Mar ka mid ah dadka caanka ah ee adduunka internetka^(Internet) , Yahoo waxay ku socotaa waddada si ay u noqoto gelitaanka buugaagta taariikhda. Ka dib markii ay ku dhawaaqeen, bilawga sanadka, inay isku diyaarinayaan inay iska wareejiyaan saamigooda weyn ee Alibaba ee shirkad gaar ah, Yahoo ayaa hadda bedelay koorsada waxayna qorsheynayaan, inay ka baxaan ganacsigooda asaasiga ah. Maxaa ku dhacay Yahoo iyo maxay wax walba ugu muuqdaan inay khaldan yihiin shirkaddan? Aynu^(Let) si wada jir ah u baadhno maqaalkan wararka:

Hagaha Shabakadda Caalamiga ah

Yahoo waxa ay bilawday 1994-tii iyada oo mashruuc ah Jerry Young iyo David Filo oo ahaa laba arday oo ka qalin jabiyay jaamacadda Stanford^{(Stanford University)} kuwaas oo dhistay buug-tusaha shabakadaha internetka^(Internet) . Tani waxay hadda u ekaan kartaa waalan, laakiin waqti aysan jirin makiinadaha wax raadiya, tani waxay ahayd dadaal guul leh. Mashruucu waxa uu noqday ganacsi asaasay magaca Yahoo , waxa uu kor u qaaday raasamaalkiisii ​​ugu horeeyay,waxana uu gaadhay 2000 kii ugu sareeyay ee lagu qiimeeyay in ka badan 100 bilyan oo dollar,taasi oo qayb ka ah dot-com bubble. Dhul-gariirkii ka dambeeyay xumbo-qarxay ayaa hoos u dhigay qiimihii saamiyada Yahoo oo ka ahaa US$118.75 sannadkii 2000 ilaa heerkii ugu hooseeyay ee abid ahaa US$8.11 sannadkii 2001.^(Yahoo)

Sida wax aan macquul ahayn, wakhtiga Young iyo Filo waxay heleen inay iska diiwaan galiyaan Yahoo , magaca ^(Yahoo)Yahoo fudud ayaa horeyba loo qaatay dhowr khad oo kale oo ganacsi. Si looga shaqeeyo in calaamad cajaa'ib ah lagu daray dhamaadka. Yahoo! _ loo ogolaaday Young iyo Filo inay xakameeyaan summadda.

Ganacsiga xudunta u ah marinka caalamiga ah ee internetka^(Internet) waxa lagu kabay iibsiyo gardarro ah oo lagu beddelay magaca Yahoo . Sidan ayaan ku helnay Yahoo! Boostada^(Mail) , Yahoo! _ Kooxaha^(Groups) , Yahoo! _ Rasuulka^(Messenger) iyo kuwa kale. Iyadoo qaar ka mid ah kuwan lagu daray ay u suurtagashay in ay guulaystaan, Yahoo ayaa lumisay dagaalkii ugu weynaa: dagaalka loogu talagalay mashiinka raadinta lambarka koowaad. Ka dib markii uu la tartamo Google , ka dibna la isticmaalo adeegyadeeda search engine dhowr sano ka dibna mar kale la tartamayo, dhamaadka shirkadii rabay in ay noqoto "guriga internetka^(Internet)“Waa ay ku guul-darreysteen tartanka waxayna galeen shaqo ka cayrin iyo isbeddello is-daba-joog ah oo aan weligood tusin dariiqii ay dhibka uga bixi lahaayeen.

Hal dhacdo oo mudan in la xuso ayaa ah isku daygii Microsoft ee ahaa in ay la wareegto Yahoo 2008dii taas oo Yahoo ay diiday kuna guulaysatay in ay fashiliso. Hal sano ka dib, Yahoo waxay heshiis la gashay Microsoft si ay u isticmaasho Bing , mashiinka raadinta. Waqtigaas, qiimaha saamiyada Yahoo ayaa 60% ka hooseeyay dalabka Microsoft .

Marissa Mayer iyo shirkadda "mobile first".

Sheekada Yahoo^(Yahoo) ayaa sii wadday taxane uu la socday CEO 's kuwaas oo mararka qaarkood ku jiray wax ka yar hal sano shaqada. Maamulaha guud^(CEO) ee hadda , Marissa Mayer , ayaa shaqada heshay bishii Luulyo 2012^{(July 2012)} waxayna la timid sumcadda fulinta sare ee Google , Yahoo 's nemesis. Mayer waxa uu ka soo bilaabay shaqada Google -ka ee lambarka 20 iyo ingineeraddii ugu horeysay ee dumar ah oo uu u kaco madaxweyne ku xigeenka Google Product Search .

Mayer waxa uu ku hormaray isbedelo is daba joog ah oo ku yimid xidhiidhka shaqaalaha oo ay ka mid ahaayeen baabiinta shaqada fog iyo in dhamaan shaqaalaha lagu qasbo in ay dib ugu soo laabtaan xafiiska. Istaraatiijiyadeeda Yahoo waxay ahayd inay abuurto shirkad mobilada koowaad ah iyo abuuraha nuxurka warbaahinta. Sannadkii ugu horreeyay wuxuu keenay korodhka qiimaha saamiyada Yahoo iyo hoggaanka ^(Yahoo)Mayer wuxuu u muuqday inuu soo saaro natiijooyin.

Sannadkii 2014-kii, waxaa kordhay dhaleeceynta loo jeedinayo go'aannadeeda. Sannadkii 2015, soo kabashada Yahoo ayaa rogtay. ^(Yahoo)Sannadkan waxa u badnaa doodda ku saabsan waxa laga yeelayo maalgashiga Yahoo ee Alibaba . Waxaa la yaab leh, guusha ilmaha cusub ee xannibaadda internetka , ayaa ^(Internet)Yahoo ku riday meel adag. Mayer waxa uu ku dhawaaqay bilawgii sanadka is bedelka maalgashiga Alibaba . Dhibaatada Yahoo waxay ahayd in qiimaha Yahoo laga jaray maalgashigan aadka u guulaystay uu ahaa mid aad u yar. Go'aanka guddiga Yahoo^(Yahoo) ee ah inuu sii haysto saamiga Alibabaoo ay iska wareejiyaan ganacsiga asaasiga ah ee Yahoo , waxay diraan fariin cad oo ku saabsan mudnaanta ay leedahay.

Hayso Alibaba^{(Keep Alibaba)} oo iibi wax kasta oo kale

Si cadaalad ah loo hadlo, hal bilyan oo isticmaale Yahoo iyo $5 bilyan oo dakhliga ka soo gala aad ayay uga fog yihiin wax la dayacay. Waxay u muuqataa in maalgashadayaashu ay kalsooni yar ku qabaan Yahoo iyo waxa ay qaban doonaan mustaqbalka fog. Verizon 's CFO , Fran Shammo , ayaa ku sheegay wareysi usbuucan^{(interview this week)} in sidaha wireless-ku uu tixgelin doono iibsashada ganacsiga internetka^(Internet) ee Yahoo haddii ay "macno samaynayso". Verizon waxay horeba u kicisay AOL horraantii sanadkan, oo ah nin kale oo hore u ahaan jiray xumbo-dot-com.

Maxay tani uga dhigan tahay isticmaale adeegyada Yahoo ahaan? Muddada gaaban, lama filayo isbeddello. Guddoomiyaha guddiga Yahoo , Maynard Webb , ayaa arbacadii^(Wednesday) diray fariin taageero ah Mayer taas oo "guddigu kalsooni buuxda ku qabo". Waxay haysataa sannad kale oo ay ku kordhiso qiimaha Yahoo ee iibsadaha mustaqbalka. Tani waxay ka dhigan tahay in aan hayno ugu yaraan hal sano oo adeegyo joogto ah Yahoo .

Ma^(Are) isticmaaleysaa Yahoo ? Maxaad uga mahad naqaysaa Yahoo^(Yahoo) maalmahan : ganacsigeeda nuxurka sida Yahoo! Maaliyadda^(Finance) , Yahoo! _ Ciyaaraha^(Sports) , Yahoo! _ Wararka^(News) ama adeegyadeeda sida Yahoo! Boostada^(Mail) iyo Yahoo! _ Rasuulka^(Messenger) ? I ogeysii faallooyinka hoose.

Yahoo is waving goodbye to Internet users

Оnce part of the elite of the Internet world, Yahoo is on the path to become an entry іn the history bookѕ. After annoυncіng, at the beginning of the year, that thеy are preparing to spin off their big stake іn Alibaba in a separate company, Yahoo has now chаnged course аnd they plan instead, to spin off their core business. What has happened wіth Yahoо and why does everything seem to go wrong with this company? Let's explore this together, in this news article:

The guide to the World Wide Web

Yahoo started in 1994 as a project by Jerry Young and David Filo, two Stanford University graduate students who built a directory of the websites on the Internet. This may seem crazy right now, but at a time when search engines did not exist, this was a successful endeavour. The project became a business that established its Yahoo name, raised its first capital and got to its highest valuation in 2000 at more than $100 billion, as part of the dot-com bubble. The aftershocks of the bubble burst knocked Yahoo's stock price from US$118.75 in 2000 to an all-time low of US$8.11 in 2001.

As trivia, by the time Young and Filo got to register Yahoo, the simple Yahoo name was already taken for several other lines of business. To work around that an exclamation mark was added at the end. Yahoo! allowed Young and Filo to control the trademark.

The core business of a global portal to the Internet has been complemented with aggressive acquisitions that were rebranded under Yahoo name. This is how we got Yahoo! Mail, Yahoo! Groups, Yahoo! Messenger and others. While some of these additions managed to be successful, Yahoo lost its biggest battle: the battle for the number one search engine. After competing with Google, then using its search engine services for a few years and then competing again, in the end the company that wanted to be the "home on the Internet" lost the race and entered in a series of layoffs and makeovers that never showed them the way out of trouble.

One episode worth mentioning is the attempt from Microsoft to take over Yahoo in 2008 which Yahoo rejected and managed to thwart. One year later, Yahoo signed a deal with Microsoft to use Bing, its search engine. At that time, Yahoo's stock price was 60% lower than Microsoft's offer.

Marissa Mayer and the "mobile first" company

Yahoo's saga continued with a series with CEO's who sometimes lasted less than a year in the job. The current CEO, Marissa Mayer, got the job in July 2012 and came with the reputation of being a top executive with Google, Yahoo's nemesis. Mayer started from the position of being Google's employee number 20 and its first female engineer and got up to the vice president of Google Product Search.

Mayer went ahead with a series of radical changes in employee relations that included the elimination of remote work and forcing all employees back in the office. Her strategy for Yahoo was to create a mobile first company and a media content creator. The first year brought an increase in Yahoo's stock price and Mayer's leadership seemed to produce results.

By 2014, there was an increase of criticism of her decisions. In 2015, Yahoo's recovery went in reverse. This year has been dominated by the discussion of what to do with Yahoo's investment in Alibaba. Surprisingly, the success of the new kid on the Internet block, put Yahoo in a difficult position. Mayer announced at the beginning of the year the spin off of the investment in Alibaba. The problem for Yahoo has been that the value of Yahoo minus this very successful investment was very little. Yahoo board's decision to retain the stake in Alibaba and spin off Yahoo's core business, sends a clear message about its priorities.

Keep Alibaba and sell everything else

To be fair, Yahoo's one billion users and $5 billion revenue are far from negligible. It just seems that the investors have little trust in Yahoo and what they will do in the long run. Verizon's CFO, Fran Shammo, mentioned in an interview this week that the wireless carrier would consider buying Yahoo's Internet business if it "makes sense". Verizon has already gobbled up AOL earlier this year, another former giant of the dot-com bubble.

What does this mean for you as a user of Yahoo's services? In the short term, there is no expectation of changes. Yahoo's chairman of the board, Maynard Webb, sent on Wednesday a message of support for Mayer in which "the board has complete confidence". She has another year in which to increase Yahoo's value for a prospective buyer. This means that we have at least a year of continued services from Yahoo.

Are you using Yahoo? What do you appreciate more at Yahoo nowadays: its content business like Yahoo! Finance, Yahoo! Sports, Yahoo! News or its services like Yahoo! Mail and Yahoo! Messenger? Let me know in comments below.

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