Iyadoo inta badan milkiilayaasha mareegaha ay si daacad ah ugu halgamaan si ay wax badan uga helaan xayaysiisyada internetka, waxaa jira khayaanada internetka oo shaqaaleysiiya farsamooyin sharci darro ah si ay u helaan faa'iido weyn. Maqaalkani waxa uu ka hadlayaa waxa ay yihiin xayaysiisyada online-^{(online advertising frauds)} ka ah iyo dhageysiga khayaanada^{(click frauds)} - oo sidoo kale taabanaya arrimaha la xidhiidha bamka gujinta^{(click bombing)} iyo gujisyada aan ansax ahayn^{(invalid clicks)} iyo sida aad isugu dayi karto oo aad uga ilaaliso naftaada dhaqdhaqaaqyada xun xun.

Marka hore, aan aragno sida habka "Pay Per Click" uu dhab ahaantii u shaqeeyo ka dibna ka hadalno sida dembiilayaasha uga faa'iidaystaan ​​nidaamka si ay lacag badan u sameeyaan.

Sidee U Shaqaysa Halkii Dhagsi

Xayeysiisyada Pay Per Click (PPC)^{(Pay Per Click (PPC))} waxay leeyihiin hab go'an oo ay u shaqeeyaan, waxayna si fiican u bixiyaan haddii isticmaaluhu uu gujiyo xayeysiisyada. Dabadeed waxa jira xayeysiis ku salaysan aragti, kuwaas oo bixiya tirada jeer ee xayeysiiska la soo bandhigay.  Google AdSense waa tusaalaha ugu fiican ee qaabka Pay per Click . Adiga, sida abuuraha macluumaadka, waxaad ku muujisaa xayeysiisyada Google mareegahaaga. Haddii aad u isticmaalayso YouTube si aad u soo bandhigto fiidyowyada ay adigu samaysay, waxaad sidoo kale isticmaali kartaa AdSense halkaas, si aad u muujiso xayeysiisyada. Marka dadka soo booqda website-kaaga ama daawashada fiidyahaaga ay riixaan xayeysiisyada, waxaa lagu siinayaa qadar go'an halkii gujin. Sidaa darteed, haddii aad leedahay tiro wanaagsan oo soo-booqdayaal ah oo ku imaanaya mareegahaaga ama haddii dad badan ay daawadaan fiidiyowyadaada, waxaad sameysaa xoogaa lacag ah.

Shirkadaha xayaysiisyada ee onlaynka^(Online) ah waxay eegaan ereyada muhiimka ah ee isticmaaluhu ku qoro si uu u gaadho mareegahaaga ama waxa ku jira fiidyaha. Kadibna waxay soo bandhigaan xayeysiisyo khuseeya ereyada muhiimka ah ee isticmaalayaashu qoreen. Shirkadaha xayaysiisyada, waxay u maleynayaan in dhammaan fikradaha la tusay dadka dhabta ah, taas oo ah, isticmaalayaasha bini'aadamka.

Khayaanada Xayeysiiska onlaynka ah^{(Online Advertisement Frauds)} iyo Dhagaha Khayaanada^{(Click Frauds)}

Xayeysiye ahaan, waxaad lacag gelisaa inaad ku soo bandhigto xayeysiisyada mareegaha iyo fiidyaha kala duwan adoo isticmaalaya Google AdWords ama shirkado kale oo xayeysiis oo online ah. Waa wax dabiici ah in aad filayso in dhammaan lacagta aad kharash garayso ay u socoto tusidda raadka xayaysiisyada ee bini'aadamka - dadka dhabta ah, oo aan ahayn BOTs .

Si kastaba ha ahaatee, maadaama inta badan hababka bandhiga xayeysiiska ee shirkadaha xayeysisku ay yihiin kuwo iswada, kama kala soocaan bini'aadamka dhabta ah ee bot-ka. Taasi waxay la macno tahay in lacag aad u badan oo lacagtaada ah ay ku khasaari karto tusinta xayaysiisyada dadka aan dhabta ahayn - click bots. Dembiilayaasha qaarkood ama dadka ayaa shaqaale mushahar yar ka qaata goobaha suuqa ee xorta ah si ay u isticmaalaan ereyada raadinta "la siiyey" si ay u gaadhaan mareegaha ama fiidyowga. Shaqaalahan mushaharkoodu yar yahay ayaa markaa gujinaya xayeysiisyada ka muuqda mareegaha iyo fiidiyowyada. Tan waxa loo isticmaalaa in lagu jabiyo mareegaha tartame iyo akoonkiisa xayaysiis

Riix BOTs^{(Click BOTs)} waa barnaamijyo yar yar oo adeegsada "ereyada raadinta pre-fed" si xayeysiisyada loogu soo bandhigo degel been abuur ah oo guji xayeysiiska halkaas si milkiilaha mareegaha been abuurka ah uu u sameeyo lacag fiican. Riix Khayaanada^{(Click Fraud)} waa ereyga halkan lagu isticmaalo. Dembiilaha ayaa samayn doona degel been abuur ah oo uu AdSense ama shirkado kale u heli doona inay ku soo bandhigaan xayeysiisyada mareegaha. Markaad lacag geliso xayaysiisyada, iyaga (shirkadaha xayaysiisyada) waxay ku tusaan xayaysiisyadaada mareegahaan been abuurka ah sababtuna waa ereyada raadinta ee ay adeegsadaan bots-ka ama shaqaalaha mushaarka yar si ay u gaaraan mareegaha been abuurka ah. Ma aha oo kaliya, waxay markaas riixaan xayeysiisyada si ay lacag ugu sameeyaan milkiilaha mareegaha.

Qaab kale, milkiilayaasha mareegaha waxay abuuraan xayeysiisyo yaryar sida 3 × 3 pixels waxayna soo bandhigaan qaar badan oo ka mid ah boggaga internetka. Adiga, isticmaale ahaan, waxa hubaal ah in uu khalad samayn doono adiga oo gujinaya xayaysiisyada aadka u yar marka aad u malaynayso in aad wax kale gujinayso balse aad ku dhamaato gujinta kuwan yar yar ee aan la arki karin. Habkani aad buu caan u yahay oo ma duugoobayo maadaama shirkadaha badankoodu ay hadda bixiyaan cabbir xayaysiis ah oo horay loo sii qeexay. Weli, dambiilayaasha ayaa ka faa'iidaysta koodka xayeysiiska oo ay ka dhigaan kuwo yar oo ku filan in ay dhigaan badhamada ama qoraallada kale ee shabakadaha si aad "si lama filaan ah" u gujiso xayeysiisyada halkii aad gujin lahayd wax kale.

Marka la soo koobo, dhageysiga dhageysiga waa xayaysiisyada khadka tooska ah ee ay u shaqeeyaan dambiilayaasha internetka si ay lacag uga sameeyaan miisaaniyadaada xayaysiinta. In kasta oo aad u malaynayso in lacagtaada xayaysiisyada lagu kharash gareeyay bini'aadamka dhabta ah, lacag fiican ayaa lagu luminayaa muujinta dareenka xayeysiiska ee raadinta ula kac ah ee bots-ka iyo shaqaalaha mushaharka yar ee isticmaala shuruudaha raadinta qaarkood si ay u gaaraan shabakada been abuurka ah oo guji xayaysiisyada

Akhri^(Read) : Waa maxay weerarka Clickjacking .

Waa laga hortagi karaa khiyaanada

Run ahaantii maaha - maaha habka hadda loo maareeyo xayaysiisyada khadka tooska ah. Laakin shirkadaha qaarkood waxay maamulaan qoraalo toos ah waqti ka waqti si ay u ogaadaan mareegaha been abuurka ah iyo gujisyada been abuurka ah. Haddii la ogaado, mareegaha been abuurka ah waxay ku jiraan liiska madow, xayeysiisyadana laguma muujin goobahaas. Laakin sida ugu dhaqsaha badan mareegta lagu daro liiska madow, dambiilayaasha waxay hoos u dhigi karaan website-ka oo ay abuuri karaan shabakad cusub. Halka qaar ka mid ah shirkadaha xayaysiiska, sida Google , ay leeyihiin habab doorasho adag oo loogu talagalay shabakadaha cusub, kuwa kale waxay u ogolaadaan qof kasta inuu dejiyo codes xayaysiis. Laakiin haddii dembiilaha uu abuuri karo bot si uu u riixo ama u muujiyo xayeysiisyada bogga internetka, iyada ama isaga ayaa si fudud u dejin kara bots si ay u muujiyaan in shabakadaha cusub (been abuur ah) ay helayaan xaddi wanaagsan oo taraafig ah sidaas darteedna waxay ku qanciyaan shirkadaha xayaysiinta inay soo bandhigaan xayeysiisyada mareegaha cusub (been abuur ah).

Marka dhinac laga eego, qaar ka mid ah dadka wax khiyaaneeya ayaa samayn kara khiyaamo gujis ah si ay lacag uga helaan khadka internetka iyaga oo khiyaameeya dadka xayeysiiya, haddana waxa jira dad kale oo aan damiir lahayn kuwaas oo bartilmaameedsan doona mareegaha tartamaya oo gujinaya bam iyaga oo doonaya in akoonkiisa laga joojiyo.^{(So on the one hand, some fraudsters can perpetrate click frauds to make money online by cheating the advertisers, there is yet another set of unscrupulous people who will target a competitor’s website and click bomb it with a view to getting his account suspended.)}

Guji Qarax

Click bombing waa nooc ka mid ah weerarka interneedka^{(cyber attack )} halkaas oo laga yaabo in isticmaaluhu uu si xun ula jeedo u riixo xayeysiiskaaga, dheh 100 jeer. Qaar baa xitaa tillaabooyin hore u sii mara oo shaqaaleeya BOT-yada iyo BOTNET ^(BOTs)-yada si ay ugu lug yeeshaan garaacista bamka.

Laakiin daabacayaasha xayaysiiska sida Google ayaa arrintan u qaatay si dhab ah waxayna haystaan ​​farsamooyin aad u wanaagsan oo lagu ogaanayo dhaqdhaqaaqyadan. Waxay isla markiiba ogaan karaan gujisyada aan ansax ahayn^{(invalid clicks)} , waxayna iska indhatiraan iyaga markay xisaabinayaan lacagahaaga. Markaa qaab ahaan, tani waxay ilaalinaysaa milkiilayaasha websaydhada ilaa xad weyn.

Dhagsi aan sax ahayn

Dhaqdhaqaaqa gujinta aan ansax ahayn^(Invalid) waxay ka kooban tahay dhagsi kasta ama aragtiyo laga yaabo inay si macmal ah u kiciyaan kharashyada xayaysiiyayaasha ama dakhliga daabacaha, oo aanu go'aansanay inaanan lacag ka qaadin xayaysiiyaha. Tan waxaa ku jira, laakiin aan ku xaddidnayn, dhagsiinnada ama riyooyinka uu soo saaray daabacaha oo gujinaya xayeysiiskiisa, daabacaha oo dhiirigelinaya dhagsigiisa, aaladaha dhagsiga tooska ah ama ilaha taraafigga, robots, ama software kale oo khiyaano leh. Haddii aad u maleyneyso in aad dhibane u tahay dhagsi aan sax ahayn, waxaad u sheegi kartaa Google- ka halkan^(here) . ^{(here. )}Inta badan shirkadaha xayeysisku waxay leeyihiin foomamka noocaan ah si ay uga warbixiyaan dhaqdhaqaaqyadaas.

Ka-hortagga^(Prevention) & Ka^(Protection) -hortagga bamka gujinta

Haddii Google uu ogaado tiro badan oo gujisyo aan sax ahayn^{(Invalid Clicks)} oo ku yaal boggaaga, waxay kuu keeni doonaan ogeysiiskaaga. Isha ku hay CTR ama Guji Qiimaha^{(Click Through Rate)} . Eeg liiska wadan-xikmad leh. Haddii aad u malaynayso inaad tahay dhibane, u gudub Google Analytics iyo logyada server-kaaga oo ka saar ciwaanka IP-ga ama waddan-IP si ku meel gaar ah.

Difaaca ClickBomb^{(ClickBomb Defense)} waa Plugin-ka WordPress kaas oo ballan qaadaya inuu kaa caawinayo ka difaacida boggaaga WordPress^(WordPress) ee ka dhanka ah Click Bomb weerarrada, adoo la socda dhaqdhaqaaqa booqde kasta ee boggaaga. Markay gaaraan tirada ugu badan ee gujisyada (oo aad ku qeexday aagga dejinta) xayeysiisyada AdSense waa naafo, haddii aad dooratay xayeysiis kale, xayeysiiskaas waa la soo bandhigayaa. AdSense Click-Fraud Monitoring ayaa weli ah plugin kale oo diyaar u ah bogagga WordPress . Yaa arkaa Xayeysiisyada, ^{(Who Sees Ads is,)}WordPress kaleplugin, waxay kuu oggolaaneysaa kaliya inay qeexdo booqdayaasha arki kara xayeysiisyadaada. Markaa haddii aad u dejiso si aad u muujiso xayeysiisyadaada kaliya booqdayaasha dabiiciga ah, markaa kaliya dadka soo booqda goobtaada matoorada raadinta ayaa arki doona xayeysiisyada - taas oo ah kiis kasta oo ah taraafikada bixinta.

Isticmaalka dab-damiska shabakada^{(web firewall)} sida Sucuri ama Cloudflare ayaa sidoo kale kaa caawin kara yaraynta dhibaatadan si weyn, maadaama ay joojin karto socodka BOT . Waxay xitaa kuu ogolaaneysaa inaad si fudud u maamusho IP-ga ama farabadan IP-yada^(IPs) ama waddanka -IP-yada^(IPs) si aad u xannibto.

Gelitaanka iyo fiirsashada aad ayaa loo soo dhawaynayaa.^{(Inputs and observations are most welcome.)}

What are Click Frauds and Online Advertising Frauds

Whіle most website owners ѕtruggle honestly to earn morе from online advertising, there are cyber fraudsters that emрloy illegal tеchniques to make huge profits. This article discusses what arе online advertising frauds and click frauds – and also touches upon related issues of click bombing and invalid clicks and how to try and protect yourself against such malicious activities.

First, let’s see how “Pay Per Click” ad method actually works and then talk about how the criminals make use of the system to make big money.

How Does Pay Per Click Work

Pay Per Click (PPC) ads have a set method of working, and they pay well if a user clicks on the ads. Then there are impression-based ads, which pay by the number of times the ad gets displayed.  Google AdSense is a perfect example of a Pay Per Click model. You, as the creator of content, display Google adverts on your websites. If you are using YouTube to display videos created by your own self, you can use AdSense there too, to display ads. When people who visit your website or watch your videos click on the ads, you are paid a certain amount per click. Thus, if you have a good number of visitors coming to your website or if a great many people watch your videos, you make some money.

Online advertising companies check out the keywords that a user types to reach your website or video content. They then display ads relevant to the keywords typed by the users. As advertising companies, they assume that all impressions are shown to real people, that is, human users.

Online Advertisement Frauds and Click Frauds

As an advertiser, you invest money in displaying ads on different websites and videos using Google AdWords or any other online advertising companies. It is natural that you expect that all the money you spend will go towards showing the ad impressions to humans – real people, and not the BOTs.

However, since most of the methods of showing ads by the advertising companies are automated, they do not distinguish a real human from a click bot. That means a considerable amount of your money may get wasted in showing ads to unreal people – the click bots. Some criminals or people hire low-wage workers from freelance marketplaces to use “given” search terms to reach their websites or videos. These low-wage workers then click the ads appearing on the websites and videos. This is used to beat down a competitor’s website and his advertising account.

Click BOTs are small programs that use “pre-fed search terms” to have the ads displayed on a fake website and click on the ads there so that the fake website owner makes a good amount of money. Click Fraud is the term to use here. A criminal will set up a fake website and get AdSense or other companies to display ads on the websites. When you invest money into advertisements, they (the advertisement companies) show your ads on these bogus websites due to search terms used by click bots or very low-wage workers to reach the fake websites. Not only that, they then click on the ads to make money for the website owner.

In another method, website owners create smaller ads of like 3×3 pixels and present many of them all over the websites. You, as a user, will certainly make mistakes by clicking the ultra-small adverts as you think you are clicking on something else but end up clicking on these small, almost invisible ad impressions. This method is too popular and is not getting old as most companies now offer standard, pre-defined ad sizes. Still, the criminals exploit the ad codes and make them small enough to place on buttons or other text on the websites so that you “accidentally” click on the ads instead of clicking on something else.

In short, click frauds are online advertising frauds employed by cybercriminals to make money out of your advertising budgets. While you think your advertising money is being spent on real humans, a good amount of money is wasted on showing ad impressions to deliberate searches by click bots and very low-wage workers who use certain search terms to reach the fake website and click on the ads.

Read: What is a Clickjacking attack.

Can Click Frauds Be Prevented

Not really – not with the current way of handling online advertisements. But some companies run automated scripts from time to time to figure out fake websites and fake clicks. If detected, the fake websites are blacklisted, and ads are not shown on those sites. But as soon as a website is blacklisted, the criminals can take down the website and create a new website. While some advertising companies, like Google, have strict selection methods for new websites, others just allow anyone to set up advertisement codes. But if a criminal can create a bot to click or display ads on a website, she or he can easily set up bots to show that the new (fake) websites is getting a good amount of traffic and thus convinces ad companies to display ads on the new (fake) websites.

So on the one hand, some fraudsters can perpetrate click frauds to make money online by cheating the advertisers, there is yet another set of unscrupulous people who will target a competitor’s website and click bomb it with a view to getting his account suspended.

Click Bombing

Click bombing is a form of a cyber attack where a user may with malicious intent click on your ad, say 100 times. Some even go steps further and employ BOTs and BOTNETs to engage in click-bombing.

But ad publishers like Google have taken this issue very seriously and have some great techniques in place to detect such activities. They can immediately detect such invalid clicks, and they just ignore them while computing your payments. So in a way, this protects the website owners to a large extent.

Invalid Clicks

Invalid click activity consists of any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings, and for which we decide not to charge the advertiser. This includes, but is not limited to, clicks or impressions generated by a publisher clicking on his own ads, a publisher encouraging clicks on his ads, automated clicking tools or traffic sources, robots, or other deceptive software. If you think you have been a victim of invalid clicks, you can report them to Google here. Most advertising companies have such forms to report such activities.

Prevention & Protection from click bombing

If Google detects a large number of Invalid Clicks on your website, they will bring it to your notice. Keep an eye on the CTR or Click Through Rate. See the list country-wise. If you think you are a victim, go through your Google Analytics and server logs and blackout the IP address or a country-IP temporarily.

ClickBomb Defense is a WordPress Plugin that promises to help defend your WordPress site against Click Bomb attacks, by monitoring each visitor’s activity on your website. When they reach the maximum number of clicks (which you specify in the settings area) the AdSense ads are disabled, and if you have chosen an alternative ad, that ad is displayed. AdSense Click-Fraud Monitoring is yet another plugin available for WordPress sites. Who Sees Ads is, another WordPress plugin, lets only defines visitors who can see your ads. So if you set it to show your ads to only organic visitors, then only people who visit your site from search engines will see the ads – which in any case is the paying traffic.

Using a web firewall like Sucuri or Cloudflare can also help mitigate this problem in a large way, as it can stop BOT traffic. It even lets you easily control which IP or bunch of IPs or country-IPs to block.

Inputs and observations are most welcome.

Related posts

• Sida loola tacaalo Been-abuurka iyo Xatooyada Macluumaadka Onlineka ah

• Sida Loo Sameeyo Lacag Online ah bilowgayaasha

• Sida loogula xidhiidho Google AdSense Email ahaan

• Akoonka Google AdSense ma la joojiyay ama la xannibay? Akhri tan!

• YouTube kuma xidhna AdSense; Khaladka AS-08, AS-10 AMA 500

• Sida loo hubiyo in xiriirku uu badbaado yahay ama aan la isticmaalin biraawsarkaaga

• Aaladaha Raadinta DNS iyo adeegyada khadka ee bilaashka ah

• Aaladaha Intarneedka ee Tifaftiraha PDF ee Bilaashka ah ee ugu Wanaagsan ee ku saleysan Daruuraha

• Ciyaaraha tooska ah ee bilaashka ah ee ugu fiican ee caruurtu ku ciyaaraan iyaga oo aan waxba soo dejineynin

• Soo hel xiriiriyeyaasha jaban, ka xaqiiji HTML & CSS mareegahaaga addoo isticmaalaya DeepTrawl

• Weerarada Cyber ​​- Qeexid, Noocyada, Ka Hortagga

• Talooyin ku saabsan sidii aad ugu ilaalin lahayd kombuyuutarrada dadweynaha

• Sida Loo Helo Sawiro La Mid Ah Online Adigoo Adeegsanaya Raadinta Sawirka

• Aalad Online ah oo Tifaftirayaasha PDF ah oo bilaash ah si aad u saxdo faylasha PDF - PDF Haa

• Sida loo hubiyo in mareegaha laga mamnuucay AdSense

• Qiimaynta ugu fiican ee martigelinta mareegta shaqsiga ah ee bilaashka ah

• Sida loogu raadiyo Templates Online gudaha Microsoft Word

• Daar ama dami sifada wax iibsiga onlaynka ah ee Microsoft Edge

• Soo dejiyaha Fiidiyowga ee Onlineka ah iyo beddelka - Video Grabber

• Waa maxay cagajuglaynta internetka? Sidee looga hortegi karaa oo looga warbixin karaa?