihiin
3. Sida ganacsigaaga loogu qoro Google My Business
4. Sida loo xaqiijiyo ganacsigaaga GMB ama Google My Business
5. Sida loo kala sarreeyo astaanta GMB -gaaga natiijooyinka raadinta ^(GMB)Google ?

Halkan waxaan kaga hadli doonaa dhammaan waxaad u baahan tahay inaad ka ogaato GMB ama Google my Business bilow ahaan.

Waa maxay GMB ama Google My Business?

GMB ama Google My Business waa fikrad u oggolaanaysa ganacsiyada inay isku qoraan sida firfircoon ee natiijooyinka raadinta Google iyo Khariidadaha Google^{(Google Maps)} labadaba . Waxay tilmaameysaa ganacsiyada maxalliga ah iyo kuwa bixiya adeegyada meel adeeg gaar ah labadaba.

Maxay GMB ama Google My Business muhiim ugu yihiin?

Isticmaalayaasha intooda badani waxay ganacsiyada maxalliga ah ka raadiyaan onlayn, qaar yar oo keliya ayaa tixgeliya ikhtiyaarrada loo calaamadeeyay xayeysiis ahaan. Markaa, inta badan isticmaalayaasha internetku waxay ku tiirsan yihiin liisaska GMB si ay u go'aansadaan doorashadooda ganacsiga maxalliga ah.

GMB aad bay faa'iido ugu leedahay xirfadlayaasha iskood u shaqeysta sida tuubiyaasha, koronto-yaqaannada, muftaaxlayaasha, iwm maadaama aysan badiyaa haysan meel bakhaar ah oo ay dadku ku ogaadaan ama ku gaaraan.

Sidee ganacsigaaga ugu taxdaa Google My Business ?

Waxaad Google^(Google) ka samayn kartaa akoon ganacsi halkan^(here) . Geli^(Enter) tafaasiishaada meherad oo hubi in tafaasiisha ay la mid tahay kuwa ku jira shatiga ganacsigaaga. Tani waxay noqon doontaa muhiim inta lagu jiro xaqiijinta.

Xaqiijinta ganacsiyada ayaa lagama maarmaan u ah in lagu daro natiijooyinka raadinta. Si kastaba ha ahaatee, waxaan ogaanay ganacsiyo badan oo aan la xaqiijin oo ku taxan Google .

Sidee loogu xaqiijiyaa ganacsigaaga GMB ama Google My Business ?

Ganacsigaagu waxa laga yaabaa inuu ka soo muuqdo raadinta Google iyo khariidadaha ^(Google)Google labadaba xataa marka aan la xaqiijin. Si kastaba ha ahaatee, dhawaan ayaa meesha laga saari doonaa maadaama Google uu qorsheynayo inuu meesha ka saaro liisaska GMB ee aan la xaqiijin.^(GMB)

Waxaad isticmaali kartaa qalabkan^(tool) si aad u hubiso heerka xaqiijinta ganacsigaaga.

Xaqiijinta meheraddaada waxay u noqon kartaa mid u fudud qaar badan oo ku adag inta badan. Waxa ugu fiican ee aad samayn karto waa inaad akoonkaaga ku hayso buugaagta wanaagsan ee Google. Qodobbada soo socda waa in maskaxda lagu hayaa marka la isku dayayo in liiskaaga la xaqiijiyo:

1. Abuuritaanka degel iyo aqoonsiga iimaylka ee Gmail waxa ay wax badan ka caawin kartaa xaqiijinta. Waxa aan helay akoonkayga GMB^(GMB) la xaqiijiyay aniga oo aan gelin wax kood ah si fudud sababta oo ah waxa aan ku samaystay aqoonsiga iimaylka ee Gmail .
2. Hubi^(Make) in ciwaankaagu iyo nambarka telefoonkaagu ay isku mid yihiin shatiga ganacsigaaga, Gmail domain ID, koontada ganacsiga Google , iyo ^(Google)Khariidadaha Google^{(Google Maps)} . Kaliya koobiye^(Simply) -ku dheji Sababta ayaa ah in ugu yar ee is-khilaafsanaantu ay kicin karto calanka cas ee Google .
3. Haddii aad Google^(Google) ka hesho wicitaan xaqiijin ah dhawr toddobaad gudahood, si fiican oo wanaagsan. Haddii kale, waxaad isku dayi kartaa xaqiijinta kaadhka boostada.

Xaqiijinta kaadhka boostada

Hubi^(Make) in cinwaankaaga, magaca ganacsigaaga, iyo lambarka taleefankaagu ay sax yihiin hana tafatirin inta lagu jiro habka xaqiijinta.

1. Soo gal akoonkaaga Google My Business oo tag ^{(Google My Business)}bogga^(Homepage) hore .
2. Hubi dhammaan macluumaadkaaga oo guji Xaqiiji hadda^{(Verify now)} .
3. Dooro Dir kaadhka boostada^{(Send postcard)} .

Inta badan kaararka boostada waxaa lagu helaa 14 maalmood gudahood. Waxay sitaan koodh. Koontadaada ayaa la xaqiijin doonaa marka aad geliso koodka goobta ku habboon ee boggaaga GMB^(GMB) .

Sida loo kala sarreeyo astaanta GMB -gaaga natiijooyinka raadinta ^(GMB)Google ?

Raadinta Google^(Google) waxay badanaa muujisaa wax aan ka badnayn 3da natiijadood ee ugu horreeya marka laga eego meheradaha onlaynka ah (haddii aadan gujin meelo badan) si aad u habayso natiijooyinka raadinta kale. Markaa, qiimaynta profile kaaga waa muhiim. Qodobbada saameeya booska liiska GMB waa sida soo socota:

1. U dhawaanshaha ganacsigaaga.
2. Google My Business profile.
3. Muhiimadda ganacsigaaga.
4. Xigasho

Waxaa lagugula talinayaa inaad ka dhigto goobtaada ganacsiga sida ugu dhow saldhigga macaamiishaada intii suurtagal ah. Si kastaba ha ahaatee, dukaankaagu waa hanti aan la taaban karin, markaa badidood ma bedeli karaan. Haddii aad maamusho meherad aagga adeegga, ka taxaddar aagga adeegga ee aad ka dejisay magaaladaada. Muhiimadda ganacsigaaga sidoo kale waa muhiim. Dhakhtarka takhasuska leh ayaa ka sareyn doona isbitaal leh muuqaal GMB ka wanaagsan .

Ka dib u dhawaanshaha iyo khusaynta, astaanta Google My Business waxay noqon doontaa shuruudaha ugu muhiimsan marka la tixgelinayo darajada liiskaaga. Taladayda kor u qaadida astaanta GMB waa sida soo socota:

1] Hubi inaad buuxisay dhammaan macluumaadka bogga GMB profile, gaar ahaan ay ku jiraan lambarkaaga telefoonka, ciwaanka ganacsiga (ma aha ganacsiyada aagga adeegga), saacadaha shaqada, bogga internetka, aqoonsiga iimaylka, iwm.

2] Isticmaal^(Use) aqoonsiga iimaylka ee la xidhiidha Google halkii aad ka isticmaali lahayd mid guud.

3] Ku dar^(Add) qoraallada qani ku ah ereyada muhiimka ah profile kaaga. Laakin haku dilin ereyada muhiimka ah

4] Ku dar^(Add) sawirada ganacsigaaga astaanta GMB . Laakin ka taxaddar inaadan isticmaalin sawirada kaydka ah. Waa inaad isticmaashaa sawirro dhab ah oo khuseeya ganacsigaaga.

5] U shaqee^(Activate) fariimaha Google My Business . Tani waxay u ogolaanaysaa isticmaalayaasha inay fariimo kuu soo diraan. Xusuusnow^(Remember) inaad ka jawaabto.

6] Ka codso^(Request) macaamiishaada dib u eegista dhabta ah ee Google . Had^(Always) iyo jeer u mahadceli iyaga dib u eegista wanaagsan kana raali geli kuwa xun. Isku day inaad ku qanciso macaamiishaada inay u beddelaan dib u eegisyada taban una beddelaan kuwa togan adiga oo bixinaya hagaajinta adeegyadaada.

Arrin kale oo muhiim ah marka aad qiimaynayso liiskaaga GMB waa - xigashooyinka magaca ganacsigaaga, cinwaankaaga, iyo lambarka taleefankaaga onlayn. Si aad tixraacyo ugu darto, waxaad u baahan doontaa inaad la firfircoonaato bulshada ganacsiga onlaynka ah oo aad ku qanciso mareegaha darajada sare leh inay xusaan ganacsigaaga.

Marka laga reebo kuwa kore, Google wuxuu hubinayaa sida aad ugu fir-fircoon tahay astaantaada GMB marka aad u sareyso ganacsigaaga. ^(GMB)Waxay tiriyaan inta jeer ee lagu soo wacay iyo inta jeer ee aad wacday. Wakhtiga jawaabtaada ee ku saabsan arrimaha profile kaaga.

Waa in la fahamsan yahay in mulkiilaha ganacsigu aanu ku kicin dhaqamo anshax xumo ah (sida dib u eegista been abuurka ah) ama haddii kale, Google hubaal wuu mamnuuci doonaa akoonkaaga weligiis.

PS : Google My Business waa la hakiyay sababo la xiriira tayada^{(Google My Business suspended due to quality issues)} ? Waa kan waxa aad samayn karto!

Google My Business Basic User Guide

The dynamics of business and marketing are changing fast. While earlier the ‘location visibility’ of a business and ‘word of mouth’ advertising mattered a lot for local businesseѕ, these factors are of little importance nоw. As everything is moving online, so is business. As of present, the best form of online marketing for local businesses is by creating a GMB or Google My Business profile.

Google My Business Guide

Various researches have proven that 60-70% of potential customers (more for service area businesses) check through GMB listings while searching for businesses and less than 10% internet users open links marked as ads. You would surely lose on a lot of business if you miss on GMB listings.

1. What is GMB or Google My Business
2. Why is GMB or Google My Business important
3. How to list your business with Google My Business
4. How to get your business verified for GMB or Google My Business
5. How to rank your GMB profile in Google search results?

Here we will discuss all you need to know about GMB or Google my Business as a beginner.

What is GMB or Google My Business?

GMB or Google My Business is a concept that allows businesses to list themselves as active in both Google’s search results and Google Maps. It indexes both local businesses and those providing services in a particular service area.

Why is GMB or Google My Business important?

Most users search for local businesses online and only a few consider the options marked as ads. Thus, the majority of internet users rely on GMB listings for deciding upon their preference for local business.

GMB is even more useful for self-employed professionals like plumbers, electricians, locksmiths, etc since they don’t usually have a store location for people to notice or reach them.

How to list your business with Google My Business?

You can create a business account with Google here. Enter your business details and make sure that the details match with the ones in your business license. This would be important during verification.

Verification of businesses is necessary for them to be listed among the search results. However, we have noticed a lot of unverified businesses listed on Google.

How to get your business verified for GMB or Google My Business?

Your business may appear on both Google search and Google maps even when unverified. However, it will be removed soon since Google is planning to remove unverified GMB listings.

You can use this tool to check the verification status of your business.

Verifying your business could be easy for a few and difficult for most. The best you could do is to keep your account in Google’s good books. The following points should be kept in mind while trying to get your listing verified:

1. Creating a website and a domain email ID with Gmail could help a lot with verification. I got my GMB account verified without entering any code simply because I created a domain email ID with Gmail.
2. Make sure that your address and phone number is the same on your business license, Gmail domain email ID, Google business account, and Google Maps. Simply copy-paste it. The reason is that the slightest of mismatch could trigger a red flag for Google.
3. If you receive a verification call from Google within a few weeks, well and good. Else, you can try for postcard verification.

Postcard verification

Make sure your address, business name, and phone number are correct and do not edit them during the verification process.

1. Sign-in to your Google My Business account and go to the Homepage.
2. Check all your details and click on Verify now.
3. Select Send postcard.

Most postcards are received within 14 days. They carry a code. Your account will be verified once you enter the code in the appropriate field on your GMB homepage.

How to rank your GMB profile in Google search results?

Google search usually shows no more than the first 3 results upon checking for businesses online (unless you click on More spaces) to accommodate other search results. Thus, ranking your profile is important. The factors which impact the position of a GMB listing are as follows:

1. Proximity of your business.
2. Google My Business profile.
3. Relevance of your business.
4. Citations.

It is advisable to keep your business location as near to your customer base as possible. However, your store is an intangible asset, so most can’t change it. If you run a service area business, be careful about the service area you set in your city. The relevance of your business matters too. A doctor with specialization would rank higher than a hospital with a better GMB profile.

After proximity and relevance, your Google My Business profile would be the most important criteria while considering the rank of your listing. My advice for uplifting your GMB profile is as follows:

1] Make sure you fill all information on your GMB profile page, especially including your phone number, business address (not for service area businesses), business hours, website, email ID, etc.

2] Use a domain email ID associated with Google instead of a generic one.

3] Add keyword-rich posts for your profile. But don’t spam the keywords.

4] Add photos of your business to your GMB profile. But be careful not to use stock photos. You should use real images relevant to your business.

5] Activate messaging for Google My Business. This would allow users to send you messages. Remember to reply.

6] Request your customers for genuine reviews on Google. Always thank them for positive reviews and apologize for negative ones. Try convincing your customers to change negative reviews to positive ones by offering correction of your services.

Another important factor while ranking your GMB listing is – citations of your business name, address, and phone number online. To add citations, you would need to be active with the online business community and convince high ranking websites to mention your business.

Other than the above, Google checks how active you are with your GMB profile while ranking your business. They count the number of times you were called and the number of times you picked up the call. Your response time to reviews on your profile matters.

It should be understood that no business owner should indulge in unethical behavior (like faking reviews) or else, Google will surely ban your account forever.

PS: Google My Business suspended due to quality issues? Here’s what you can do!

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