TikTok ayaa qarka u saaran inuu qarax ka dhaco baraha bulshada. Waxay leedahay dardar gadaasheeda in Vine lahaa, sababo badan oo isku mid ah. Laakiin si ka duwan Vine , TikTok waa halkan inuu joogo.

TikTok wuxuu ahaa barnaamijka kaliya ee aan Facebook ahayn ee sannadka 2019 si uu ugu dhufto 5 goobood ee la soo dejiyo ee adduunka oo dhan. Waxa xitaa ka sii macaan in guusha meteoric ay si dhakhso ah u timid, taas oo macnaheedu yahay inay dahab u tahay qof kasta oo isku dayaya inuu suuq galiyo wax kasta. 

Waa maxay sababtu? Hagaag, TikTok wali waxay haysataa dhaleecayntan la yaabka leh ee ku xeeran. Waxaa si caan ah loo yaqaan "app-ka dibinta-syncing ee carruurta" laakiin runta haddii la sheego, waxay ka soo gudubtay wax ka badan bartaas. Tani waxay la macno tahay in haddii aad hadda gasho, aad ka hor mari doonto kumanaanka meheradaha ee weli ka baqaya inay taabtaan.

Laakiin ma haysatid waqti dheer - dadka caanka ah ee caanka ah ee Will Smith iyo Post Malone ilaa ganacsatada internetka sida Gary Vee ayaa durba arkaya qiimaha suuqgeynta ee TikTok, mana noqon doonto waqti dheer ka hor inta saameyntoodu ay keento adduunka oo dhan.

Suuqgeynta TikTok runtii ma tahay fikrad wanaagsan?^{(Is TikTok Marketing Really a Good Idea?)}

Waxaan u qaadaneynaa inaad horey u leedahay xoogaa faham aasaasi ah oo ku saabsan TikTok iyo sida loo isticmaalo. Haddaysan ahayn, iska hubi inaad marka hore cadaydo aasaaska TikTok^{(brush up on the basics of TikTok)} .

Kahor intaanan galin suuqgeyn TikTok , su'aashan waa in laga jawaabaa. Waxaa laga yaabaa inay jiraan daawadayaal da'yar oo TikTok hadda, laakiin waxaa jira qiimo aan la qiyaasi karin taas. 

Carruurta maanta ku xidhan internetku waxay siiyan qiimo waalan ganacsiyada doonaya inay qeexaan jiil. Fiiri sida uu caanka u yahay ciyaarta Fortnite , tusaale ahaan. Jiilalka da'da yari waxay la yaab ku yihiin la wadaaga waxyaabaha ay jecel yihiin ee saaxiibada khadka tooska ah. 

Tirada da'da ee TikTok waxaa laga yaabaa inaysan u xumaan sida aad u maleyneyso, sidoo kale. Waxaa la sheegay in 41% isticmaaleyaasha TikTok ay da'doodu u dhaxayso 16 iyo 24 jir.

Waxaa intaa dheer, TikTok goob ahaan aad ayey ugu awood badan tahay suuqgeynta ganacsigaaga ama alaabtaada. Inta badan isticmaalayaashu waxay ku hawlan yihiin goobta si ay u daawadaan waxa ku jira iyo fiidyaha, iyada oo ka soo horjeeda soo raritaanka nuxurkooda. Muddo hal bil gudaheed ah, 68% ka mid ah hawl-wadeennada TikTok ayaa daawaday muuqaal kale, halka 55% kaliya ay wax soo geliyaan.

Taasi waa nambar xoog leh oo loogu talagalay suuqley kasta oo raadinaya inay ganacsigooda ama alaabtooda ka helaan indho cusub hortooda. Marka, waxaan rajeyneynaa inaan sameynay dood sax ah oo ku saabsan sababta aad ugu boodeyso TikTok^(TikTok) iyo sababta ay hadda ugu baahan tahay in la sameeyo.

TikTok waxay horey u hirgelisay xayeysiiskeeda xayeysiiska, laakiin hagahan waxaan diirada saari doonaa suuqgeyn 100% gaarsiinta organic, sababtoo ah hadda waa meesha aan ku aragno qiimaha ugu badan.

Sida Loogu suuqgeeyo Naftaada si wax ku ool ah TikTok^{(How To Market Yourself Effectively On TikTok)}

Waxa ugu horreeya ee aad u baahan tahay inaad samayso ka hor intaadan bilaabin suuq- geynta TikTok waa inaad tagto dukaanka app-kaaga, soo dejiso TikTok ( iOS , Android ) oo aad isticmaasho waxa ku jira. Sidan, waxaad ku baran kartaa waxa ku jira ee ka shaqeeya goobta.

TikTok , waxaa lagugu^(TikTok) tuurayaa nuxurka muuqaalka isla markaaba. Waxa loo yaqaan bogga 'For You'. Waa halka TikTok 's algorithm ay ku riixi doonto nuxurka ay u maleyneyso in dadku ay jeclaan doonaan waana meesha inta badan isticmaaleyaasha TikTok ay la macaamili doonaan abka.

Waa inaad ku bixisaa 1-2 saacadood daawashada waxa ku jira bogga For You, sababtoo ah waxaad baran kartaa waxa shaqeeya. Waxa aad ka heli doonto waa in TikTok fiidiyowyada isbeddelka ah ay badanaa gaaban yihiin, isla markaaba dareenkaaga ayay soo jiidanayaan, waxayna adeegsadaan muusig hadda socda. 

Waxa kale oo aad ogaan kartaa sida fiidiyowyada TikTok ay si xor ah ugu adeegsadaan muusig gadaasha - waxay kula noqon kartaa yaab haddii aad adeegsatay aalado kale, laakiin TikTok waxay u oggolaanaysaa dhammaan isticmaaleyaasha inay ka doortaan heeso badan oo bilaash ah. Waxaa la filayaa in TikTok ay abuurto heshiisyo shatiyo oo ay la gasho fanaaniinta waaweyn iyo sumadaha duubista tan. 

Waxaad si dhakhso ah u arki doontaa qaacidada aad u baahan tahay inaad ku isticmaasho TikTok si aad u guulaysato. Markaa hadda waa waqtigii aad bilaabi lahayd samaynta fiidiyowyadaada. 

Sida Fiidiyowyo Wanaagsan Loogu Sameeyo TikTok^{(How to Make Good Videos on TikTok)}

Si aad fiidyowyada ugu samayso TikTok , waxaad u baahan tahay inaad raacdo xeerarka sare – gaaban, dhaqso u fiirso, oo isticmaal muusigga isbeddelaya. Waxaad u baahan doontaa inaad si hal abuur leh u fikirto si aad u hesho fikrado u shaqeeya ganacsigaaga gaarka ah.

Mareegta cuntada, waxaad tusi kartaa suxuunta indhaha qabanaysa, oo ay ku xigto 10 ilbiriqsi sida loo hago. Shirkad socdaal, waa inaad tustaa muuqaallo gaagaaban oo ah goobo daawasho oo wanaagsan. Waxaad si fiican u garan doontaa ganacsigaaga, laakiin waxa ugu fiican ee aad samayn karto ayaa ah inaad isku daydo inaad samayso wax kasta oo ka kooban oo aad abuuri karto - nuxur kastaa wuu ka fiican yahay nuxur la'aan.

Way fududahay in si toos ah macluumaadka laga duubo taleefankaaga, laakiin sidoo kale waxaad soo dhejin kartaa fiidiyowyada. Haddii aad doorato inaad wax ka beddesho fiidiyowyada oo aad ku dhejiso taleefankaaga mar dambe, waa inaad raacdaa tilmaamahan^{(follow these specifications)} .

Waxaan ku socodsiin doonaa sida loo soo geliyo fiidiyowgaaga ugu horreeya oo aan dooranno dhammaan xulashooyinka saxda ah ee guusha ugu fican.

• Si aad u bilowdo, taabo + badhanka^(button) bogga ugu weyn.
• Dooro^(Choose) inaad halkan ku duubto ama ka soo rogto muuqaal kaydinta taleefankaaga.
• Marka la duubo ama la shubo, taabo badhanka codadka^(sounds)

Qaybtan xigta waxay ku dhowdahay inay muhiim u tahay sida waxa ku jira fiidyowga laftiisa. Waxaan si faahfaahsan ugu sharixi doonaa qaybta soo socota, laakiin hadda waxaan fahamsanahay in doorashada fayraska ama muusiga la cusboonaysiiyay ay ka caawin karto muuqaalkaaga inuu helo aragtiyo badan, sababtoo ah waxay adeegsanaysaa hees ay TikTok u aqoonsan tahay inay caan tahay wakhtigaas.

Waxaad dooran kartaa TikTok Viral si aad u hesho dhawaaqyo si fiican u socda xilligan - badiyaa waa 10-30 ilbiriqsi oo ka mid ah heesaha caanka ah. Waxaad dooran kartaa mid ka mid ah liiskan. Si kastaba ha noqotee, haddii aad rabto inaad noqoto suuqgeyn sayid TikTok , waa inaad isticmaashaa waxyaabo kugu filan si aad isla markiiba u aqoonsato dhammaan heesaha ku jira liiska fayraska  TikTok .

Waxaa laga yaabaa inaad barato in heesaha qaar si gaar ah loogu isticmaalo dib u soo celinta xusuusta TikTok , taasoo la macno ah inaysan ku habboonayn fiidiyowgaaga. Haddii aadan fahmin, waqti badan ku bixi si aad u daawato fiidiyowyo badan - waxaa muhiim ah inaad fahamto TikTok oo kaliya waxaad fahmi doontaa ka dib markaad isticmaasho waxyaabo badan.

Marka aad qaado hees, taabo ku xiga^(next) . Hadda waxaad geli kartaa hashtags iyo sharraxaad yar. Sida qaanuunka guud ee suulka, had iyo jeer u isticmaal #foryou - qofna runtii ma garanayo inay kaa caawinayso inaad gasho bogga Adiga, laakiin ku dhawaad ​​​​dhammaan qoraal kasta oo TikTok ah ayaa isticmaala tan. 

Intaa ka dib, dooro dhawr hashtag oo khuseeya summadaada. Waxaad bilaabi kartaa inaad ku qorto hashtag si aad u aragto sida ay caan u tahay. Tartanka Hashtag^(Hashtag) uma eka mid aad muhiim ugu ah TikTok , marka kaliya dooro kuwa sida ugu badan u adeegsada.

Marka xigta, taabo dooro daboolka^(cover) oo ka hel daqiiqad fiidyaha indhuhu qabanayaan - tani waa waxa daawadayaasha ay ku arki doonaan sawirada thumbnail ee profile kaaga iyo boggaga kale ee TikTok .

Ugu dambeyntii, u deji ikhtiyaarka dadweynaha, oggolow faallooyinka, oggolow duet oo ka falcelisa, ka dibna dhagsii badhanka boostada^{( post )} . Waa markii aad daawato aragtidaada oo soo galaysa. 

Sidee buu u shaqeeyaa TikTok Algorithm?^{(How Does the TikTok Algorithm Work?)}

Qofna ma garanayo sida algorithm-ka TikTok u shaqeeyo, laakiin waxaan samayn karnaa qiyaaso wanaagsan oo ku saleysan sida fiidiyowyadu u shaqeeyaan marka la dhejiyo. 

Marka fiidyowga la soo dhejiyo, waxaa la tusi doonaa daawadayaasha yar ee aan kala sooc lahayn - xitaa haddii aad ku cusub tahay goobta oo aan lahayn taageerayaal, tani wali way dhacdaa. TikTok ayaa markaa raadin doonta tilmaamayaasha waxqabadka. 

Waxaan qiyaasi karnaa in tani ay ku jirto waxyaabaha caadiga ah sida dhererka daawashada fiidyaha, ku celiska, wadaaga, daba-galka, iyo kuwa jecel. Ma garanayno inta ay le'eg yihiin waxyaalahan miisaankoodu yahay, laakiin asal ahaan haddii fiidyahaagu uu ugu yaraan xoogaa soo jiidasho leh, filo in fiidiyowga la tuso dad cusub oo aragtiyuhu kor u kici doonaan.

Hadda, way fududahay in la bilaabo akoon cusub TikTok oo aad aragto fiidiyowyadaada toddobaadka ugu horreeya oo aad helayso kumanaan aragtiyo ah. Marka la barbardhigo, noocaan oo kale ah waa wax aan macquul aheyn Instagram , Twitter , iyo Facebook . Markaa iyada oo sharraxaaddani jidka ka baxday, tani waxay ka tagaysaa hal su'aal oo keliya.

Intee jeer ayay tahay inaad ku dhejiso TikTok?^{(How Often Should You Post to TikTok?)}

Waxaa laga yaabaa inaad internetka ku aragto jawaabo badan oo kala duwan, laakiin jawaabta ugu fiican ee aan ku siin karno waa inaad ku dhejiso inta aad awooddo^{( post as much as you can)} . Inta badan oo aad soo dhejiso, waa badan tahay fursadaha aad heli doonto inay ku arkaan dad cusub. Xitaa haddii ay tani ka dhigan tahay inaad 10 jeer ku dhejin karto maalintii, dhaji toban jeer maalintii. 

Marka ugu horraysa ee aad magac u samaynayso naftaada, tiro ka mid ah kuwa lumay ee soo dhejiyay wax badan kama miisaan badnaan doonaan faa'iidooyinka ka imanaya fiidiyowyada cusub ee ka soo baxaya bogga For You. 

Magacaaga u dhis^{(Building a Name for Yourself)}

Hubi^(Make) inaad booqato astaantaada si aad ugu darto sawir bio iyo profile. TikTok aad bay ugu debecsan tahay ku darista isku xidhka. Waxaad ku dari kartaa laba badhan - mid ku xiraya Instagram -kaaga iyo mid YouTube- ka ah . Haddii aad hesho taageerayaal kugu filan, waxa laga yaabaa inaad u qalanto inaad codsato xaqiijinta, taas oo kuu ogolaan doonta inaad sidoo kale geliso xidhiidh la riixi karo bio-gaaga.

Soo koobid^(Summary)

Waxaan rajeyneynaa inaan bixinay hage dhameystiran oo ku saabsan sida loogu suuqgeeyo TikTok^(TikTok) iyo sababta ay tahay inaad u sameyso. Hagahan waxa uu u adeegay in lagu bixiyo agabka aad u baahan tahay si aad u maamusho akoonkaaga TikTok , marka in kasta oo aanu mugdi ku jirin mararka qaar, aqoonta halkan ayaa kugu filan in aad iskaa u qaadato caqabada TikTok . 

Top TikTok Marketing Tips: How To Grow Big Before It’s Too Late

TikTok is on the verge of a social media explоsion. It has the momentum behind it that Vine had, for many of the same reаsons. But υnlike Vine, TikTоk is here to stаy.

TikTok was the only non-Facebook app in 2019 to hit the top 5 downloads spot worldwide. What’s even sweeter is that meteoric success has come quickly, which means it’s a goldmine for anybody trying to market absolutely anything. 

Why? Well, TikTok still has this strange stigma surrounding it. It’s notoriously known as “that lip-syncing app for kids” but truth be told, it’s evolved far past that point. This means that if you get in now, you’ll be ahead of the thousands of businesses still scared to touch it.

But you don’t have long – social-savvy celebrities from Will Smith and Post Malone to internet entrepreneurs like Gary Vee are already seeing TikTok’s marketing value, and it won’t be long before their influence brings the whole world on board.

Is TikTok Marketing Really a Good Idea?

We’ll assume you already have some basic understanding of TikTok and how to use it. If not, make sure to brush up on the basics of TikTok first.

Before we get into TikTok marketing, this question has to be answered. There may be a younger audience on TikTok right now, but there’s unimaginable value in that. 

The internet-connected kids of today provide insane value for businesses wanting to define a generation. Look at how popular the game Fortnite is, for example. The younger generations are amazing at sharing their favorite content amongst peers online. 

The age range for TikTok may not be as bad as you think, either. It’s been reported that 41% of TikTok users are between the age of 16 and 24.

On top of this, TikTok as a platform is very powerful for marketing your business or product. The majority of users are engaging in the platform to view content and videos, as opposed to uploading their own content. In a one month period, 68% of TikTok engagers watched another video, whereas only 55% actually uploaded something.

That’s a powerful number for any marketers looking to get their business or product in front of new eyes. So, hopefully we’ve made a valid argument as to why you should hop on TikTok and why it needs to be done now.

TikTok has already implemented its own ads platform, but for this guide we’ll focus on marketing through 100% organic reach, because for now that’s where we see the most value.

How To Market Yourself Effectively On TikTok

The first thing you need to do before you get started with TikTok marketing is to go to your app store, download TikTok (iOS, Android) and consume content. This way, you can learn about what content works on the platform.

With TikTok, you are thrown into video content straight away. It’s called the ‘For You’ page. It’s where TikTok’s algorithm will push content it thinks people will like and it’s where the majority of TikTok users will engage with the app.

You should spend 1-2 hours watching the content on the For You page, because you can learn what works. What you’ll find is that TikTok trending videos are often short, they grab your attention immediately, and they use music that is currently trending. 

You may also notice how TikTok videos use music freely in the background – it may seem strange to you if you’ve used other platforms, but TikTok lets all users choose from a wide range of songs for free. It’s expected that TikTok creates licensing deals with big artists and recording labels for this. 

You’ll quickly see the formula you need to use on TikTok to be successful. So now it’s time to get started with making your own videos. 

How to Make Good Videos on TikTok

To make videos on TikTok, you need to follow the rules above – be short, grab attention quickly, and use trending music. You’ll need to think creatively to find ideas that work for your specific business.

For a recipe website, you could show eye catching dishes, followed by a 10 second how-to guide. For a travel company, you should show short clips of good sightseeing spots. You’ll know your business best, but the best thing you can do is just try to make do with whatever content you can create – any content is better than no content.

It’s easier to record content straight from your phone, but you can upload videos too. If you choose to edit videos and upload them to your phone later, you must follow these specifications.

We will run you through how to upload your first video and choose all the right options for the most optimal success.

• To get started, tap the + button on the main page.
• Choose to record here or upload a video from your phone storage.
• Once recorded or uploaded, tap the sounds button

This next part is almost as important as the video content itself. We’ll explain in more detail in the next section, but for now understand that choosing viral or trending music could help your video get more views, because it’s using a song that TikTok recognises as popular at that moment in time.

You can choose TikTok Viral to find sounds that are doing well at the moment – usually they are 10-30 second clips from popular songs. You could just choose any on this list. However, if you want to be a TikTok master marketer, you should consume enough content to immediately recognize all of the songs on the TikTok viral list. 

You may learn that some songs are specifically used to recreate trending TikTok memes, which may mean they’re not suitable for your video. If you don’t understand, spend more time to watch more videos – it’s important you understand TikTok and you’ll only understand after consuming more content.

Once you’ve picked a song, tap next. You can now enter hashtags and a small description. As a general rule of thumb, always use #foryou – nobody really knows if it helps you get to the For You page, but nearly every post on TikTok uses this. 

After that, choose a few hashtags that are relevant to your brand. You can start typing a hashtag to see how popular it is. Hashtag competition doesn’t seem to matter as much on TikTok, so just pick the ones that get the most use.

Next, tap select cover and find a moment in the video that’s eye catching – this is what viewers will see in thumbnail views on your profile and other pages on TikTok.

Finally, set the options to public, allow comments, allow duet and react, and then click the post button. It’s time to watch your views roll in. 

How Does the TikTok Algorithm Work?

Nobody knows how the TikTok algorithm works, but we can make some good guesses based on how videos perform once they are posted. 

When a video is posted, it will be shown to a small random audience – even if you’re brand new to the platform with no followers, this still happens. TikTok will then look for performance indicators. 

We can guess this includes typical things like video watch length, replays, shares, follows, and likes. We don’t know how much these things are weighted, but essentially if your video is at least somewhat engaging, expect the video to be shown to new people and the views will go up.

Right now, it’s quite easy to start a new TikTok account and see your videos in the first week get multiple thousands of views. In comparison, this kind of reach is practically impossible on Instagram, Twitter, and Facebook. So with this explanation out of the way, this only leaves one question.

How Often Should You Post to TikTok?

You may see many varying answers online, but the best answer we can give is to post as much as you can. The more you post, the more chances you’ll get at being spotted by new people. Even if this means you can post 10 times per day, post ten times per day. 

When you’re first making a name for yourself, no number of lost followers from posting too much will ever outweigh the benefits that come from new videos appearing in the For You page. 

Building a Name for Yourself

Make sure to visit your profile to add a bio and profile picture. TikTok is more lenient on adding links. You can add two buttons – one that links to your Instagram and one to YouTube. If you get enough followers, you may be eligible to apply for verification, which will let you place a clickable link in your bio too.

Summary

Hopefully we have provided a comprehensive guide on how to market on TikTok and why you should do it. This guide has served to provide the tools you need to manage your own TikTok account, so while we’ve been vague at times, the knowledge here is enough to take on the challenge of TikTok on your own. 

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