Haddii aad leedahay Google Analytics lagu rakibay degelkaaga^{(Google Analytics installed on your website)} , markaa waxaad u badan tahay inaad la kulantay ereyada "metric" iyo "dimension" markaad dib u eegayso taraafikada boggaaga iyo xogta waxqabadka kale.

Haddii aad xiisaynayso macnaha ereyadan, hagahan ayaa kaa caawin doona inaad fahanto cabbiradan, sida loo raadiyo, iyo waxa ay kaaga sheegi karaan taraafikadaada.

Waa maxay cabbirka Google Analytics ?

Falanqaynta Google^{(Google Analytics)} waxay ku siinaysaa aragti qiimo leh oo ku saabsan taraafikada boggaaga. Waxaad isticmaali kartaa Google Analytics goobtaada, ama adeegyada blog ee bilaashka ah sida Squarespace^{(like Squarespace)} ama Wix . Sidoo kale way fududahay in Google Analytics lagu daro boggaaga WordPress^{(integrate Google Analytics into your WordPress site)} . 

Tani waxay ka dhigan tahay inaad isticmaali karto fahamkaaga cusub ee cabbirrada iyo cabbirrada si aad u falanqeyso goob kasta oo aad ku leedahay onlayn.

Si aad u fahamto sida cabbirada iyo cabbiradu u shaqeeyaan Google Analytics , tixgeli qeexitaannada fudud ee soo socda.

• Cabbirku waa waxa aad rabto inaad cabbirto.
• Halbeeggu waa sida aad rabto inaad cabbirto cabbirka.

Tusaale ahaan, waxa laga yaabaa in aad xiisaynayso inta fadhi ee ka imanaysa bogagga kuu soo gudbinaya taraafikada. Xaaladdan oo kale cabbirkaagu wuxuu noqon doonaa Jidka Gudbinta^{(Referral Path)} , cabbirkuna wuxuu noqonayaa Fadhiyo^(Sessions) .

Falanqaynta Google^{(Google Analytics)} , waxaad isticmaali kartaa warbixino horay loo sameeyay oo leh cabbirada jira iyo cabbirada caadiga ah, ama waxaad abuuri kartaa warbixinno khaas ah (sida kan kore).

Waxaad mar walba u baahan doontaa inaad go'aansato cabbirka aad rabto inaad marka hore cabbirto, ka hor inta aanad dooran cabbirrada la xidhiidha. 

Waa maxay cabbirka ^(Metric)Google^{(Google Analytics)} Analytics ?

Qiyaasta aad dooran kartaa waxay kuxirantahay cabbirka aad rabto inaad baarto.

Mid ka mid ah waxyaabaha ugu badan ee milkiilayaasha mareegaha ay rabaan inay cabbiraan waa taraafikada guud ee dhammaan bogagga boggooda. Kani waa bog horay loo sameeyay oo aad hubin karto wakhti kasta.

Si aad tan u aragto, dooro Habdhaqanka^(Behavior) menu-ka hagidda bidix ee Google Analytics . Marka xigta dooro Waxyaabaha ku jira Goobta^{(Site Content)} , ka dibna Dhammaan Bogagga^{(All Pages)} . 

Warbixintan hore loo sameeyay ayaa bixisa mitirka^(Pageviews) aragtida boggaga^{(All Pages)} cabbirka boggaga oo dhan.

Haddii aad rabto inaad aragto aragtiyo^(Pageviews) kale, waxaad dooran kartaa fallaadha hoos u dhigista ee u dhow Midka kale ee^(Other) ku xiga cabbirka koowaad^{(Primary Dimension)} ee sare ee liiska boggaga.

Sida aad arki karto, waxaad ka beddeli kartaa cabbirka boggaga oo dhan^{(All Pages)} una beddelan kartaa wax la mid ah bogga soo degista^{(Landing Page)} . Tani waxay ku tusi doontaa aragtiyada^(Pageviews) boggaga boggaga internetka oo ah bogga hore ee booqdayaasha marka ay yimaadaan goobtaada.

Mid kasta oo ka mid ah warbixinnadan la sii diyaariyay, waxaad sidoo kale bedeli kartaa cabbirka aragtida. Tusaale ahaan, haddii aad aad u xiisaynayso heerka ay booqdayaashu ka tagaan isla bogga ay ku yimaadaan, waxaad u beddeli kartaa mitirka si aad u soo kabsato.

Si tan loo sameeyo, dooro mitirka Pageviews ee ka hooseeya tab Explorer , oo ka dooro ^(Explorer)Heerka Bounce^{(Bounce Rate)} liiska cabbirada. 

Tani waxay bedeli doontaa garaafyada jaantuska si ay u muujiso mitirka Bounce Rate ee cabbirka ^{(Bounce Rate)}bogga^{(Landing Page)} soo degaya halkii ay ka ahaan lahayd cabbirka aragtiyaha^(Pageviews) bogga .

Abuuritaanka Warbixinada ^(Reports)Gaarka^(Custom) ah ee Google Analytics

Haddii aad ogaato in aanay jirin warbixino hore loo sii diyaariyay oo ku jira Google Analytics oo muujinaya waxa aad raadinayso, waxa aad samayn kartaa warbixino gaar ah. Warbixinnada gaarka ah, waxaad qeexi kartaa cabbirrada iyo cabbirrada ku tusaya waxaad u baahan tahay.

Si aad u abuurto warbixin gaar ah, ka dooro Customization ka menu-ka bidix. Kadib dooro Warbixinada Gaarka^{(Custom Reports)} ah . 

Tani waxay ku geyn doontaa bogga warbixin dhisaha halkaas oo aad ka dooran karto cabbirrada iyo cabbirrada aad rabto inaad garaafiso.

Si aad u bilowdo naqshadaynta warbixin cusub, dooro badhanka  Warbixinta Gaarka ah ee Cusub .^{(New Custom Report)}

Daaqadda naqshadaynta warbixinta gaarka ah, waxaad ku arki doontaa laba sanduuq oo waaweyn: Kooxaha Metric^{(Metric Groups)} iyo Dimension Drilldowns .

Haddii aadan si sax ah u hubin waxaad rabto inaad aragto, waxaad dooran kartaa + add dimension si aad u aragto cabbirrada la heli karo.

Tusaalahan, waxaanu samayn doonaa warbixin khaas ah si aanu u muujino inta taraafikada ka imanaysa shabakadaha bulshada ee kala duwan.

Hoos^(Scroll) u dhaadhac liiska cabbirrada oo isticmaal qaybaha hoos u dhaca si aad u aragto cabbirrada gaarka ah ee la heli karo. 

Si aad u aragto taraafikada ka imaanaya shabakadaha bulshada ee kala duwan, waxaad kaliya ka dooran kartaa Bulshada^(Social) liiska cabbirrada, ka dibna Shabakadda Bulshada^{(Social Network)} cabbirka gaarka ah si aad u aragto.

Warbixinno horumarsan, waxaad ku dari kartaa cabbir labaad adiga oo dooranaya + add dimension . Tani waxay muujin doontaa garaafyo isbarbar dhigaya cabbirro badan iyadoo la adeegsanayo cabbirro isku mid ah.

Ka hadlida mitirka, marka xigta waa inaad ku dartaa cabbirada aad rabto inaad cabbirto adoo dooranaya + add metric qaybta Metric Groups . 

Tusaalahan, waxaan rabnaa inaan aragno inta bog ee ka timid shabakadaha bulshada. Si tan loo sameeyo, waxaad dooran doontaa Isticmaalayaasha^(Users) ku jira hoos-u-dhaca mitirka, ka dibna Pageviews liiska hoos-u-dhaca ee cabbirada.

Waxaad ku arki doontaa goob Filter ah oo ku taal xagga hoose ee daaqada warbixinta caadada ah. Waxaad isticmaali kartaa filter si aad ugu darto ama uga saarto waxyaabo gaar ah oo laga yaabo inaadan dan ka lahayn. Tusaale ahaan, kiiskan ma rabno inaan ku darno taraafikada Twitter warbixinta.^(Twitter)

Si tan loo sameeyo, waxaad bedeli lahayd goobta hoos timaada Filters to Exclude , dooro cabbirka Shabakadda Bulshada^{(Social Network)} , ka dibna ku qor Twitter goobta shaandhada gaarka ah. 

Marka aad dhammayso dejinta wax kasta oo ku jira daaqada warbixinta dhisaha, kaliya dooro Keydi^(Save) si aad u dhameysato.

Hadda waxaad arki doontaa daaqadda warbixinta Qaybta sare ee warbixinta ayaa ku tusi doonta guud ahaan taraafikada ka timaada shabakadaha bulshada.

Qeybta hoose ee warbixinta caadada waxay muujineysaa liiska dhammaan shabakadaha bulshada gaadiidkaagu wuxuu ka yimid, iyo inta taraafikada ee aad heshay gudaha daaqadda waqtiga aad dooratay.

Awoodda warbixinnada gaarka ah waxay kuu oggolaaneysaa inaad doorato isku-dar kasta oo cabbirro iyo cabbir aad rabto. Inaad wax ku abuurto doorashooyinkaaga waxay ku siin kartaa xoogaa aragti xiiso leh oo ku saabsan booqdayaashaada iyo habdhaqankooda goobtaada. Waxaa laga yaabaa inay jiraan waxyaabo kale oo ka duwan Google Analytics^{(alternatives to Google Analytics)} , laakiin qaar yar ayaa ku siinaya aragtiyo badan oo ku saabsan taraafikadaada.

Hadda oo aad fahamtay waxa cabbirrada iyo cabbirrada ku jira Google Analytics , qaado wakhti aad ku sahamiso iyaga adigoo abuuraya warbixinnadaada gaarka ah. Waxaad abuuri kartaa inta aad rabto, iyada oo leh wax kasta oo isku darka cabbirada iyo cabbirrada aad rabto inaad isku daydo.

What Is a Metric and Dimension in Google Analytics?

If you have Google Analytics installed on your website, then you’ve likely come across the terms “metric” and “dimension” while reviewing your website traffic and other performance data.

If you’re curious what these terms mean, this guide will help you understand these metrics, how to search for them, and what they can tell you about your traffic.

What Is a Dimension in Google Analytics?

Google Analytics provides you with some valuable insight into your website traffic. You can use Google Analytics on your own site, or on free blog services like Squarespace or Wix. It’s also easy to integrate Google Analytics into your WordPress site. 

This means you can use your newfound understanding of dimensions and metrics to analyze any site you have online.

To understand how dimensions and metrics work in Google Analytics, consider the following simple definitions.

• A dimension is what you want to measure.
• A metric is how you want to measure the dimension.

For example, you might be interested in how many sessions are coming from sites that refer traffic to you. In this case your dimension would be Referral Path, and the metric would be Sessions.

In Google Analytics, you can either use premade reports with existing dimensions and common metrics, or create custom reports (like the one above).

You’ll always need to decide which dimension you want to measure first, before you can choose associated metrics. 

What Is a Metric in Google Analytics?

The metric you can choose depends on which dimension you want to examine.

One of the most common things website owners want to measure is the overall traffic on all pages on their site. This is a premade page that you can check any time.

To view this, select Behavior in the left navigation menu in Google Analytics. Next select Site Content, and then All Pages. 

This premade report provides the Pageviews metric for the All Pages dimension.

If you want to see Pageviews for some other dimension, you can select the dropdown arrow near Other next to Primary Dimension at the top of the pages list.

As you can see, you could switch the dimension from All Pages to something like Landing Page. This will show you Pageviews only for your website’s pages that are the initial page visitors land on when they come to your site.

On any of these premade reports, you can also change the metric for the view. For example, if you’re more interested at what rate visitors leave the same page they arrive on, you can change the metric to bounce rate.

To do this, select the Pageviews metric underneath the Explorer tab, and select Bounce Rate from the list of metrics. 

This will change the chart graphic to show the Bounce Rate metric for the Landing Page dimension rather than the Pageviews dimension.

Creating Custom Reports in Google Analytics

If you find that there aren’t any premade reports in Google Analytics that show what you’re looking for, you can create custom reports instead. With custom reports, you can define the dimensions and metrics that show you what you need.

To create a custom report, select Customization from the left menu. Then select Custom Reports. 

This will take you to a report builder page where you can select the metrics and dimensions you want to graph.

To start designing a new custom report, select the New Custom Report button. 

In the custom report design window, you’ll see two main boxes: Metric Groups and Dimension Drilldowns.

If you’re not sure exactly what you want to see, you can select + add dimension to see what dimensions are available.

In this example, we’ll create a custom report to show how much traffic comes from different social networks.

Scroll down the list of dimensions and use the dropdown sections to see which specific dimensions are available. 

To see traffic coming from different social networks, you’d just select Social from the list of dimensions, and then Social Network for the specific dimension to see.

For more advanced reports, you could add a second dimension by selecting + add dimension. This will display graphs comparing multiple dimensions using the same metrics.

Speaking of metrics, next you should add which metrics you want to measure by selecting + add metric in the Metric Groups section. 

In this example, we want to see how many pageviews come from social networks. To do this, you’d select Users in the metrics dropdown, and then Pageviews from the dropdown list of metrics.

You’ll notice a Filter field at the bottom of the custom report window. You can use a filter to either include or exclude specific things you may not care about. For example, in this case we don’t want to include Twitter traffic in the report.

To do this, you’d change the setting under Filters to Exclude, select the Social Network dimension, and then type Twitter into the specific filter field. 

When you’re done setting everything up in the report builder window, just select Save to finish.

Now you’ll see the report window. The top part of the report will show you overall traffic that comes from social networks.

The bottom of the custom report shows a list of all social networks your traffic comes from, and how much traffic you’ve received within the time window you have selected.

The power of custom reports allows you to choose any combination of metrics and dimensions you want. Being creative with your choices can provide you with some fascinating insight into your visitors and their behavior on your site. There may be other alternatives to Google Analytics, but few provide you as much insight into your traffic.

Now that you understand what metrics and dimensions are on Google Analytics, take some time to explore them by creating your own custom reports. You can create as many as you like, with whatever combination of metrics and dimensions you want to try.

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